HUCK vs CRM vs GENI Stock Comparison

Huckleberry.ai, Salesforce and Genius Sports Prices as of Oct 26, 2026 Peers: Industry group
HUCK Huckleberry.ai, Inc.
$3.11 -7.7% 1M -77.2% 1Y
Market cap
$142.83M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
CRM Salesforce, Inc.
$247.58 +5.8% 1M -2.8% 1Y
Market cap
$197.55B
P/E
20.4x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
7 wins
GENI Genius Sports Ltd
$6.51 +1.4% 1M -45.9% 1Y
Market cap
$1.63B
P/E
–
Revenue (TTM)
$790.23M
Div. yield
–
Data Infrastructure Technology
2 wins

Head to Head

9 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, Genius Sports 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKCRMGENILeader
Larger companyMarket capitalisation $142.83M $197.55B $1.63B CRM
Cheaper on earningsLower P/E, profitable companies only -3.4x 20.4x -9.0x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 44.4x 14.0x — CRM
Faster revenue growthRevenue growth, trailing twelve months -1.0% +11.2% +41.5% GENI
More profitableNet margin, trailing twelve months -13.4% 22.0% -23.0% CRM
Better return on capitalReturn on invested capital — 9.0% — –
Less leveragedLower net debt / EBITDA 67.5x 1.9x -12.0x GENI
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -77.2% -2.8% -45.9% CRM
Better 5-year returnAnnualised price return, 5 years -48.7%/yr -3.5%/yr -18.4%/yr CRM
Less volatileAnnualised volatility, 1 year 101.1% 46.8% 75.0% CRM
Higher overall scoreMean of the five percentile scores vs peers 27/100 70/100 35/100 CRM

Percentile Scorecard

HUCKCRMGENI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKCRMGENI
Valuation 37 #65 of 102 76 #25 of 102 46 #67 of 124
Growth 36 #63 of 98 73 #27 of 98 31 #78 of 113
Profitability 37 #60 of 95 88 #12 of 95 46 #60 of 110
Financial Health 6 #103 of 109 43 #63 of 109 16 #109 of 129
Shareholder Returns 18 #53 of 64 70 #20 of 64 –
Overall 27 70 35
  • HUCK ranked among 115 companies in Business Applications
  • CRM ranked among 115 companies in Business Applications
  • GENI ranked among 137 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKCRMGENISPY
1 month -7.7%+5.8%+1.4% -0.8%
3 months -12.9%+42.7%-10.6% +3.5%
6 months -12.6%+37.4%+47.3% +7.0%
Year to date -63.1%-6.5%-40.9% +12.2%
1 year -77.2%-2.8%-45.9% +13.0%
3 years -61.2%+26.0%+38.8% +86.3%
3 years, per year -27.1%+8.0%+11.6% +23.1%
5 years -96.5%-16.1%-63.7% +68.6%
5 years, per year -48.7%-3.5%-18.4% +11.0%
10 years —+230.3%— +258.0%
10 years, per year —+12.7%— +13.6%

Risk

MeasureHUCKCRMGENISPY
Volatility, 1Y 101.1%46.8%75.0% 12.7%
Downside volatility, 1Y 107.6%41.6%75.7% 12.7%
Beta vs S&P 500, 1Y 2.180.401.70 1.00
Return / volatility, 1Y -0.76-0.06-0.61 1.02
Max drawdown, 5Y -97.8%-59.2%-88.4% -25.4%
From 52-week high -77.8%-7.0%-45.8% -1.8%
52-week high $14.01$266.23$12.02 $779.14
52-week low $2.00$150.12$3.92 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKCRMGENI
P/E now vs peer median -3.4xmedian 28.8x 21.0xmedian 28.8x -9.1xmedian 38.1x
P/S now vs peer median 0.4xmedian 2.8x 4.6xmedian 2.8x 4.2xmedian 4.3x
EV/EBITDA now vs peer median 149.4xmedian 17.7x 15.5xmedian 17.7x -74.7xmedian 35.4x
P/FCF now vs peer median -15.5xmedian 15.8x 13.4xmedian 15.8x -66.2xmedian 27.1x
P/B now vs peer median -0.7xmedian 3.2x 5.3xmedian 3.2x 4.8xmedian 3.4x
PEG now vs peer median -0.13median 0.85 0.22median 0.85 -1.46median 1.27

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKCRMGENI
Revenue $315.21M $43.94B $790.23M
Gross profit $237.80M $33.96B $216.86M
Operating income -$30.85M $8.74B -$148.94M
Net income -$42.15M $9.66B -$181.64M
Free cash flow -$8.79M $15.15B -$49.83M
R&D $74.68M $6.37B $38.20M
EPS (diluted) $-0.92 $11.77 $-0.71
Cash & equivalents $25.10M $8.31B $155.08M
Total debt – $39.29B $785.33M
Shares (diluted) 46.00M 821.00M 254.76M
Enterprise value -$12.19M $153.43B $793.40M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKCRMGENI
P/E -3.4x 21.0x -9.1x
P/FCF -15.5x 13.4x -66.2x
P/Operating cash flow -228.0x 12.9x -106.1x
P/S 0.4x 4.6x 4.2x
P/B -0.7x 5.3x 4.8x
P/Tangible book -0.7x 6.3x -46.8x
EV/EBITDA 149.4x 15.5x -74.7x
EV/EBIT -8.0x 26.5x -26.4x
EV/Revenue 0.8x 5.3x 5.0x
EV/FCF -28.2x 15.3x -78.9x
EV/Operating cash flow -415.9x 14.7x -126.4x
PEG (3Y EPS CAGR) -0.13 0.22 -1.46

