MAX vs IBTA vs APPS Stock Comparison

MediaAlpha, Ibotta and Digital Turbine Prices as of Nov 2, 2026 Peers: Industry group
1 more company in this comparison (GOOGL) Create a free account to keep reading and compare up to 10 companies.
MAX MediaAlpha, Inc.
$14.79 +54.1% 1M +16.0% 1Y
Market cap
$778.85M
P/E
7.3x
Revenue (TTM)
$1.29B
Div. yield
–
Digital Advertising Technology
6 wins
IBTA Ibotta, Inc.
$50.10 +20.4% 1M +55.3% 1Y
Market cap
$1.13B
P/E
–
Revenue (TTM)
$343.17M
Div. yield
–
Digital Advertising Technology
2 wins
APPS Digital Turbine, Inc.
$8.46 -24.3% 1M +35.6% 1Y
Market cap
$1.01B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology

Head to Head

8 decided of 12

MediaAlpha leads on 6 of the 12 questions below (MediaAlpha 6, Ibotta 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMAXIBTAAPPSLeader
Larger companyMarket capitalisation $778.85M $1.13B $1.01B IBTA
Cheaper on earningsLower P/E, profitable companies only 7.3x -102.8x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.1x — 11.4x MAX
Faster revenue growthRevenue growth, trailing twelve months +15.2% -6.6% — MAX
More profitableNet margin, trailing twelve months 8.4% -3.2% — MAX
Better return on capitalReturn on invested capital 47.0% — — –
Less leveragedLower net debt / EBITDA 1.6x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% — –
Better 1-year returnPrice return, last 12 months +16.0% +55.3% +35.6% IBTA
Better 5-year returnAnnualised price return, 5 years -2.5%/yr — -35.0%/yr MAX
Less volatileAnnualised volatility, 1 year 57.0% 76.6% 95.5% MAX
Higher overall scoreMean of the five percentile scores vs peers 56/100 47/100 — MAX

Percentile Scorecard

MAXIBTAAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMAXIBTAAPPS
Valuation 65 #59 of 165 39 #101 of 165 –
Growth 93 #11 of 153 3 #148 of 153 –
Profitability 69 #48 of 153 49 #79 of 153 –
Financial Health 30 #125 of 179 57 #78 of 179 21 #141 of 179
Shareholder Returns 24 #72 of 94 86 #14 of 94 –
Overall 56 47 –
  • MAX ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMAXIBTAAPPSSPY
1 month +54.1%+20.4%-24.3% -2.3%
3 months +16.0%+103.4%-6.0% -0.7%
6 months +66.4%+40.4%+114.2% +4.8%
Year to date +14.2%+120.4%+69.2% +10.3%
1 year +16.0%+55.3%+35.6% +10.3%
3 years +51.4%—+60.8% +73.0%
3 years, per year +14.8%—+17.2% +20.1%
5 years -12.1%—-88.4% +61.9%
5 years, per year -2.5%—-35.0% +10.1%
10 years ——+1,201.5% +258.6%
10 years, per year ——+29.3% +13.6%

Risk

MeasureMAXIBTAAPPSSPY
Volatility, 1Y 57.0%76.6%95.5% 12.8%
Downside volatility, 1Y 55.4%68.4%80.0% 12.8%
Beta vs S&P 500, 1Y 0.321.152.21 1.00
Return / volatility, 1Y 0.280.720.37 0.80
Max drawdown, 5Y -71.0%-82.5%-98.3% -25.4%
From 52-week high 0.0%0.0%-41.2% -3.5%
52-week high $14.79$50.10$14.39 $779.14
52-week low $7.17$19.25$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMAXIBTAAPPS
P/E now vs peer median 7.3xmedian 17.3x -102.8xmedian 17.3x —median 17.3x
P/S now vs peer median 0.6xmedian 1.4x 3.3xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median 9.7xmedian 14.5x -538.2xmedian 14.5x —median 14.5x
P/FCF now vs peer median 14.4xmedian 10.8x 15.2xmedian 10.8x —median 10.8x
P/B now vs peer median 15.2xmedian 1.7x 4.7xmedian 1.7x 5.1xmedian 1.7x
PEG now vs peer median 0.15median 0.40 —median 0.40 —median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMAXIBTAAPPS
Revenue $1.29B $343.17M –
Gross profit $192.01M $268.50M –
Operating income $93.48M -$11.99M –
Net income $119.17M -$11.02M –
Free cash flow $54.20M $74.46M –
R&D $23.04M $57.84M –
EPS (diluted) $1.72 $-0.47 –
Cash & equivalents $18.68M $148.17M $37.96M
Total debt $174.92M – $360.96M
Shares (diluted) 62.83M 23.28M 120.47M
Enterprise value $631.93M $409.93M $860.14M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMAXIBTAAPPS
P/E 7.3x -102.8x –
P/FCF 14.4x 15.2x –
P/Operating cash flow 14.1x 12.2x –
P/S 0.6x 3.3x –
P/B 15.2x 4.7x 5.1x
P/Tangible book 15.8x 4.7x -59.1x
EV/EBITDA 9.7x -538.2x –
EV/EBIT 10.0x -82.1x –
EV/Revenue 0.7x 2.9x –
EV/FCF 17.3x 13.2x –
EV/Operating cash flow 16.9x 10.6x –
PEG (3Y EPS CAGR) 0.15 – –

