MS vs RY vs SLF Stock Comparison

Morgan Stanley, Royal Bank Of Canada and Sun Life Financial Prices as of Oct 27, 2026 Peers: Industry group
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MS Morgan Stanley
$186.98 -4.7% 1M +12.6% 1Y
Market cap
$293.19B
P/E
14.8x
Revenue (TTM)
$80.16B
Div. yield
–
Money Center Banks Financial Services
3 wins
RY Royal Bank Of Canada
$203.12 +0.6% 1M +37.0% 1Y
Market cap
$284.91B
P/E
17.4x
Revenue (TTM)
$51.37B
Div. yield
–
Money Center Banks Financial Services
5 wins
SLF Sun Life Financial Inc
$80.05 +0.2% 1M +28.5% 1Y
Market cap
$45.28B
P/E
18.9x
Revenue (TTM)
—
Div. yield
–
Life Insurance Financial Services
1 win

Head to Head

9 decided of 12

Royal Bank Of Canada leads on 5 of the 12 questions below (Royal Bank Of Canada 5, Morgan Stanley 3, Sun Life Financial 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMSRYSLFLeader
Larger companyMarket capitalisation $293.19B $284.91B $45.28B MS
Cheaper on earningsLower P/E, profitable companies only 14.8x 17.4x 18.9x MS
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.7x 16.6x 13.2x SLF
Faster revenue growthRevenue growth, trailing twelve months +16.2% +11.2% — MS
More profitableNet margin, trailing twelve months — 31.9% — –
Better return on capitalReturn on invested capital — 49.3% 12.7% RY
Less leveragedLower net debt / EBITDA — -3.0x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +12.6% +37.0% +28.5% RY
Better 5-year returnAnnualised price return, 5 years +12.8%/yr +13.8%/yr +6.9%/yr RY
Less volatileAnnualised volatility, 1 year 28.4% 16.5% 18.6% RY
Higher overall scoreMean of the five percentile scores vs peers 53/100 77/100 34/100 RY

Percentile Scorecard

MSRYSLF

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMSRYSLF
Valuation 31 #248 of 360 63 #134 of 360 21 #94 of 119
Growth 94 #13 of 191 71 #57 of 191 27 #84 of 114
Profitability – 95 #9 of 168 43 #63 of 110
Financial Health – 64 #63 of 175 33 #74 of 110
Shareholder Returns 34 #225 of 341 89 #37 of 341 48 #56 of 106
Overall 53 77 34
  • MS ranked among 368 companies in Banking
  • RY ranked among 368 companies in Banking
  • SLF ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMSRYSLFSPY
1 month -4.7%+0.6%+0.2% -0.2%
3 months -11.6%-4.4%-4.8% +3.9%
6 months -1.8%+14.3%+12.4% +8.2%
Year to date +5.3%+19.1%+28.3% +12.9%
1 year +12.6%+37.0%+28.5% +12.3%
3 years +165.6%+159.8%+78.9% +87.4%
3 years, per year +38.5%+37.5%+21.4% +23.3%
5 years +82.4%+91.2%+39.5% +67.9%
5 years, per year +12.8%+13.8%+6.9% +10.9%
10 years +452.9%+224.7%+138.5% +261.1%
10 years, per year +18.7%+12.5%+9.1% +13.7%

Risk

MeasureMSRYSLFSPY
Volatility, 1Y 28.4%16.5%18.6% 12.7%
Downside volatility, 1Y 29.8%15.8%20.0% 12.7%
Beta vs S&P 500, 1Y 1.420.700.37 1.00
Return / volatility, 1Y 0.442.241.54 0.97
Max drawdown, 5Y -35.3%-34.2%-33.0% -25.4%
From 52-week high -18.2%-6.8%-4.8% -1.2%
52-week high $228.55$217.87$84.07 $779.14
52-week low $154.37$145.41$57.60 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMSRYSLF
P/E now vs peer median 14.6xmedian 12.1x 17.4xmedian 12.1x 18.8xmedian 10.5x
P/S now vs peer median 3.7xmedian 3.4x 5.5xmedian 3.4x —median 1.4x
EV/EBITDA now vs peer median —median 5.0x 0.9xmedian 5.0x —median 7.6x
P/FCF now vs peer median -16.3xmedian 10.9x 5.0xmedian 10.9x 13.5xmedian 8.5x
P/B now vs peer median —median 1.2x 2.7xmedian 1.2x 2.4xmedian 1.5x
PEG now vs peer median 0.47median 1.34 1.21median 1.34 7.18median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMSRYSLF
Revenue $80.16B $51.37B –
Net income – $16.43B $2.57B
Free cash flow – $57.35B $3.28B
EPS (diluted) $12.65 $11.62 $4.23
Cash & equivalents – $45.78B –
Total debt – $9.69B $6.42B
Shares (diluted) 1.57B 1.41B 566.00M
Enterprise value $293.19B -$545.13B $3.24B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMSRYSLF
P/E 14.6x 17.4x 18.8x
P/FCF -16.3x 5.0x 13.5x
P/Operating cash flow – 5.0x 13.1x
P/S 3.7x 5.5x –
P/B – 2.7x 2.4x
P/Tangible book – 2.9x 2.9x
EV/EBITDA – 0.9x –
EV/EBIT – 1.0x 9.9x
EV/Revenue 3.7x 1.3x –
EV/FCF – 1.2x 12.2x
EV/Operating cash flow – 1.2x 11.7x
PEG (3Y EPS CAGR) 0.47 1.21 7.18

