MAX vs APPS vs DSP Stock Comparison

MediaAlpha, Digital Turbine and Viant Technology Prices as of Nov 4, 2026 Peers: Industry group
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MAX MediaAlpha, Inc.
$15.06 +56.1% 1M +12.8% 1Y
Market cap
$793.07M
P/E
7.4x
Revenue (TTM)
$1.29B
Div. yield
–
Digital Advertising Technology
6 wins
APPS Digital Turbine, Inc.
$9.54 -14.9% 1M +61.1% 1Y
Market cap
$1.15B
P/E
–
Revenue (TTM)
$600.31M
Div. yield
–
Digital Advertising Technology
2 wins
DSP Viant Technology Inc.
$13.14 +8.2% 1M +54.6% 1Y
Market cap
$873.22M
P/E
29.8x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
3 wins

Head to Head

11 decided of 12

MediaAlpha leads on 6 of the 12 questions below (MediaAlpha 6, Viant Technology 3, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionMAXAPPSDSPLeader
Larger companyMarket capitalisation $793.07M $1.15B $873.22M APPS
Cheaper on earningsLower P/E, profitable companies only 7.4x -32.9x 29.8x MAX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.3x 12.9x 77.3x MAX
Faster revenue growthRevenue growth, trailing twelve months +15.2% +19.2% +22.0% DSP
More profitableNet margin, trailing twelve months 8.4% -5.8% 2.2% MAX
Better return on capitalReturn on invested capital 47.0% 11.2% 3.0% MAX
Less leveragedLower net debt / EBITDA 1.6x 2.2x — MAX
Higher dividend yieldTrailing dividend yield 0.00% — — –
Better 1-year returnPrice return, last 12 months +12.8% +61.1% +54.6% APPS
Better 5-year returnAnnualised price return, 5 years -1.8%/yr -33.0%/yr +2.0%/yr DSP
Less volatileAnnualised volatility, 1 year 57.0% 95.5% 68.9% MAX
Higher overall scoreMean of the five percentile scores vs peers 58/100 36/100 58/100 DSP

Percentile Scorecard

MAXAPPSDSP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisMAXAPPSDSP
Valuation 67 #55 of 166 46 #91 of 166 55 #76 of 166
Growth 93 #12 of 154 54 #71 of 154 86 #23 of 154
Profitability 70 #47 of 154 53 #73 of 154 58 #65 of 154
Financial Health 32 #123 of 179 19 #145 of 179 74 #48 of 179
Shareholder Returns 26 #72 of 97 9 #88 of 97 20 #78 of 97
Overall 58 36 58
  • MAX ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms
  • DSP ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodMAXAPPSDSPSPY
1 month +56.1%-14.9%+8.2% -1.0%
3 months +22.3%-27.6%+6.7% -0.4%
6 months +67.9%+139.7%+15.8% +4.5%
Year to date +16.3%+90.8%+9.1% +12.4%
1 year +12.8%+61.1%+54.6% +13.6%
3 years +54.1%+81.4%+140.7% +76.4%
3 years, per year +15.5%+22.0%+34.0% +20.8%
5 years -8.5%-86.5%+10.6% +63.7%
5 years, per year -1.8%-33.0%+2.0% +10.4%
10 years —+1,367.7%— +267.7%
10 years, per year —+30.8%— +13.9%

