HUCK vs NIQ vs MSTR Stock Comparison

Huckleberry.ai, NIQ Global Intelligence and Strategy Prices as of Nov 3, 2026 Peers: Industry group
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HUCK Huckleberry.ai, Inc.
$3.01 -5.9% 1M -78.4% 1Y
Market cap
$142.83M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
MSTR Strategy Inc
$135.63 -15.2% 1M -48.8% 1Y
Market cap
$56.92B
P/E
–
Revenue (TTM)
$495.08M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

10 decided of 12

NIQ Global Intelligence leads on 7 of the 12 questions below (NIQ Global Intelligence 7, Strategy 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKNIQMSTRLeader
Larger companyMarket capitalisation $142.83M $5.99B $56.92B MSTR
Cheaper on earningsLower P/E, profitable companies only -3.4x -17.1x -3.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 43.0x 18.1x — NIQ
Faster revenue growthRevenue growth, trailing twelve months -1.0% +8.9% +4.2% NIQ
More profitableNet margin, trailing twelve months -13.4% -8.0% -3,008.3% NIQ
Better return on capitalReturn on invested capital — 1.8% -27.6% NIQ
Less leveragedLower net debt / EBITDA 67.5x 4.1x 0.0x MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -78.4% +66.2% -48.8% NIQ
Better 5-year returnAnnualised price return, 5 years -49.3%/yr — +11.1%/yr MSTR
Less volatileAnnualised volatility, 1 year 100.9% 67.0% 81.0% NIQ
Higher overall scoreMean of the five percentile scores vs peers 26/100 57/100 25/100 NIQ

Percentile Scorecard

HUCKNIQMSTR

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKNIQMSTR
Valuation 34 #66 of 100 74 #27 of 100 14 #86 of 100
Growth 35 #65 of 99 86 #15 of 99 10 #89 of 99
Profitability 37 #61 of 96 48 #50 of 96 11 #86 of 96
Financial Health 5 #106 of 112 21 #89 of 112 87 #15 of 112
Shareholder Returns 17 #56 of 67 – 3 #65 of 67
Overall 26 57 25
  • HUCK ranked among 114 companies in Business Applications
  • NIQ ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKNIQMSTRSPY
1 month -5.9%+20.6%-15.2% -2.0%
3 months -21.6%+71.4%+38.9% -2.2%
6 months -22.2%+90.1%-27.4% +4.2%
Year to date -64.3%+21.5%-10.7% +10.6%
1 year -78.4%+66.2%-48.8% +10.4%
3 years -65.4%—+198.7% +73.6%
3 years, per year -29.8%—+44.1% +20.2%
5 years -96.7%—+69.5% +61.6%
5 years, per year -49.3%—+11.1% +10.1%
10 years ——+617.6% +261.3%
10 years, per year ——+21.8% +13.7%

Risk

MeasureHUCKNIQMSTRSPY
Volatility, 1Y 100.9%67.0%81.0% 12.8%
Downside volatility, 1Y 108.2%62.9%74.9% 12.8%
Beta vs S&P 500, 1Y 2.140.463.14 1.00
Return / volatility, 1Y -0.780.99-0.60 0.81
Max drawdown, 5Y -97.8%-59.6%-84.1% -25.4%
From 52-week high -78.4%-1.8%-48.8% -3.2%
52-week high $13.93$20.40$264.67 $779.14
52-week low $2.00$7.97$82.31 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKNIQMSTR
P/E now vs peer median -3.3xmedian 27.1x -16.8xmedian 27.1x -3.6xmedian 27.1x
P/S now vs peer median 0.4xmedian 2.8x 1.3xmedian 2.8x 110.2xmedian 2.8x
EV/EBITDA now vs peer median 146.7xmedian 16.6x 12.0xmedian 16.6x -2.9xmedian 16.6x
P/FCF now vs peer median -15.0xmedian 15.7x 11.7xmedian 15.7x -4,904xmedian 15.7x
P/B now vs peer median -0.7xmedian 2.8x 5.2xmedian 2.8x 1.0xmedian 2.8x
PEG now vs peer median -0.12median 0.87 —median 0.87 0.01median 0.87

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKNIQMSTR
Revenue $315.21M $4.39B $495.08M
Gross profit $237.80M $2.43B $335.84M
Operating income -$30.85M $85.40M -$19.34B
Net income -$42.15M -$350.00M -$13.67B
Free cash flow -$8.79M $506.40M -$11.13M
R&D $74.68M – $94.59M
EPS (diluted) $-0.92 $-1.19 $-34.79
Cash & equivalents $25.10M $416.60M $2.50B
Total debt $137.24M $3.55B $6.72B
Shares (diluted) 46.00M 295.06M 428.05M
Enterprise value -$12.19M $4.25B $44.06B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKNIQMSTR
P/E -3.3x -16.8x -3.6x
P/FCF -15.0x 11.7x -4,904x
P/Operating cash flow -220.7x 11.0x -7,412x
P/S 0.4x 1.3x 110.2x
P/B -0.7x 5.2x 1.0x
P/Tangible book -0.7x -6.8x -3.5x
EV/EBITDA 146.7x 12.0x -2.9x
EV/EBIT -7.9x 105.9x -2.9x
EV/Revenue 0.8x 2.1x 111.9x
EV/FCF -27.7x 17.9x -4,977x
EV/Operating cash flow -408.5x 16.8x -7,522x
PEG (3Y EPS CAGR) -0.12 – 0.01

