HUCK vs SMWB vs MSTR Stock Comparison

Huckleberry.ai, Similarweb and Strategy Prices as of Nov 4, 2026 Peers: Industry group
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HUCK Huckleberry.ai, Inc.
$3.10 -2.8% 1M -76.0% 1Y
Market cap
$135.70M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
SMWB Similarweb Ltd.
$8.77 +8.4% 1M +5.7% 1Y
Market cap
$762.66M
P/E
–
Revenue (TTM)
$295.61M
Div. yield
–
Analytics and BI Technology
6 wins
MSTR Strategy Inc
$142.54 -13.3% 1M -42.3% 1Y
Market cap
$57.35B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

9 decided of 12

Similarweb leads on 6 of the 12 questions below (Similarweb 6, Strategy 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKSMWBMSTRLeader
Larger companyMarket capitalisation $135.70M $762.66M $57.35B MSTR
Cheaper on earningsLower P/E, profitable companies only -3.4x -34.2x -3.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.3x 39.9x — SMWB
Faster revenue growthRevenue growth, trailing twelve months -1.0% +10.2% +4.2% SMWB
More profitableNet margin, trailing twelve months -13.4% -7.4% -3,008.3% SMWB
Better return on capitalReturn on invested capital — — -27.6% –
Less leveragedLower net debt / EBITDA 67.5x — 0.0x MSTR
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -76.0% +5.7% -42.3% SMWB
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -15.1%/yr +12.3%/yr MSTR
Less volatileAnnualised volatility, 1 year 100.8% 80.6% 80.9% SMWB
Higher overall scoreMean of the five percentile scores vs peers 25/100 35/100 25/100 SMWB

Percentile Scorecard

HUCKSMWBMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKSMWBMSTR
Valuation 35 #65 of 99 29 #71 of 99 12 #87 of 99
Growth 33 #66 of 98 61 #39 of 98 9 #89 of 98
Profitability 37 #61 of 96 42 #56 of 96 11 #86 of 96
Financial Health 6 #105 of 111 22 #87 of 111 88 #14 of 111
Shareholder Returns 17 #56 of 67 21 #53 of 67 3 #65 of 67
Overall 25 35 25
  • HUCK ranked among 113 companies in Business Applications
  • SMWB ranked among 113 companies in Business Applications
  • MSTR ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKSMWBMSTRSPY
1 month -2.8%+8.4%-13.3% -1.0%
3 months -18.4%+17.9%+44.9% -0.4%
6 months -18.6%+185.7%-23.7% +4.5%
Year to date -63.2%+17.1%-6.2% +12.4%
1 year -76.0%+5.7%-42.3% +13.6%
3 years -64.4%+72.3%+214.0% +76.4%
3 years, per year -29.1%+19.9%+46.5% +20.8%
5 years -96.4%-55.8%+78.7% +63.7%
5 years, per year -48.7%-15.1%+12.3% +10.4%
10 years ——+649.4% +267.7%
10 years, per year ——+22.3% +13.9%

Risk

MeasureHUCKSMWBMSTRSPY
Volatility, 1Y 100.8%80.6%80.9% 12.8%
Downside volatility, 1Y 108.1%89.0%74.6% 12.7%
Beta vs S&P 500, 1Y 2.111.733.12 1.00
Return / volatility, 1Y -0.750.07-0.52 1.06
Max drawdown, 5Y -97.7%-88.3%-84.1% -25.4%
From 52-week high -76.8%-5.4%-44.1% -1.6%
52-week high $13.38$9.27$255.00 $779.14
52-week low $2.00$2.33$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKSMWBMSTR
P/E now vs peer median -3.4xmedian 25.3x -34.2xmedian 25.3x -3.8xmedian 25.3x
P/S now vs peer median 0.4xmedian 2.8x 2.6xmedian 2.8x 115.8xmedian 2.8x
EV/EBITDA now vs peer median 149.1xmedian 16.5x -299.6xmedian 16.5x -3.0xmedian 16.5x
P/FCF now vs peer median -15.4xmedian 16.1x 49.4xmedian 16.1x -5,154xmedian 16.1x
P/B now vs peer median -0.7xmedian 2.8x 33.5xmedian 2.8x 1.0xmedian 2.8x
PEG now vs peer median -0.13median 0.84 -1.13median 0.84 0.01median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKSMWBMSTR
Revenue $315.21M $295.61M $495.08M
Gross profit $237.80M $235.99M $335.84M
Operating income -$30.85M -$11.06M -$19.34B
Net income -$42.15M -$21.78M -$13.67B
Free cash flow -$8.79M $15.44M -$11.13M
R&D $74.68M $73.83M $94.59M
EPS (diluted) $-0.92 $-0.26 $-34.79
Cash & equivalents $25.10M $73.90M $2.50B
Total debt $137.24M – $6.72B
Shares (diluted) 46.00M 84.82M 428.05M
Enterprise value -$19.33M $485.61M $44.49B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKSMWBMSTR
P/E -3.4x -34.2x -3.8x
P/FCF -15.4x 49.4x -5,154x
P/Operating cash flow -227.3x 53.8x -7,790x
P/S 0.4x 2.6x 115.8x
P/B -0.7x 33.5x 1.0x
P/Tangible book -0.7x 33.5x -3.7x
EV/EBITDA 149.1x -299.6x -3.0x
EV/EBIT -8.0x -62.3x -3.0x
EV/Revenue 0.8x 2.3x 117.5x
EV/FCF -28.2x 44.6x -5,227x
EV/Operating cash flow -415.1x 48.6x -7,900x
PEG (3Y EPS CAGR) -0.13 -1.13 0.01

