NCTY vs SOHU vs PLTK Stock Comparison

The9, Sohu.com and Playtika Holding Prices as of Oct 28, 2026 Peers: Industry group
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NCTY The9 LTD
$3.26 -2.4% 1M -67.4% 1Y
Market cap
$24.71M
P/E
0.5x
Revenue (TTM)
$11.12M
Div. yield
–
Video Games Technology
3 wins
SOHU Sohu.com Ltd
$12.80 -2.3% 1M -16.9% 1Y
Market cap
$333.68M
P/E
1.6x
Revenue (TTM)
$599.25M
Div. yield
–
Video Games Technology
5 wins
PLTK Playtika Holding Corp.
$2.04 -4.2% 1M -46.3% 1Y
Market cap
$778.06M
P/E
–
Revenue (TTM)
$2.83B
Div. yield
4.90%
Video Games Technology
1 win

Head to Head

9 decided of 12

Sohu.com leads on 5 of the 12 questions below (Sohu.com 5, The9 3, Playtika Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionNCTYSOHUPLTKLeader
Larger companyMarket capitalisation $24.71M $333.68M $778.06M PLTK
Cheaper on earningsLower P/E, profitable companies only 0.5x 1.6x -2.8x NCTY
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 7.0x –
Faster revenue growthRevenue growth, trailing twelve months -39.5% +9.2% +5.8% SOHU
More profitableNet margin, trailing twelve months 409.6% 38.1% -9.9% NCTY
Better return on capitalReturn on invested capital — — -5.0% –
Less leveragedLower net debt / EBITDA -0.6x — 18.2x NCTY
Higher dividend yieldTrailing dividend yield 0.00% — 4.90% –
Better 1-year returnPrice return, last 12 months -67.4% -16.9% -46.3% SOHU
Better 5-year returnAnnualised price return, 5 years -50.8%/yr -8.8%/yr -40.9%/yr SOHU
Less volatileAnnualised volatility, 1 year 91.7% 32.5% 60.1% SOHU
Higher overall scoreMean of the five percentile scores vs peers 41/100 77/100 45/100 SOHU

Percentile Scorecard

NCTYSOHUPLTK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisNCTYSOHUPLTK
Valuation 23 #128 of 166 98 #4 of 166 82 #31 of 166
Growth 78 #35 of 152 62 #58 of 152 14 #131 of 152
Profitability 31 #106 of 152 60 #62 of 152 48 #79 of 152
Financial Health 34 #118 of 179 87 #24 of 179 19 #145 of 179
Shareholder Returns – – 61 #37 of 94
Overall 41 77 45
  • NCTY ranked among 185 companies in Internet Platforms
  • SOHU ranked among 185 companies in Internet Platforms
  • PLTK ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodNCTYSOHUPLTKSPY
1 month -2.4%-2.3%-4.2% +0.9%
3 months -25.2%-5.2%-49.4% +5.9%
6 months -37.7%-17.5%-41.5% +8.5%
Year to date -48.8%-18.2%-48.4% +13.3%
1 year -67.4%-16.9%-46.3% +12.4%
3 years -36.9%+59.8%-75.7% +88.1%
3 years, per year -14.3%+16.9%-37.6% +23.5%
5 years -97.1%-36.8%-92.8% +68.2%
5 years, per year -50.8%-8.8%-40.9% +11.0%
10 years -99.3%-66.1%— +263.4%
10 years, per year -39.4%-10.2%— +13.8%

Risk

MeasureNCTYSOHUPLTKSPY
Volatility, 1Y 91.7%32.5%60.1% 12.7%
Downside volatility, 1Y 85.8%33.2%66.2% 12.7%
Beta vs S&P 500, 1Y 2.270.550.94 1.00
Return / volatility, 1Y -0.73-0.52-0.77 0.98
Max drawdown, 5Y -97.7%-63.3%-93.1% -25.4%
From 52-week high -67.4%-25.7%-53.3% -0.9%
52-week high $9.99$17.22$4.37 $779.14
52-week low $3.12$11.74$2.04 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleNCTYSOHUPLTK
P/E now vs peer median 0.5xmedian 16.8x 1.6xmedian 16.8x -2.8xmedian 16.8x
P/S now vs peer median 2.2xmedian 1.4x 0.6xmedian 1.4x 0.3xmedian 1.4x
EV/EBITDA now vs peer median -1.5xmedian 13.9x —median 13.9x 25.4xmedian 13.9x
P/FCF now vs peer median -6.3xmedian 11.4x —median 11.4x 1.9xmedian 11.4x
P/B now vs peer median 0.3xmedian 1.8x 0.3xmedian 1.8x -1.9xmedian 1.8x
PEG now vs peer median —median 0.36 0.02median 0.36 0.07median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsNCTYSOHUPLTK
Revenue $11.12M $599.25M $2.83B
Gross profit $502.33K $526.14M $2.08B
Operating income -$32.57M -$77.49M -$97.60M
Net income $45.54M $228.61M -$279.70M
Free cash flow -$3.90M – $419.10M
R&D $998.24K $253.49M $402.80M
EPS (diluted) $6.01 $8.10 $-0.73
Cash & equivalents $1.88M $116.22M $438.50M
Total debt $86.29M – $2.38B
Shares (diluted) 7.58M 28.23M 382.20M
Enterprise value $3.12M -$3.01B -$1.90B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricNCTYSOHUPLTK
P/E 0.5x 1.6x -2.8x
P/FCF -6.3x – 1.9x
P/Operating cash flow -6.3x – 1.7x
P/S 2.2x 0.6x 0.3x
P/B 0.3x 0.3x -1.9x
P/Tangible book 0.3x 0.3x -1.0x
EV/EBITDA -1.5x – 25.4x
EV/EBIT -1.3x 6.4x -27.9x
EV/Revenue 3.9x -0.8x 1.0x
EV/FCF -11.2x – 6.5x
EV/Operating cash flow -11.2x – 6.0x
PEG (3Y EPS CAGR) – 0.02 0.07

