MSA vs NIQ vs SMWB Stock Comparison

MSA Safety, NIQ Global Intelligence and Similarweb Prices as of Nov 5, 2026 Peers: Industry group
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MSA MSA Safety Inc
$170.24 -6.7% 1M +6.4% 1Y
Market cap
$6.56B
P/E
21.7x
Revenue (TTM)
$2.01B
Div. yield
–
Power Tools Industrials
7 wins
SMWB Similarweb Ltd.
$8.41 +4.6% 1M -2.7% 1Y
Market cap
$702.71M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
1 win

Head to Head

10 decided of 12

MSA Safety leads on 7 of the 12 questions below (MSA Safety 7, NIQ Global Intelligence 2, Similarweb 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSANIQSMWBLeader
Larger companyMarket capitalisation $6.56B $6.03B $702.71M MSA
Cheaper on earningsLower P/E, profitable companies only 21.7x -17.2x -32.3x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.3x 17.9x 38.2x NIQ
Faster revenue growthRevenue growth, trailing twelve months +8.1% +8.9% +10.2% SMWB
More profitableNet margin, trailing twelve months 15.0% -8.0% -7.4% MSA
Better return on capitalReturn on invested capital 13.5% 1.8% — MSA
Less leveragedLower net debt / EBITDA 1.9x 4.1x — MSA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +6.4% +65.4% -2.7% NIQ
Better 5-year returnAnnualised price return, 5 years +2.1%/yr — -15.8%/yr MSA
Less volatileAnnualised volatility, 1 year 25.8% 66.9% 80.6% MSA
Higher overall scoreMean of the five percentile scores vs peers 70/100 57/100 35/100 MSA

Percentile Scorecard

MSANIQSMWB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSANIQSMWB
Valuation 52 #99 of 204 73 #28 of 100 28 #72 of 100
Growth 79 #41 of 191 87 #14 of 99 62 #38 of 99
Profitability 90 #20 of 189 48 #50 of 96 42 #56 of 96
Financial Health 49 #114 of 221 20 #90 of 112 24 #85 of 112
Shareholder Returns 80 #32 of 159 – 20 #54 of 67
Overall 70 57 35
  • MSA ranked among 223 companies in Machinery
  • NIQ ranked among 113 companies in Business Applications
  • SMWB ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSANIQSMWBSPY
1 month -6.7%+15.5%+4.6% -5.9%
3 months -12.3%+70.4%+14.6% -4.6%
6 months -1.0%+77.9%+156.4% +0.2%
Year to date +6.3%+20.8%+12.3% +7.5%
1 year +6.4%+65.4%-2.7% +8.2%
3 years +6.6%—+68.5% +68.3%
3 years, per year +2.1%—+19.0% +19.0%
5 years +11.0%—-57.6% +56.5%
5 years, per year +2.1%—-15.8% +9.4%
10 years +203.5%—— +251.5%
10 years, per year +11.7%—— +13.4%

Risk

MeasureMSANIQSMWBSPY
Volatility, 1Y 25.8%66.9%80.6% 13.6%
Downside volatility, 1Y 24.4%62.9%88.8% 14.2%
Beta vs S&P 500, 1Y 0.770.471.63 1.00
Return / volatility, 1Y 0.250.98-0.03 0.60
Max drawdown, 5Y -34.9%-59.6%-88.3% -25.4%
From 52-week high -16.2%-2.4%-9.3% -5.9%
52-week high $203.08$20.40$9.27 $779.14
52-week low $152.94$7.97$2.33 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSANIQSMWB
P/E now vs peer median 21.7xmedian 23.4x -16.7xmedian 24.7x -32.8xmedian 24.7x
P/S now vs peer median 3.3xmedian 1.7x 1.3xmedian 2.8x 2.5xmedian 2.8x
EV/EBITDA now vs peer median 15.4xmedian 13.4x 11.9xmedian 16.5x -286.0xmedian 16.5x
P/FCF now vs peer median 20.4xmedian 21.9x 11.6xmedian 15.3x 47.4xmedian 15.3x
P/B now vs peer median 4.6xmedian 2.1x 5.1xmedian 2.7x 32.1xmedian 2.7x
PEG now vs peer median 0.20median 1.02 —median 0.77 -1.09median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSANIQSMWB
Revenue $2.01B $4.39B $295.61M
Gross profit $952.50M $2.43B $235.99M
Operating income $407.09M $85.40M -$11.06M
Net income $302.79M -$350.00M -$21.78M
Free cash flow $322.01M $506.40M $15.44M
R&D $71.63M – $73.83M
EPS (diluted) $7.83 $-1.19 $-0.26
Cash & equivalents $187.25M $416.60M $73.90M
Total debt $1.12B $3.55B –
Shares (diluted) 38.65M 295.06M 84.82M
Enterprise value $5.82B $4.28B $425.66M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSANIQSMWB
P/E 21.7x -16.7x -32.8x
P/FCF 20.4x 11.6x 47.4x
P/Operating cash flow 17.5x 10.9x 51.6x
P/S 3.3x 1.3x 2.5x
P/B 4.6x 5.1x 32.1x
P/Tangible book 7.5x -6.8x 32.1x
EV/EBITDA 15.4x 11.9x -286.0x
EV/EBIT 18.4x 105.5x -59.4x
EV/Revenue 3.7x 2.1x 2.2x
EV/FCF 23.3x 17.8x 42.6x
EV/Operating cash flow 19.9x 16.8x 46.4x
PEG (3Y EPS CAGR) 0.20 – -1.09

