HOG vs Peers Stock Comparison

Harley-Davidson Prices as of Oct 26, 2026 Peers: Industry group
HOG Harley-Davidson, Inc.
$28.84 +13.3% 1M +2.2% 1Y
Market cap
$3.10B
P/E
15.3x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary

Percentile Scorecard

HOG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOG
Valuation 45 #28 of 50
Growth 6 #45 of 48
Profitability 64 #17 of 46
Financial Health 77 #13 of 52
Shareholder Returns 90 #4 of 30
Overall 56
  • HOG ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGSPY
1 month +13.3% -0.8%
3 months +16.3% +3.5%
6 months +25.6% +7.0%
Year to date +40.8% +12.2%
1 year +2.2% +13.0%
3 years +10.2% +86.3%
3 years, per year +3.3% +23.1%
5 years -21.5% +68.6%
5 years, per year -4.7% +11.0%
10 years -49.0% +258.0%
10 years, per year -6.5% +13.6%

Risk

MeasureHOGSPY
Volatility, 1Y 38.8% 12.7%
Downside volatility, 1Y 36.0% 12.7%
Beta vs S&P 500, 1Y 0.85 1.00
Return / volatility, 1Y 0.06 1.02
Max drawdown, 5Y -66.8% -25.4%
From 52-week high -0.9% -1.8%
52-week high $29.09 $779.14
52-week low $17.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOG
P/E now vs peer median 15.0xmedian 18.9x
P/S now vs peer median 0.7xmedian 0.5x
EV/EBITDA now vs peer median —median 8.2x
P/FCF now vs peer median -22.6xmedian 9.4x
P/B now vs peer median 1.0xmedian 0.9x
PEG now vs peer median -0.50median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOG
Revenue $4.24B
Gross profit $1.42B
Operating income $213.20M
Net income $195.71M
Free cash flow -$133.07M
EPS (diluted) $1.87
Cash & equivalents $1.90B
Total debt $2.24B
Shares (diluted) 108.57M
Enterprise value -$5.47B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOG
P/E 15.0x
P/FCF -22.6x
P/Operating cash flow -11,770x
P/S 0.7x
P/B 1.0x
P/Tangible book 1.0x
EV/EBITDA –
EV/EBIT 15.7x
EV/Revenue 0.8x
EV/FCF -25.2x
EV/Operating cash flow -13,130x
PEG (3Y EPS CAGR) -0.50

Growth

14 metrics
MetricHOG
Revenue growth (1Y) -5.2%
Revenue CAGR (3Y) -11.1%
Gross profit growth (1Y) -25.3%
Gross profit CAGR (3Y) -18.3%
Operating income growth (1Y) 15.0%
Operating income CAGR (3Y) -38.9%
Net income growth (1Y) -16.4%
Net income CAGR (3Y) -36.8%
EPS growth (1Y) -6.1%
EPS CAGR (3Y) -29.8%
Operating cash flow growth (1Y) -100.0%
Operating cash flow CAGR (3Y) -26.0%
Free cash flow growth (1Y) -116.2%
Free cash flow CAGR (3Y) -31.0%

Profitability

14 metrics
MetricHOG
Gross margin 33.4%
EBITDA margin –
Operating margin 5.0%
Pretax margin 6.8%
Net margin 4.8%
FCF margin -3.1%
Operating cash flow margin 0.0%
Return on equity 6.3%
Return on assets 2.7%
Return on invested capital 2.9%
Return on capital employed 4.4%
Asset turnover 0.6x
Cash conversion (OCF / net income) 0.0x
Stock comp / revenue –

Financial Health

11 metrics
MetricHOG
Debt / assets 30.9%
Debt / equity 0.7x
Net debt / EBITDA –
Debt / FCF -16.9x
Liabilities / assets 57.0%
Equity / assets 43.0%
Interest coverage 0.7x
Current ratio 1.9x
Quick ratio 0.9x
Cash ratio 0.8x
Altman Z-score 2.21

Shareholder Returns

7 metrics
MetricHOG
Dividend yield 2.6%
Net buyback yield 12.0%
Shareholder yield 14.6%
Payout ratio (earnings) –
Payout ratio (FCF) –
Dividend growth (1Y) –
Dividend CAGR (3Y) –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOG
Forward P/E 39.0xFY2026
EPS, next fiscal year $0.74FY2026
EPS growth, next FY -73.4%FY2026
EPS growth, the year after +147.3%
Revenue, next fiscal year $4.11BFY2026
Revenue growth, next FY +14.8%FY2026
Revenue growth, the year after +2.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOG
Held by institutions 100.0%
Institutions holding 439
Change in shares held, QoQ +3.1%
Institutions buying 219
Institutions selling 122
Buyers to sellers 1.80

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Related Comparisons

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.