HOG vs DOO vs HMC Stock Comparison

Harley-Davidson, Brp and Honda Motor Prices as of Oct 26, 2026 Peers: Industry group
HOG Harley-Davidson, Inc.
$28.84 +13.3% 1M +2.2% 1Y
Market cap
$3.10B
P/E
15.3x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary
2 wins
DOO BRP Inc.
$58.44 +2.2% 1M -13.1% 1Y
Market cap
$4.41B
P/E
54.3x
Revenue (TTM)
$6.74B
Div. yield
–
Recreational Vehicles Consumer Discretionary
4 wins
HMC Honda Motor Co Ltd
$34.36 +4.4% 1M +9.0% 1Y
Market cap
$45.44B
P/E
–
Revenue (TTM)
$145.78B
Div. yield
–
Auto Manufacturers Consumer Discretionary
5 wins

Head to Head

11 decided of 12

Honda Motor leads on 5 of the 12 questions below (Honda Motor 5, Brp 4, Harley-Davidson 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionHOGDOOHMCLeader
Larger companyMarket capitalisation $3.10B $4.41B $45.44B HMC
Cheaper on earningsLower P/E, profitable companies only 15.3x 54.3x -42.8x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 39.0x 20.8x 12.4x HMC
Faster revenue growthRevenue growth, trailing twelve months -5.2% +20.2% +0.8% DOO
More profitableNet margin, trailing twelve months 4.8% 1.2% -0.7% HOG
Better return on capitalReturn on invested capital 2.9% 6.0% 0.0% DOO
Less leveragedLower net debt / EBITDA — 2.1x 4.8x DOO
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +2.2% -13.1% +9.0% HMC
Better 5-year returnAnnualised price return, 5 years -4.7%/yr -7.7%/yr +3.3%/yr HMC
Less volatileAnnualised volatility, 1 year 38.8% 57.8% 28.6% HMC
Higher overall scoreMean of the five percentile scores vs peers 56/100 58/100 51/100 DOO

Percentile Scorecard

HOGDOOHMC

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisHOGDOOHMC
Valuation 45 #28 of 50 82 #10 of 50 80 #11 of 50
Growth 6 #45 of 48 57 #21 of 48 36 #31 of 48
Profitability 64 #17 of 46 96 #3 of 46 53 #22 of 46
Financial Health 77 #13 of 52 29 #37 of 52 49 #27 of 52
Shareholder Returns 90 #4 of 30 24 #23 of 30 35 #20 of 30
Overall 56 58 51
  • HOG ranked among 56 companies in Automobiles and Components
  • DOO ranked among 56 companies in Automobiles and Components
  • HMC ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodHOGDOOHMCSPY
1 month +13.3%+2.2%+4.4% -0.8%
3 months +16.3%-5.3%+17.9% +3.5%
6 months +25.6%+6.3%+41.0% +7.0%
Year to date +40.8%-17.4%+16.6% +12.2%
1 year +2.2%-13.1%+9.0% +13.0%
3 years +10.2%-13.4%+9.5% +86.3%
3 years, per year +3.3%-4.7%+3.1% +23.1%
5 years -21.5%-32.8%+17.7% +68.6%
5 years, per year -4.7%-7.7%+3.3% +11.0%
10 years -49.0%+192.2%+14.8% +258.0%
10 years, per year -6.5%+11.3%+1.4% +13.6%

Risk

MeasureHOGDOOHMCSPY
Volatility, 1Y 38.8%57.8%28.6% 12.7%
Downside volatility, 1Y 36.0%70.2%27.7% 12.7%
Beta vs S&P 500, 1Y 0.850.940.95 1.00
Return / volatility, 1Y 0.06-0.230.31 1.02
Max drawdown, 5Y -66.8%-65.2%-37.7% -25.4%
From 52-week high -0.9%-28.4%-0.7% -1.8%
52-week high $29.09$81.64$34.59 $779.14
52-week low $17.19$50.93$23.49 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleHOGDOOHMC
P/E now vs peer median 15.0xmedian 18.9x 52.6xmedian 18.9x -43.1xmedian 18.9x
P/S now vs peer median 0.7xmedian 0.5x 0.6xmedian 0.5x 0.4xmedian 0.5x
EV/EBITDA now vs peer median —median 8.2x 9.1xmedian 8.2x 10.1xmedian 8.2x
P/FCF now vs peer median -22.6xmedian 9.4x 5.0xmedian 9.4x 6.8xmedian 9.4x
P/B now vs peer median 1.0xmedian 0.9x 17.9xmedian 0.9x 0.7xmedian 0.9x
PEG now vs peer median -0.50median 1.40 -1.04median 1.40 1.49median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsHOGDOOHMC
Revenue $4.24B $6.74B $145.78B
Gross profit $1.42B $1.39B $25.18B
Operating income $213.20M $283.70M -$770.90M
Net income $195.71M $81.25M -$573.09M
Free cash flow -$133.07M $856.16M $7.66B
R&D – $332.77M $9.64B
EPS (diluted) $1.87 $1.10 $-0.62
Cash & equivalents $1.90B $462.34M $32.71B
Total debt $2.24B $7.25B $342.30B
Shares (diluted) 108.57M 73.90M 1.73B
Enterprise value -$5.47B $2.78B -$104.37B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricHOGDOOHMC
P/E 15.0x 52.6x -43.1x
P/FCF -22.6x 5.0x 6.8x
P/Operating cash flow -11,770x 4.0x 6.0x
P/S 0.7x 0.6x 0.4x
P/B 1.0x 17.9x 0.7x
P/Tangible book 1.0x -36.8x 0.7x
EV/EBITDA – 9.1x 10.1x
EV/EBIT 15.7x 19.6x -128.8x
EV/Revenue 0.8x 0.8x 0.7x
EV/FCF -25.2x 6.5x 13.0x
EV/Operating cash flow -13,130x 5.2x 11.4x
PEG (3Y EPS CAGR) -0.50 -1.04 1.49

