HUCK vs CRM vs GENI Stock Comparison

Huckleberry.ai, Salesforce and Genius Sports Prices as of Nov 5, 2026 Peers: Industry group
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HUCK Huckleberry.ai, Inc.
$2.87 -8.0% 1M -78.0% 1Y
Market cap
$125.63M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology
CRM Salesforce, Inc.
$222.37 -1.1% 1M -12.0% 1Y
Market cap
$183.01B
P/E
18.9x
Revenue (TTM)
$43.94B
Div. yield
0.78%
CRM and Sales Software Technology
9 wins
GENI Genius Sports Ltd
$5.91 -5.0% 1M -46.3% 1Y
Market cap
$2.99B
P/E
–
Revenue (TTM)
$893.82M
Div. yield
–
Data Infrastructure Technology
1 win

Head to Head

10 decided of 12

Salesforce leads on 9 of the 12 questions below (Salesforce 9, Genius Sports 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUCKCRMGENILeader
Larger companyMarket capitalisation $125.63M $183.01B $2.99B CRM
Cheaper on earningsLower P/E, profitable companies only -3.1x 18.9x -8.9x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 41.0x 12.6x — CRM
Faster revenue growthRevenue growth, trailing twelve months -1.0% +11.2% +47.9% GENI
More profitableNet margin, trailing twelve months -13.4% 22.0% -18.9% CRM
Better return on capitalReturn on invested capital — 9.0% -7.4% CRM
Less leveragedLower net debt / EBITDA 67.5x 1.9x 251.5x CRM
Higher dividend yieldTrailing dividend yield — 0.78% — –
Better 1-year returnPrice return, last 12 months -78.0% -12.0% -46.3% CRM
Better 5-year returnAnnualised price return, 5 years -49.5%/yr -6.3%/yr -20.0%/yr CRM
Less volatileAnnualised volatility, 1 year 101.0% 47.0% 77.0% CRM
Higher overall scoreMean of the five percentile scores vs peers 25/100 70/100 42/100 CRM

Percentile Scorecard

HUCKCRMGENI

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUCKCRMGENI
Valuation 33 #67 of 100 77 #24 of 100 55 #56 of 124
Growth 34 #66 of 99 74 #27 of 99 57 #50 of 114
Profitability 37 #61 of 96 87 #13 of 96 46 #61 of 111
Financial Health 5 #106 of 112 42 #65 of 112 11 #114 of 128
Shareholder Returns 15 #57 of 67 71 #20 of 67 –
Overall 25 70 42
  • HUCK ranked among 113 companies in Business Applications
  • CRM ranked among 113 companies in Business Applications
  • GENI ranked among 136 companies in Infrastructure Software

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUCKCRMGENISPY
1 month -8.0%-1.1%-5.0% -5.9%
3 months -24.5%+19.0%-24.2% -4.6%
6 months -26.8%+19.3%+23.6% +0.2%
Year to date -66.0%-16.1%-46.4% +7.5%
1 year -78.0%-12.0%-46.3% +8.2%
3 years -67.6%+7.2%+12.6% +68.3%
3 years, per year -31.3%+2.3%+4.0% +19.0%
5 years -96.7%-27.6%-67.1% +56.5%
5 years, per year -49.5%-6.3%-20.0% +9.4%
10 years —+199.0%— +251.5%
10 years, per year —+11.6%— +13.4%

Risk

MeasureHUCKCRMGENISPY
Volatility, 1Y 101.0%47.0%77.0% 13.6%
Downside volatility, 1Y 108.2%42.0%79.8% 14.2%
Beta vs S&P 500, 1Y 2.050.431.93 1.00
Return / volatility, 1Y -0.77-0.26-0.60 0.60
Max drawdown, 5Y -97.7%-59.2%-87.2% -25.4%
From 52-week high -78.6%-16.5%-48.0% -5.9%
52-week high $13.38$266.23$11.37 $779.14
52-week low $2.00$150.12$3.92 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUCKCRMGENI
P/E now vs peer median -3.1xmedian 24.7x 18.9xmedian 24.7x -8.9xmedian 39.4x
P/S now vs peer median 0.4xmedian 2.8x 4.2xmedian 2.8x 3.4xmedian 4.0x
EV/EBITDA now vs peer median 143.1xmedian 16.5x 14.1xmedian 16.5x 1,549xmedian 34.1x
P/FCF now vs peer median -14.3xmedian 15.3x 12.1xmedian 15.3x 16,545xmedian 22.7x
P/B now vs peer median -0.7xmedian 2.7x 4.8xmedian 2.7x 4.4xmedian 2.9x
PEG now vs peer median -0.12median 0.77 0.20median 0.77 -0.99median 1.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUCKCRMGENI
Revenue $315.21M $43.94B $893.82M
Gross profit $237.80M $33.96B $267.57M
Operating income -$30.85M $8.74B -$112.92M
Net income -$42.15M $9.66B -$168.52M
Free cash flow -$8.79M $15.15B $181.00K
R&D $74.68M $6.37B $43.48M
EPS (diluted) $-0.92 $11.77 $-0.66
Cash & equivalents $25.10M $8.31B $206.53M
Total debt $137.24M $39.29B $787.35M
Shares (diluted) 46.00M 821.00M 254.76M
Enterprise value -$29.40M $138.88B $2.16B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUCKCRMGENI
P/E -3.1x 18.9x -8.9x
P/FCF -14.3x 12.1x 16,545x
P/Operating cash flow -210.4x 11.6x 142.0x
P/S 0.4x 4.2x 3.4x
P/B -0.7x 4.8x 4.4x
P/Tangible book -0.7x 5.7x -50.0x
EV/EBITDA 143.1x 14.1x 1,549x
EV/EBIT -7.7x 24.1x -31.7x
EV/Revenue 0.8x 4.8x 4.0x
EV/FCF -27.0x 13.9x 19,754x
EV/Operating cash flow -398.3x 13.4x 169.6x
PEG (3Y EPS CAGR) -0.12 0.20 -0.99

