HUBS vs INTA vs NOW Stock Comparison

Hubspot, Intapp and ServiceNow Prices as of Oct 29, 2026 Peers: Industry group
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HUBS Hubspot Inc
$239.74 +21.3% 1M -48.6% 1Y
Market cap
$11.89B
P/E
81.0x
Revenue (TTM)
$3.45B
Div. yield
–
CRM and Sales Software Technology
2 wins
INTA Intapp, Inc.
$39.10 +11.1% 1M +1.3% 1Y
Market cap
$3.20B
P/E
–
Revenue (TTM)
$600.04M
Div. yield
–
CRM and Sales Software Technology
3 wins
NOW ServiceNow, Inc.
$109.65 -15.6% 1M -39.9% 1Y
Market cap
$108.68B
P/E
75.2x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
4 wins

Head to Head

9 decided of 12

ServiceNow leads on 4 of the 12 questions below (ServiceNow 4, Intapp 3, Hubspot 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHUBSINTANOWLeader
Larger companyMarket capitalisation $11.89B $3.20B $108.68B NOW
Cheaper on earningsLower P/E, profitable companies only 81.0x -113.4x 75.2x NOW
Cheaper on forward earningsLower price / next fiscal year consensus EPS 19.1x 25.1x 28.5x HUBS
Faster revenue growthRevenue growth, trailing twelve months +21.1% +14.4% +21.8% NOW
More profitableNet margin, trailing twelve months 4.3% -4.7% 9.4% NOW
Better return on capitalReturn on invested capital — — 5.2% –
Less leveragedLower net debt / EBITDA — — 0.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -48.6% +1.3% -39.9% INTA
Better 5-year returnAnnualised price return, 5 years -21.6%/yr +7.7%/yr -4.7%/yr INTA
Less volatileAnnualised volatility, 1 year 76.0% 61.2% 66.6% INTA
Higher overall scoreMean of the five percentile scores vs peers 76/100 59/100 52/100 HUBS

Percentile Scorecard

HUBSINTANOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHUBSINTANOW
Valuation 56 #45 of 101 39 #62 of 101 36 #65 of 101
Growth 95 #6 of 97 79 #21 of 97 49 #50 of 97
Profitability 73 #26 of 93 51 #46 of 93 79 #20 of 93
Financial Health 76 #27 of 108 47 #58 of 108 53 #51 of 108
Shareholder Returns 81 #13 of 63 77 #15 of 63 42 #37 of 63
Overall 76 59 52
  • HUBS ranked among 114 companies in Business Applications
  • INTA ranked among 114 companies in Business Applications
  • NOW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHUBSINTANOWSPY
1 month +21.3%+11.1%-15.6% +0.7%
3 months +2.8%+21.9%-0.4% +3.7%
6 months +8.1%+74.2%+24.2% +7.1%
Year to date -40.3%-14.7%-28.4% +12.8%
1 year -48.6%+1.3%-39.9% +11.9%
3 years -42.3%+15.1%-3.6% +85.2%
3 years, per year -16.8%+4.8%-1.2% +22.8%
5 years -70.4%+44.8%-21.4% +67.6%
5 years, per year -21.6%+7.7%-4.7% +10.9%
10 years +358.0%—+536.8% +262.0%
10 years, per year +16.4%—+20.3% +13.7%

Risk

MeasureHUBSINTANOWSPY
Volatility, 1Y 76.0%61.2%66.6% 12.7%
Downside volatility, 1Y 82.8%59.3%75.9% 12.6%
Beta vs S&P 500, 1Y 0.430.320.69 1.00
Return / volatility, 1Y -0.640.02-0.60 0.94
Max drawdown, 5Y -80.0%-74.2%-64.5% -25.4%
From 52-week high -51.5%-18.5%-41.3% -1.2%
52-week high $494.58$47.99$186.94 $779.14
52-week low $170.28$19.14$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHUBSINTANOW
P/E now vs peer median 82.6xmedian 28.0x -106.0xmedian 28.0x 78.5xmedian 28.0x
P/S now vs peer median 3.5xmedian 2.8x 5.0xmedian 2.8x 7.4xmedian 2.8x
EV/EBITDA now vs peer median 40.1xmedian 16.9x -296.3xmedian 16.9x 33.9xmedian 16.9x
P/FCF now vs peer median 14.9xmedian 15.9x 18.8xmedian 15.9x 24.0xmedian 15.9x
P/B now vs peer median 7.2xmedian 3.2x 9.7xmedian 3.2x 8.7xmedian 3.2x
PEG now vs peer median 2.05median 0.89 -3.96median 0.89 -22.98median 0.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHUBSINTANOW
Revenue $3.45B $600.04M $15.43B
Gross profit $2.87B $459.63M $11.28B
Operating income $130.74M -$26.70M $1.49B
Net income $146.85M -$28.26M $1.45B
Free cash flow $797.50M $159.56M $4.75B
R&D $908.52M $167.20M $3.47B
EPS (diluted) $2.90 $-0.37 $1.39
Cash & equivalents $958.31M $147.69M $2.39B
Total debt – – $7.52B
Shares (diluted) 50.62M 76.59M 1.04B
Enterprise value $5.67B $2.56B $87.94B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHUBSINTANOW
P/E 82.6x -106.0x 78.5x
P/FCF 14.9x 18.8x 24.0x
P/Operating cash flow 13.9x 18.6x 21.3x
P/S 3.5x 5.0x 7.4x
P/B 7.2x 9.7x 8.7x
P/Tangible book 7.3x 10.7x 12.0x
EV/EBITDA 40.1x -296.3x 33.9x
EV/EBIT 80.8x -106.7x 78.2x
EV/Revenue 3.1x 4.7x 7.6x
EV/FCF 13.3x 17.9x 24.6x
EV/Operating cash flow 12.3x 17.6x 21.9x
PEG (3Y EPS CAGR) 2.05 -3.96 -22.98

