GTM vs CRM vs NOW Stock Comparison

ZoomInfo Technologies, Salesforce and ServiceNow Prices as of Oct 28, 2026 Peers: Industry group
CRM Salesforce, Inc.
$242.28 +6.6% 1M -4.7% 1Y
Market cap
$199.40B
P/E
20.6x
Revenue (TTM)
$43.94B
Div. yield
0.72%
CRM and Sales Software Technology
7 wins
NOW ServiceNow, Inc.
$149.85 +14.0% 1M -20.1% 1Y
Market cap
$155.54B
P/E
107.3x
Revenue (TTM)
$15.43B
Div. yield
–
Business Process Automation Technology
2 wins

Head to Head

11 decided of 12

Salesforce leads on 7 of the 12 questions below (Salesforce 7, ZoomInfo Technologies 2, ServiceNow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTMCRMNOWLeader
Larger companyMarket capitalisation $1.29B $199.40B $155.54B CRM
Cheaper on earningsLower P/E, profitable companies only -2.4x 20.6x 107.3x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 3.8x 13.7x 38.9x GTM
Faster revenue growthRevenue growth, trailing twelve months +2.7% +11.2% +21.8% NOW
More profitableNet margin, trailing twelve months -43.0% 22.0% 9.4% CRM
Better return on capitalReturn on invested capital -18.1% 9.0% 5.2% CRM
Less leveragedLower net debt / EBITDA -4.3x 1.9x 0.8x GTM
Higher dividend yieldTrailing dividend yield — 0.72% — –
Better 1-year returnPrice return, last 12 months -60.7% -4.7% -20.1% CRM
Better 5-year returnAnnualised price return, 5 years -42.0%/yr -4.2%/yr +1.4%/yr NOW
Less volatileAnnualised volatility, 1 year 71.8% 46.8% 58.8% CRM
Higher overall scoreMean of the five percentile scores vs peers 49/100 69/100 51/100 CRM

Percentile Scorecard

GTMCRMNOW

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTMCRMNOW
Valuation 80 #21 of 101 76 #25 of 101 33 #68 of 101
Growth 9 #88 of 97 72 #28 of 97 50 #49 of 97
Profitability 38 #59 of 94 88 #12 of 94 80 #20 of 94
Financial Health 22 #84 of 108 41 #64 of 108 53 #51 of 108
Shareholder Returns 95 #4 of 64 70 #20 of 64 38 #40 of 64
Overall 49 69 51
  • GTM ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • NOW ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTMCRMNOWSPY
1 month +23.4%+6.6%+14.0% +0.9%
3 months +26.6%+28.6%+29.4% +5.9%
6 months -27.7%+33.7%+68.6% +8.5%
Year to date -56.4%-8.5%-2.2% +13.3%
1 year -60.7%-4.7%-20.1% +12.4%
3 years -71.1%+23.3%+35.2% +88.1%
3 years, per year -33.9%+7.2%+10.6% +23.5%
5 years -93.4%-19.2%+7.4% +68.2%
5 years, per year -42.0%-4.2%+1.4% +11.0%
10 years —+222.5%+770.2% +263.4%
10 years, per year —+12.4%+24.2% +13.8%

Risk

MeasureGTMCRMNOWSPY
Volatility, 1Y 71.8%46.8%58.8% 12.7%
Downside volatility, 1Y 84.1%41.8%61.5% 12.7%
Beta vs S&P 500, 1Y 0.960.400.60 1.00
Return / volatility, 1Y -0.84-0.10-0.34 0.98
Max drawdown, 5Y -96.6%-59.2%-64.5% -25.4%
From 52-week high -62.5%-9.0%-20.1% -0.9%
52-week high $11.80$266.23$187.58 $779.14
52-week low $2.61$150.12$83.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTMCRMNOW
P/E now vs peer median -2.4xmedian 27.6x 20.6xmedian 27.6x 107.3xmedian 27.6x
P/S now vs peer median 1.0xmedian 2.7x 4.5xmedian 2.7x 10.1xmedian 2.7x
EV/EBITDA now vs peer median -9.3xmedian 17.4x 15.2xmedian 17.4x 46.0xmedian 17.4x
P/FCF now vs peer median 3.6xmedian 15.8x 13.2xmedian 15.8x 32.7xmedian 15.8x
P/B now vs peer median 1.6xmedian 3.2x 5.2xmedian 3.2x 11.9xmedian 3.2x
PEG now vs peer median 0.02median 0.84 0.22median 0.84 -31.41median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTMCRMNOW
Revenue $1.26B $43.94B $15.43B
Gross profit $1.05B $33.96B $11.28B
Operating income -$442.40M $8.74B $1.49B
Net income -$541.00M $9.66B $1.45B
Free cash flow $358.30M $15.15B $4.75B
R&D $185.20M $6.37B $3.47B
EPS (diluted) $-1.84 $11.77 $1.39
Cash & equivalents $147.60M $8.31B $2.39B
Total debt $1.26B $39.29B $7.52B
Shares (diluted) 294.50M 821.00M 1.04B
Enterprise value $654.74M $155.27B $134.81B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTMCRMNOW
P/E -2.4x 20.6x 107.3x
P/FCF 3.6x 13.2x 32.7x
P/Operating cash flow 2.9x 12.7x 29.2x
P/S 1.0x 4.5x 10.1x
P/B 1.6x 5.2x 11.9x
P/Tangible book 2.0x 6.2x 16.4x
EV/EBITDA -9.3x 15.2x 46.0x
EV/EBIT -5.4x 26.0x 106.1x
EV/Revenue 1.9x 5.2x 10.3x
EV/FCF 6.7x 15.0x 33.4x
EV/Operating cash flow 5.5x 14.4x 29.7x
PEG (3Y EPS CAGR) 0.02 0.22 -31.41

