HUCK vs GENI vs AMPL Stock Comparison

Huckleberry.ai, Genius Sports and Amplitude Prices as of Nov 5, 2026 Peers: Industry group
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HUCK Huckleberry.ai, Inc.
$2.87 -8.0% 1M -78.0% 1Y
Market cap
$125.63M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
3 wins
GENI Genius Sports Ltd
$5.91 -5.0% 1M -46.3% 1Y
Market cap
$2.99B
P/E
–
Revenue (TTM)
$893.82M
Div. yield
–
Data Infrastructure Technology
3 wins
AMPL Amplitude, Inc.
$16.10 +8.9% 1M +67.0% 1Y
Market cap
$4.02B
P/E
–
Revenue (TTM)
$374.37M
Div. yield
–
Analytics and BI Technology
3 wins

Head to Head

9 decided of 12

Amplitude leads on 3 of the 12 questions below (Amplitude 3, Huckleberry.ai 3, Genius Sports 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKGENIAMPLLeader
Larger companyMarket capitalisation $125.63M $2.99B $4.02B AMPL
Cheaper on earningsLower P/E, profitable companies only -3.1x -8.9x -20.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.0x — 230.0x HUCK
Faster revenue growthRevenue growth, trailing twelve months -1.0% +47.9% +18.3% GENI
More profitableNet margin, trailing twelve months -13.4% -18.9% -26.6% HUCK
Better return on capitalReturn on invested capital — -7.4% — –
Less leveragedLower net debt / EBITDA 67.5x 251.5x — HUCK
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -78.0% -46.3% +67.0% AMPL
Better 5-year returnAnnualised price return, 5 years -49.5%/yr -20.0%/yr -28.1%/yr GENI
Less volatileAnnualised volatility, 1 year 101.0% 77.0% 65.9% AMPL
Higher overall scoreMean of the five percentile scores vs peers 25/100 42/100 40/100 GENI

Percentile Scorecard

HUCKGENIAMPL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKGENIAMPL
Valuation 33 #67 of 100 55 #56 of 124 14 #86 of 100
Growth 34 #66 of 99 57 #50 of 114 59 #41 of 99
Profitability 37 #61 of 96 46 #61 of 111 27 #70 of 96
Financial Health 5 #106 of 112 11 #114 of 128 56 #50 of 112
Shareholder Returns 15 #57 of 67 – 41 #40 of 67
Overall 25 42 40
  • HUCK ranked among 113 companies in Business Applications
  • GENI ranked among 136 companies in Infrastructure Software
  • AMPL ranked among 113 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKGENIAMPLSPY
1 month -8.0%-5.0%+8.9% -5.9%
3 months -24.5%-24.2%+49.5% -4.6%
6 months -26.8%+23.6%+172.4% +0.2%
Year to date -66.0%-46.4%+39.0% +7.5%
1 year -78.0%-46.3%+67.0% +8.2%
3 years -67.6%+12.6%+53.8% +68.3%
3 years, per year -31.3%+4.0%+15.4% +19.0%
5 years -96.7%-67.1%-80.8% +56.5%
5 years, per year -49.5%-20.0%-28.1% +9.4%

Risk

MeasureHUCKGENIAMPLSPY
Volatility, 1Y 101.0%77.0%65.9% 13.6%
Downside volatility, 1Y 108.2%79.8%64.9% 14.2%
Beta vs S&P 500, 1Y 2.051.931.11 1.00
Return / volatility, 1Y -0.77-0.601.02 0.60
Max drawdown, 5Y -97.7%-87.2%-93.4% -25.4%
From 52-week high -78.6%-48.0%-7.7% -5.9%
52-week high $13.38$11.37$17.44 $779.14
52-week low $2.00$3.92$5.61 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKGENIAMPL
P/E now vs peer median -3.1xmedian 24.7x -8.9xmedian 39.4x -20.9xmedian 24.7x
P/S now vs peer median 0.4xmedian 2.8x 3.4xmedian 4.0x 10.7xmedian 2.8x
EV/EBITDA now vs peer median 143.1xmedian 16.5x 1,549xmedian 34.1x -41.7xmedian 16.5x
P/FCF now vs peer median -14.3xmedian 15.3x 16,545xmedian 22.7x 136.5xmedian 15.3x
P/B now vs peer median -0.7xmedian 2.7x 4.4xmedian 2.9x 29.5xmedian 2.7x
PEG now vs peer median -0.12median 0.77 -0.99median 1.32 -5.38median 0.77

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKGENIAMPL
Revenue $315.21M $893.82M $374.37M
Gross profit $237.80M $267.57M $271.11M
Operating income -$30.85M -$112.92M -$104.03M
Net income -$42.15M -$168.52M -$99.53M
Free cash flow -$8.79M $181.00K $29.44M
R&D $74.68M $43.48M $108.93M
EPS (diluted) $-0.92 $-0.66 $-0.77
Cash & equivalents $25.10M $206.53M $73.78M
Total debt $137.24M $787.35M –
Shares (diluted) 46.00M 254.76M 129.38M
Enterprise value -$29.40M $2.16B $3.32B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKGENIAMPL
P/E -3.1x -8.9x -20.9x
P/FCF -14.3x 16,545x 136.5x
P/Operating cash flow -210.4x 142.0x 126.5x
P/S 0.4x 3.4x 10.7x
P/B -0.7x 4.4x 29.5x
P/Tangible book -0.7x -50.0x 33.3x
EV/EBITDA 143.1x 1,549x -41.7x
EV/EBIT -7.7x -31.7x -37.3x
EV/Revenue 0.8x 4.0x 10.4x
EV/FCF -27.0x 19,754x 131.7x
EV/Operating cash flow -398.3x 169.6x 122.1x
PEG (3Y EPS CAGR) -0.12 -0.99 -5.38