Growth

14 metrics
MetricMAXIBTAAPPS
Revenue growth (1Y) 15.2% -6.6% –
Revenue CAGR (3Y) 48.5% – –
Gross profit growth (1Y) 11.8% -12.0% –
Gross profit CAGR (3Y) 43.8% – –
Operating income growth (1Y) 417.7% -137.3% –
Operating income CAGR (3Y) 58.6% – –
Net income growth (1Y) 154,671% -111.4% –
Net income CAGR (3Y) 51.3% – –
EPS growth (1Y) 8,620% -114.9% –
EPS CAGR (3Y) 47.7% – –
Operating cash flow growth (1Y) -37.0% -13.1% –
Operating cash flow CAGR (3Y) 88.4% – –
Free cash flow growth (1Y) -37.9% -26.4% –
Free cash flow CAGR (3Y) 87.7% – –

Profitability

14 metrics
MetricMAXIBTAAPPS
Gross margin 14.8% 78.2% –
EBITDA margin 7.4% -0.5% –
Operating margin 7.2% -3.5% –
Pretax margin 0.7% -1.3% –
Net margin 8.4% -3.2% –
FCF margin 4.2% 21.7% –
Operating cash flow margin 4.3% 27.2% –
Return on equity 513.9% -4.5% –
Return on assets 32.6% -2.3% –
Return on invested capital 47.0% – –
Return on capital employed 42.4% -4.5% –
Asset turnover 3.5x 0.7x –
Cash conversion (OCF / net income) 0.5x -8.5x –
Stock comp / revenue 2.4% 14.1% –

Financial Health

11 metrics
MetricMAXIBTAAPPS
Debt / assets 47.0% – 42.9%
Debt / equity 3.4x – 1.8x
Net debt / EBITDA 1.6x – –
Debt / FCF 3.2x – –
Liabilities / assets 86.2% 50.2% 76.2%
Equity / assets 13.8% 49.8% 23.8%
Interest coverage 8.8x – –
Current ratio 1.3x 1.7x 1.2x
Quick ratio 1.3x 1.6x 1.5x
Cash ratio 0.1x 0.7x 0.1x
Altman Z-score 4.39 3.36 –

Shareholder Returns

7 metrics
MetricMAXIBTAAPPS
Dividend yield – – –
Net buyback yield -0.2% 13.8% –
Shareholder yield -0.2% 13.8% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMAXIBTAAPPS
Forward P/E 11.1xFY2026 – 11.4xFY2026
EPS, next fiscal year $1.33FY2026 $-0.64FY2026 $0.74FY2026
EPS growth, next FY +241.0%FY2026 -633.3%FY2026 +32.1%FY2026
EPS growth, the year after -7.5% – +32.4%
Revenue, next fiscal year $1.26BFY2026 $334.20MFY2026 $690.88MFY2026
Revenue growth, next FY +13.6%FY2026 -2.4%FY2026 +22.2%FY2026
Revenue growth, the year after +17.4% +22.9% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMAXIBTAAPPS
Held by institutions 91.8% 69.4% 64.5%
Institutions holding 155 149 211
Change in shares held, QoQ -0.3% -1.6% +7.1%
Institutions buying 69 68 128
Institutions selling 66 48 62
Buyers to sellers 1.05 1.42 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MAXIBTAAPPS
MAX 1.00 0.24 0.22
IBTA 0.24 1.00 0.18
APPS 0.22 0.18 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MAX, IBTA and APPS?

Ibotta (IBTA) is the largest by market capitalisation: MediaAlpha (MAX) $778.85M, Ibotta (IBTA) $1.13B, Digital Turbine (APPS) $1.01B.

Which company is growing faster?

MediaAlpha (MAX) grew revenue fastest over the trailing twelve months: MediaAlpha (MAX) +15.2%, Ibotta (IBTA) -6.6%.

Which company is more profitable?

MediaAlpha (MAX) has the highest net margin (MediaAlpha (MAX) 8.4%, Ibotta (IBTA) -3.2%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: MediaAlpha (MAX) +16.0%, Ibotta (IBTA) +55.3%, Digital Turbine (APPS) +35.6%. Over five years, MediaAlpha (MAX) compounded fastest (MediaAlpha (MAX) -2.5%/yr, Digital Turbine (APPS) -35.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MediaAlpha (MAX) has been the steadiest (MediaAlpha (MAX) 57.0%, Ibotta (IBTA) 76.6%, Digital Turbine (APPS) 95.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MAX, IBTA and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MediaAlpha (MAX) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.