MKTW vs CRM vs MSTR Stock Comparison

Marketwise, Salesforce and Strategy Prices as of Nov 3, 2026 Peers: Industry group
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MKTW Marketwise, Inc.
$20.85 +3.7% 1M +25.7% 1Y
Market cap
$56.14M
P/E
25.2x
Revenue (TTM)
$317.50M
Div. yield
0.08%
Analytics and BI Technology
1 win
CRM Salesforce, Inc.
$222.18 -5.3% 1M -15.0% 1Y
Market cap
$185.98B
P/E
19.2x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
8 wins
MSTR Strategy Inc
$135.63 -15.2% 1M -48.8% 1Y
Market cap
$56.92B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
2 wins

Head to Head

11 decided of 12

Salesforce leads on 8 of the 12 questions below (Salesforce 8, Strategy 2, Marketwise 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMKTWCRMMSTRLeader
Larger companyMarket capitalisation $56.14M $185.98B $56.92B CRM
Cheaper on earningsLower P/E, profitable companies only 25.2x 19.2x -3.8x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 65.2x 12.6x — CRM
Faster revenue growthRevenue growth, trailing twelve months -11.3% +11.2% +4.2% CRM
More profitableNet margin, trailing twelve months 0.7% 22.0% -3,008.3% CRM
Better return on capitalReturn on invested capital — 9.0% -27.6% CRM
Less leveragedLower net debt / EBITDA — 1.9x 0.0x MSTR
Higher dividend yieldTrailing dividend yield 0.08% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +25.7% -15.0% -48.8% MKTW
Better 5-year returnAnnualised price return, 5 years -33.5%/yr -6.3%/yr +11.1%/yr MSTR
Less volatileAnnualised volatility, 1 year 51.5% 47.0% 81.0% CRM
Higher overall scoreMean of the five percentile scores vs peers 53/100 71/100 25/100 CRM

Percentile Scorecard

MKTWCRMMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMKTWCRMMSTR
Valuation 99 #2 of 100 78 #23 of 100 14 #86 of 100
Growth 12 #87 of 99 72 #28 of 99 10 #89 of 99
Profitability 80 #20 of 96 87 #13 of 96 11 #86 of 96
Financial Health 11 #100 of 112 44 #63 of 112 87 #15 of 112
Shareholder Returns 64 #25 of 67 74 #18 of 67 3 #65 of 67
Overall 53 71 25
  • MKTW ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMKTWCRMMSTRSPY
1 month +3.7%-5.3%-15.2% -2.0%
3 months -1.7%+16.3%+38.9% -2.2%
6 months +19.8%+18.8%-27.4% +4.2%
Year to date +38.8%-16.1%-10.7% +10.6%
1 year +25.7%-15.0%-48.8% +10.4%
3 years -56.2%+7.1%+198.7% +73.6%
3 years, per year -24.1%+2.3%+44.1% +20.2%
5 years -87.0%-27.9%+69.5% +61.6%
5 years, per year -33.5%-6.3%+11.1% +10.1%
10 years —+199.7%+617.6% +261.3%
10 years, per year —+11.6%+21.8% +13.7%

Risk

MeasureMKTWCRMMSTRSPY
Volatility, 1Y 51.5%47.0%81.0% 12.8%
Downside volatility, 1Y 47.3%41.9%74.9% 12.8%
Beta vs S&P 500, 1Y 0.310.423.14 1.00
Return / volatility, 1Y 0.50-0.32-0.60 0.81
Max drawdown, 5Y -94.2%-59.2%-84.1% -25.4%
From 52-week high -2.3%-16.5%-48.8% -3.2%
52-week high $21.34$266.23$264.67 $779.14
52-week low $13.65$150.12$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMKTWCRMMSTR
P/E now vs peer median 24.7xmedian 27.1x 18.9xmedian 27.1x -3.6xmedian 27.1x
P/S now vs peer median 1.0xmedian 2.8x 4.2xmedian 2.8x 110.2xmedian 2.8x
EV/EBITDA now vs peer median 10.5xmedian 16.6x 14.1xmedian 16.6x -2.9xmedian 16.6x
P/FCF now vs peer median 7.1xmedian 15.7x 12.1xmedian 15.7x -4,904xmedian 15.7x
P/B now vs peer median -1.2xmedian 2.8x 4.8xmedian 2.8x 1.0xmedian 2.8x
PEG now vs peer median -2.72median 0.87 0.20median 0.87 0.01median 0.87

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMKTWCRMMSTR
Revenue $317.50M $43.94B $495.08M
Gross profit $273.79M $33.96B $335.84M
Operating income $25.65M $8.74B -$19.34B
Net income $28.69M $9.66B -$13.67B
Free cash flow $45.87M $15.15B -$11.13M
R&D $9.37M $6.37B $94.59M
EPS (diluted) $0.84 $11.77 $-34.79
Cash & equivalents $32.91M $8.31B $2.50B
Total debt – $39.29B $6.72B
Shares (diluted) 2.64M 821.00M 428.05M
Enterprise value -$150.12M $141.85B $44.06B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMKTWCRMMSTR
P/E 24.7x 18.9x -3.6x
P/FCF 7.1x 12.1x -4,904x
P/Operating cash flow 7.0x 11.6x -7,412x
P/S 1.0x 4.2x 110.2x
P/B -1.2x 4.8x 1.0x
P/Tangible book -1.2x 5.7x -3.5x
EV/EBITDA 10.5x 14.1x -2.9x
EV/EBIT 11.4x 24.1x -2.9x
EV/Revenue 0.9x 4.8x 111.9x
EV/FCF 6.4x 13.9x -4,977x
EV/Operating cash flow 6.3x 13.4x -7,522x
PEG (3Y EPS CAGR) -2.72 0.20 0.01