Risk

MeasureMAXAPPSDSPSPY
Volatility, 1Y 57.0%95.5%68.9% 12.8%
Downside volatility, 1Y 55.2%79.9%73.6% 12.7%
Beta vs S&P 500, 1Y 0.322.191.28 1.00
Return / volatility, 1Y 0.220.640.79 1.06
Max drawdown, 5Y -71.0%-98.3%-75.0% -25.4%
From 52-week high -0.7%-33.7%-8.1% -1.6%
52-week high $15.16$14.39$14.30 $779.14
52-week low $7.17$2.82$8.50 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleMAXAPPSDSP
P/E now vs peer median 7.4xmedian 18.2x -32.9xmedian 18.2x 29.8xmedian 18.2x
P/S now vs peer median 0.6xmedian 1.5x 1.9xmedian 1.5x 2.2xmedian 1.5x
EV/EBITDA now vs peer median 9.9xmedian 15.3x 10.4xmedian 15.3x 22.7xmedian 15.3x
P/FCF now vs peer median 14.6xmedian 12.2x 54.4xmedian 12.2x 13.2xmedian 12.2x
P/B now vs peer median 15.5xmedian 1.8x 6.1xmedian 1.8x 2.7xmedian 1.8x
PEG now vs peer median 0.16median 0.38 0.51median 0.38 0.97median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsMAXAPPSDSP
Revenue $1.29B $600.31M $388.50M
Gross profit $192.01M $343.76M $173.06M
Operating income $93.48M $61.76M $9.12M
Net income $119.17M -$34.96M $21.59M
Free cash flow $54.20M $21.19M $66.03M
R&D $23.04M $40.92M –
EPS (diluted) $1.72 $-0.29 $0.13
Cash & equivalents $18.68M $43.21M $193.05M
Total debt $174.92M $352.86M –
Shares (diluted) 62.83M 120.67M 65.19M
Enterprise value $646.15M $992.86M $347.42M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricMAXAPPSDSP
P/E 7.4x -32.9x 29.8x
P/FCF 14.6x 54.4x 13.2x
P/Operating cash flow 14.4x 22.7x 13.0x
P/S 0.6x 1.9x 2.2x
P/B 15.5x 6.1x 2.7x
P/Tangible book 16.1x -64.5x 2.9x
EV/EBITDA 9.9x 10.4x 22.7x
EV/EBIT 10.2x 23.7x 74.6x
EV/Revenue 0.7x 2.4x 1.8x
EV/FCF 17.5x 69.0x 10.3x
EV/Operating cash flow 17.2x 28.8x 10.1x
PEG (3Y EPS CAGR) 0.16 0.51 0.97

Growth

14 metrics
MetricMAXAPPSDSP
Revenue growth (1Y) 15.2% 19.2% 22.0%
Revenue CAGR (3Y) 48.5% -1.3% 24.3%
Gross profit growth (1Y) 11.8% 29.3% 20.0%
Gross profit CAGR (3Y) 43.8% 1.1% 26.3%
Operating income growth (1Y) 417.7% 244.8% 78.9%
Operating income CAGR (3Y) 58.6% 53.7% 30.8%
Net income growth (1Y) 154,671% 56.9% 70.6%
Net income CAGR (3Y) 51.3% -75.9% 38.5%
EPS growth (1Y) 8,620% 61.9% 12.6%
EPS CAGR (3Y) 47.7% -65.1% 30.6%
Operating cash flow growth (1Y) -37.0% 131.0% 34.7%
Operating cash flow CAGR (3Y) 88.4% -13.3% 62.0%
Free cash flow growth (1Y) -37.9% 396.8% 36.4%
Free cash flow CAGR (3Y) 87.7% -26.5% 63.4%

Profitability

14 metrics
MetricMAXAPPSDSP
Gross margin 14.8% 57.3% 44.5%
EBITDA margin 7.4% 23.5% 7.7%
Operating margin 7.2% 10.3% 2.3%
Pretax margin 0.7% -4.0% 1.8%
Net margin 8.4% -5.8% 2.2%
FCF margin 4.2% 3.5% 17.0%
Operating cash flow margin 4.3% 8.5% 17.3%
Return on equity 513.9% -17.9% 7.1%
Return on assets 32.6% -4.1% 4.6%
Return on invested capital 47.0% 11.2% 3.0%
Return on capital employed 42.4% 10.9% 2.9%
Asset turnover 3.5x 0.7x 0.8x
Cash conversion (OCF / net income) 0.5x -1.5x 3.1x
Stock comp / revenue 2.4% 2.1% 7.6%

