HOLO vs PL vs ZBRA Stock Comparison

MicroCloud Hologram, Planet Labs PBC and Zebra Technologies Prices as of Oct 28, 2026 Peers: Industry group
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PL Planet Labs PBC
$14.33 -14.6% 1M +11.6% 1Y
Market cap
$5.14B
P/E
–
Revenue (TTM)
$378.28M
Div. yield
–
Computer Vision Technology
2 wins
ZBRA Zebra Technologies Corp
$384.70 +3.5% 1M +40.2% 1Y
Market cap
$18.00B
P/E
33.4x
Revenue (TTM)
$5.85B
Div. yield
–
Electronic Components Technology
5 wins

Head to Head

7 decided of 12

Zebra Technologies leads on 5 of the 12 questions below (Zebra Technologies 5, Planet Labs PBC 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOLOPLZBRALeader
Larger companyMarket capitalisation $15.55M $5.14B $18.00B ZBRA
Cheaper on earningsLower P/E, profitable companies only — -14.3x 33.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — 17.0x –
Faster revenue growthRevenue growth, trailing twelve months — +44.1% +12.7% PL
More profitableNet margin, trailing twelve months — -95.1% 9.2% ZBRA
Better return on capitalReturn on invested capital — — 10.6% –
Less leveragedLower net debt / EBITDA — — 2.4x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -72.0% +11.6% +40.2% ZBRA
Better 5-year returnAnnualised price return, 5 years -89.1%/yr +7.2%/yr -6.4%/yr PL
Less volatileAnnualised volatility, 1 year 67.0% 91.6% 45.5% ZBRA
Higher overall scoreMean of the five percentile scores vs peers — 37/100 62/100 ZBRA

Percentile Scorecard

HOLOPLZBRA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOLOPLZBRA
Valuation – 36 #80 of 124 69 #35 of 111
Growth – 44 #64 of 113 46 #59 of 108
Profitability – 39 #67 of 109 85 #17 of 104
Financial Health 99 #2 of 127 48 #66 of 127 18 #94 of 115
Shareholder Returns – 16 #53 of 63 94 #6 of 78
Overall – 37 62
  • HOLO ranked among 137 companies in Infrastructure Software
  • PL ranked among 137 companies in Infrastructure Software
  • ZBRA ranked among 121 companies in Computer Hardware

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOLOPLZBRASPY
1 month -24.7%-14.6%+3.5% +0.9%
3 months -21.3%-26.4%+35.9% +5.9%
6 months -21.3%-58.0%+78.5% +8.5%
Year to date -53.8%-27.3%+58.4% +13.3%
1 year -72.0%+11.6%+40.2% +12.4%
3 years -100.0%+592.3%+85.7% +88.1%
3 years, per year -93.5%+90.7%+22.9% +23.5%
5 years -100.0%+41.5%-28.0% +68.2%
5 years, per year -89.1%+7.2%-6.4% +11.0%
10 years ——+480.5% +263.4%
10 years, per year ——+19.2% +13.8%

Risk

MeasureHOLOPLZBRASPY
Volatility, 1Y 67.0%91.6%45.5% 12.7%
Downside volatility, 1Y 74.3%82.1%38.0% 12.7%
Beta vs S&P 500, 1Y 2.452.651.70 1.00
Return / volatility, 1Y -1.070.130.88 0.98
Max drawdown, 5Y -100.0%-85.7%-67.8% -25.4%
From 52-week high -73.0%-72.1%-1.6% -0.9%
52-week high $4.52$51.40$391.00 $779.14
52-week low $1.16$11.16$199.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOLOPLZBRA
P/E now vs peer median —median 37.9x -14.3xmedian 37.9x 34.1xmedian 33.5x
P/S now vs peer median —median 4.4x 13.8xmedian 4.4x 3.1xmedian 2.8x
EV/EBITDA now vs peer median —median 34.5x -71.7xmedian 34.5x 19.4xmedian 19.6x
P/FCF now vs peer median —median 26.6x 211.2xmedian 26.6x 20.1xmedian 29.8x
P/B now vs peer median 0.0xmedian 3.4x 9.2xmedian 3.4x 5.3xmedian 2.9x
PEG now vs peer median —median 1.24 0.64median 1.24 -9.01median 1.10

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOLOPLZBRA
Revenue – $378.28M $5.85B
Gross profit – $209.65M $2.90B
Operating income – -$102.74M $858.00M
Net income – -$359.87M $539.00M
Free cash flow – $24.67M $904.00M
R&D – $128.10M $622.00M
EPS (diluted) – $-1.00 $11.20
Cash & equivalents $110.42M $415.13M $157.00M
Total debt $1.87M – $2.77B
Shares (diluted) 13.18M 359.59M 48.13M
Enterprise value -$2.17B $2.23B $16.55B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOLOPLZBRA
P/E – -14.3x 34.1x
P/FCF – 211.2x 20.1x
P/Operating cash flow – 44.3x 18.6x
P/S – 13.8x 3.1x
P/B 0.0x 9.2x 5.3x
P/Tangible book 0.0x 9.7x 6.7x
EV/EBITDA – -71.7x 19.4x
EV/EBIT – -42.3x 24.3x
EV/Revenue – 11.5x 3.6x
EV/FCF – 176.2x 23.0x
EV/Operating cash flow – 36.9x 21.3x
PEG (3Y EPS CAGR) – 0.64 -9.01