Growth

14 metrics
MetricMKTWCRMMSTR
Revenue growth (1Y) -11.3% 11.2% 4.2%
Revenue CAGR (3Y) -12.7% 9.9% -0.6%
Gross profit growth (1Y) -12.1% 10.7% 0.8%
Gross profit CAGR (3Y) -13.2% 11.3% -5.3%
Operating income growth (1Y) -67.0% 9.4% -276.0%
Operating income CAGR (3Y) -33.2% 47.8% -317.4%
Net income growth (1Y) -64.7% 45.0% -272.6%
Net income CAGR (3Y) -30.2% 82.9% -435.2%
EPS growth (1Y) -65.9% 69.9% -242.2%
EPS CAGR (3Y) -9.1% 94.5% -284.4%
Operating cash flow growth (1Y) 136.8% 19.6% 88.3%
Operating cash flow CAGR (3Y) -4.3% 23.3% -3.3%
Free cash flow growth (1Y) 135.7% 21.3% 84.3%
Free cash flow CAGR (3Y) -4.9% 26.1% -4.0%

Profitability

14 metrics
MetricMKTWCRMMSTR
Gross margin 86.2% 77.3% 67.8%
EBITDA margin 8.8% 34.0% -3,893%
Operating margin 8.1% 19.9% -3,906%
Pretax margin 9.3% 28.2% -3,879%
Net margin 0.7% 22.0% -3,008%
FCF margin 14.4% 34.5% -2.2%
Operating cash flow margin 14.7% 35.8% -1.5%
Return on equity – 26.7% -31.7%
Return on assets 14.8% 8.9% -21.1%
Return on invested capital – 9.0% -27.6%
Return on capital employed – 10.7% -30.5%
Asset turnover 1.6x 0.4x 0.0x
Cash conversion (OCF / net income) 1.6x 1.6x 0.0x
Stock comp / revenue 3.3% 8.3% 10.3%

Financial Health

11 metrics
MetricMKTWCRMMSTR
Debt / assets – 35.8% 8.7%
Debt / equity – 1.0x 0.1x
Net debt / EBITDA – 1.9x 0.0x
Debt / FCF – 2.6x -603.5x
Liabilities / assets 243.8% 65.0% 28.1%
Equity / assets -143.8% 35.0% 71.9%
Interest coverage – 9.4x –
Current ratio 0.4x 0.8x 4.0x
Quick ratio 0.1x 0.7x 4.0x
Cash ratio 0.1x 0.4x 3.9x
Altman Z-score 0.69 2.50 0.83

Shareholder Returns

7 metrics
MetricMKTWCRMMSTR
Dividend yield 5.0% 0.8% –
Net buyback yield 0.5% 18.7% -49.1%
Shareholder yield 5.6% 19.5% -49.1%
Payout ratio (earnings) 15.2% – –
Payout ratio (FCF) 9.5% – –
Dividend growth (1Y) 22.8% – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMKTWCRMMSTR
Forward P/E 65.2xFY2026 12.6xFY2026 –
EPS, next fiscal year $0.32FY2026 $17.65FY2026 $-18.79FY2026
EPS growth, next FY -86.1%FY2026 +41.0%FY2026 –
EPS growth, the year after +425.0% -5.3% –
Revenue, next fiscal year $327.52MFY2026 $43.89BFY2026 $465.93MFY2026
Revenue growth, next FY -0.2%FY2026 +5.7%FY2026 -2.4%FY2026
Revenue growth, the year after +2.3% +11.7% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMKTWCRMMSTR
Held by institutions 5.7% 80.7% 59.5%
Institutions holding 53 2,474 854
Change in shares held, QoQ +8.7% -4.8% +9.6%
Institutions buying 33 1,005 474
Institutions selling 12 1,271 266
Buyers to sellers 2.75 0.79 1.78

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MKTWCRMMSTR
MKTW 1.00 0.08 0.09
CRM 0.08 1.00 0.24
MSTR 0.09 0.24 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MKTW, CRM and MSTR?

Salesforce (CRM) is the largest by market capitalisation: Marketwise (MKTW) $56.14M, Salesforce (CRM) $185.98B, Strategy (MSTR) $56.92B.

Which stock is cheaper, MKTW, CRM and MSTR?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Marketwise (MKTW) 25.2x, Salesforce (CRM) 19.2x, Strategy (MSTR) -3.8x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Marketwise (MKTW) 65.2x, Salesforce (CRM) 12.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Salesforce (CRM) grew revenue fastest over the trailing twelve months: Marketwise (MKTW) -11.3%, Salesforce (CRM) +11.2%, Strategy (MSTR) +4.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Marketwise (MKTW) 0.7%, Salesforce (CRM) 22.0%, Strategy (MSTR) -3,008.3%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, Strategy (MSTR) -27.6%).

Which stock has performed better?

Over the past year Marketwise (MKTW) returned the most: Marketwise (MKTW) +25.7%, Salesforce (CRM) -15.0%, Strategy (MSTR) -48.8%. Over five years, Strategy (MSTR) compounded fastest (Marketwise (MKTW) -33.5%/yr, Salesforce (CRM) -6.3%/yr, Strategy (MSTR) +11.1%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Marketwise (MKTW) 0.08%, Salesforce (CRM) 0.00%, Strategy (MSTR) 0.00%. Salesforce (CRM) and Strategy (MSTR) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Marketwise (MKTW) 51.5%, Salesforce (CRM) 47.0%, Strategy (MSTR) 81.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MKTW, CRM and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 8. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.