JOUT vs RGR vs SWBI Stock Comparison

Johnson Outdoors, Sturm Ruger and Smith & Wesson Brands Prices as of Oct 29, 2026 Peers: Industry group
JOUT Johnson Outdoors Inc
$46.22 +4.5% 1M +8.3% 1Y
Market cap
$493.72M
P/E
–
Revenue (TTM)
$660.91M
Div. yield
0.03%
Sporting Goods Consumer Discretionary
2 wins
RGR Sturm Ruger & Co Inc
$45.83 +8.7% 1M +3.9% 1Y
Market cap
$711.61M
P/E
58.4x
Revenue (TTM)
$577.24M
Div. yield
–
Sporting Goods Consumer Discretionary
1 win

Head to Head

9 decided of 12

Smith & Wesson Brands leads on 6 of the 12 questions below (Smith & Wesson Brands 6, Johnson Outdoors 2, Sturm Ruger 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionJOUTRGRSWBILeader
Larger companyMarket capitalisation $493.72M $711.61M $592.86M RGR
Cheaper on earningsLower P/E, profitable companies only -61.8x 58.4x 24.2x SWBI
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.9x 30.0x 23.6x SWBI
Faster revenue growthRevenue growth, trailing twelve months +17.5% +7.6% +17.0% JOUT
More profitableNet margin, trailing twelve months -1.2% 2.1% 4.4% SWBI
Better return on capitalReturn on invested capital — — 6.6% –
Less leveragedLower net debt / EBITDA — — 0.3x –
Higher dividend yieldTrailing dividend yield 0.03% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +8.3% +3.9% +37.1% SWBI
Better 5-year returnAnnualised price return, 5 years -15.3%/yr -10.3%/yr -8.7%/yr SWBI
Less volatileAnnualised volatility, 1 year 35.4% 38.3% 42.7% JOUT
Higher overall scoreMean of the five percentile scores vs peers 56/100 52/100 75/100 SWBI

Percentile Scorecard

JOUTRGRSWBI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisJOUTRGRSWBI
Valuation 91 #4 of 34 49 #18 of 34 88 #5 of 34
Growth 32 #22 of 32 42 #19 of 32 84 #6 of 32
Profitability 55 #15 of 32 65 #12 of 32 74 #9 of 32
Financial Health 69 #11 of 33 88 #5 of 33 53 #16 of 33
Shareholder Returns 35 #12 of 18 18 #15 of 18 77 #5 of 18
Overall 56 52 75
  • JOUT ranked among 34 companies in Leisure Products
  • RGR ranked among 34 companies in Leisure Products
  • SWBI ranked among 34 companies in Leisure Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodJOUTRGRSWBISPY
1 month +4.5%+8.7%-2.8% +0.7%
3 months -1.8%+17.5%-8.6% +3.7%
6 months -12.2%+5.6%-12.1% +7.1%
Year to date +8.9%+40.4%+38.4% +12.8%
1 year +8.3%+3.9%+37.1% +11.9%
3 years -4.5%-15.2%-3.9% +85.2%
3 years, per year -1.5%-5.3%-1.3% +22.8%
5 years -56.5%-41.9%-36.5% +67.6%
5 years, per year -15.3%-10.3%-8.7% +10.9%
10 years +28.1%-22.8%-30.9% +262.0%
10 years, per year +2.5%-2.6%-3.6% +13.7%

Risk

MeasureJOUTRGRSWBISPY
Volatility, 1Y 35.4%38.3%42.7% 12.7%
Downside volatility, 1Y 38.2%45.1%31.1% 12.6%
Beta vs S&P 500, 1Y 0.620.780.57 1.00
Return / volatility, 1Y 0.230.100.87 0.94
Max drawdown, 5Y -81.3%-64.6%-67.8% -25.4%
From 52-week high -13.6%-8.8%-18.1% -1.2%
52-week high $53.50$50.25$16.67 $779.14
52-week low $36.94$28.81$8.16 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleJOUTRGRSWBI
P/E now vs peer median -59.7xmedian 18.6x 60.1xmedian 18.6x 25.0xmedian 18.6x
P/S now vs peer median 0.7xmedian 1.1x 1.3xmedian 1.1x 1.1xmedian 1.1x
EV/EBITDA now vs peer median 8.1xmedian 10.1x 20.7xmedian 10.1x 9.5xmedian 10.1x
P/FCF now vs peer median 16.2xmedian 11.2x 15.5xmedian 11.2x 7.5xmedian 11.2x
P/B now vs peer median 1.1xmedian 1.5x 2.5xmedian 1.5x 1.6xmedian 1.5x
PEG now vs peer median 2.02median 1.04 -1.43median 1.04 -2.09median 1.04