Growth

14 metrics
MetricMSANIQSMWB
Revenue growth (1Y) 8.1% 8.9% 10.2%
Revenue CAGR (3Y) 5.1% – 12.5%
Gross profit growth (1Y) 10.0% 7.6% 12.1%
Gross profit CAGR (3Y) 5.5% – 14.6%
Operating income growth (1Y) 8.4% 481.0% 50.2%
Operating income CAGR (3Y) 26.8% – 42.5%
Net income growth (1Y) 8.2% 31.1% 25.1%
Net income CAGR (3Y) 108.0% – 27.5%
EPS growth (1Y) 9.9% 42.8% 28.7%
EPS CAGR (3Y) 109.4% – 30.2%
Operating cash flow growth (1Y) 7.5% 1,467% -30.9%
Operating cash flow CAGR (3Y) 217.6% – 33.8%
Free cash flow growth (1Y) 13.8% 12,760% -29.0%
Free cash flow CAGR (3Y) 96.8% – 32.7%

Profitability

14 metrics
MetricMSANIQSMWB
Gross margin 47.3% 55.4% 79.8%
EBITDA margin 24.1% 17.2% -0.8%
Operating margin 20.2% 1.9% -3.7%
Pretax margin 19.8% -4.4% -5.9%
Net margin 15.0% -8.0% -7.4%
FCF margin 16.0% 11.5% 5.2%
Operating cash flow margin 18.7% 12.2% 4.8%
Return on equity 21.4% -29.8% -108.3%
Return on assets 10.3% -5.1% -8.8%
Return on invested capital 13.5% 1.8% –
Return on capital employed 15.9% 1.6% -19.5%
Asset turnover 0.7x 0.6x 1.1x
Cash conversion (OCF / net income) 1.2x -1.5x -0.7x
Stock comp / revenue 1.1% 1.8% 6.2%

Financial Health

11 metrics
MetricMSANIQSMWB
Debt / assets 34.2% 52.5% –
Debt / equity 0.8x 3.1x –
Net debt / EBITDA 1.9x 4.1x –
Debt / FCF 3.5x 7.0x –
Liabilities / assets 56.3% 83.0% 91.9%
Equity / assets 43.7% 17.0% 8.1%
Interest coverage 10.8x – –
Current ratio 2.7x 1.1x 0.8x
Quick ratio 1.5x 1.0x 0.6x
Cash ratio 0.5x 0.3x 0.3x
Altman Z-score 4.11 0.86 0.37

Shareholder Returns

7 metrics
MetricMSANIQSMWB
Dividend yield 1.3% – –
Net buyback yield 2.1% – -0.4%
Shareholder yield 3.3% 0.0% -0.4%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSANIQSMWB
Forward P/E 18.3xFY2026 17.9xFY2026 38.2xFY2026
EPS, next fiscal year $9.32FY2026 $1.11FY2026 $0.22FY2026
EPS growth, next FY +17.5%FY2026 +382.6%FY2026 +266.7%FY2026
EPS growth, the year after +3.5% +19.8% +36.4%
Revenue, next fiscal year $1.99BFY2026 $4.21BFY2026 $332.20MFY2026
Revenue growth, next FY +5.7%FY2026 +0.2%FY2026 +17.6%FY2026
Revenue growth, the year after +19.6% +18.6% +0.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSANIQSMWB
Held by institutions 91.0% 84.4% 45.9%
Institutions holding 457 162 68
Change in shares held, QoQ +3.0% +4.0% -7.8%
Institutions buying 236 101 36
Institutions selling 147 51 18
Buyers to sellers 1.61 1.98 2.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSANIQSMWB
MSA 1.00 0.00 0.02
NIQ 0.00 1.00 0.12
SMWB 0.02 0.12 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MSA, NIQ and SMWB?

MSA Safety (MSA) is the largest by market capitalisation: MSA Safety (MSA) $6.56B, NIQ Global Intelligence (NIQ) $6.03B, Similarweb (SMWB) $702.71M.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: MSA Safety (MSA) +8.1%, NIQ Global Intelligence (NIQ) +8.9%, Similarweb (SMWB) +10.2%.

Which company is more profitable?

MSA Safety (MSA) has the highest net margin (MSA Safety (MSA) 15.0%, NIQ Global Intelligence (NIQ) -8.0%, Similarweb (SMWB) -7.4%). On return on invested capital, MSA Safety (MSA) leads (MSA Safety (MSA) 13.5%, NIQ Global Intelligence (NIQ) 1.8%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: MSA Safety (MSA) +6.4%, NIQ Global Intelligence (NIQ) +65.4%, Similarweb (SMWB) -2.7%. Over five years, MSA Safety (MSA) compounded fastest (MSA Safety (MSA) +2.1%/yr, Similarweb (SMWB) -15.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MSA Safety (MSA) has been the steadiest (MSA Safety (MSA) 25.8%, NIQ Global Intelligence (NIQ) 66.9%, Similarweb (SMWB) 80.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MSA, NIQ and SMWB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MSA Safety (MSA) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.