Growth

14 metrics
MetricHUBSINTANOW
Revenue growth (1Y) 21.1% 14.4% 21.8%
Revenue CAGR (3Y) 21.1% 17.2% 22.1%
Gross profit growth (1Y) 19.2% 17.9% 14.1%
Gross profit CAGR (3Y) 20.9% 21.7% 19.2%
Operating income growth (1Y) 280.3% 22.7% -14.9%
Operating income CAGR (3Y) 38.5% 25.3% 32.1%
Net income growth (1Y) 1,332% -0.8% -16.5%
Net income CAGR (3Y) 40.5% 24.1% -3.1%
EPS growth (1Y) 1,382% -7.7% -16.2%
EPS CAGR (3Y) 40.2% 26.7% -3.4%
Operating cash flow growth (1Y) 26.0% 43.0% 10.2%
Operating cash flow CAGR (3Y) 40.7% 65.1% 21.8%
Free cash flow growth (1Y) 27.3% 43.7% 20.0%
Free cash flow CAGR (3Y) 42.7% 67.1% 25.9%

Profitability

14 metrics
MetricHUBSINTANOW
Gross margin 83.2% 76.6% 73.1%
EBITDA margin 7.6% -1.6% 22.3%
Operating margin 3.8% -4.5% 9.7%
Pretax margin 5.0% -4.0% 13.1%
Net margin 4.3% -4.7% 9.4%
FCF margin 23.1% 26.6% 30.8%
Operating cash flow margin 24.8% 26.9% 34.6%
Return on equity 8.0% -9.0% 11.3%
Return on assets 4.0% -3.9% 4.6%
Return on invested capital – – 5.2%
Return on capital employed 6.2% -7.2% 7.5%
Asset turnover 0.9x 0.8x 0.5x
Cash conversion (OCF / net income) 5.8x -5.7x 3.7x
Stock comp / revenue 14.9% 21.0% 10.4%

Financial Health

11 metrics
MetricHUBSINTANOW
Debt / assets – – 23.6%
Debt / equity – – 0.6x
Net debt / EBITDA – – 0.8x
Debt / FCF – – 1.6x
Liabilities / assets 52.7% 55.1% 58.9%
Equity / assets 47.3% 44.9% 41.1%
Interest coverage 203.0x – 14.6x
Current ratio 1.4x 0.7x 0.7x
Quick ratio 1.1x 0.6x 0.6x
Cash ratio 0.9x 0.4x 0.4x
Altman Z-score 4.90 3.59 4.44

Shareholder Returns

7 metrics
MetricHUBSINTANOW
Dividend yield – – –
Net buyback yield 8.9% 7.9% 2.3%
Shareholder yield 8.9% 7.9% 2.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHUBSINTANOW
Forward P/E 19.1xFY2026 25.1xFY2027 28.5xFY2026
EPS, next fiscal year $12.58FY2026 $1.56FY2027 $3.85FY2026
EPS growth, next FY +29.7%FY2026 +22.8%FY2027 +9.7%FY2026
EPS growth, the year after +30.9% +18.6% +27.0%
Revenue, next fiscal year $3.46BFY2026 $679.07MFY2027 $15.25BFY2026
Revenue growth, next FY +10.5%FY2026 +17.5%FY2027 +14.8%FY2026
Revenue growth, the year after +26.7% +8.8% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHUBSINTANOW
Held by institutions 96.4% 85.1% 81.6%
Institutions holding 595 249 2,225
Change in shares held, QoQ -0.6% -0.1% -2.1%
Institutions buying 318 129 1,286
Institutions selling 221 90 779
Buyers to sellers 1.44 1.43 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HUBSINTANOW
HUBS 1.00 0.61 0.66
INTA 0.61 1.00 0.57
NOW 0.66 0.57 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, HUBS, INTA and NOW?

ServiceNow (NOW) is the largest by market capitalisation: Hubspot (HUBS) $11.89B, Intapp (INTA) $3.20B, ServiceNow (NOW) $108.68B.

Which stock is cheaper, HUBS, INTA and NOW?

ServiceNow (NOW) trades on the lowest price-to-earnings ratio (Hubspot (HUBS) 81.0x, Intapp (INTA) -113.4x, ServiceNow (NOW) 75.2x). On next year's consensus earnings, Hubspot (HUBS) is cheapest (Hubspot (HUBS) 19.1x, Intapp (INTA) 25.1x, ServiceNow (NOW) 28.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Hubspot (HUBS) +21.1%, Intapp (INTA) +14.4%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

ServiceNow (NOW) has the highest net margin (Hubspot (HUBS) 4.3%, Intapp (INTA) -4.7%, ServiceNow (NOW) 9.4%).

Which stock has performed better?

Over the past year Intapp (INTA) returned the most: Hubspot (HUBS) -48.6%, Intapp (INTA) +1.3%, ServiceNow (NOW) -39.9%. Over five years, Intapp (INTA) compounded fastest (Hubspot (HUBS) -21.6%/yr, Intapp (INTA) +7.7%/yr, ServiceNow (NOW) -4.7%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Intapp (INTA) has been the steadiest (Hubspot (HUBS) 76.0%, Intapp (INTA) 61.2%, ServiceNow (NOW) 66.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HUBS, INTA and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, ServiceNow (NOW) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.