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsJOUTRGRSWBI
Revenue $660.91M $577.24M $551.35M
Gross profit $262.15M $107.93M $151.30M
Operating income $17.60M $5.63M $36.39M
Net income -$7.99M $12.18M $24.48M
Free cash flow $29.89M $47.35M $82.07M
R&D $34.05M – $9.85M
EPS (diluted) $-0.77 $0.75 $0.54
Cash & equivalents $175.25M $30.65M $18.70M
Total debt – – $39.19M
Shares (diluted) 10.39M 16.27M 45.48M
Enterprise value -$96.53M $315.61M $505.12M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricJOUTRGRSWBI
P/E -59.7x 60.1x 25.0x
P/FCF 16.2x 15.5x 7.5x
P/Operating cash flow 9.6x 11.4x 5.4x
P/S 0.7x 1.3x 1.1x
P/B 1.1x 2.5x 1.6x
P/Tangible book 1.1x 2.5x 1.6x
EV/EBITDA 8.1x 20.7x 9.5x
EV/EBIT 17.6x 109.3x 17.4x
EV/Revenue 0.5x 1.1x 1.1x
EV/FCF 10.3x 13.0x 7.7x
EV/Operating cash flow 6.1x 9.5x 5.6x
PEG (3Y EPS CAGR) 2.02 -1.43 -2.09

Growth

14 metrics
MetricJOUTRGRSWBI
Revenue growth (1Y) 17.5% 7.6% 17.0%
Revenue CAGR (3Y) -4.7% -0.2% 2.7%
Gross profit growth (1Y) 42.6% 18.7% 21.0%
Gross profit CAGR (3Y) -2.7% -11.4% -0.5%
Operating income growth (1Y) 134.6% 93.5% 62.1%
Operating income CAGR (3Y) -28.2% -57.8% -9.3%
Net income growth (1Y) 79.8% 111.5% 106.3%
Net income CAGR (3Y) -29.6% -43.6% -12.6%
EPS growth (1Y) 80.0% 112.8% 100.7%
EPS CAGR (3Y) -29.5% -41.9% -11.9%
Operating cash flow growth (1Y) -2.9% 16.7% 632.8%
Operating cash flow CAGR (3Y) -10.2% -1.1% 31.2%
Free cash flow growth (1Y) -13.4% 24.1% 1,537%
Free cash flow CAGR (3Y) -11.8% -0.7% 49.9%

Profitability

14 metrics
MetricJOUTRGRSWBI
Gross margin 39.7% 18.7% 27.4%
EBITDA margin 5.8% 5.2% 12.1%
Operating margin 2.7% 1.0% 6.6%
Pretax margin 4.1% 2.0% 6.0%
Net margin -1.2% 2.1% 4.4%
FCF margin 4.5% 8.2% 14.9%
Operating cash flow margin 7.6% 11.2% 20.6%
Return on equity -1.9% 4.2% 6.5%
Return on assets -1.3% 3.4% 4.7%
Return on invested capital – – 6.6%
Return on capital employed 3.5% 2.0% 8.1%
Asset turnover 1.0x 1.6x 1.1x
Cash conversion (OCF / net income) -6.3x 5.3x 4.6x
Stock comp / revenue 0.5% 1.0% 1.5%

Financial Health

11 metrics
MetricJOUTRGRSWBI
Debt / assets – – 7.5%
Debt / equity – – 0.1x
Net debt / EBITDA – – 0.3x
Debt / FCF – – 0.5x
Liabilities / assets 33.6% 20.4% 28.6%
Equity / assets 66.4% 79.6% 71.4%
Interest coverage 81.8x 55.7x 3.7x
Current ratio 3.4x 3.3x 3.6x
Quick ratio 1.9x 2.7x 0.7x
Cash ratio 1.3x 1.6x 0.3x
Altman Z-score 3.74 9.72 5.14