Growth

14 metrics
MetricHOLOPLZBRA
Revenue growth (1Y) – 44.1% 12.7%
Revenue CAGR (3Y) – 21.8% 2.1%
Gross profit growth (1Y) – 35.6% 14.9%
Gross profit CAGR (3Y) – 24.6% 4.2%
Operating income growth (1Y) – -24.2% 8.1%
Operating income CAGR (3Y) – 16.0% -0.9%
Net income growth (1Y) – -297.8% -1.6%
Net income CAGR (3Y) – -33.7% -6.1%
EPS growth (1Y) – -236.5% 4.8%
EPS CAGR (3Y) – -22.3% -3.8%
Operating cash flow growth (1Y) – 41.9% 5.8%
Operating cash flow CAGR (3Y) – 55.8% 63.5%
Free cash flow growth (1Y) – -30.0% 6.0%
Free cash flow CAGR (3Y) – 31.4% 83.6%

Profitability

14 metrics
MetricHOLOPLZBRA
Gross margin – 55.4% 49.6%
EBITDA margin – -16.0% 18.3%
Operating margin – -27.2% 14.7%
Pretax margin – -93.8% 12.1%
Net margin – -95.1% 9.2%
FCF margin – 6.5% 15.5%
Operating cash flow margin – 31.1% 16.7%
Return on equity – -71.4% 15.6%
Return on assets – -26.8% 6.4%
Return on invested capital – – 10.6%
Return on capital employed – -10.4% 19.1%
Asset turnover – 0.3x 0.7x
Cash conversion (OCF / net income) – -0.3x 1.8x
Stock comp / revenue – 16.5% 3.0%

Financial Health

11 metrics
MetricHOLOPLZBRA
Debt / assets 0.0% – 32.0%
Debt / equity 0.0x – 0.8x
Net debt / EBITDA – – 2.4x
Debt / FCF – – 3.1x
Liabilities / assets 2.9% 60.6% 60.2%
Equity / assets 97.1% 39.4% 39.8%
Interest coverage – -18.7x –
Current ratio 34.6x 2.8x 0.5x
Quick ratio 107.3x 2.6x 0.3x
Cash ratio 107.0x 2.5x 0.0x
Altman Z-score – 2.61 3.75

Shareholder Returns

7 metrics
MetricHOLOPLZBRA
Dividend yield – – –
Net buyback yield – -5.0% 5.0%
Shareholder yield – -5.0% 5.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOLOPLZBRA
Forward P/E – – 17.0xFY2026
EPS, next fiscal year – $-0.05FY2026 $22.59FY2026
EPS growth, next FY – – +42.6%FY2026
EPS growth, the year after – – -4.5%
Revenue, next fiscal year – $413.71MFY2026 $6.35BFY2026
Revenue growth, next FY – +34.4%FY2026 +17.7%FY2026
Revenue growth, the year after – +41.2% +1.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOLOPLZBRA
Held by institutions 3.0% 74.3% 100.0%
Institutions holding 16 481 644
Change in shares held, QoQ +135.7% +6.1% +4.5%
Institutions buying 11 271 309
Institutions selling 0 161 242
Buyers to sellers – 1.68 1.28

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOLOPLZBRA
HOLO 1.00 0.32 0.27
PL 0.32 1.00 0.12
ZBRA 0.27 0.12 1.00

Add a Peer

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Frequently Asked Questions

Which is bigger, HOLO, PL and ZBRA?

Zebra Technologies (ZBRA) is the largest by market capitalisation: MicroCloud Hologram (HOLO) $15.55M, Planet Labs PBC (PL) $5.14B, Zebra Technologies (ZBRA) $18.00B.

Which company is growing faster?

Planet Labs PBC (PL) grew revenue fastest over the trailing twelve months: Planet Labs PBC (PL) +44.1%, Zebra Technologies (ZBRA) +12.7%.

Which company is more profitable?

Zebra Technologies (ZBRA) has the highest net margin (Planet Labs PBC (PL) -95.1%, Zebra Technologies (ZBRA) 9.2%).

Which stock has performed better?

Over the past year Zebra Technologies (ZBRA) returned the most: MicroCloud Hologram (HOLO) -72.0%, Planet Labs PBC (PL) +11.6%, Zebra Technologies (ZBRA) +40.2%. Over five years, Planet Labs PBC (PL) compounded fastest (MicroCloud Hologram (HOLO) -89.1%/yr, Planet Labs PBC (PL) +7.2%/yr, Zebra Technologies (ZBRA) -6.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Zebra Technologies (ZBRA) has been the steadiest (MicroCloud Hologram (HOLO) 67.0%, Planet Labs PBC (PL) 91.6%, Zebra Technologies (ZBRA) 45.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOLO, PL and ZBRA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Zebra Technologies (ZBRA) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.