Growth

14 metrics
MetricHUCKCRMGENI
Revenue growth (1Y) -1.0% 11.2% 47.9%
Revenue CAGR (3Y) -0.3% 9.9% 31.7%
Gross profit growth (1Y) 0.1% 10.7% 101.4%
Gross profit CAGR (3Y) -0.7% 11.3% 63.1%
Operating income growth (1Y) 31.3% 9.4% 15.7%
Operating income CAGR (3Y) 22.0% 47.8% -10.1%
Net income growth (1Y) 45.6% 45.0% -41.4%
Net income CAGR (3Y) 20.5% 82.9% 1.2%
EPS growth (1Y) 51.9% 69.9% -17.1%
EPS CAGR (3Y) 26.9% 94.5% 9.0%
Operating cash flow growth (1Y) -123.5% 19.6% -74.9%
Operating cash flow CAGR (3Y) 57.6% 23.3% 68.9%
Free cash flow growth (1Y) -17.9% 21.3% -99.8%
Free cash flow CAGR (3Y) 22.6% 26.1% 26.2%

Profitability

14 metrics
MetricHUCKCRMGENI
Gross margin 75.4% 77.3% 29.9%
EBITDA margin 0.5% 34.0% 0.3%
Operating margin -9.8% 19.9% -12.6%
Pretax margin -12.8% 28.2% -13.9%
Net margin -13.4% 22.0% -18.9%
FCF margin -2.8% 34.5% 0.0%
Operating cash flow margin -0.2% 35.8% 2.4%
Return on equity – 26.7% -17.4%
Return on assets -22.7% 8.9% -5.6%
Return on invested capital – 9.0% -7.4%
Return on capital employed – 10.7% -7.1%
Asset turnover 1.7x 0.4x 0.4x
Cash conversion (OCF / net income) 0.0x 1.6x -0.1x
Stock comp / revenue 16.2% 8.3% 9.4%

Financial Health

11 metrics
MetricHUCKCRMGENI
Debt / assets 78.4% 35.8% 36.3%
Debt / equity -0.7x 1.0x 1.1x
Net debt / EBITDA 67.5x 1.9x 251.5x
Debt / FCF -15.6x 2.6x 4,350x
Liabilities / assets 207.1% 65.0% 68.4%
Equity / assets -107.1% 35.0% 31.6%
Interest coverage – 9.4x –
Current ratio 0.3x 0.8x 0.9x
Quick ratio 0.2x 0.7x 0.8x
Cash ratio 0.1x 0.4x 0.4x
Altman Z-score -12.88 2.50 0.56

Shareholder Returns

7 metrics
MetricHUCKCRMGENI
Dividend yield – 0.8% –
Net buyback yield -0.8% 18.7% –
Shareholder yield -0.8% 19.5% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUCKCRMGENI
Forward P/E 41.0xFY2026 12.6xFY2026 –
EPS, next fiscal year $0.07FY2026 $17.65FY2026 $-0.31FY2026
EPS growth, next FY – +41.0%FY2026 –
EPS growth, the year after -28.6% -5.2% –
Revenue, next fiscal year $301.44MFY2026 $43.89BFY2026 $1.05BFY2026
Revenue growth, next FY -5.5%FY2026 +5.7%FY2026 +57.2%FY2026
Revenue growth, the year after -1.9% +11.7% +16.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUCKCRMGENI
Held by institutions – 80.7% 93.6%
Institutions holding – 2,474 273
Change in shares held, QoQ – -4.9% +7.7%
Institutions buying – 1,004 179
Institutions selling – 1,272 70
Buyers to sellers – 0.79 2.56

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUCKCRMGENI
HUCK 1.00 0.27 0.30
CRM 0.27 1.00 0.36
GENI 0.30 0.36 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HUCK, CRM and GENI?

Salesforce (CRM) is the largest by market capitalisation: Huckleberry.ai (HUCK) $125.63M, Salesforce (CRM) $183.01B, Genius Sports (GENI) $2.99B.

Which company is growing faster?

Genius Sports (GENI) grew revenue fastest over the trailing twelve months: Huckleberry.ai (HUCK) -1.0%, Salesforce (CRM) +11.2%, Genius Sports (GENI) +47.9%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Huckleberry.ai (HUCK) -13.4%, Salesforce (CRM) 22.0%, Genius Sports (GENI) -18.9%). On return on invested capital, Salesforce (CRM) leads (Salesforce (CRM) 9.0%, Genius Sports (GENI) -7.4%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: Huckleberry.ai (HUCK) -78.0%, Salesforce (CRM) -12.0%, Genius Sports (GENI) -46.3%. Over five years, Salesforce (CRM) compounded fastest (Huckleberry.ai (HUCK) -49.5%/yr, Salesforce (CRM) -6.3%/yr, Genius Sports (GENI) -20.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.78%. Huckleberry.ai (HUCK) and Genius Sports (GENI) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Huckleberry.ai (HUCK) 101.0%, Salesforce (CRM) 47.0%, Genius Sports (GENI) 77.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUCK, CRM and GENI?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 9. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.