NIQ vs CRM vs PLTR Stock Comparison

NIQ Global Intelligence, Salesforce and Palantir Technologies Prices as of Oct 29, 2026 Peers: Industry group
CRM Salesforce, Inc.
$230.92 +2.4% 1M -8.2% 1Y
Market cap
$188.12B
P/E
19.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
6 wins

Head to Head

11 decided of 12

Salesforce leads on 6 of the 12 questions below (Salesforce 6, Palantir Technologies 4, NIQ Global Intelligence 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNIQCRMPLTRLeader
Larger companyMarket capitalisation $5.87B $188.12B $442.67B PLTR
Cheaper on earningsLower P/E, profitable companies only -22.2x 19.5x 146.7x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.4x 13.1x 118.3x CRM
Faster revenue growthRevenue growth, trailing twelve months +7.5% +11.2% +78.9% PLTR
More profitableNet margin, trailing twelve months -6.1% 22.0% 49.0% PLTR
Better return on capitalReturn on invested capital 2.8% 9.0% — CRM
Less leveragedLower net debt / EBITDA 4.0x 1.9x — CRM
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +59.5% -8.2% -1.2% NIQ
Better 5-year returnAnnualised price return, 5 years — -5.1%/yr +50.0%/yr PLTR
Less volatileAnnualised volatility, 1 year 67.0% 47.0% 59.3% CRM
Higher overall scoreMean of the five percentile scores vs peers 53/100 70/100 68/100 CRM

Percentile Scorecard

NIQCRMPLTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNIQCRMPLTR
Valuation 72 #29 of 101 77 #24 of 101 22 #79 of 101
Growth 72 #28 of 97 74 #26 of 97 100 #1 of 97
Profitability 44 #53 of 93 87 #13 of 93 96 #5 of 93
Financial Health 25 #81 of 108 41 #64 of 108 98 #3 of 108
Shareholder Returns – 71 #19 of 63 26 #47 of 63
Overall 53 70 68
  • NIQ ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • PLTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNIQCRMPLTRSPY
1 month +17.2%+2.4%+5.1% +0.7%
3 months +79.1%+27.8%+60.7% +3.7%
6 months +86.6%+30.8%+41.2% +7.1%
Year to date +23.7%-12.8%+10.5% +12.8%
1 year +59.5%-8.2%-1.2% +11.9%
3 years —+15.9%+1,237.1% +85.2%
3 years, per year —+5.0%+137.5% +22.8%
5 years —-22.9%+659.0% +67.6%
5 years, per year —-5.1%+50.0% +10.9%
10 years —+207.4%— +262.0%
10 years, per year —+11.9%— +13.7%

Risk

MeasureNIQCRMPLTRSPY
Volatility, 1Y 67.0%47.0%59.3% 12.7%
Downside volatility, 1Y 62.8%42.2%55.4% 12.6%
Beta vs S&P 500, 1Y 0.450.411.96 1.00
Return / volatility, 1Y 0.89-0.17-0.02 0.94
Max drawdown, 5Y -59.6%-59.2%-77.6% -25.4%
From 52-week high 0.0%-13.3%-6.0% -1.2%
52-week high $20.40$266.23$209.05 $779.14
52-week low $7.97$150.12$107.27 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNIQCRMPLTR
P/E now vs peer median -22.8xmedian 28.0x 19.6xmedian 28.0x 156.3xmedian 28.0x
P/S now vs peer median 1.4xmedian 2.8x 4.3xmedian 2.8x 76.7xmedian 2.8x
EV/EBITDA now vs peer median 11.5xmedian 16.9x 14.6xmedian 16.9x 173.7xmedian 16.9x
P/FCF now vs peer median —median 15.9x 12.5xmedian 15.9x 140.5xmedian 15.9x
P/B now vs peer median 5.2xmedian 3.2x 5.0xmedian 3.2x 47.7xmedian 3.2x
PEG now vs peer median —median 0.89 0.21median 0.89 0.55median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNIQCRMPLTR
Revenue $4.36B $43.94B $6.16B
Gross profit $2.43B $33.96B $5.22B
Operating income $135.00M $8.74B $2.63B
Net income -$264.00M $9.66B $3.03B
Free cash flow – $15.15B $3.36B
R&D – $6.37B $641.24M
EPS (diluted) $-0.89 $11.77 $1.17
Cash & equivalents $416.60M $8.31B $2.03B
Total debt $3.55B $39.29B –
Shares (diluted) 295.06M 821.00M 2.57B
Enterprise value $4.23B $144.00B $411.62B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNIQCRMPLTR
P/E -22.8x 19.6x 156.3x
P/FCF – 12.5x 140.5x
P/Operating cash flow – 12.1x 138.8x
P/S 1.4x 4.3x 76.7x
P/B 5.2x 5.0x 47.7x
P/Tangible book -7.0x 5.9x 47.7x
EV/EBITDA 11.5x 14.6x 173.7x
EV/EBIT 67.8x 24.9x 175.6x
EV/Revenue 2.1x 5.0x 75.1x
EV/FCF – 14.4x 137.7x
EV/Operating cash flow – 13.8x 136.0x
PEG (3Y EPS CAGR) – 0.21 0.55