Growth

14 metrics
MetricGTMCRMNOW
Revenue growth (1Y) 2.7% 11.2% 21.8%
Revenue CAGR (3Y) 1.6% 9.9% 22.1%
Gross profit growth (1Y) 2.2% 10.7% 14.1%
Gross profit CAGR (3Y) 1.3% 11.3% 19.2%
Operating income growth (1Y) -348.0% 9.4% -14.9%
Operating income CAGR (3Y) -57.7% 47.8% 32.1%
Net income growth (1Y) -706.5% 45.0% -16.5%
Net income CAGR (3Y) -85.4% 82.9% -3.1%
EPS growth (1Y) -773.9% 69.9% -16.2%
EPS CAGR (3Y) -99.7% 94.5% -3.4%
Operating cash flow growth (1Y) 23.6% 19.6% 10.2%
Operating cash flow CAGR (3Y) 0.6% 23.3% 21.8%
Free cash flow growth (1Y) 29.1% 21.3% 20.0%
Free cash flow CAGR (3Y) -3.9% 26.1% 25.9%

Profitability

14 metrics
MetricGTMCRMNOW
Gross margin 83.5% 77.3% 73.1%
EBITDA margin -20.6% 34.0% 22.3%
Operating margin -35.2% 19.9% 9.7%
Pretax margin -37.9% 28.2% 13.1%
Net margin -43.0% 22.0% 9.4%
FCF margin 28.5% 34.5% 30.8%
Operating cash flow margin 34.9% 35.8% 34.6%
Return on equity -47.0% 26.7% 11.3%
Return on assets -9.0% 8.9% 4.6%
Return on invested capital -18.1% 9.0% 5.2%
Return on capital employed -8.2% 10.7% 7.5%
Asset turnover 0.2x 0.4x 0.5x
Cash conversion (OCF / net income) -0.8x 1.6x 3.7x
Stock comp / revenue 8.6% 8.3% 10.4%

Financial Health

11 metrics
MetricGTMCRMNOW
Debt / assets 22.3% 35.8% 23.6%
Debt / equity 1.5x 1.0x 0.6x
Net debt / EBITDA -4.3x 1.9x 0.8x
Debt / FCF 3.5x 2.6x 1.6x
Liabilities / assets 85.4% 65.0% 58.9%
Equity / assets 14.6% 35.0% 41.1%
Interest coverage -8.8x 9.4x 14.6x
Current ratio 0.7x 0.8x 0.7x
Quick ratio 0.6x 0.7x 0.6x
Cash ratio 0.2x 0.4x 0.4x
Altman Z-score 0.04 2.64 5.77

Shareholder Returns

7 metrics
MetricGTMCRMNOW
Dividend yield – 0.7% –
Net buyback yield 22.3% 17.2% 1.7%
Shareholder yield 22.3% 17.9% 1.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTMCRMNOW
Forward P/E 3.8xFY2026 13.7xFY2026 38.9xFY2026
EPS, next fiscal year $1.17FY2026 $17.65FY2026 $3.85FY2026
EPS growth, next FY +7.3%FY2026 +41.0%FY2026 +9.7%FY2026
EPS growth, the year after -10.3% -5.3% +27.0%
Revenue, next fiscal year $1.24BFY2026 $43.89BFY2026 $15.25BFY2026
Revenue growth, next FY -1.2%FY2026 +5.7%FY2026 +14.8%FY2026
Revenue growth, the year after -8.1% +11.7% +17.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTMCRMNOW
Held by institutions – 80.7% 81.6%
Institutions holding – 2,471 2,224
Change in shares held, QoQ – -4.8% -2.1%
Institutions buying – 1,003 1,285
Institutions selling – 1,270 779
Buyers to sellers – 0.79 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTMCRMNOW
GTM 1.00 0.57 0.52
CRM 0.57 1.00 0.79
NOW 0.52 0.79 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTM, CRM and NOW?

Salesforce (CRM) is the largest by market capitalisation: ZoomInfo Technologies (GTM) $1.29B, Salesforce (CRM) $199.40B, ServiceNow (NOW) $155.54B.

Which stock is cheaper, GTM, CRM and NOW?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (ZoomInfo Technologies (GTM) -2.4x, Salesforce (CRM) 20.6x, ServiceNow (NOW) 107.3x). On next year's consensus earnings, ZoomInfo Technologies (GTM) is cheapest (ZoomInfo Technologies (GTM) 3.8x, Salesforce (CRM) 13.7x, ServiceNow (NOW) 38.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: ZoomInfo Technologies (GTM) +2.7%, Salesforce (CRM) +11.2%, ServiceNow (NOW) +21.8%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (ZoomInfo Technologies (GTM) -43.0%, Salesforce (CRM) 22.0%, ServiceNow (NOW) 9.4%). On return on invested capital, Salesforce (CRM) leads (ZoomInfo Technologies (GTM) -18.1%, Salesforce (CRM) 9.0%, ServiceNow (NOW) 5.2%).

Which stock has performed better?

Over the past year Salesforce (CRM) returned the most: ZoomInfo Technologies (GTM) -60.7%, Salesforce (CRM) -4.7%, ServiceNow (NOW) -20.1%. Over five years, ServiceNow (NOW) compounded fastest (ZoomInfo Technologies (GTM) -42.0%/yr, Salesforce (CRM) -4.2%/yr, ServiceNow (NOW) +1.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Salesforce (CRM) 0.72%. ZoomInfo Technologies (GTM) and ServiceNow (NOW) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (ZoomInfo Technologies (GTM) 71.8%, Salesforce (CRM) 46.8%, ServiceNow (NOW) 58.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTM, CRM and NOW?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.