MGNI vs IBTA vs GOOGL Stock Comparison

Magnite, Ibotta and Alphabet Prices as of Nov 4, 2026 Peers: Industry group
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MGNI Magnite, Inc.
$22.79 -8.7% 1M +36.2% 1Y
Market cap
$3.27B
P/E
18.1x
Revenue (TTM)
$766.75M
Div. yield
–
Digital Advertising Technology
1 win
IBTA Ibotta, Inc.
$62.64 +51.3% 1M +104.2% 1Y
Market cap
$1.14B
P/E
–
Revenue (TTM)
$357.74M
Div. yield
–
Digital Advertising Technology
1 win
GOOGL Alphabet Inc.
$288.93 -16.6% 1M +4.1% 1Y
Market cap
$3.54T
P/E
14.9x
Revenue (TTM)
$471.10B
Div. yield
0.30%
Digital Advertising Technology
9 wins

Head to Head

11 decided of 12

Alphabet leads on 9 of the 12 questions below (Alphabet 9, Ibotta 1, Magnite 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMGNIIBTAGOOGLLeader
Larger companyMarket capitalisation $3.27B $1.14B $3.54T GOOGL
Cheaper on earningsLower P/E, profitable companies only 18.1x -70.7x 14.9x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.5x — 13.7x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +9.1% +1.6% +22.2% GOOGL
More profitableNet margin, trailing twelve months 23.6% -4.5% 49.9% GOOGL
Better return on capitalReturn on invested capital 10.9% — 16.7% GOOGL
Less leveragedLower net debt / EBITDA -0.2x — -0.8x GOOGL
Higher dividend yieldTrailing dividend yield — 0.00% 0.30% –
Better 1-year returnPrice return, last 12 months +36.2% +104.2% +4.1% IBTA
Better 5-year returnAnnualised price return, 5 years +0.1%/yr — +14.2%/yr GOOGL
Less volatileAnnualised volatility, 1 year 57.3% 78.6% 34.1% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 48/100 57/100 MGNI

Percentile Scorecard

MGNIIBTAGOOGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMGNIIBTAGOOGL
Valuation 53 #78 of 166 42 #96 of 166 39 #102 of 166
Growth 80 #31 of 154 12 #136 of 154 67 #51 of 154
Profitability 78 #35 of 154 48 #80 of 154 82 #28 of 154
Financial Health 48 #93 of 179 55 #81 of 179 73 #50 of 179
Shareholder Returns 46 #53 of 97 84 #16 of 97 22 #76 of 97
Overall 61 48 57
  • MGNI ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMGNIIBTAGOOGLSPY
1 month -8.7%+51.3%-16.6% -1.0%
3 months +10.3%+77.7%-20.3% -0.4%
6 months +70.2%+69.3%-27.4% +4.5%
Year to date +40.4%+175.6%-7.7% +12.4%
1 year +36.2%+104.2%+4.1% +13.6%
3 years +208.0%—+123.8% +76.4%
3 years, per year +45.5%—+30.8% +20.8%
5 years +0.6%—+94.1% +63.7%
5 years, per year +0.1%—+14.2% +10.4%
10 years +257.8%—+639.7% +267.7%
10 years, per year +13.6%—+22.2% +13.9%

Risk

MeasureMGNIIBTAGOOGLSPY
Volatility, 1Y 57.3%78.6%34.1% 12.8%
Downside volatility, 1Y 58.5%68.6%34.5% 12.7%
Beta vs S&P 500, 1Y 1.011.181.41 1.00
Return / volatility, 1Y 0.631.330.12 1.06
Max drawdown, 5Y -76.0%-82.5%-44.3% -25.4%
From 52-week high -11.2%0.0%-28.2% -1.6%
52-week high $25.67$62.64$402.62 $779.14
52-week low $11.20$19.25$273.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMGNIIBTAGOOGL
P/E now vs peer median 18.1xmedian 18.2x -70.7xmedian 18.2x 14.9xmedian 18.2x
P/S now vs peer median 4.3xmedian 1.5x 3.2xmedian 1.5x 7.5xmedian 1.5x
EV/EBITDA now vs peer median 16.1xmedian 15.3x 328.1xmedian 15.3x 18.4xmedian 15.3x
P/FCF now vs peer median 13.6xmedian 12.2x 13.9xmedian 12.2x 179.3xmedian 12.2x
P/B now vs peer median 3.4xmedian 1.8x 4.8xmedian 1.8x 5.2xmedian 1.8x
PEG now vs peer median 0.46median 0.38 —median 0.38 0.26median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMGNIIBTAGOOGL
Revenue $766.75M $357.74M $471.10B
Gross profit $510.77M $280.50M $286.70B
Operating income $141.45M -$9.63M $156.98B
Net income $180.84M -$16.06M $235.69B
Free cash flow $240.36M $81.46M $19.75B
R&D $91.31M $60.03M $74.46B
EPS (diluted) $1.20 $-0.69 $19.12
Cash & equivalents $392.86M $149.89M $56.33B
Total debt $349.95M – $125.10B
Shares (diluted) 150.81M 23.35M 12.31B
Enterprise value $1.81B $486.66M $3.28T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMGNIIBTAGOOGL
P/E 18.1x -70.7x 14.9x
P/FCF 13.6x 13.9x 179.3x
P/Operating cash flow 11.0x 12.2x 19.7x
P/S 4.3x 3.2x 7.5x
P/B 3.4x 4.8x 5.2x
P/Tangible book 3.4x 4.8x 5.3x
EV/EBITDA 16.1x 328.1x 18.4x
EV/EBIT 22.8x -102.4x 21.7x
EV/Revenue 4.2x 2.8x 7.2x
EV/FCF 13.4x 12.1x 172.2x
EV/Operating cash flow 10.9x 10.6x 18.9x
PEG (3Y EPS CAGR) 0.46 – 0.26

