MSFT vs GOOGL vs AMZN Stock Comparison

Microsoft, Alphabet and Amazon Com Prices as of Nov 2, 2026 Peers: Industry group
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MSFT Microsoft Corp
$507.12 -2.0% 1M -2.1% 1Y
Market cap
$3.77T
P/E
26.4x
Revenue (TTM)
$346.45B
Div. yield
0.72%
Cloud Platforms Technology
5 wins
GOOGL Alphabet Inc.
$278.99 -18.8% 1M -0.8% 1Y
Market cap
$3.39T
P/E
14.4x
Revenue (TTM)
$471.10B
Div. yield
0.31%
Digital Advertising Technology
6 wins
AMZN Amazon Com Inc
$245.63 -2.3% 1M +0.6% 1Y
Market cap
$2.65T
P/E
20.0x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
1 win

Head to Head

12 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Microsoft 5, Amazon Com 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSFTGOOGLAMZNLeader
Larger companyMarket capitalisation $3.77T $3.39T $2.65T MSFT
Cheaper on earningsLower P/E, profitable companies only 26.4x 14.4x 20.0x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 24.9x 13.2x 20.1x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +17.9% +22.2% +15.8% GOOGL
More profitableNet margin, trailing twelve months 41.2% 49.9% 18.1% GOOGL
Better return on capitalReturn on invested capital 26.5% 16.7% 11.0% MSFT
Less leveragedLower net debt / EBITDA -0.1x -0.8x 0.0x GOOGL
Higher dividend yieldTrailing dividend yield 0.72% 0.31% — MSFT
Better 1-year returnPrice return, last 12 months -2.1% -0.8% +0.6% AMZN
Better 5-year returnAnnualised price return, 5 years +8.7%/yr +13.7%/yr +7.7%/yr GOOGL
Less volatileAnnualised volatility, 1 year 32.7% 34.1% 33.0% MSFT
Higher overall scoreMean of the five percentile scores vs peers 79/100 57/100 64/100 MSFT

Percentile Scorecard

MSFTGOOGLAMZN

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSFTGOOGLAMZN
Valuation 61 #15 of 37 38 #102 of 165 21 #83 of 105
Growth 74 #10 of 36 67 #51 of 153 92 #9 of 99
Profitability 97 #2 of 34 83 #27 of 153 68 #32 of 99
Financial Health 84 #7 of 38 74 #47 of 179 76 #28 of 113
Shareholder Returns 81 #5 of 22 20 #75 of 94 –
Overall 79 57 64
  • MSFT ranked among 39 companies in Cloud Computing
  • GOOGL ranked among 185 companies in Internet Platforms
  • AMZN ranked among 115 companies in Retail

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSFTGOOGLAMZNSPY
1 month -2.0%-18.8%-2.3% -2.3%
3 months +4.0%-25.3%-13.5% -0.7%
6 months +22.6%-27.2%-9.7% +4.8%
Year to date +4.9%-10.9%+6.4% +10.3%
1 year -2.1%-0.8%+0.6% +10.3%
3 years +43.7%+116.1%+77.2% +73.0%
3 years, per year +12.9%+29.3%+21.0% +20.1%
5 years +51.8%+90.3%+45.2% +61.9%
5 years, per year +8.7%+13.7%+7.7% +10.1%
10 years +753.3%+607.7%+541.7% +258.6%
10 years, per year +23.9%+21.6%+20.4% +13.6%

