HTHT vs MAR vs ATAT Stock Comparison

H World, Marriott International and Atour Lifestyle Holdings Prices as of Nov 3, 2026 Peers: Industry group
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HTHT H World Group Ltd
$48.91 +17.1% 1M +23.5% 1Y
Market cap
$15.45B
P/E
21.3x
Revenue (TTM)
$3.83B
Div. yield
–
Hotels Consumer Discretionary
2 wins

Head to Head

11 decided of 12

Atour Lifestyle Holdings leads on 5 of the 12 questions below (Atour Lifestyle Holdings 5, Marriott International 4, H World 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHTHTMARATATLeader
Larger companyMarket capitalisation $15.45B $110.68B $4.86B MAR
Cheaper on earningsLower P/E, profitable companies only 21.3x 41.7x 17.2x ATAT
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.4x 36.3x 14.0x ATAT
Faster revenue growthRevenue growth, trailing twelve months +13.2% +5.8% +45.3% ATAT
More profitableNet margin, trailing twelve months 18.9% 9.7% 16.8% HTHT
Better return on capitalReturn on invested capital 42.2% 26.9% 73.2% ATAT
Less leveragedLower net debt / EBITDA -1.3x 3.2x — HTHT
Higher dividend yieldTrailing dividend yield 0.00% 0.01% 0.00% –
Better 1-year returnPrice return, last 12 months +23.5% +57.8% -18.9% MAR
Better 5-year returnAnnualised price return, 5 years +1.9%/yr +20.5%/yr — MAR
Less volatileAnnualised volatility, 1 year 33.0% 27.4% 39.9% MAR
Higher overall scoreMean of the five percentile scores vs peers 72/100 50/100 82/100 ATAT

Percentile Scorecard

HTHTMARATAT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHTHTMARATAT
Valuation 64 #11 of 29 18 #24 of 29 71 #9 of 29
Growth 84 #5 of 26 56 #12 of 26 96 #2 of 26
Profitability 88 #4 of 26 68 #9 of 26 100 #1 of 26
Financial Health 86 #5 of 30 48 #16 of 30 97 #2 of 30
Shareholder Returns 39 #12 of 19 61 #8 of 19 44 #11 of 19
Overall 72 50 82
  • HTHT ranked among 31 companies in Travel and Lodging
  • MAR ranked among 31 companies in Travel and Lodging
  • ATAT ranked among 31 companies in Travel and Lodging

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHTHTMARATATSPY
1 month +17.1%+16.0%+3.6% -2.0%
3 months +15.6%+20.6%-3.4% -2.2%
6 months +0.1%+17.4%-12.0% +4.2%
Year to date +4.0%+34.2%-15.2% +10.6%
1 year +23.5%+57.8%-18.9% +10.4%
3 years +33.0%+117.7%+71.8% +73.6%
3 years, per year +10.0%+29.6%+19.8% +20.2%
5 years +10.0%+153.8%— +61.6%
5 years, per year +1.9%+20.5%— +10.1%
10 years +364.9%+501.4%— +261.3%
10 years, per year +16.6%+19.7%— +13.7%

Risk

MeasureHTHTMARATATSPY
Volatility, 1Y 33.0%27.4%39.9% 12.8%
Downside volatility, 1Y 30.1%24.9%38.3% 12.8%
Beta vs S&P 500, 1Y 0.190.610.69 1.00
Return / volatility, 1Y 0.712.11-0.47 0.81
Max drawdown, 5Y -53.9%-30.7%-46.9% -25.4%
From 52-week high -12.8%0.0%-22.1% -3.2%
52-week high $56.06$416.38$42.90 $779.14
52-week low $39.60$263.89$30.29 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHTHTMARATAT
P/E now vs peer median 20.7xmedian 23.0x 40.9xmedian 23.0x 16.4xmedian 23.0x
P/S now vs peer median 3.9xmedian 1.5x 3.9xmedian 1.5x 2.7xmedian 1.5x
EV/EBITDA now vs peer median 10.4xmedian 14.7x 24.4xmedian 14.7x —median 14.7x
P/FCF now vs peer median 10.9xmedian 17.5x 30.8xmedian 17.5x 13.3xmedian 17.5x
P/B now vs peer median 7.2xmedian 2.5x -21.1xmedian 2.5x 9.3xmedian 2.5x
PEG now vs peer median 0.39median 0.35 25.87median 0.35 0.20median 0.35

