HOG vs MBUU vs THO Stock Comparison

Harley-Davidson, Malibu Boats and Thor Industries Prices as of Oct 27, 2026 Peers: Industry group
HOG Harley-Davidson, Inc.
$29.44 +15.7% 1M +9.1% 1Y
Market cap
$3.08B
P/E
15.2x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary
5 wins
MBUU Malibu Boats, Inc.
$22.28 -7.5% 1M -34.1% 1Y
Market cap
$424.51M
P/E
256.8x
Revenue (TTM)
$914.59M
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins
THO Thor Industries Inc
$70.43 -2.3% 1M -35.4% 1Y
Market cap
$3.69B
P/E
20.8x
Revenue (TTM)
$9.61B
Div. yield
0.03%
Recreational Vehicles Consumer Discretionary
3 wins

Head to Head

11 decided of 12

Harley-Davidson leads on 5 of the 12 questions below (Harley-Davidson 5, Thor Industries 3, Malibu Boats 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOGMBUUTHOLeader
Larger companyMarket capitalisation $3.08B $424.51M $3.69B THO
Cheaper on earningsLower P/E, profitable companies only 15.2x 256.8x 20.8x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 39.8x 8.6x 20.2x MBUU
Faster revenue growthRevenue growth, trailing twelve months -5.2% +13.3% +0.3% MBUU
More profitableNet margin, trailing twelve months 4.8% 0.2% 1.8% HOG
Better return on capitalReturn on invested capital 2.9% 0.3% 4.3% THO
Less leveragedLower net debt / EBITDA — 1.9x 0.8x THO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.03% –
Better 1-year returnPrice return, last 12 months +9.1% -34.1% -35.4% HOG
Better 5-year returnAnnualised price return, 5 years -4.5%/yr -20.2%/yr -7.5%/yr HOG
Less volatileAnnualised volatility, 1 year 38.8% 48.9% 39.2% HOG
Higher overall scoreMean of the five percentile scores vs peers 56/100 64/100 62/100 MBUU

Percentile Scorecard

HOGMBUUTHO

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOGMBUUTHO
Valuation 45 #28 of 50 76 #13 of 50 78 #12 of 50
Growth 4 #46 of 48 9 #44 of 48 15 #41 of 48
Profitability 64 #17 of 46 67 #16 of 46 71 #14 of 46
Financial Health 77 #13 of 52 78 #12 of 52 86 #8 of 52
Shareholder Returns 90 #4 of 30 93 #3 of 30 62 #12 of 30
Overall 56 64 62
  • HOG ranked among 56 companies in Automobiles and Components
  • MBUU ranked among 56 companies in Automobiles and Components
  • THO ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGMBUUTHOSPY
1 month +15.7%-7.5%-2.3% -0.2%
3 months +16.4%-21.7%-11.2% +3.9%
6 months +25.8%-12.8%-10.0% +8.2%
Year to date +43.7%-21.0%-31.4% +12.9%
1 year +9.1%-34.1%-35.4% +12.3%
3 years +12.5%-50.5%-17.1% +87.4%
3 years, per year +4.0%-20.9%-6.1% +23.3%
5 years -20.4%-67.7%-32.4% +67.9%
5 years, per year -4.5%-20.2%-7.5% +10.9%
10 years -47.0%+55.3%-10.6% +261.1%
10 years, per year -6.1%+4.5%-1.1% +13.7%