Financial Health

11 metrics
MetricMAXAPPSDSP
Debt / assets 47.0% 41.8% –
Debt / equity 3.4x 1.9x –
Net debt / EBITDA 1.6x 2.2x –
Debt / FCF 3.2x 16.6x –
Liabilities / assets 86.2% 77.4% 36.0%
Equity / assets 13.8% 22.6% 64.0%
Interest coverage 8.8x – –
Current ratio 1.3x 1.2x 2.3x
Quick ratio 1.3x 1.5x 2.3x
Cash ratio 0.1x 0.2x 1.3x
Altman Z-score 4.42 0.89 3.95

Shareholder Returns

7 metrics
MetricMAXAPPSDSP
Dividend yield – – –
Net buyback yield -0.2% -5.0% -0.3%
Shareholder yield -0.2% -5.0% -0.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusMAXAPPSDSP
Forward P/E 11.3xFY2026 12.9xFY2026 77.3xFY2026
EPS, next fiscal year $1.33FY2026 $0.74FY2026 $0.17FY2026
EPS growth, next FY +241.0%FY2026 +32.1%FY2026 -52.8%FY2026
EPS growth, the year after -7.5% +32.4% +76.5%
Revenue, next fiscal year $1.26BFY2026 $690.88MFY2026 $248.57MFY2026
Revenue growth, next FY +13.6%FY2026 +22.2%FY2026 +19.1%FY2026
Revenue growth, the year after +17.4% +3.6% +31.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersMAXAPPSDSP
Held by institutions 91.9% 64.5% 58.1%
Institutions holding 156 211 121
Change in shares held, QoQ -0.3% +7.1% +14.8%
Institutions buying 70 128 77
Institutions selling 66 62 28
Buyers to sellers 1.06 2.06 2.75

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

MAXAPPSDSP
MAX 1.00 0.22 0.34
APPS 0.22 1.00 0.31
DSP 0.34 0.31 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, MAX, APPS and DSP?

Digital Turbine (APPS) is the largest by market capitalisation: MediaAlpha (MAX) $793.07M, Digital Turbine (APPS) $1.15B, Viant Technology (DSP) $873.22M.

Which stock is cheaper, MAX, APPS and DSP?

MediaAlpha (MAX) trades on the lowest price-to-earnings ratio (MediaAlpha (MAX) 7.4x, Digital Turbine (APPS) -32.9x, Viant Technology (DSP) 29.8x). On next year's consensus earnings, MediaAlpha (MAX) is cheapest (MediaAlpha (MAX) 11.3x, Digital Turbine (APPS) 12.9x, Viant Technology (DSP) 77.3x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Viant Technology (DSP) grew revenue fastest over the trailing twelve months: MediaAlpha (MAX) +15.2%, Digital Turbine (APPS) +19.2%, Viant Technology (DSP) +22.0%.

Which company is more profitable?

MediaAlpha (MAX) has the highest net margin (MediaAlpha (MAX) 8.4%, Digital Turbine (APPS) -5.8%, Viant Technology (DSP) 2.2%). On return on invested capital, MediaAlpha (MAX) leads (MediaAlpha (MAX) 47.0%, Digital Turbine (APPS) 11.2%, Viant Technology (DSP) 3.0%).

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: MediaAlpha (MAX) +12.8%, Digital Turbine (APPS) +61.1%, Viant Technology (DSP) +54.6%. Over five years, Viant Technology (DSP) compounded fastest (MediaAlpha (MAX) -1.8%/yr, Digital Turbine (APPS) -33.0%/yr, Viant Technology (DSP) +2.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, MediaAlpha (MAX) has been the steadiest (MediaAlpha (MAX) 57.0%, Digital Turbine (APPS) 95.5%, Viant Technology (DSP) 68.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, MAX, APPS and DSP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, MediaAlpha (MAX) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.