GOOGL vs MSFT vs NFLX Stock Comparison

Alphabet, Microsoft and Netflix Prices as of Nov 4, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$288.93 -16.6% 1M +4.1% 1Y
Market cap
$3.54T
P/E
14.9x
Revenue (TTM)
$471.10B
Div. yield
0.30%
Digital Advertising Technology
6 wins
MSFT Microsoft Corp
$555.80 +5.8% 1M +8.1% 1Y
Market cap
$4.13T
P/E
28.9x
Revenue (TTM)
$346.45B
Div. yield
0.65%
Cloud Platforms Technology
5 wins
NFLX Netflix Inc
$66.39 -1.6% 1M -39.3% 1Y
Market cap
$272.62B
P/E
18.6x
Revenue (TTM)
$49.73B
Div. yield
–
Streaming Technology
1 win

Head to Head

12 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Microsoft 5, Netflix 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLMSFTNFLXLeader
Larger companyMarket capitalisation $3.54T $4.13T $272.62B MSFT
Cheaper on earningsLower P/E, profitable companies only 14.9x 28.9x 18.6x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.7x 27.3x 19.4x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +22.2% +17.9% +14.7% GOOGL
More profitableNet margin, trailing twelve months 49.9% 41.2% 29.7% GOOGL
Better return on capitalReturn on invested capital 16.7% 26.5% 29.2% NFLX
Less leveragedLower net debt / EBITDA -0.8x -0.1x 0.2x GOOGL
Higher dividend yieldTrailing dividend yield 0.30% 0.65% — MSFT
Better 1-year returnPrice return, last 12 months +4.1% +8.1% -39.3% MSFT
Better 5-year returnAnnualised price return, 5 years +14.2%/yr +10.6%/yr +0.6%/yr GOOGL
Less volatileAnnualised volatility, 1 year 34.1% 33.4% 36.6% MSFT
Higher overall scoreMean of the five percentile scores vs peers 57/100 79/100 66/100 MSFT

Percentile Scorecard

GOOGLMSFTNFLX

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLMSFTNFLX
Valuation 39 #102 of 166 58 #17 of 39 42 #97 of 166
Growth 67 #51 of 154 77 #9 of 36 77 #37 of 154
Profitability 82 #28 of 154 97 #2 of 34 96 #7 of 154
Financial Health 73 #50 of 179 84 #7 of 38 53 #84 of 179
Shareholder Returns 22 #76 of 97 81 #5 of 22 65 #35 of 97
Overall 57 79 66
  • GOOGL ranked among 185 companies in Internet Platforms
  • MSFT ranked among 39 companies in Cloud Computing
  • NFLX ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLMSFTNFLXSPY
1 month -16.6%+5.8%-1.6% -1.0%
3 months -20.3%+14.0%-10.5% -0.4%
6 months -27.4%+34.3%-24.8% +4.5%
Year to date -7.7%+14.9%-29.2% +12.4%
1 year +4.1%+8.1%-39.3% +13.6%
3 years +123.8%+57.5%+53.5% +76.4%
3 years, per year +30.8%+16.4%+15.4% +20.8%
5 years +94.1%+65.4%+2.8% +63.7%
5 years, per year +14.2%+10.6%+0.6% +10.4%
10 years +639.7%+846.7%+444.2% +267.7%
10 years, per year +22.2%+25.2%+18.5% +13.9%