Growth

14 metrics
MetricHUCKSMWBMSTR
Revenue growth (1Y) -1.0% 10.2% 4.2%
Revenue CAGR (3Y) -0.3% 12.5% -0.6%
Gross profit growth (1Y) 0.1% 12.1% 0.8%
Gross profit CAGR (3Y) -0.7% 14.6% -5.3%
Operating income growth (1Y) 31.3% 50.2% -276.0%
Operating income CAGR (3Y) 22.0% 42.5% -317.4%
Net income growth (1Y) 45.6% 25.1% -272.6%
Net income CAGR (3Y) 20.5% 27.5% -435.2%
EPS growth (1Y) 51.9% 28.7% -242.2%
EPS CAGR (3Y) 26.9% 30.2% -284.4%
Operating cash flow growth (1Y) -123.5% -30.9% 88.3%
Operating cash flow CAGR (3Y) 57.6% 33.8% -3.3%
Free cash flow growth (1Y) -17.9% -29.0% 84.3%
Free cash flow CAGR (3Y) 22.6% 32.7% -4.0%

Profitability

14 metrics
MetricHUCKSMWBMSTR
Gross margin 75.4% 79.8% 67.8%
EBITDA margin 0.5% -0.8% -3,893%
Operating margin -9.8% -3.7% -3,906%
Pretax margin -12.8% -5.9% -3,879%
Net margin -13.4% -7.4% -3,008%
FCF margin -2.8% 5.2% -2.2%
Operating cash flow margin -0.2% 4.8% -1.5%
Return on equity – -108.3% -31.7%
Return on assets -22.7% -8.8% -21.1%
Return on invested capital – – -27.6%
Return on capital employed – -19.5% -30.5%
Asset turnover 1.7x 1.1x 0.0x
Cash conversion (OCF / net income) 0.0x -0.7x 0.0x
Stock comp / revenue 16.2% 6.2% 10.3%

Financial Health

11 metrics
MetricHUCKSMWBMSTR
Debt / assets 78.4% – 8.7%
Debt / equity -0.7x – 0.1x
Net debt / EBITDA 67.5x – 0.0x
Debt / FCF -15.6x – -603.5x
Liabilities / assets 207.1% 91.9% 28.1%
Equity / assets -107.1% 8.1% 71.9%
Interest coverage – – –
Current ratio 0.3x 0.8x 4.0x
Quick ratio 0.2x 0.6x 4.0x
Cash ratio 0.1x 0.3x 3.9x
Altman Z-score -12.87 0.44 0.91

Shareholder Returns

7 metrics
MetricHUCKSMWBMSTR
Dividend yield – – –
Net buyback yield -0.7% -0.3% -46.7%
Shareholder yield -0.7% -0.3% -46.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKSMWBMSTR
Forward P/E 44.3xFY2026 39.9xFY2026 –
EPS, next fiscal year $0.07FY2026 $0.22FY2026 $-18.79FY2026
EPS growth, next FY – +266.7%FY2026 –
EPS growth, the year after -28.6% +36.4% –
Revenue, next fiscal year $301.44MFY2026 $332.14MFY2026 $465.93MFY2026
Revenue growth, next FY -5.5%FY2026 +17.5%FY2026 -2.4%FY2026
Revenue growth, the year after -1.9% +0.8% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKSMWBMSTR
Held by institutions – 45.9% 59.5%
Institutions holding – 68 854
Change in shares held, QoQ – -7.8% +9.6%
Institutions buying – 36 474
Institutions selling – 18 266
Buyers to sellers – 2.00 1.78

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKSMWBMSTR
HUCK 1.00 0.32 0.21
SMWB 0.32 1.00 0.22
MSTR 0.21 0.22 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HUCK, SMWB and MSTR?

Strategy (MSTR) is the largest by market capitalisation: Huckleberry.ai (HUCK) $135.70M, Similarweb (SMWB) $762.66M, Strategy (MSTR) $57.35B.

Which company is growing faster?

Similarweb (SMWB) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Similarweb (SMWB) +10.2%, Strategy (MSTR) +4.2%.

Which company is more profitable?

Similarweb (SMWB) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Similarweb (SMWB) -7.4%, Strategy (MSTR) -3,008.3%).

Which stock has performed better?

Over the past year Similarweb (SMWB) returned the most: Huckleberry.ai (HUCK) -76.0%, Similarweb (SMWB) +5.7%, Strategy (MSTR) -42.3%. Over five years, Strategy (MSTR) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, Similarweb (SMWB) -15.1%/yr, Strategy (MSTR) +12.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Similarweb (SMWB) has been the steadiest (Huckleberry.ai (HUCK) 100.8%, Similarweb (SMWB) 80.6%, Strategy (MSTR) 80.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, SMWB and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Similarweb (SMWB) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.