MAX vs MGNI vs IBTA Stock Comparison

MediaAlpha, Magnite and Ibotta Prices as of Nov 3, 2026 Peers: Industry group
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MAX MediaAlpha, Inc.
$15.16 +57.9% 1M +14.3% 1Y
Market cap
$813.00M
P/E
7.5x
Revenue (TTM)
$1.29B
Div. yield
–
Digital Advertising Technology
5 wins
MGNI Magnite, Inc.
$22.34 -9.7% 1M +25.9% 1Y
Market cap
$3.27B
P/E
19.6x
Revenue (TTM)
$742.04M
Div. yield
–
Digital Advertising Technology
5 wins
IBTA Ibotta, Inc.
$60.30 +44.9% 1M +91.5% 1Y
Market cap
$1.46B
P/E
–
Revenue (TTM)
$357.74M
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

11 decided of 12

Magnite leads on 5 of the 12 questions below (Magnite 5, MediaAlpha 5, Ibotta 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMAXMGNIIBTALeader
Larger companyMarket capitalisation $813.00M $3.27B $1.46B MGNI
Cheaper on earningsLower P/E, profitable companies only 7.5x 19.6x -90.9x MAX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.4x 20.1x — MAX
Faster revenue growthRevenue growth, trailing twelve months +15.2% +8.3% +1.6% MAX
More profitableNet margin, trailing twelve months 8.4% 22.5% -4.5% MGNI
Better return on capitalReturn on invested capital 47.0% 9.1% — MAX
Less leveragedLower net debt / EBITDA 1.6x 0.1x — MGNI
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.3% +25.9% +91.5% IBTA
Better 5-year returnAnnualised price return, 5 years -2.7%/yr -0.5%/yr — MGNI
Less volatileAnnualised volatility, 1 year 57.0% 57.6% 78.6% MAX
Higher overall scoreMean of the five percentile scores vs peers 57/100 59/100 48/100 MGNI

Percentile Scorecard

MAXMGNIIBTA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMAXMGNIIBTA
Valuation 65 #59 of 166 50 #83 of 166 42 #97 of 166
Growth 94 #11 of 154 76 #38 of 154 11 #137 of 154
Profitability 70 #47 of 154 77 #37 of 154 48 #80 of 154
Financial Health 31 #124 of 179 46 #97 of 179 55 #81 of 179
Shareholder Returns 27 #71 of 97 44 #55 of 97 83 #17 of 97
Overall 57 59 48
  • MAX ranked among 185 companies in Internet Platforms
  • MGNI ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMAXMGNIIBTASPY
1 month +57.9%-9.7%+44.9% -2.0%
3 months +22.3%+7.1%+62.1% -2.2%
6 months +60.4%+64.3%+63.6% +4.2%
Year to date +17.1%+37.6%+165.3% +10.6%
1 year +14.3%+25.9%+91.5% +10.4%
3 years +55.2%+201.9%— +73.6%
3 years, per year +15.8%+44.6%— +20.2%
5 years -12.6%-2.4%— +61.6%
5 years, per year -2.7%-0.5%— +10.1%
10 years —+258.6%— +261.3%
10 years, per year —+13.6%— +13.7%

Risk

MeasureMAXMGNIIBTASPY
Volatility, 1Y 57.0%57.6%78.6% 12.8%
Downside volatility, 1Y 55.4%58.8%68.4% 12.8%
Beta vs S&P 500, 1Y 0.331.041.18 1.00
Return / volatility, 1Y 0.250.451.16 0.81
Max drawdown, 5Y -71.0%-76.0%-82.5% -25.4%
From 52-week high 0.0%-13.0%0.0% -3.2%
52-week high $15.16$25.67$60.30 $779.14
52-week low $7.17$11.20$19.25 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMAXMGNIIBTA
P/E now vs peer median 7.4xmedian 17.5x 19.1xmedian 17.5x -70.7xmedian 17.5x
P/S now vs peer median 0.6xmedian 1.4x 4.3xmedian 1.4x 3.2xmedian 1.4x
EV/EBITDA now vs peer median 9.9xmedian 15.3x 18.5xmedian 15.3x 328.1xmedian 15.3x
P/FCF now vs peer median 14.7xmedian 12.1x 14.8xmedian 12.1x 13.9xmedian 12.1x
P/B now vs peer median 15.6xmedian 1.7x 3.4xmedian 1.7x 4.8xmedian 1.7x
PEG now vs peer median 0.16median 0.37 0.50median 0.37 —median 0.37

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMAXMGNIIBTA
Revenue $1.29B $742.04M $357.74M
Gross profit $192.01M $480.73M $280.50M
Operating income $93.48M $115.95M -$9.63M
Net income $119.17M $166.89M -$16.06M
Free cash flow $54.20M $215.76M $81.46M
R&D $23.04M $90.15M $60.03M
EPS (diluted) $1.72 $1.13 $-0.69
Cash & equivalents $18.68M $332.62M $149.89M
Total debt $174.92M $350.40M –
Shares (diluted) 62.83M 147.17M 23.35M
Enterprise value $697.66M $1.72B $810.51M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMAXMGNIIBTA
P/E 7.4x 19.1x -70.7x
P/FCF 14.7x 14.8x 13.9x
P/Operating cash flow 14.5x 11.4x 12.2x
P/S 0.6x 4.3x 3.2x
P/B 15.6x 3.4x 4.8x
P/Tangible book 16.2x 3.4x 4.8x
EV/EBITDA 9.9x 18.5x 328.1x
EV/EBIT 10.2x 27.8x -102.4x
EV/Revenue 0.7x 4.3x 2.8x
EV/FCF 17.6x 14.9x 12.1x
EV/Operating cash flow 17.3x 11.5x 10.6x
PEG (3Y EPS CAGR) 0.16 0.50 –