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHTHTMARATAT
Revenue $3.83B $27.42B $1.69B
Gross profit $1.58B $5.54B $1.05B
Operating income $1.10B $4.34B $402.22M
Net income $728.00M $2.65B $539.47M
Free cash flow $1.38B $3.49B $345.77M
R&D – – $29.30M
EPS (diluted) $2.23 $10.16 $2.03
Cash & equivalents $2.10B $453.00M $578.45M
Total debt $623.00M $16.84B $34.93M
Shares (diluted) 324.75M 261.20M 139.77M
Enterprise value $6.85B $108.95B $1.54B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHTHTMARATAT
P/E 20.7x 40.9x 16.4x
P/FCF 10.9x 30.8x 13.3x
P/Operating cash flow 11.9x 26.4x 13.6x
P/S 3.9x 3.9x 2.7x
P/B 7.2x -21.1x 9.3x
P/Tangible book 10.8x -6.9x 9.3x
EV/EBITDA 10.4x 24.4x –
EV/EBIT 12.1x 28.5x 9.4x
EV/Revenue 3.5x 4.5x 2.2x
EV/FCF 9.7x 35.5x 10.9x
EV/Operating cash flow 10.5x 30.4x 11.2x
PEG (3Y EPS CAGR) 0.39 25.87 0.20

Growth

14 metrics
MetricHTHTMARATAT
Revenue growth (1Y) 13.2% 5.8% 45.3%
Revenue CAGR (3Y) 15.1% 5.2% 55.5%
Gross profit growth (1Y) 26.3% 8.2% 50.0%
Gross profit CAGR (3Y) 35.6% 1.5% 72.6%
Operating income growth (1Y) 43.8% 5.5% 55.3%
Operating income CAGR (3Y) 47.5% 1.6% 86.5%
Net income growth (1Y) 36.6% 1.6% 53.1%
Net income CAGR (3Y) 62.7% -3.0% 93.9%
EPS growth (1Y) 34.4% 6.0% 44.4%
EPS CAGR (3Y) 53.0% 1.6% 79.8%
Operating cash flow growth (1Y) 19.0% 50.6% 37.0%
Operating cash flow CAGR (3Y) 17.1% 12.5% 32.4%
Free cash flow growth (1Y) 16.4% 80.9% 34.3%
Free cash flow CAGR (3Y) 17.4% 13.2% 33.9%

Profitability

14 metrics
MetricHTHTMARATAT
Gross margin 41.2% 20.2% 62.3%
EBITDA margin 33.4% 18.5% –
Operating margin 28.8% 15.8% 23.8%
Pretax margin 27.9% 12.9% 24.3%
Net margin 18.9% 9.7% 16.8%
FCF margin 35.9% 12.7% 20.5%
Operating cash flow margin 33.0% 14.8% 20.1%
Return on equity 39.3% – 104.9%
Return on assets 7.8% 9.5% 42.6%
Return on invested capital 42.2% 26.9% 73.2%
Return on capital employed 15.4% 21.8% 55.6%
Asset turnover 0.4x 1.0x 1.3x
Cash conversion (OCF / net income) 1.7x 1.5x 0.6x
Stock comp / revenue 1.6% 0.9% –

Financial Health

11 metrics
MetricHTHTMARATAT
Debt / assets 6.6% 60.1% 2.7%
Debt / equity 0.3x -3.3x 0.1x
Net debt / EBITDA -1.3x 3.2x –
Debt / FCF 0.5x 4.8x 0.1x
Liabilities / assets 77.6% 118.1% 61.3%
Equity / assets 22.4% -18.1% 38.7%
Interest coverage 25.1x 5.0x 455.5x
Current ratio 1.2x 0.5x 1.9x
Quick ratio 1.1x 0.5x 1.7x
Cash ratio 1.1x 0.1x 1.6x
Altman Z-score 2.16 4.27 6.78