Risk

MeasureHOGMBUUTHOSPY
Volatility, 1Y 38.8%48.9%39.2% 12.7%
Downside volatility, 1Y 36.0%49.4%41.2% 12.7%
Beta vs S&P 500, 1Y 0.861.470.95 1.00
Return / volatility, 1Y 0.24-0.70-0.90 0.97
Max drawdown, 5Y -66.8%-72.1%-50.5% -25.4%
From 52-week high 0.0%-35.6%-41.5% -1.2%
52-week high $29.44$34.61$120.34 $779.14
52-week low $17.19$21.49$63.86 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOGMBUUTHO
P/E now vs peer median 15.3xmedian 19.4x 260.2xmedian 19.4x 20.8xmedian 19.4x
P/S now vs peer median 0.7xmedian 0.5x 0.5xmedian 0.5x 0.4xmedian 0.5x
EV/EBITDA now vs peer median —median 8.3x 11.1xmedian 8.3x 7.0xmedian 8.3x
P/FCF now vs peer median -23.0xmedian 9.4x 10.0xmedian 9.4x 21.5xmedian 9.4x
P/B now vs peer median 1.0xmedian 0.9x 0.8xmedian 0.9x 0.9xmedian 0.9x
PEG now vs peer median -0.51median 1.40 -3.50median 1.40 -0.97median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOGMBUUTHO
Revenue $4.24B $914.59M $9.61B
Gross profit $1.42B $146.52M $1.21B
Operating income $213.20M $3.10M $309.23M
Net income $195.71M $1.71M $179.04M
Free cash flow -$133.07M $42.85M $168.84M
EPS (diluted) $1.87 $0.09 $3.38
Cash & equivalents $1.90B $74.42M $481.99M
Total debt $2.24B $165.00M $928.80M
Shares (diluted) 108.57M 19.34M 52.56M
Enterprise value -$5.49B $227.61M $2.09B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOGMBUUTHO
P/E 15.3x 260.2x 20.8x
P/FCF -23.0x 10.0x 21.5x
P/Operating cash flow -12,015x 6.4x 11.3x
P/S 0.7x 0.5x 0.4x
P/B 1.0x 0.8x 0.9x
P/Tangible book 1.0x 1.9x 1.0x
EV/EBITDA – 11.1x 7.0x
EV/EBIT 16.0x 168.0x 13.2x
EV/Revenue 0.8x 0.6x 0.4x
EV/FCF -25.6x 12.2x 24.2x
EV/Operating cash flow -13,375x 7.7x 12.7x
PEG (3Y EPS CAGR) -0.51 -3.50 -0.97

Growth

14 metrics
MetricHOGMBUUTHO
Revenue growth (1Y) -5.2% 13.3% 0.3%
Revenue CAGR (3Y) -11.1% -13.0% -4.8%
Gross profit growth (1Y) -25.3% 1.7% -9.5%
Gross profit CAGR (3Y) -18.3% -25.3% -8.8%
Operating income growth (1Y) 15.0% -85.8% -26.0%
Operating income CAGR (3Y) -38.9% -72.2% -24.8%
Net income growth (1Y) -16.4% -88.8% -30.1%
Net income CAGR (3Y) -36.8% -74.9% -21.9%
EPS growth (1Y) -6.1% -88.7% -30.2%
EPS CAGR (3Y) -29.8% -74.3% -21.4%
Operating cash flow growth (1Y) -100.0% 19.5% -44.4%
Operating cash flow CAGR (3Y) -26.0% -28.5% -31.1%
Free cash flow growth (1Y) -116.2% 49.9% -62.9%
Free cash flow CAGR (3Y) -31.0% -30.9% -39.8%

Profitability

14 metrics
MetricHOGMBUUTHO
Gross margin 33.4% 16.0% 12.6%
EBITDA margin – 5.1% 6.0%
Operating margin 5.0% 0.3% 3.2%
Pretax margin 6.8% 0.3% 2.5%
Net margin 4.8% 0.2% 1.8%
FCF margin -3.1% 4.7% 1.8%
Operating cash flow margin 0.0% 7.4% 3.3%
Return on equity 6.3% 0.3% 4.1%
Return on assets 2.7% 0.2% 2.5%
Return on invested capital 2.9% 0.3% 4.3%
Return on capital employed 4.4% 0.4% 5.6%
Asset turnover 0.6x 0.9x 1.4x
Cash conversion (OCF / net income) 0.0x 39.5x 1.8x
Stock comp / revenue – 0.6% 0.3%