Shareholder Returns

7 metrics
MetricJOUTRGRSWBI
Dividend yield 2.9% 1.0% 3.8%
Net buyback yield 0.0% – –
Shareholder yield 2.9% 1.0% 3.8%
Payout ratio (earnings) -170.4% – –
Payout ratio (FCF) 45.6% – –
Dividend growth (1Y) 1.0% – –
Dividend CAGR (3Y) 3.1% – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusJOUTRGRSWBI
Forward P/E 37.9xFY2026 30.0xFY2026 23.6xFY2026
EPS, next fiscal year $1.22FY2026 $1.53FY2026 $0.58FY2026
EPS growth, next FY – +82.1%FY2026 +41.5%FY2026
EPS growth, the year after +20.5% +28.1% 0.0%
Revenue, next fiscal year $624.76MFY2026 $550.45MFY2026 $587.52MFY2026
Revenue growth, next FY +5.5%FY2026 +0.8%FY2026 +12.2%FY2026
Revenue growth, the year after +13.5% +1.3% +1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersJOUTRGRSWBI
Held by institutions 62.1% 59.6% 64.9%
Institutions holding 136 172 199
Change in shares held, QoQ +2.4% -1.4% +14.6%
Institutions buying 77 76 113
Institutions selling 39 45 51
Buyers to sellers 1.97 1.69 2.22

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

JOUTRGRSWBI
JOUT 1.00 0.24 0.16
RGR 0.24 1.00 0.60
SWBI 0.16 0.60 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, JOUT, RGR and SWBI?

Sturm Ruger (RGR) is the largest by market capitalisation: Johnson Outdoors (JOUT) $493.72M, Sturm Ruger (RGR) $711.61M, Smith & Wesson Brands (SWBI) $592.86M.

Which stock is cheaper, JOUT, RGR and SWBI?

Smith & Wesson Brands (SWBI) trades on the lowest price-to-earnings ratio (Johnson Outdoors (JOUT) -61.8x, Sturm Ruger (RGR) 58.4x, Smith & Wesson Brands (SWBI) 24.2x). On next year's consensus earnings, Smith & Wesson Brands (SWBI) is cheapest (Johnson Outdoors (JOUT) 37.9x, Sturm Ruger (RGR) 30.0x, Smith & Wesson Brands (SWBI) 23.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Johnson Outdoors (JOUT) grew revenue fastest over the trailing twelve months: Johnson Outdoors (JOUT) +17.5%, Sturm Ruger (RGR) +7.6%, Smith & Wesson Brands (SWBI) +17.0%.

Which company is more profitable?

Smith & Wesson Brands (SWBI) has the highest net margin (Johnson Outdoors (JOUT) -1.2%, Sturm Ruger (RGR) 2.1%, Smith & Wesson Brands (SWBI) 4.4%).

Which stock has performed better?

Over the past year Smith & Wesson Brands (SWBI) returned the most: Johnson Outdoors (JOUT) +8.3%, Sturm Ruger (RGR) +3.9%, Smith & Wesson Brands (SWBI) +37.1%. Over five years, Smith & Wesson Brands (SWBI) compounded fastest (Johnson Outdoors (JOUT) -15.3%/yr, Sturm Ruger (RGR) -10.3%/yr, Smith & Wesson Brands (SWBI) -8.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Johnson Outdoors (JOUT) 0.03%, Sturm Ruger (RGR) 0.00%, Smith & Wesson Brands (SWBI) 0.00%. Sturm Ruger (RGR) and Smith & Wesson Brands (SWBI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Johnson Outdoors (JOUT) has been the steadiest (Johnson Outdoors (JOUT) 35.4%, Sturm Ruger (RGR) 38.3%, Smith & Wesson Brands (SWBI) 42.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, JOUT, RGR and SWBI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Smith & Wesson Brands (SWBI) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.