Growth

14 metrics
MetricHOGDOOHMC
Revenue growth (1Y) -5.2% 20.2% 0.8%
Revenue CAGR (3Y) -11.1% -6.3% 14.0%
Gross profit growth (1Y) -25.3% 17.3% -17.0%
Gross profit CAGR (3Y) -18.3% -12.4% -1.4%
Operating income growth (1Y) 15.0% -7.6% -111.8%
Operating income CAGR (3Y) -38.9% -36.5% -27.8%
Net income growth (1Y) -16.4% -15.6% -112.2%
Net income CAGR (3Y) -36.8% -52.2% -27.5%
EPS growth (1Y) -6.1% -11.7% -124.9%
EPS CAGR (3Y) -29.8% -50.7% -29.0%
Operating cash flow growth (1Y) -100.0% 96.6% 183.3%
Operating cash flow CAGR (3Y) -26.0% 1.8% -21.9%
Free cash flow growth (1Y) -116.2% 259.1% 2,713%
Free cash flow CAGR (3Y) -31.0% 13.3% -21.6%

Profitability

14 metrics
MetricHOGDOOHMC
Gross margin 33.4% 20.6% 17.3%
EBITDA margin – 9.1% 6.8%
Operating margin 5.0% 4.2% -0.5%
Pretax margin 6.8% 1.8% -0.4%
Net margin 4.8% 1.2% -0.7%
FCF margin -3.1% 12.7% 5.3%
Operating cash flow margin 0.0% 16.0% 6.0%
Return on equity 6.3% 21.6% -0.8%
Return on assets 2.7% 1.7% -0.3%
Return on invested capital 2.9% 6.0% 0.0%
Return on capital employed 4.4% 10.1% -0.5%
Asset turnover 0.6x 1.4x 0.7x
Cash conversion (OCF / net income) 0.0x 13.3x -15.1x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricHOGDOOHMC
Debt / assets 30.9% 37.7% 40.8%
Debt / equity 0.7x 7.5x 1.1x
Net debt / EBITDA – 2.1x 4.8x
Debt / FCF -16.9x 2.1x 11.3x
Liabilities / assets 57.0% 94.9% 63.3%
Equity / assets 43.0% 5.1% 36.7%
Interest coverage 0.7x 1.9x -1.0x
Current ratio 1.9x 1.2x 1.3x
Quick ratio 0.9x 0.4x 0.7x
Cash ratio 0.8x 0.2x 0.6x
Altman Z-score 2.21 – 1.41

Shareholder Returns

7 metrics
MetricHOGDOOHMC
Dividend yield 2.6% 1.6% 1.9%
Net buyback yield 12.0% -0.8% –
Shareholder yield 14.6% 0.7% 1.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusHOGDOOHMC
Forward P/E 39.0xFY2026 20.8xFY2026 12.4xFY2026
EPS, next fiscal year $0.74FY2026 $2.81FY2026 $2.77FY2026
EPS growth, next FY -73.4%FY2026 -26.4%FY2026 –
EPS growth, the year after +147.3% +31.7% +63.9%
Revenue, next fiscal year $4.11BFY2026 $7.01BFY2026 $159.46BFY2026
Revenue growth, next FY +14.8%FY2026 +13.1%FY2026 +15.7%FY2026
Revenue growth, the year after +2.9% +3.0% -1.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersHOGDOOHMC
Held by institutions 100.0% 0.0% 3.5%
Institutions holding 439 1 382
Change in shares held, QoQ +3.1% – -3.2%
Institutions buying 219 0 229
Institutions selling 122 0 95
Buyers to sellers 1.80 – 2.41

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

HOGDOOHMC
HOG 1.00 0.26 0.25
DOO 0.26 1.00 0.25
HMC 0.25 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, HOG, DOO and HMC?

Honda Motor (HMC) is the largest by market capitalisation: Harley-Davidson (HOG) $3.10B, Brp (DOO) $4.41B, Honda Motor (HMC) $45.44B.

Which stock is cheaper, HOG, DOO and HMC?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Harley-Davidson (HOG) 15.3x, Brp (DOO) 54.3x, Honda Motor (HMC) -42.8x). On next year's consensus earnings, Honda Motor (HMC) is cheapest (Harley-Davidson (HOG) 39.0x, Brp (DOO) 20.8x, Honda Motor (HMC) 12.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brp (DOO) grew revenue fastest over the trailing twelve months: Harley-Davidson (HOG) -5.2%, Brp (DOO) +20.2%, Honda Motor (HMC) +0.8%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Harley-Davidson (HOG) 4.8%, Brp (DOO) 1.2%, Honda Motor (HMC) -0.7%). On return on invested capital, Brp (DOO) leads (Harley-Davidson (HOG) 2.9%, Brp (DOO) 6.0%, Honda Motor (HMC) 0.0%).

Which stock has performed better?

Over the past year Honda Motor (HMC) returned the most: Harley-Davidson (HOG) +2.2%, Brp (DOO) -13.1%, Honda Motor (HMC) +9.0%. Over five years, Honda Motor (HMC) compounded fastest (Harley-Davidson (HOG) -4.7%/yr, Brp (DOO) -7.7%/yr, Honda Motor (HMC) +3.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Honda Motor (HMC) has been the steadiest (Harley-Davidson (HOG) 38.8%, Brp (DOO) 57.8%, Honda Motor (HMC) 28.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, HOG, DOO and HMC?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Honda Motor (HMC) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.