Growth

14 metrics
MetricHUCKCRMGENI
Revenue growth (1Y) -1.0% 11.2% 41.5%
Revenue CAGR (3Y) -0.3% 9.9% 29.0%
Gross profit growth (1Y) 0.1% 10.7% 64.8%
Gross profit CAGR (3Y) -0.7% 11.3% 71.2%
Operating income growth (1Y) 31.3% 9.4% -30.2%
Operating income CAGR (3Y) 22.0% 47.8% -11.0%
Net income growth (1Y) 45.6% 45.0% -133.3%
Net income CAGR (3Y) 20.5% 82.9% -1.8%
EPS growth (1Y) 51.9% 69.9% -93.2%
EPS CAGR (3Y) 26.9% 94.5% 6.3%
Operating cash flow growth (1Y) -123.5% 19.6% -158.3%
Operating cash flow CAGR (3Y) 57.6% 23.3% -9.0%
Free cash flow growth (1Y) -17.9% 21.3% -211.2%
Free cash flow CAGR (3Y) 22.6% 26.1% -20.2%

Profitability

14 metrics
MetricHUCKCRMGENI
Gross margin 75.4% 77.3% 27.4%
EBITDA margin 0.5% 34.0% -6.7%
Operating margin -9.8% 19.9% -18.8%
Pretax margin -12.8% 28.2% -21.3%
Net margin -13.4% 22.0% -23.0%
FCF margin -2.8% 34.5% -6.3%
Operating cash flow margin -0.2% 35.8% -3.9%
Return on equity – 26.7% -0.1%
Return on assets -22.7% 8.9% -11.0%
Return on invested capital – 9.0% –
Return on capital employed – 10.7% -13.6%
Asset turnover 1.7x 0.4x 0.5x
Cash conversion (OCF / net income) 0.0x 1.6x 0.2x
Stock comp / revenue 16.2% 8.3% 11.8%

Financial Health

11 metrics
MetricHUCKCRMGENI
Debt / assets 78.4% 35.8% 37.1%
Debt / equity -0.7x 1.0x 1.1x
Net debt / EBITDA 67.5x 1.9x -12.0x
Debt / FCF -15.6x 2.6x -15.8x
Liabilities / assets 207.1% 65.0% 67.7%
Equity / assets -107.1% 35.0% 32.3%
Interest coverage – 9.4x –
Current ratio 0.3x 0.8x 1.0x
Quick ratio 0.2x 0.7x 0.8x
Cash ratio 0.1x 0.4x 0.3x
Altman Z-score -12.86 2.68 0.64

Shareholder Returns

7 metrics
MetricHUCKCRMGENI
Dividend yield – 0.7% –
Net buyback yield -0.7% 16.8% –
Shareholder yield -0.7% 17.5% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKCRMGENI
Forward P/E 44.4xFY2026 14.0xFY2026 –
EPS, next fiscal year $0.07FY2026 $17.65FY2026 $-0.31FY2026
EPS growth, next FY – +41.0%FY2026 –
EPS growth, the year after -28.6% -5.3% –
Revenue, next fiscal year $301.44MFY2026 $43.89BFY2026 $1.05BFY2026
Revenue growth, next FY -5.5%FY2026 +5.7%FY2026 +57.2%FY2026
Revenue growth, the year after -1.9% +11.7% +16.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKCRMGENI
Held by institutions – 80.7% 93.6%
Institutions holding – 2,471 273
Change in shares held, QoQ – -4.8% +7.7%
Institutions buying – 1,003 179
Institutions selling – 1,270 70
Buyers to sellers – 0.79 2.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKCRMGENI
HUCK 1.00 0.28 0.29
CRM 0.28 1.00 0.37
GENI 0.29 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HUCK, CRM and GENI?

Salesforce (CRM) is the largest by market capitalisation: Huckleberry.ai (HUCK) $142.83M, Salesforce (CRM) $197.55B, Genius Sports (GENI) $1.63B.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Salesforce (CRM) +11.2%, Genius Sports (GENI) +41.5%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Salesforce (CRM) 22.0%, Genius Sports (GENI) -23.0%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Huckleberry.ai (HUCK) -77.2%, Salesforce (CRM) -2.8%, Genius Sports (GENI) -45.9%. Over five years, Salesforce (CRM) compounded fastest (Huckleberry.ai (HUCK) -48.7%/yr, Salesforce (CRM) -3.5%/yr, Genius Sports (GENI) -18.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Huckleberry.ai (HUCK) 101.1%, Salesforce (CRM) 46.8%, Genius Sports (GENI) 75.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, CRM and GENI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.