Growth

14 metrics
MetricNIQCRMPLTR
Revenue growth (1Y) 7.5% 11.2% 78.9%
Revenue CAGR (3Y) – 9.9% 44.4%
Gross profit growth (1Y) 6.6% 10.7% 89.6%
Gross profit CAGR (3Y) – 11.3% 47.7%
Operating income growth (1Y) 577.0% 9.4% 362.6%
Operating income CAGR (3Y) – 47.8% 247.7%
Net income growth (1Y) 55.3% 45.0% 292.3%
Net income CAGR (3Y) – 82.9% 308.7%
EPS growth (1Y) 62.2% 69.9% 294.3%
EPS CAGR (3Y) – 94.5% 286.3%
Operating cash flow growth (1Y) – 19.6% 96.6%
Operating cash flow CAGR (3Y) – 23.3% 103.5%
Free cash flow growth (1Y) – 21.3% 96.5%
Free cash flow CAGR (3Y) – 26.1% 107.6%

Profitability

14 metrics
MetricNIQCRMPLTR
Gross margin 55.7% 77.3% 84.8%
EBITDA margin 18.2% 34.0% 43.3%
Operating margin 3.1% 19.9% 42.8%
Pretax margin -2.4% 28.2% 49.9%
Net margin -6.1% 22.0% 49.0%
FCF margin – 34.5% 54.6%
Operating cash flow margin – 35.8% 55.2%
Return on equity -21.5% 26.7% 32.9%
Return on assets -3.8% 8.9% 27.7%
Return on invested capital 2.8% 9.0% –
Return on capital employed 2.6% 10.7% 28.0%
Asset turnover 0.6x 0.4x 0.6x
Cash conversion (OCF / net income) – 1.6x 1.1x
Stock comp / revenue – 8.3% 13.6%

Financial Health

11 metrics
MetricNIQCRMPLTR
Debt / assets 52.5% 35.8% –
Debt / equity 3.1x 1.0x –
Net debt / EBITDA 4.0x 1.9x –
Debt / FCF – 2.6x –
Liabilities / assets 83.0% 65.0% 15.4%
Equity / assets 17.0% 35.0% 84.6%
Interest coverage – 9.4x –
Current ratio 1.1x 0.8x 7.2x
Quick ratio 1.0x 0.7x 7.1x
Cash ratio 0.3x 0.4x 6.1x
Altman Z-score 0.90 2.56 159.94

Shareholder Returns

7 metrics
MetricNIQCRMPLTR
Dividend yield – 0.8% –
Net buyback yield – 18.0% 0.0%
Shareholder yield 0.0% 18.8% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNIQCRMPLTR
Forward P/E 18.4xFY2026 13.1xFY2026 118.3xFY2026
EPS, next fiscal year $1.11FY2026 $17.65FY2026 $1.66FY2026
EPS growth, next FY +382.6%FY2026 +41.0%FY2026 +121.3%FY2026
EPS growth, the year after +19.8% -5.3% +47.0%
Revenue, next fiscal year $4.21BFY2026 $43.89BFY2026 $8.41BFY2026
Revenue growth, next FY +0.2%FY2026 +5.7%FY2026 +87.8%FY2026
Revenue growth, the year after +18.6% +11.7% +37.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNIQCRMPLTR
Held by institutions 84.4% 80.7% 60.3%
Institutions holding 162 2,472 2,838
Change in shares held, QoQ +4.0% -4.8% +10.9%
Institutions buying 101 1,004 1,481
Institutions selling 51 1,270 1,094
Buyers to sellers 1.98 0.79 1.35

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NIQCRMPLTR
NIQ 1.00 0.33 0.11
CRM 0.33 1.00 0.41
PLTR 0.11 0.41 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NIQ, CRM and PLTR?

Palantir Technologies (PLTR) is the largest by market capitalisation: NIQ Global Intelligence (NIQ) $5.87B, Salesforce (CRM) $188.12B, Palantir Technologies (PLTR) $442.67B.

Which stock is cheaper, NIQ, CRM and PLTR?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (NIQ Global Intelligence (NIQ) -22.2x, Salesforce (CRM) 19.5x, Palantir Technologies (PLTR) 146.7x). On next year's consensus earnings, Salesforce (CRM) is cheapest (NIQ Global Intelligence (NIQ) 18.4x, Salesforce (CRM) 13.1x, Palantir Technologies (PLTR) 118.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Palantir Technologies (PLTR) grew revenue fastest over the trailing twelve months: NIQ Global Intelligence (NIQ) +7.5%, Salesforce (CRM) +11.2%, Palantir Technologies (PLTR) +78.9%.

Which company is more profitable?

Palantir Technologies (PLTR) has the highest net margin (NIQ Global Intelligence (NIQ) -6.1%, Salesforce (CRM) 22.0%, Palantir Technologies (PLTR) 49.0%). On return on invested capital, Salesforce (CRM) leads (NIQ Global Intelligence (NIQ) 2.8%, Salesforce (CRM) 9.0%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: NIQ Global Intelligence (NIQ) +59.5%, Salesforce (CRM) -8.2%, Palantir Technologies (PLTR) -1.2%. Over five years, Palantir Technologies (PLTR) compounded fastest (Salesforce (CRM) -5.1%/yr, Palantir Technologies (PLTR) +50.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (NIQ Global Intelligence (NIQ) 67.0%, Salesforce (CRM) 47.0%, Palantir Technologies (PLTR) 59.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NIQ, CRM and PLTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.