GTBIF vs VFF vs CRON Stock Comparison

Green Thumb Industries, Village Farms International and Cronos Prices as of Nov 2, 2026 Peers: Industry group
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CRON Cronos Group Inc.
$3.33 +3.4% 1M +32.7% 1Y
Market cap
$1.23B
P/E
17.8x
Revenue (TTM)
$236.78M
Div. yield
–
Cannabis Consumer Staples
6 wins

Head to Head

11 decided of 12

Cronos leads on 6 of the 12 questions below (Cronos 6, Village Farms International 3, Green Thumb Industries 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGTBIFVFFCRONLeader
Larger companyMarket capitalisation $1.25B $318.01M $1.23B GTBIF
Cheaper on earningsLower P/E, profitable companies only 11.1x 13.4x 17.8x GTBIF
Cheaper on forward earningsLower price / next fiscal year consensus EPS 37.6x 15.4x 20.8x VFF
Faster revenue growthRevenue growth, trailing twelve months +4.8% +15.3% +36.1% CRON
More profitableNet margin, trailing twelve months 10.5% 9.8% 29.6% CRON
Better return on capitalReturn on invested capital 2.3% 7.2% — VFF
Less leveragedLower net debt / EBITDA 0.9x -0.6x — VFF
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -9.4% -17.7% +32.7% CRON
Better 5-year returnAnnualised price return, 5 years -20.1%/yr -19.8%/yr -9.6%/yr CRON
Less volatileAnnualised volatility, 1 year 79.9% 61.1% 39.4% CRON
Higher overall scoreMean of the five percentile scores vs peers 84/100 75/100 88/100 CRON

Percentile Scorecard

GTBIFVFFCRON

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGTBIFVFFCRON
Valuation 97 #2 of 38 81 #8 of 38 70 #12 of 38
Growth 91 #4 of 35 85 #6 of 35 100 #1 of 35
Profitability 91 #4 of 36 94 #3 of 36 77 #9 of 36
Financial Health 87 #6 of 39 92 #4 of 39 100 #1 of 39
Shareholder Returns 54 #7 of 14 23 #11 of 14 92 #2 of 14
Overall 84 75 88
  • GTBIF ranked among 40 companies in Tobacco and Cannabis
  • VFF ranked among 40 companies in Tobacco and Cannabis
  • CRON ranked among 40 companies in Tobacco and Cannabis

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGTBIFVFFCRONSPY
1 month -4.3%-8.1%+3.4% -2.3%
3 months -10.1%+34.5%+17.7% -0.7%
6 months -18.2%-6.1%+25.7% +4.8%
Year to date -20.5%-28.5%+26.6% +10.3%
1 year -9.4%-17.7%+32.7% +10.3%
3 years -29.8%+248.0%+79.0% +73.0%
3 years, per year -11.1%+51.6%+21.4% +20.1%
5 years -67.4%-66.9%-39.7% +61.9%
5 years, per year -20.1%-19.8%-9.6% +10.1%

Risk

MeasureGTBIFVFFCRONSPY
Volatility, 1Y 79.9%61.1%39.4% 12.8%
Downside volatility, 1Y 68.5%60.8%36.2% 12.8%
Beta vs S&P 500, 1Y 0.901.490.61 1.00
Return / volatility, 1Y -0.12-0.290.83 0.80
Max drawdown, 5Y -82.3%-94.8%-75.9% -25.4%
From 52-week high -34.1%-37.6%-6.2% -3.5%
52-week high $9.69$4.18$3.55 $779.14
52-week low $5.29$1.84$2.30 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGTBIFVFFCRON
P/E now vs peer median 11.1xmedian 16.8x 13.4xmedian 16.8x 17.8xmedian 16.8x
P/S now vs peer median 1.0xmedian 0.9x 1.4xmedian 0.9x 5.2xmedian 0.9x
EV/EBITDA now vs peer median 4.8xmedian 13.3x 5.3xmedian 13.3x 36.9xmedian 13.3x
P/FCF now vs peer median 6.3xmedian 23.9x -741.3xmedian 23.9x 24.8xmedian 23.9x
P/B now vs peer median 0.7xmedian 1.0x 1.0xmedian 1.0x 1.1xmedian 1.0x
PEG now vs peer median 0.10median 0.53 0.42median 0.53 0.50median 0.53

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGTBIFVFFCRON
Revenue $1.21B $230.57M $236.78M
Gross profit $566.88M $102.12M $82.13M
Operating income $116.49M $37.10M -$2.43M
Net income $126.77M $23.08M $77.88M
Free cash flow $197.77M -$429.00K $49.82M
R&D – – $5.36M
EPS (diluted) $0.57 $0.18 $0.19
Cash & equivalents $283.59M $72.93M $467.02M
Total debt $566.02M $39.96M –
Shares (diluted) 222.78M 124.72M 375.06M
Enterprise value $98.67M $37.31M -$1.99B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGTBIFVFFCRON
P/E 11.1x 13.4x 17.8x
P/FCF 6.3x -741.3x 24.8x
P/Operating cash flow 4.6x 11.4x 20.6x
P/S 1.0x 1.4x 5.2x
P/B 0.7x 1.0x 1.1x
P/Tangible book 0.9x 1.1x 1.1x
EV/EBITDA 4.8x 5.3x 36.9x
EV/EBIT 13.1x 7.7x -180.2x
EV/Revenue 1.3x 1.2x 1.8x
EV/FCF 7.7x -664.4x 8.8x
EV/Operating cash flow 5.7x 10.2x 7.3x
PEG (3Y EPS CAGR) 0.10 0.42 0.50

