HOG vs HMC vs MBUU Stock Comparison

Harley-Davidson, Honda Motor and Malibu Boats Prices as of Oct 28, 2026 Peers: Industry group
HOG Harley-Davidson, Inc.
$29.50 +19.5% 1M +7.8% 1Y
Market cap
$3.07B
P/E
15.3x
Revenue (TTM)
$4.24B
Div. yield
2.54%
Recreational Vehicles Consumer Discretionary
5 wins
HMC Honda Motor Co Ltd
$33.68 +3.6% 1M +5.5% 1Y
Market cap
$50.89B
P/E
–
Revenue (TTM)
$145.78B
Div. yield
1.93%
Auto Manufacturers Consumer Discretionary
3 wins
MBUU Malibu Boats, Inc.
$22.28 -3.7% 1M -33.2% 1Y
Market cap
$430.11M
P/E
260.2x
Revenue (TTM)
$914.59M
Div. yield
–
Recreational Vehicles Consumer Discretionary
4 wins

Head to Head

12 decided of 12

Harley-Davidson leads on 5 of the 12 questions below (Harley-Davidson 5, Malibu Boats 4, Honda Motor 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOGHMCMBUULeader
Larger companyMarket capitalisation $3.07B $50.89B $430.11M HMC
Cheaper on earningsLower P/E, profitable companies only 15.3x -42.2x 260.2x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 39.9x 12.2x 8.6x MBUU
Faster revenue growthRevenue growth, trailing twelve months -5.2% +0.8% +13.3% MBUU
More profitableNet margin, trailing twelve months 4.8% -0.7% 0.2% HOG
Better return on capitalReturn on invested capital 2.9% 0.0% 0.3% HOG
Less leveragedLower net debt / EBITDA — 4.8x 1.9x MBUU
Higher dividend yieldTrailing dividend yield 2.54% 1.93% — HOG
Better 1-year returnPrice return, last 12 months +7.8% +5.5% -33.2% HOG
Better 5-year returnAnnualised price return, 5 years -4.2%/yr +2.6%/yr -20.6%/yr HMC
Less volatileAnnualised volatility, 1 year 38.8% 28.6% 48.8% HMC
Higher overall scoreMean of the five percentile scores vs peers 56/100 49/100 65/100 MBUU

Percentile Scorecard

HOGHMCMBUU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOGHMCMBUU
Valuation 45 #28 of 50 82 #10 of 50 76 #13 of 50
Growth 4 #47 of 49 35 #32 of 49 8 #45 of 49
Profitability 63 #18 of 47 50 #24 of 47 65 #17 of 47
Financial Health 73 #15 of 53 44 #30 of 53 77 #13 of 53
Shareholder Returns 93 #3 of 31 33 #21 of 31 100 #1 of 31
Overall 56 49 65
  • HOG ranked among 56 companies in Automobiles and Components
  • HMC ranked among 56 companies in Automobiles and Components
  • MBUU ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGHMCMBUUSPY
1 month +19.5%+3.6%-3.7% +0.9%
3 months +18.8%+9.7%-20.2% +5.9%
6 months +24.9%+40.3%-11.7% +8.5%
Year to date +44.0%+14.2%-21.0% +13.3%
1 year +7.8%+5.5%-33.2% +12.4%
3 years +12.7%+7.3%-50.5% +88.1%
3 years, per year +4.1%+2.4%-20.9% +23.5%
5 years -19.2%+13.9%-68.4% +68.2%
5 years, per year -4.2%+2.6%-20.6% +11.0%
10 years -47.4%+12.9%+52.9% +263.4%
10 years, per year -6.2%+1.2%+4.3% +13.8%