Financial Health

11 metrics
MetricHOGMBUUTHO
Debt / assets 30.9% 16.6% 13.4%
Debt / equity 0.7x 0.3x 0.2x
Net debt / EBITDA – 1.9x 0.8x
Debt / FCF -16.9x 3.9x 5.5x
Liabilities / assets 57.0% 47.0% 38.7%
Equity / assets 43.0% 53.0% 61.3%
Interest coverage 0.7x 0.9x –
Current ratio 1.9x 1.4x 1.8x
Quick ratio 0.9x 0.6x 0.6x
Cash ratio 0.8x 0.3x 0.3x
Altman Z-score 2.22 2.28 3.44

Shareholder Returns

7 metrics
MetricHOGMBUUTHO
Dividend yield 2.5% – 3.0%
Net buyback yield 11.8% 7.9% 3.2%
Shareholder yield 14.3% 7.9% 6.1%
Payout ratio (earnings) – – 59.7%
Payout ratio (FCF) – – 63.3%
Dividend growth (1Y) – – 2.8%
Dividend CAGR (3Y) – – 4.0%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOGMBUUTHO
Forward P/E 39.8xFY2026 8.6xFY2027 20.2xFY2027
EPS, next fiscal year $0.74FY2026 $2.58FY2027 $3.49FY2027
EPS growth, next FY -73.4%FY2026 +69.7%FY2027 +3.3%FY2027
EPS growth, the year after +147.3% +18.2% +34.1%
Revenue, next fiscal year $4.11BFY2026 $1.17BFY2027 $9.03BFY2027
Revenue growth, next FY +14.8%FY2026 +28.4%FY2027 -6.1%FY2027
Revenue growth, the year after +2.9% +6.6% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOGMBUUTHO
Held by institutions 100.0% 91.4% 100.0%
Institutions holding 439 142 409
Change in shares held, QoQ +3.1% -32.7% +2.4%
Institutions buying 219 90 179
Institutions selling 122 35 153
Buyers to sellers 1.80 2.57 1.17

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOGMBUUTHO
HOG 1.00 0.43 0.39
MBUU 0.43 1.00 0.53
THO 0.39 0.53 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOG, MBUU and THO?

Thor Industries (THO) is the largest by market capitalisation: Harley-Davidson (HOG) $3.08B, Malibu Boats (MBUU) $424.51M, Thor Industries (THO) $3.69B.

Which stock is cheaper, HOG, MBUU and THO?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Harley-Davidson (HOG) 15.2x, Malibu Boats (MBUU) 256.8x, Thor Industries (THO) 20.8x). On next year's consensus earnings, Malibu Boats (MBUU) is cheapest (Harley-Davidson (HOG) 39.8x, Malibu Boats (MBUU) 8.6x, Thor Industries (THO) 20.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Malibu Boats (MBUU) grew revenue fastest over the trailing twelve months: Harley-Davidson (HOG) -5.2%, Malibu Boats (MBUU) +13.3%, Thor Industries (THO) +0.3%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Harley-Davidson (HOG) 4.8%, Malibu Boats (MBUU) 0.2%, Thor Industries (THO) 1.8%). On return on invested capital, Thor Industries (THO) leads (Harley-Davidson (HOG) 2.9%, Malibu Boats (MBUU) 0.3%, Thor Industries (THO) 4.3%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Harley-Davidson (HOG) +9.1%, Malibu Boats (MBUU) -34.1%, Thor Industries (THO) -35.4%. Over five years, Harley-Davidson (HOG) compounded fastest (Harley-Davidson (HOG) -4.5%/yr, Malibu Boats (MBUU) -20.2%/yr, Thor Industries (THO) -7.5%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Harley-Davidson (HOG) 0.00%, Malibu Boats (MBUU) 0.00%, Thor Industries (THO) 0.03%. Harley-Davidson (HOG) and Malibu Boats (MBUU) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Harley-Davidson (HOG) has been the steadiest (Harley-Davidson (HOG) 38.8%, Malibu Boats (MBUU) 48.9%, Thor Industries (THO) 39.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOG, MBUU and THO?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Harley-Davidson (HOG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.