Growth

14 metrics
MetricMAXMGNIIBTA
Revenue growth (1Y) 15.2% 8.3% 1.6%
Revenue CAGR (3Y) 48.5% 7.1% –
Gross profit growth (1Y) 11.8% 12.6% -1.6%
Gross profit CAGR (3Y) 43.8% 42.5% –
Operating income growth (1Y) 417.7% 52.7% -169.9%
Operating income CAGR (3Y) 58.6% 36.1% –
Net income growth (1Y) 154,671% 287.0% -119.9%
Net income CAGR (3Y) 51.3% 39.5% –
EPS growth (1Y) 8,620% 289.8% -125.0%
EPS CAGR (3Y) 47.7% 38.6% –
Operating cash flow growth (1Y) -37.0% 23.7% 4.4%
Operating cash flow CAGR (3Y) 88.4% 17.8% –
Free cash flow growth (1Y) -37.9% 18.2% 6.5%
Free cash flow CAGR (3Y) 87.7% 16.4% –

Profitability

14 metrics
MetricMAXMGNIIBTA
Gross margin 14.8% 64.8% 78.4%
EBITDA margin 7.4% 23.4% 0.8%
Operating margin 7.2% 15.6% -2.7%
Pretax margin 0.7% 13.2% -1.0%
Net margin 8.4% 22.5% -4.5%
FCF margin 4.2% 29.1% 22.8%
Operating cash flow margin 4.3% 37.9% 26.1%
Return on equity 513.9% 18.0% -6.7%
Return on assets 32.6% 5.6% -3.3%
Return on invested capital 47.0% 9.1% –
Return on capital employed 42.4% 9.0% -3.6%
Asset turnover 3.5x 0.2x 0.7x
Cash conversion (OCF / net income) 0.5x 1.7x -5.8x
Stock comp / revenue 2.4% 10.1% 14.3%

Financial Health

11 metrics
MetricMAXMGNIIBTA
Debt / assets 47.0% 11.6% –
Debt / equity 3.4x 0.4x –
Net debt / EBITDA 1.6x 0.1x –
Debt / FCF 3.2x 1.6x –
Liabilities / assets 86.2% 69.1% 51.8%
Equity / assets 13.8% 30.9% 48.2%
Interest coverage 8.8x 5.9x –
Current ratio 1.3x 1.0x 1.7x
Quick ratio 1.3x 1.0x 1.6x
Cash ratio 0.1x 0.2x 0.7x
Altman Z-score 4.43 1.08 3.26

Shareholder Returns

7 metrics
MetricMAXMGNIIBTA
Dividend yield – – –
Net buyback yield -0.1% 1.5% 11.5%
Shareholder yield -0.1% 1.5% 11.5%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMAXMGNIIBTA
Forward P/E 11.4xFY2026 20.1xFY2026 –
EPS, next fiscal year $1.33FY2026 $1.11FY2026 $-0.64FY2026
EPS growth, next FY +241.0%FY2026 +27.6%FY2026 -633.3%FY2026
EPS growth, the year after -7.5% +20.7% –
Revenue, next fiscal year $1.26BFY2026 $743.97MFY2026 $334.20MFY2026
Revenue growth, next FY +13.6%FY2026 +11.1%FY2026 -2.4%FY2026
Revenue growth, the year after +17.4% +10.5% +22.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMAXMGNIIBTA
Held by institutions 91.9% 98.6% 69.4%
Institutions holding 156 311 150
Change in shares held, QoQ -0.3% +8.0% -1.6%
Institutions buying 70 170 68
Institutions selling 66 91 48
Buyers to sellers 1.06 1.87 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MAXMGNIIBTA
MAX 1.00 0.35 0.24
MGNI 0.35 1.00 0.30
IBTA 0.24 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MAX, MGNI and IBTA?

Magnite (MGNI) is the largest by market capitalisation: MediaAlpha (MAX) $813.00M, Magnite (MGNI) $3.27B, Ibotta (IBTA) $1.46B.

Which stock is cheaper, MAX, MGNI and IBTA?

MediaAlpha (MAX) trades on the lowest price-to-earnings ratio (MediaAlpha (MAX) 7.5x, Magnite (MGNI) 19.6x, Ibotta (IBTA) -90.9x). On next year's consensus earnings, MediaAlpha (MAX) is cheapest (MediaAlpha (MAX) 11.4x, Magnite (MGNI) 20.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

MediaAlpha (MAX) grew revenue fastest over the trailing twelve months: MediaAlpha (MAX) +15.2%, Magnite (MGNI) +8.3%, Ibotta (IBTA) +1.6%.

Which company is more profitable?

Magnite (MGNI) has the highest net margin (MediaAlpha (MAX) 8.4%, Magnite (MGNI) 22.5%, Ibotta (IBTA) -4.5%). On return on invested capital, MediaAlpha (MAX) leads (MediaAlpha (MAX) 47.0%, Magnite (MGNI) 9.1%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: MediaAlpha (MAX) +14.3%, Magnite (MGNI) +25.9%, Ibotta (IBTA) +91.5%. Over five years, Magnite (MGNI) compounded fastest (MediaAlpha (MAX) -2.7%/yr, Magnite (MGNI) -0.5%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MediaAlpha (MAX) has been the steadiest (MediaAlpha (MAX) 57.0%, Magnite (MGNI) 57.6%, Ibotta (IBTA) 78.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MAX, MGNI and IBTA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Magnite (MGNI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.