Growth

14 metrics
MetricHUCKNIQMSTR
Revenue growth (1Y) -1.0% 8.9% 4.2%
Revenue CAGR (3Y) -0.3% – -0.6%
Gross profit growth (1Y) 0.1% 7.6% 0.8%
Gross profit CAGR (3Y) -0.7% – -5.3%
Operating income growth (1Y) 31.3% 481.0% -276.0%
Operating income CAGR (3Y) 22.0% – -317.4%
Net income growth (1Y) 45.6% 31.1% -272.6%
Net income CAGR (3Y) 20.5% – -435.2%
EPS growth (1Y) 51.9% 42.8% -242.2%
EPS CAGR (3Y) 26.9% – -284.4%
Operating cash flow growth (1Y) -123.5% 1,467% 88.3%
Operating cash flow CAGR (3Y) 57.6% – -3.3%
Free cash flow growth (1Y) -17.9% 12,760% 84.3%
Free cash flow CAGR (3Y) 22.6% – -4.0%

Profitability

14 metrics
MetricHUCKNIQMSTR
Gross margin 75.4% 55.4% 67.8%
EBITDA margin 0.5% 17.2% -3,893%
Operating margin -9.8% 1.9% -3,906%
Pretax margin -12.8% -4.4% -3,879%
Net margin -13.4% -8.0% -3,008%
FCF margin -2.8% 11.5% -2.2%
Operating cash flow margin -0.2% 12.2% -1.5%
Return on equity – -29.8% -31.7%
Return on assets -22.7% -5.1% -21.1%
Return on invested capital – 1.8% -27.6%
Return on capital employed – 1.6% -30.5%
Asset turnover 1.7x 0.6x 0.0x
Cash conversion (OCF / net income) 0.0x -1.5x 0.0x
Stock comp / revenue 16.2% 1.8% 10.3%

Financial Health

11 metrics
MetricHUCKNIQMSTR
Debt / assets 78.4% 52.5% 8.7%
Debt / equity -0.7x 3.1x 0.1x
Net debt / EBITDA 67.5x 4.1x 0.0x
Debt / FCF -15.6x 7.0x -603.5x
Liabilities / assets 207.1% 83.0% 28.1%
Equity / assets -107.1% 17.0% 71.9%
Interest coverage – – –
Current ratio 0.3x 1.1x 4.0x
Quick ratio 0.2x 1.0x 4.0x
Cash ratio 0.1x 0.3x 3.9x
Altman Z-score -12.87 0.86 0.83

Shareholder Returns

7 metrics
MetricHUCKNIQMSTR
Dividend yield – – –
Net buyback yield -0.7% – -49.1%
Shareholder yield -0.7% 0.0% -49.1%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKNIQMSTR
Forward P/E 43.0xFY2026 18.1xFY2026 –
EPS, next fiscal year $0.07FY2026 $1.11FY2026 $-18.79FY2026
EPS growth, next FY – +382.6%FY2026 –
EPS growth, the year after -28.6% +19.8% –
Revenue, next fiscal year $301.44MFY2026 $4.21BFY2026 $465.93MFY2026
Revenue growth, next FY -5.5%FY2026 +0.2%FY2026 -2.4%FY2026
Revenue growth, the year after -1.9% +18.6% +14.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKNIQMSTR
Held by institutions – 84.4% 59.5%
Institutions holding – 162 854
Change in shares held, QoQ – +4.0% +9.6%
Institutions buying – 101 474
Institutions selling – 51 266
Buyers to sellers – 1.98 1.78

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKNIQMSTR
HUCK 1.00 0.20 0.21
NIQ 0.20 1.00 0.04
MSTR 0.21 0.04 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, HUCK, NIQ and MSTR?

Strategy (MSTR) is the largest by market capitalisation: Huckleberry.ai (HUCK) $142.83M, NIQ Global Intelligence (NIQ) $5.99B, Strategy (MSTR) $56.92B.

Which company is growing faster?

NIQ Global Intelligence (NIQ) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, NIQ Global Intelligence (NIQ) +8.9%, Strategy (MSTR) +4.2%.

Which company is more profitable?

NIQ Global Intelligence (NIQ) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, NIQ Global Intelligence (NIQ) -8.0%, Strategy (MSTR) -3,008.3%). On return on invested capital, NIQ Global Intelligence (NIQ) leads (NIQ Global Intelligence (NIQ) 1.8%, Strategy (MSTR) -27.6%).

Which stock has performed better?

Over the past year NIQ Global Intelligence (NIQ) returned the most: Huckleberry.ai (HUCK) -78.4%, NIQ Global Intelligence (NIQ) +66.2%, Strategy (MSTR) -48.8%. Over five years, Strategy (MSTR) compounded fastest (Huckleberry.ai (HUCK) -49.3%/yr, Strategy (MSTR) +11.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, NIQ Global Intelligence (NIQ) has been the steadiest (Huckleberry.ai (HUCK) 100.9%, NIQ Global Intelligence (NIQ) 67.0%, Strategy (MSTR) 81.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, NIQ and MSTR?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, NIQ Global Intelligence (NIQ) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.