Risk

MeasureMSFTGOOGLAMZNSPY
Volatility, 1Y 32.7%34.1%33.0% 12.8%
Downside volatility, 1Y 30.8%34.5%30.4% 12.8%
Beta vs S&P 500, 1Y 0.991.401.41 1.00
Return / volatility, 1Y -0.06-0.020.02 0.80
Max drawdown, 5Y -37.6%-44.3%-55.7% -25.4%
From 52-week high -6.7%-30.7%-13.5% -3.5%
52-week high $543.45$402.62$284.02 $779.14
52-week low $352.83$273.50$198.79 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSFTGOOGLAMZN
P/E now vs peer median 26.4xmedian 26.4x 14.4xmedian 17.3x 20.0xmedian 17.7x
P/S now vs peer median 10.9xmedian 3.8x 7.2xmedian 1.4x 3.6xmedian 0.5x
EV/EBITDA now vs peer median 18.2xmedian 21.2x 17.6xmedian 14.5x 16.7xmedian 9.0x
P/FCF now vs peer median 62.8xmedian 17.3x 171.7xmedian 10.8x -101.0xmedian 15.9x
P/B now vs peer median 8.0xmedian 3.4x 5.0xmedian 1.7x 4.8xmedian 1.7x
PEG now vs peer median 1.16median 0.34 0.25median 0.40 0.16median 0.75

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSFTGOOGLAMZN
Revenue $346.45B $471.10B $730.00B
Gross profit $234.39B $286.70B $377.28B
Operating income $163.19B $156.98B $87.91B
Net income $142.63B $235.69B $132.25B
Free cash flow $59.96B $19.75B -$26.23B
R&D $36.46B $74.46B –
EPS (diluted) $19.16 $19.12 $12.13
Cash & equivalents $20.28B $56.33B $78.21B
Total debt $35.48B $125.10B $128.89B
Shares (diluted) 7.45B 12.31B 10.90B
Enterprise value $3.70T $3.12T $2.17T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSFTGOOGLAMZN
P/E 26.4x 14.4x 20.0x
P/FCF 62.8x 171.7x -101.0x
P/Operating cash flow 19.2x 18.9x 19.0x
P/S 10.9x 7.2x 3.6x
P/B 8.0x 5.0x 4.8x
P/Tangible book 8.3x 5.1x 4.8x
EV/EBITDA 18.2x 17.6x 16.7x
EV/EBIT 22.9x 20.7x 30.2x
EV/Revenue 10.8x 6.9x 3.6x
EV/FCF 62.3x 164.6x -101.2x
EV/Operating cash flow 19.1x 18.1x 19.0x
PEG (3Y EPS CAGR) 1.16 0.25 0.16

Growth

14 metrics
MetricMSFTGOOGLAMZN
Revenue growth (1Y) 17.9% 22.2% 15.8%
Revenue CAGR (3Y) 16.6% 16.6% 12.7%
Gross profit growth (1Y) 16.0% 25.7% 18.8%
Gross profit CAGR (3Y) 15.6% 20.0% 16.9%
Operating income growth (1Y) 20.0% 26.5% 26.2%
Operating income CAGR (3Y) 20.2% 25.8% 68.7%
Net income growth (1Y) 36.0% 89.7% 106.3%
Net income CAGR (3Y) 22.8% 52.3% 130.7%
EPS growth (1Y) 36.3% 87.8% 104.5%
EPS CAGR (3Y) 22.8% 57.2% 127.5%
Operating cash flow growth (1Y) 33.2% 18.6% 38.4%
Operating cash flow CAGR (3Y) 27.3% 19.0% 49.6%
Free cash flow growth (1Y) -23.1% -73.2% -885.3%
Free cash flow CAGR (3Y) -1.8% -36.6% -17.6%

Profitability

14 metrics
MetricMSFTGOOGLAMZN
Gross margin 67.7% 60.9% 51.7%
EBITDA margin 59.3% 39.3% 21.8%
Operating margin 47.1% 33.3% 12.0%
Pretax margin 51.3% 61.1% 23.2%
Net margin 41.2% 49.9% 18.1%
FCF margin 17.3% 4.2% -3.6%
Operating cash flow margin 56.5% 38.1% 19.1%
Return on equity 31.2% 35.8% 26.6%
Return on assets 18.6% 24.5% 13.2%
Return on invested capital 26.5% 16.7% 11.0%
Return on capital employed 26.5% 19.0% 11.5%
Asset turnover 0.5x 0.5x 0.7x
Cash conversion (OCF / net income) 1.4x 0.8x 1.1x
Stock comp / revenue 3.6% 6.5% 2.9%