Growth

14 metrics
MetricMSRYSLF
Revenue growth (1Y) 16.2% 11.2% –
Revenue CAGR (3Y) 14.1% 10.3% –
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – –
Operating income CAGR (3Y) – – –
Net income growth (1Y) – 19.6% 4.7%
Net income CAGR (3Y) – 14.8% 6.5%
EPS growth (1Y) 29.2% 19.0% 4.1%
EPS CAGR (3Y) 30.9% 14.4% 2.6%
Operating cash flow growth (1Y) – -8.3% 8.5%
Operating cash flow CAGR (3Y) – 28.0% 13.0%
Free cash flow growth (1Y) – -8.3% 8.6%
Free cash flow CAGR (3Y) – 28.0% 9.5%

Profitability

14 metrics
MetricMSRYSLF
Gross margin – – –
EBITDA margin – 140.4% –
Operating margin – – –
Pretax margin – 40.9% –
Net margin – 31.9% –
FCF margin – 111.6% –
Operating cash flow margin – 111.6% –
Return on equity – 15.9% 13.9%
Return on assets 1.2% 0.9% 0.9%
Return on invested capital – 49.3% 12.7%
Return on capital employed – – –
Asset turnover 0.0x 0.0x –
Cash conversion (OCF / net income) – 3.5x 1.3x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricMSRYSLF
Debt / assets – 0.5% 2.1%
Debt / equity – 0.1x 0.3x
Net debt / EBITDA – -3.0x –
Debt / FCF – 0.2x 2.0x
Liabilities / assets – 94.2% 93.7%
Equity / assets – 5.8% 6.3%
Interest coverage – 1.4x 5.6x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricMSRYSLF
Dividend yield 2.2% 3.3% 4.7%
Net buyback yield – 3.1% -0.1%
Shareholder yield 2.2% 6.5% 4.6%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMSRYSLF
Forward P/E 13.7xFY2026 16.6xFY2026 13.2xFY2026
EPS, next fiscal year $13.66FY2026 $12.27FY2026 $6.06FY2026
EPS growth, next FY +33.8%FY2026 +19.2%FY2026 +11.6%FY2026
EPS growth, the year after -4.2% +6.9% -3.1%
Revenue, next fiscal year $80.05BFY2026 $53.04BFY2026 $6.17BFY2026
Revenue growth, next FY +13.3%FY2026 +11.6%FY2026 -4.1%FY2026
Revenue growth, the year after +13.3% +0.5% +29.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMSRYSLF
Held by institutions 85.7% 43.8% 44.7%
Institutions holding 2,742 984 490
Change in shares held, QoQ +1.5% +1.9% +1.3%
Institutions buying 1,468 446 256
Institutions selling 939 325 130
Buyers to sellers 1.56 1.37 1.97

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MSRYSLF
MS 1.00 0.53 0.25
RY 0.53 1.00 0.43
SLF 0.25 0.43 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MS, RY and SLF?

Morgan Stanley (MS) is the largest by market capitalisation: Morgan Stanley (MS) $293.19B, Royal Bank Of Canada (RY) $284.91B, Sun Life Financial (SLF) $45.28B.

Which stock is cheaper, MS, RY and SLF?

Morgan Stanley (MS) trades on the lowest price-to-earnings ratio (Morgan Stanley (MS) 14.8x, Royal Bank Of Canada (RY) 17.4x, Sun Life Financial (SLF) 18.9x). On next year's consensus earnings, Sun Life Financial (SLF) is cheapest (Morgan Stanley (MS) 13.7x, Royal Bank Of Canada (RY) 16.6x, Sun Life Financial (SLF) 13.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Morgan Stanley (MS) grew revenue fastest over the trailing twelve months: Morgan Stanley (MS) +16.2%, Royal Bank Of Canada (RY) +11.2%.

Which stock has performed better?

Over the past year Royal Bank Of Canada (RY) returned the most: Morgan Stanley (MS) +12.6%, Royal Bank Of Canada (RY) +37.0%, Sun Life Financial (SLF) +28.5%. Over five years, Royal Bank Of Canada (RY) compounded fastest (Morgan Stanley (MS) +12.8%/yr, Royal Bank Of Canada (RY) +13.8%/yr, Sun Life Financial (SLF) +6.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Royal Bank Of Canada (RY) has been the steadiest (Morgan Stanley (MS) 28.4%, Royal Bank Of Canada (RY) 16.5%, Sun Life Financial (SLF) 18.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MS, RY and SLF?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Royal Bank Of Canada (RY) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.