Risk

MeasureHOGHMCMBUUSPY
Volatility, 1Y 38.8%28.6%48.8% 12.7%
Downside volatility, 1Y 36.0%27.5%49.6% 12.7%
Beta vs S&P 500, 1Y 0.860.941.47 1.00
Return / volatility, 1Y 0.200.19-0.68 0.98
Max drawdown, 5Y -66.8%-37.7%-72.1% -25.4%
From 52-week high 0.0%-2.6%-35.6% -0.9%
52-week high $29.50$34.59$34.61 $779.14
52-week low $17.19$23.49$21.49 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOGHMCMBUU
P/E now vs peer median 15.3xmedian 20.0x -42.2xmedian 20.0x 260.2xmedian 20.0x
P/S now vs peer median 0.7xmedian 0.5x 0.3xmedian 0.5x 0.5xmedian 0.5x
EV/EBITDA now vs peer median —median 8.7x 10.0xmedian 8.7x 11.1xmedian 8.7x
P/FCF now vs peer median -23.1xmedian 9.4x 6.6xmedian 9.4x 10.0xmedian 9.4x
P/B now vs peer median 1.0xmedian 0.9x 0.7xmedian 0.9x 0.8xmedian 0.9x
PEG now vs peer median -0.51median 1.35 1.46median 1.35 -3.50median 1.35

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOGHMCMBUU
Revenue $4.24B $145.78B $914.59M
Gross profit $1.42B $25.18B $146.52M
Operating income $213.20M -$770.90M $3.10M
Net income $195.71M -$573.09M $1.71M
Free cash flow -$133.07M $7.66B $42.85M
R&D – $9.64B –
EPS (diluted) $1.87 $-0.62 $0.09
Cash & equivalents $1.90B $32.71B $74.42M
Total debt $2.24B $342.30B $165.00M
Shares (diluted) 108.57M 1.73B 19.34M
Enterprise value -$5.48B -$97.27B $237.19M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOGHMCMBUU
P/E 15.3x -42.2x 260.2x
P/FCF -23.1x 6.6x 10.0x
P/Operating cash flow -12,040x 5.9x 6.4x
P/S 0.7x 0.3x 0.5x
P/B 1.0x 0.7x 0.8x
P/Tangible book 1.0x 0.7x 1.9x
EV/EBITDA – 10.0x 11.1x
EV/EBIT 16.0x -127.4x 168.0x
EV/Revenue 0.8x 0.7x 0.6x
EV/FCF -25.7x 12.8x 12.2x
EV/Operating cash flow -13,399x 11.3x 7.7x
PEG (3Y EPS CAGR) -0.51 1.46 -3.50

Growth

14 metrics
MetricHOGHMCMBUU
Revenue growth (1Y) -5.2% 0.8% 13.3%
Revenue CAGR (3Y) -11.1% 14.0% -13.0%
Gross profit growth (1Y) -25.3% -17.0% 1.7%
Gross profit CAGR (3Y) -18.3% -1.4% -25.3%
Operating income growth (1Y) 15.0% -111.8% -85.8%
Operating income CAGR (3Y) -38.9% -27.8% -72.2%
Net income growth (1Y) -16.4% -112.2% -88.8%
Net income CAGR (3Y) -36.8% -27.5% -74.9%
EPS growth (1Y) -6.1% -124.9% -88.7%
EPS CAGR (3Y) -29.8% -29.0% -74.3%
Operating cash flow growth (1Y) -100.0% 183.3% 19.5%
Operating cash flow CAGR (3Y) -26.0% -21.9% -28.5%
Free cash flow growth (1Y) -116.2% 2,713% 49.9%
Free cash flow CAGR (3Y) -31.0% -21.6% -30.9%

Profitability

14 metrics
MetricHOGHMCMBUU
Gross margin 33.4% 17.3% 16.0%
EBITDA margin – 6.8% 5.1%
Operating margin 5.0% -0.5% 0.3%
Pretax margin 6.8% -0.4% 0.3%
Net margin 4.8% -0.7% 0.2%
FCF margin -3.1% 5.3% 4.7%
Operating cash flow margin 0.0% 6.0% 7.4%
Return on equity 6.3% -0.8% 0.3%
Return on assets 2.7% -0.3% 0.2%
Return on invested capital 2.9% 0.0% 0.3%
Return on capital employed 4.4% -0.5% 0.4%
Asset turnover 0.6x 0.7x 0.9x
Cash conversion (OCF / net income) 0.0x -15.1x 39.5x
Stock comp / revenue – – 0.6%