Financial Health

11 metrics
MetricMSFTGOOGLAMZN
Debt / assets 4.6% 12.5% 11.8%
Debt / equity 0.1x 0.2x 0.2x
Net debt / EBITDA -0.1x -0.8x 0.0x
Debt / FCF 0.6x 6.3x -4.9x
Liabilities / assets 39.6% 32.5% 49.7%
Equity / assets 60.4% 67.5% 50.3%
Interest coverage 50.6x – 27.7x
Current ratio 1.2x 2.8x 1.0x
Quick ratio 0.8x 2.5x 0.9x
Cash ratio 0.4x 2.0x 0.5x
Altman Z-score 9.14 8.24 4.30

Shareholder Returns

7 metrics
MetricMSFTGOOGLAMZN
Dividend yield 0.7% 0.3% –
Net buyback yield 0.5% -0.2% –
Shareholder yield 1.2% 0.1% –
Payout ratio (earnings) 19.0% – –
Payout ratio (FCF) 45.1% – –
Dividend growth (1Y) 9.5% – –
Dividend CAGR (3Y) 10.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSFTGOOGLAMZN
Forward P/E 24.9xFY2027 13.2xFY2026 20.1xFY2026
EPS, next fiscal year $20.39FY2027 $21.10FY2026 $12.23FY2026
EPS growth, next FY +18.0%FY2027 +95.2%FY2026 +70.6%FY2026
EPS growth, the year after +11.6% -31.6% -15.3%
Revenue, next fiscal year $402.39BFY2027 $528.22BFY2026 $774.81BFY2026
Revenue growth, next FY +21.3%FY2027 +31.1%FY2026 +8.1%FY2026
Revenue growth, the year after +12.9% +21.6% +27.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSFTGOOGLAMZN
Held by institutions 73.9% 70.1% 67.0%
Institutions holding 6,232 5,743 6,146
Change in shares held, QoQ +3.3% +4.6% +4.8%
Institutions buying 3,435 2,657 3,244
Institutions selling 2,427 2,575 2,413
Buyers to sellers 1.42 1.03 1.34

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSFTGOOGLAMZN
MSFT 1.00 0.16 0.41
GOOGL 0.16 1.00 0.60
AMZN 0.41 0.60 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSFT, GOOGL and AMZN?

Microsoft (MSFT) is the largest by market capitalisation: Microsoft (MSFT) $3.77T, Alphabet (GOOGL) $3.39T, Amazon Com (AMZN) $2.65T.

Which stock is cheaper, MSFT, GOOGL and AMZN?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Microsoft (MSFT) 26.4x, Alphabet (GOOGL) 14.4x, Amazon Com (AMZN) 20.0x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Microsoft (MSFT) 24.9x, Alphabet (GOOGL) 13.2x, Amazon Com (AMZN) 20.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Microsoft (MSFT) +17.9%, Alphabet (GOOGL) +22.2%, Amazon Com (AMZN) +15.8%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Microsoft (MSFT) 41.2%, Alphabet (GOOGL) 49.9%, Amazon Com (AMZN) 18.1%). On return on invested capital, Microsoft (MSFT) leads (Microsoft (MSFT) 26.5%, Alphabet (GOOGL) 16.7%, Amazon Com (AMZN) 11.0%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Microsoft (MSFT) -2.1%, Alphabet (GOOGL) -0.8%, Amazon Com (AMZN) +0.6%. Over five years, Alphabet (GOOGL) compounded fastest (Microsoft (MSFT) +8.7%/yr, Alphabet (GOOGL) +13.7%/yr, Amazon Com (AMZN) +7.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Microsoft (MSFT) has the highest dividend yield: Microsoft (MSFT) 0.72%, Alphabet (GOOGL) 0.31%. Amazon Com (AMZN) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Microsoft (MSFT) 32.7%, Alphabet (GOOGL) 34.1%, Amazon Com (AMZN) 33.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSFT, GOOGL and AMZN?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.