Shareholder Returns

7 metrics
MetricHTHTMARATAT
Dividend yield 4.4% 0.7% 2.7%
Net buyback yield -2.2% 3.7% 0.0%
Shareholder yield 2.3% 4.4% 2.7%
Payout ratio (earnings) – 27.8% –
Payout ratio (FCF) – 21.2% –
Dividend growth (1Y) – 3.2% –
Dividend CAGR (3Y) – 9.6% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHTHTMARATAT
Forward P/E 17.4xFY2026 36.3xFY2026 14.0xFY2026
EPS, next fiscal year $2.81FY2026 $11.47FY2026 $2.39FY2026
EPS growth, next FY +26.6%FY2026 +14.5%FY2026 +33.5%FY2026
EPS growth, the year after +1.8% +22.1% +21.3%
Revenue, next fiscal year $3.91BFY2026 $26.29BFY2026 $2.03BFY2026
Revenue growth, next FY +8.0%FY2026 +0.4%FY2026 +44.7%FY2026
Revenue growth, the year after +4.3% +4.2% +17.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHTHTMARATAT
Held by institutions 50.9% 61.3% 56.9%
Institutions holding 255 1,755 181
Change in shares held, QoQ +8.2% +3.1% +3.9%
Institutions buying 123 861 104
Institutions selling 106 550 64
Buyers to sellers 1.16 1.57 1.63

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HTHTMARATAT
HTHT 1.00 0.24 0.55
MAR 0.24 1.00 0.29
ATAT 0.55 0.29 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HTHT, MAR and ATAT?

Marriott International (MAR) is the largest by market capitalisation: H World (HTHT) $15.45B, Marriott International (MAR) $110.68B, Atour Lifestyle Holdings (ATAT) $4.86B.

Which stock is cheaper, HTHT, MAR and ATAT?

Atour Lifestyle Holdings (ATAT) trades on the lowest price-to-earnings ratio (H World (HTHT) 21.3x, Marriott International (MAR) 41.7x, Atour Lifestyle Holdings (ATAT) 17.2x). On next year's consensus earnings, Atour Lifestyle Holdings (ATAT) is cheapest (H World (HTHT) 17.4x, Marriott International (MAR) 36.3x, Atour Lifestyle Holdings (ATAT) 14.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Atour Lifestyle Holdings (ATAT) grew revenue fastest over the trailing twelve months: H World (HTHT) +13.2%, Marriott International (MAR) +5.8%, Atour Lifestyle Holdings (ATAT) +45.3%.

Which company is more profitable?

H World (HTHT) has the highest net margin (H World (HTHT) 18.9%, Marriott International (MAR) 9.7%, Atour Lifestyle Holdings (ATAT) 16.8%). On return on invested capital, Atour Lifestyle Holdings (ATAT) leads (H World (HTHT) 42.2%, Marriott International (MAR) 26.9%, Atour Lifestyle Holdings (ATAT) 73.2%).

Which stock has performed better?

Over the past year Marriott International (MAR) returned the most: H World (HTHT) +23.5%, Marriott International (MAR) +57.8%, Atour Lifestyle Holdings (ATAT) -18.9%. Over five years, Marriott International (MAR) compounded fastest (H World (HTHT) +1.9%/yr, Marriott International (MAR) +20.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: H World (HTHT) 0.00%, Marriott International (MAR) 0.01%, Atour Lifestyle Holdings (ATAT) 0.00%. H World (HTHT) and Atour Lifestyle Holdings (ATAT) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Marriott International (MAR) has been the steadiest (H World (HTHT) 33.0%, Marriott International (MAR) 27.4%, Atour Lifestyle Holdings (ATAT) 39.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HTHT, MAR and ATAT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Atour Lifestyle Holdings (ATAT) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.