Growth

14 metrics
MetricMGNIIBTAGOOGL
Revenue growth (1Y) 9.1% 1.6% 22.2%
Revenue CAGR (3Y) 8.0% – 16.6%
Gross profit growth (1Y) 16.7% -1.6% 25.7%
Gross profit CAGR (3Y) 48.1% – 20.0%
Operating income growth (1Y) 64.8% -169.9% 26.5%
Operating income CAGR (3Y) 38.3% – 25.8%
Net income growth (1Y) 211.9% -119.9% 89.7%
Net income CAGR (3Y) 40.9% – 52.3%
EPS growth (1Y) 216.8% -125.0% 87.8%
EPS CAGR (3Y) 39.7% – 57.2%
Operating cash flow growth (1Y) 33.6% 4.4% 18.6%
Operating cash flow CAGR (3Y) 11.6% – 19.0%
Free cash flow growth (1Y) 38.5% 6.5% -73.2%
Free cash flow CAGR (3Y) 9.3% – -36.6%

Profitability

14 metrics
MetricMGNIIBTAGOOGL
Gross margin 66.6% 78.4% 60.9%
EBITDA margin 26.2% 0.8% 39.3%
Operating margin 18.4% -2.7% 33.3%
Pretax margin 16.0% -1.0% 61.1%
Net margin 23.6% -4.5% 49.9%
FCF margin 31.3% 22.8% 4.2%
Operating cash flow margin 38.8% 26.1% 38.1%
Return on equity 19.1% -6.7% 35.8%
Return on assets 5.9% -3.3% 24.5%
Return on invested capital 10.9% – 16.7%
Return on capital employed 10.9% -3.6% 19.0%
Asset turnover 0.2x 0.7x 0.5x
Cash conversion (OCF / net income) 1.6x -5.8x 0.8x
Stock comp / revenue 9.6% 14.3% 6.5%

Financial Health

11 metrics
MetricMGNIIBTAGOOGL
Debt / assets 11.2% – 12.5%
Debt / equity 0.4x – 0.2x
Net debt / EBITDA -0.2x – -0.8x
Debt / FCF 1.5x – 6.3x
Liabilities / assets 69.3% 51.8% 32.5%
Equity / assets 30.7% 48.2% 67.5%
Interest coverage 7.2x – –
Current ratio 1.0x 1.7x 2.8x
Quick ratio 1.0x 1.6x 2.5x
Cash ratio 0.2x 0.7x 2.0x
Altman Z-score 1.12 3.26 8.52

Shareholder Returns

7 metrics
MetricMGNIIBTAGOOGL
Dividend yield – – 0.3%
Net buyback yield 2.1% 11.5% -0.2%
Shareholder yield 2.1% 11.5% 0.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMGNIIBTAGOOGL
Forward P/E 20.5xFY2026 – 13.7xFY2026
EPS, next fiscal year $1.11FY2026 $-0.64FY2026 $21.10FY2026
EPS growth, next FY +27.6%FY2026 -633.3%FY2026 +95.2%FY2026
EPS growth, the year after +20.7% – -31.6%
Revenue, next fiscal year $743.97MFY2026 $334.20MFY2026 $528.22BFY2026
Revenue growth, next FY +11.1%FY2026 -2.4%FY2026 +31.1%FY2026
Revenue growth, the year after +10.5% +22.9% +21.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMGNIIBTAGOOGL
Held by institutions 98.6% 69.4% 70.1%
Institutions holding 311 150 5,748
Change in shares held, QoQ +8.0% -1.6% +4.6%
Institutions buying 170 68 2,661
Institutions selling 91 48 2,576
Buyers to sellers 1.87 1.42 1.03

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MGNIIBTAGOOGL
MGNI 1.00 0.30 0.12
IBTA 0.30 1.00 0.06
GOOGL 0.12 0.06 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, MGNI, IBTA and GOOGL?

Alphabet (GOOGL) is the largest by market capitalisation: Magnite (MGNI) $3.27B, Ibotta (IBTA) $1.14B, Alphabet (GOOGL) $3.54T.

Which stock is cheaper, MGNI, IBTA and GOOGL?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Magnite (MGNI) 18.1x, Ibotta (IBTA) -70.7x, Alphabet (GOOGL) 14.9x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Magnite (MGNI) 20.5x, Alphabet (GOOGL) 13.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Magnite (MGNI) +9.1%, Ibotta (IBTA) +1.6%, Alphabet (GOOGL) +22.2%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Magnite (MGNI) 23.6%, Ibotta (IBTA) -4.5%, Alphabet (GOOGL) 49.9%). On return on invested capital, Alphabet (GOOGL) leads (Magnite (MGNI) 10.9%, Alphabet (GOOGL) 16.7%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: Magnite (MGNI) +36.2%, Ibotta (IBTA) +104.2%, Alphabet (GOOGL) +4.1%. Over five years, Alphabet (GOOGL) compounded fastest (Magnite (MGNI) +0.1%/yr, Alphabet (GOOGL) +14.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Ibotta (IBTA) 0.00%, Alphabet (GOOGL) 0.30%. Magnite (MGNI) and Ibotta (IBTA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Magnite (MGNI) 57.3%, Ibotta (IBTA) 78.6%, Alphabet (GOOGL) 34.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MGNI, IBTA and GOOGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.