Growth

14 metrics
MetricGTBIFVFFCRON
Revenue growth (1Y) 4.8% 15.3% 36.1%
Revenue CAGR (3Y) 5.8% -6.5% 30.1%
Gross profit growth (1Y) -4.8% 77.7% 92.5%
Gross profit CAGR (3Y) 3.9% 42.8% 98.9%
Operating income growth (1Y) -35.9% 306.6% 95.5%
Operating income CAGR (3Y) 9.2% 45.2% 70.6%
Net income growth (1Y) 337.8% 125.3% 264.6%
Net income CAGR (3Y) 105.8% 32.9% 36.5%
EPS growth (1Y) 363.5% 98.4% 288.8%
EPS CAGR (3Y) 109.5% 32.1% 35.6%
Operating cash flow growth (1Y) 21.4% -29.6% 199.9%
Operating cash flow CAGR (3Y) 8.3% 55.2% 37.8%
Free cash flow growth (1Y) 55.0% -101.4% 651.8%
Free cash flow CAGR (3Y) 112.4% 73.4% 35.7%

Profitability

14 metrics
MetricGTBIFVFFCRON
Gross margin 46.9% 44.3% 34.7%
EBITDA margin 26.6% 23.4% 5.0%
Operating margin 9.6% 16.1% -1.0%
Pretax margin 23.2% 15.1% 28.9%
Net margin 10.5% 9.8% 29.6%
FCF margin 16.4% -0.2% 21.0%
Operating cash flow margin 22.2% 12.1% 25.4%
Return on equity 6.7% 7.6% 7.1%
Return on assets 4.4% 5.6% 6.7%
Return on invested capital 2.3% 7.2% –
Return on capital employed 4.5% 10.2% -0.2%
Asset turnover 0.4x 0.6x 0.2x
Cash conversion (OCF / net income) 2.1x 1.2x 0.8x
Stock comp / revenue 3.6% 0.9% 2.7%

Financial Health

11 metrics
MetricGTBIFVFFCRON
Debt / assets 20.1% 9.3% –
Debt / equity 0.3x 0.1x –
Net debt / EBITDA 0.9x -0.6x –
Debt / FCF 2.9x -93.2x –
Liabilities / assets 33.9% 27.1% 5.3%
Equity / assets 66.1% 72.9% 94.7%
Interest coverage 5.5x 17.0x –
Current ratio 2.9x 3.2x 16.2x
Quick ratio 1.5x 2.1x 14.8x
Cash ratio 1.3x 1.4x 14.1x
Altman Z-score 1.62 2.44 13.52

Shareholder Returns

7 metrics
MetricGTBIFVFFCRON
Dividend yield – – –
Net buyback yield 0.0% -4.2% 3.2%
Shareholder yield 0.0% -4.2% 3.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGTBIFVFFCRON
Forward P/E 37.6xFY2026 15.4xFY2026 20.8xFY2026
EPS, next fiscal year $0.17FY2026 $0.17FY2026 $0.16FY2026
EPS growth, next FY -64.6%FY2026 -5.6%FY2026 –
EPS growth, the year after +47.1% +52.9% +18.8%
Revenue, next fiscal year $1.17BFY2026 $229.27MFY2026 $206.33MFY2026
Revenue growth, next FY -1.1%FY2026 +6.2%FY2026 +40.7%FY2026
Revenue growth, the year after +19.3% +24.2% +26.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGTBIFVFFCRON
Held by institutions 0.2% 24.7% 12.8%
Institutions holding 5 100 196
Change in shares held, QoQ +15.4% +24.0% -2.5%
Institutions buying 4 37 72
Institutions selling 1 29 41
Buyers to sellers 4.00 1.28 1.76

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GTBIFVFFCRON
GTBIF 1.00 0.47 0.58
VFF 0.47 1.00 0.50
CRON 0.58 0.50 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GTBIF, VFF and CRON?

Green Thumb Industries (GTBIF) is the largest by market capitalisation: Green Thumb Industries (GTBIF) $1.25B, Village Farms International (VFF) $318.01M, Cronos (CRON) $1.23B.

Which stock is cheaper, GTBIF, VFF and CRON?

Green Thumb Industries (GTBIF) trades on the lowest price-to-earnings ratio (Green Thumb Industries (GTBIF) 11.1x, Village Farms International (VFF) 13.4x, Cronos (CRON) 17.8x). On next year's consensus earnings, Village Farms International (VFF) is cheapest (Green Thumb Industries (GTBIF) 37.6x, Village Farms International (VFF) 15.4x, Cronos (CRON) 20.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Cronos (CRON) grew revenue fastest over the trailing twelve months: Green Thumb Industries (GTBIF) +4.8%, Village Farms International (VFF) +15.3%, Cronos (CRON) +36.1%.

Which company is more profitable?

Cronos (CRON) has the highest net margin (Green Thumb Industries (GTBIF) 10.5%, Village Farms International (VFF) 9.8%, Cronos (CRON) 29.6%). On return on invested capital, Village Farms International (VFF) leads (Green Thumb Industries (GTBIF) 2.3%, Village Farms International (VFF) 7.2%).

Which stock has performed better?

Over the past year Cronos (CRON) returned the most: Green Thumb Industries (GTBIF) -9.4%, Village Farms International (VFF) -17.7%, Cronos (CRON) +32.7%. Over five years, Cronos (CRON) compounded fastest (Green Thumb Industries (GTBIF) -20.1%/yr, Village Farms International (VFF) -19.8%/yr, Cronos (CRON) -9.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Cronos (CRON) has been the steadiest (Green Thumb Industries (GTBIF) 79.9%, Village Farms International (VFF) 61.1%, Cronos (CRON) 39.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GTBIF, VFF and CRON?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Cronos (CRON) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.