Growth

14 metrics
MetricHUCKGENIAMPL
Revenue growth (1Y) -1.0% 47.9% 18.3%
Revenue CAGR (3Y) -0.3% 31.7% 12.8%
Gross profit growth (1Y) 0.1% 101.4% 15.4%
Gross profit CAGR (3Y) -0.7% 63.1% 13.1%
Operating income growth (1Y) 31.3% 15.7% 2.6%
Operating income CAGR (3Y) 22.0% -10.1% 1.9%
Net income growth (1Y) 45.6% -41.4% -3.3%
Net income CAGR (3Y) 20.5% 1.2% 0.4%
EPS growth (1Y) 51.9% -17.1% -4.9%
EPS CAGR (3Y) 26.9% 9.0% 3.9%
Operating cash flow growth (1Y) -123.5% -74.9% 48.7%
Operating cash flow CAGR (3Y) 57.6% 68.9% 61.0%
Free cash flow growth (1Y) -17.9% -99.8% 50.1%
Free cash flow CAGR (3Y) 22.6% 26.2% 74.9%

Profitability

14 metrics
MetricHUCKGENIAMPL
Gross margin 75.4% 29.9% 72.4%
EBITDA margin 0.5% 0.3% -24.8%
Operating margin -9.8% -12.6% -27.8%
Pretax margin -12.8% -13.9% -25.5%
Net margin -13.4% -18.9% -26.6%
FCF margin -2.8% 0.0% 7.9%
Operating cash flow margin -0.2% 2.4% 8.5%
Return on equity – -17.4% -56.3%
Return on assets -22.7% -5.6% -26.3%
Return on invested capital – -7.4% –
Return on capital employed – -7.1% -61.7%
Asset turnover 1.7x 0.4x 1.0x
Cash conversion (OCF / net income) 0.0x -0.1x -0.3x
Stock comp / revenue 16.2% 9.4% 25.1%

Financial Health

11 metrics
MetricHUCKGENIAMPL
Debt / assets 78.4% 36.3% –
Debt / equity -0.7x 1.1x –
Net debt / EBITDA 67.5x 251.5x –
Debt / FCF -15.6x 4,350x –
Liabilities / assets 207.1% 68.4% 61.8%
Equity / assets -107.1% 31.6% 38.2%
Interest coverage – – –
Current ratio 0.3x 0.9x 1.0x
Quick ratio 0.2x 0.8x 0.8x
Cash ratio 0.1x 0.4x 0.7x
Altman Z-score -12.88 0.56 8.69

Shareholder Returns

7 metrics
MetricHUCKGENIAMPL
Dividend yield – – –
Net buyback yield -0.8% – 2.8%
Shareholder yield -0.8% – 2.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKGENIAMPL
Forward P/E 41.0xFY2026 – 230.0xFY2026
EPS, next fiscal year $0.07FY2026 $-0.31FY2026 $0.07FY2026
EPS growth, next FY – – +16.7%FY2026
EPS growth, the year after -28.6% – +157.1%
Revenue, next fiscal year $301.44MFY2026 $1.05BFY2026 $430.21MFY2026
Revenue growth, next FY -5.5%FY2026 +57.2%FY2026 +25.3%FY2026
Revenue growth, the year after -1.9% +16.9% +15.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKGENIAMPL
Held by institutions – 93.6% 79.4%
Institutions holding – 273 201
Change in shares held, QoQ – +7.7% -3.6%
Institutions buying – 179 115
Institutions selling – 70 62
Buyers to sellers – 2.56 1.85

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKGENIAMPL
HUCK 1.00 0.30 0.33
GENI 0.30 1.00 0.29
AMPL 0.33 0.29 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HUCK, GENI and AMPL?

Amplitude (AMPL) is the largest by market capitalisation: Huckleberry.ai (HUCK) $125.63M, Genius Sports (GENI) $2.99B, Amplitude (AMPL) $4.02B.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Genius Sports (GENI) +47.9%, Amplitude (AMPL) +18.3%.

Which company is more profitable?

Huckleberry.ai (HUCK) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Genius Sports (GENI) -18.9%, Amplitude (AMPL) -26.6%).

Which stock has performed better?

Over the past year Amplitude (AMPL) returned the most: Huckleberry.ai (HUCK) -78.0%, Genius Sports (GENI) -46.3%, Amplitude (AMPL) +67.0%. Over five years, Genius Sports (GENI) compounded fastest (Huckleberry.ai (HUCK) -49.5%/yr, Genius Sports (GENI) -20.0%/yr, Amplitude (AMPL) -28.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Amplitude (AMPL) has been the steadiest (Huckleberry.ai (HUCK) 101.0%, Genius Sports (GENI) 77.0%, Amplitude (AMPL) 65.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, GENI and AMPL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Amplitude (AMPL) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.