Financial Health

11 metrics
MetricHOGHMCMBUU
Debt / assets 30.9% 40.8% 16.6%
Debt / equity 0.7x 1.1x 0.3x
Net debt / EBITDA – 4.8x 1.9x
Debt / FCF -16.9x 11.3x 3.9x
Liabilities / assets 57.0% 63.3% 47.0%
Equity / assets 43.0% 36.7% 53.0%
Interest coverage 0.7x -1.0x 0.9x
Current ratio 1.9x 1.3x 1.4x
Quick ratio 0.9x 0.7x 0.6x
Cash ratio 0.8x 0.6x 0.3x
Altman Z-score 2.22 1.40 2.28

Shareholder Returns

7 metrics
MetricHOGHMCMBUU
Dividend yield 2.5% 1.9% –
Net buyback yield 11.7% – 7.9%
Shareholder yield 14.3% 1.9% 7.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOGHMCMBUU
Forward P/E 39.9xFY2026 12.2xFY2026 8.6xFY2027
EPS, next fiscal year $0.74FY2026 $2.77FY2026 $2.58FY2027
EPS growth, next FY -73.4%FY2026 – +69.7%FY2027
EPS growth, the year after +147.3% +63.9% +18.2%
Revenue, next fiscal year $4.11BFY2026 $159.46BFY2026 $1.17BFY2027
Revenue growth, next FY +14.8%FY2026 +15.7%FY2026 +28.4%FY2027
Revenue growth, the year after +2.9% -1.1% +6.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOGHMCMBUU
Held by institutions 100.0% 3.5% 91.4%
Institutions holding 439 382 142
Change in shares held, QoQ +3.1% -3.2% -32.7%
Institutions buying 219 229 90
Institutions selling 122 95 35
Buyers to sellers 1.80 2.41 2.57

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOGHMCMBUU
HOG 1.00 0.25 0.43
HMC 0.25 1.00 0.34
MBUU 0.43 0.34 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOG, HMC and MBUU?

Honda Motor (HMC) is the largest by market capitalisation: Harley-Davidson (HOG) $3.07B, Honda Motor (HMC) $50.89B, Malibu Boats (MBUU) $430.11M.

Which stock is cheaper, HOG, HMC and MBUU?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Harley-Davidson (HOG) 15.3x, Honda Motor (HMC) -42.2x, Malibu Boats (MBUU) 260.2x). On next year's consensus earnings, Malibu Boats (MBUU) is cheapest (Harley-Davidson (HOG) 39.9x, Honda Motor (HMC) 12.2x, Malibu Boats (MBUU) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Malibu Boats (MBUU) grew revenue fastest over the trailing twelve months: Harley-Davidson (HOG) -5.2%, Honda Motor (HMC) +0.8%, Malibu Boats (MBUU) +13.3%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Harley-Davidson (HOG) 4.8%, Honda Motor (HMC) -0.7%, Malibu Boats (MBUU) 0.2%). On return on invested capital, Harley-Davidson (HOG) leads (Harley-Davidson (HOG) 2.9%, Honda Motor (HMC) 0.0%, Malibu Boats (MBUU) 0.3%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Harley-Davidson (HOG) +7.8%, Honda Motor (HMC) +5.5%, Malibu Boats (MBUU) -33.2%. Over five years, Honda Motor (HMC) compounded fastest (Harley-Davidson (HOG) -4.2%/yr, Honda Motor (HMC) +2.6%/yr, Malibu Boats (MBUU) -20.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Harley-Davidson (HOG) has the highest dividend yield: Harley-Davidson (HOG) 2.54%, Honda Motor (HMC) 1.93%. Malibu Boats (MBUU) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Honda Motor (HMC) has been the steadiest (Harley-Davidson (HOG) 38.8%, Honda Motor (HMC) 28.6%, Malibu Boats (MBUU) 48.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOG, HMC and MBUU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Harley-Davidson (HOG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.