Growth

14 metrics
MetricNCTYSOHUPLTK
Revenue growth (1Y) -39.5% 9.2% 5.8%
Revenue CAGR (3Y) – -3.1% 3.1%
Gross profit growth (1Y) 148.3% 28.2% 7.5%
Gross profit CAGR (3Y) – 2.2% 3.9%
Operating income growth (1Y) 31.3% 2.6% -129.5%
Operating income CAGR (3Y) – -6.0% -29.6%
Net income growth (1Y) 186.3% 83.6% -423.7%
Net income CAGR (3Y) – 75.0% -42.4%
EPS growth (1Y) 153.1% 108.2% -418.1%
EPS CAGR (3Y) – 83.4% -41.8%
Operating cash flow growth (1Y) – – -4.3%
Operating cash flow CAGR (3Y) – – -1.8%
Free cash flow growth (1Y) – – -5.2%
Free cash flow CAGR (3Y) – – -1.0%

Profitability

14 metrics
MetricNCTYSOHUPLTK
Gross margin 4.5% 87.8% 73.5%
EBITDA margin -266.3% – 3.8%
Operating margin -292.8% -12.9% -3.4%
Pretax margin 411.0% -5.9% -9.3%
Net margin 409.6% 38.1% -9.9%
FCF margin -35.1% – 14.8%
Operating cash flow margin -35.1% – 16.1%
Return on equity 67.5% 17.8% –
Return on assets 36.1% 14.1% -8.0%
Return on invested capital – – -5.0%
Return on capital employed -42.3% -6.0% -3.4%
Asset turnover 0.1x 0.4x 0.8x
Cash conversion (OCF / net income) -0.1x – -1.6x
Stock comp / revenue 63.5% – 2.3%

Financial Health

11 metrics
MetricNCTYSOHUPLTK
Debt / assets 14.7% – 72.4%
Debt / equity 0.3x – -6.0x
Net debt / EBITDA -0.6x – 18.2x
Debt / FCF -5.5x – 5.7x
Liabilities / assets 41.5% 20.6% 112.1%
Equity / assets 58.5% 79.4% -12.1%
Interest coverage -7.7x – -0.6x
Current ratio 2.6x 3.0x 1.1x
Quick ratio 0.1x 2.7x 1.0x
Cash ratio 0.0x 2.6x 0.7x
Altman Z-score -6.06 – 0.38

Shareholder Returns

7 metrics
MetricNCTYSOHUPLTK
Dividend yield – – 4.9%
Net buyback yield – – –
Shareholder yield 0.0% – 4.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusNCTYSOHUPLTK
Forward P/E – – 7.0xFY2026
EPS, next fiscal year – $-1.38FY2026 $0.29FY2026
EPS growth, next FY – -116.7%FY2026 –
EPS growth, the year after – – +134.5%
Revenue, next fiscal year – $351.88MFY2026 $2.94BFY2026
Revenue growth, next FY – -39.8%FY2026 +6.7%FY2026
Revenue growth, the year after – -2.8% -1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersNCTYSOHUPLTK
Held by institutions 0.8% 23.4% 15.6%
Institutions holding 9 52 172
Change in shares held, QoQ +25.7% -9.0% -0.9%
Institutions buying 4 18 92
Institutions selling 2 20 59
Buyers to sellers 2.00 0.90 1.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

NCTYSOHUPLTK
NCTY 1.00 0.12 0.09
SOHU 0.12 1.00 0.09
PLTK 0.09 0.09 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, NCTY, SOHU and PLTK?

Playtika Holding (PLTK) is the largest by market capitalisation: The9 (NCTY) $24.71M, Sohu.com (SOHU) $333.68M, Playtika Holding (PLTK) $778.06M.

Which stock is cheaper, NCTY, SOHU and PLTK?

The9 (NCTY) trades on the lowest price-to-earnings ratio (The9 (NCTY) 0.5x, Sohu.com (SOHU) 1.6x, Playtika Holding (PLTK) -2.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Sohu.com (SOHU) grew revenue fastest over the trailing twelve months: The9 (NCTY) -39.5%, Sohu.com (SOHU) +9.2%, Playtika Holding (PLTK) +5.8%.

Which company is more profitable?

The9 (NCTY) has the highest net margin (The9 (NCTY) 409.6%, Sohu.com (SOHU) 38.1%, Playtika Holding (PLTK) -9.9%).

Which stock has performed better?

Over the past year Sohu.com (SOHU) returned the most: The9 (NCTY) -67.4%, Sohu.com (SOHU) -16.9%, Playtika Holding (PLTK) -46.3%. Over five years, Sohu.com (SOHU) compounded fastest (The9 (NCTY) -50.8%/yr, Sohu.com (SOHU) -8.8%/yr, Playtika Holding (PLTK) -40.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: The9 (NCTY) 0.00%, Playtika Holding (PLTK) 4.90%. The9 (NCTY) and Sohu.com (SOHU) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Sohu.com (SOHU) has been the steadiest (The9 (NCTY) 91.7%, Sohu.com (SOHU) 32.5%, Playtika Holding (PLTK) 60.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, NCTY, SOHU and PLTK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Sohu.com (SOHU) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.