Risk

MeasureGOOGLMSFTNFLXSPY
Volatility, 1Y 34.1%33.4%36.6% 12.8%
Downside volatility, 1Y 34.5%30.9%37.4% 12.7%
Beta vs S&P 500, 1Y 1.411.050.23 1.00
Return / volatility, 1Y 0.120.24-1.07 1.06
Max drawdown, 5Y -44.3%-37.6%-75.9% -25.4%
From 52-week high -28.2%0.0%-42.6% -1.6%
52-week high $402.62$555.80$115.75 $779.14
52-week low $273.50$352.83$61.76 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLMSFTNFLX
P/E now vs peer median 14.9xmedian 18.2x 28.9xmedian 28.9x 18.6xmedian 18.2x
P/S now vs peer median 7.5xmedian 1.5x 11.9xmedian 3.7x 5.5xmedian 1.5x
EV/EBITDA now vs peer median 18.4xmedian 15.3x 20.0xmedian 22.5x 8.3xmedian 15.3x
P/FCF now vs peer median 179.3xmedian 12.2x 68.8xmedian 16.4x 24.0xmedian 12.2x
P/B now vs peer median 5.2xmedian 1.8x 8.8xmedian 3.4x 9.3xmedian 1.8x
PEG now vs peer median 0.26median 0.38 1.27median 1.27 0.36median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLMSFTNFLX
Revenue $471.10B $346.45B $49.73B
Gross profit $286.70B $234.39B $25.21B
Operating income $156.98B $163.19B $15.56B
Net income $235.69B $142.63B $14.77B
Free cash flow $19.75B $59.96B $11.38B
R&D $74.46B $36.46B $3.89B
EPS (diluted) $19.12 $19.16 $3.52
Cash & equivalents $56.33B $20.28B $8.19B
Total debt $125.10B $35.48B $15.13B
Shares (diluted) 12.31B 7.45B 4.20B
Enterprise value $3.28T $4.06T $233.92B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLMSFTNFLX
P/E 14.9x 28.9x 18.6x
P/FCF 179.3x 68.8x 24.0x
P/Operating cash flow 19.7x 21.1x 22.1x
P/S 7.5x 11.9x 5.5x
P/B 5.2x 8.8x 9.3x
P/Tangible book 5.3x 9.1x 9.3x
EV/EBITDA 18.4x 20.0x 8.3x
EV/EBIT 21.7x 25.1x 18.0x
EV/Revenue 7.2x 11.8x 5.6x
EV/FCF 172.2x 68.4x 24.6x
EV/Operating cash flow 18.9x 20.9x 22.7x
PEG (3Y EPS CAGR) 0.26 1.27 0.36

Growth

14 metrics
MetricGOOGLMSFTNFLX
Revenue growth (1Y) 22.2% 17.9% 14.7%
Revenue CAGR (3Y) 16.6% 16.6% 15.0%
Gross profit growth (1Y) 25.7% 16.0% 20.9%
Gross profit CAGR (3Y) 20.0% 15.6% 24.9%
Operating income growth (1Y) 26.5% 20.0% 23.1%
Operating income CAGR (3Y) 25.8% 20.2% 37.3%
Net income growth (1Y) 89.7% 36.0% 41.6%
Net income CAGR (3Y) 52.3% 22.8% 48.3%
EPS growth (1Y) 87.8% 36.3% 46.5%
EPS CAGR (3Y) 57.2% 22.8% 51.8%
Operating cash flow growth (1Y) 18.6% 33.2% 28.5%
Operating cash flow CAGR (3Y) 19.0% 27.3% 26.7%
Free cash flow growth (1Y) -73.2% -23.1% 26.9%
Free cash flow CAGR (3Y) -36.6% -1.8% 26.1%

Profitability

14 metrics
MetricGOOGLMSFTNFLX
Gross margin 60.9% 67.7% 50.7%
EBITDA margin 39.3% 59.3% 67.3%
Operating margin 33.3% 47.1% 31.3%
Pretax margin 61.1% 51.3% 35.6%
Net margin 49.9% 41.2% 29.7%
FCF margin 4.2% 17.3% 22.9%
Operating cash flow margin 38.1% 56.5% 24.7%
Return on equity 35.8% 31.2% 49.7%
Return on assets 24.5% 18.6% 25.2%
Return on invested capital 16.7% 26.5% 29.2%
Return on capital employed 19.0% 26.5% 33.6%
Asset turnover 0.5x 0.5x 0.8x
Cash conversion (OCF / net income) 0.8x 1.4x 0.8x
Stock comp / revenue 6.5% 3.6% 1.1%

Financial Health

11 metrics
MetricGOOGLMSFTNFLX
Debt / assets 12.5% 4.6% 25.8%
Debt / equity 0.2x 0.1x 0.5x
Net debt / EBITDA -0.8x -0.1x 0.2x
Debt / FCF 6.3x 0.6x 1.3x
Liabilities / assets 32.5% 39.6% 50.1%
Equity / assets 67.5% 60.4% 49.9%
Interest coverage – 50.6x 18.2x
Current ratio 2.8x 1.2x 1.1x
Quick ratio 2.5x 0.8x 0.7x
Cash ratio 2.0x 0.4x 0.7x
Altman Z-score 8.52 9.84 8.61

Shareholder Returns

7 metrics
MetricGOOGLMSFTNFLX
Dividend yield 0.3% 0.7% –
Net buyback yield -0.2% 0.5% 4.6%
Shareholder yield 0.1% 1.1% 4.6%
Payout ratio (earnings) – 19.0% –
Payout ratio (FCF) – 45.1% –
Dividend growth (1Y) – 9.5% –
Dividend CAGR (3Y) – 10.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLMSFTNFLX
Forward P/E 13.7xFY2026 27.3xFY2027 19.4xFY2026
EPS, next fiscal year $21.10FY2026 $20.39FY2027 $3.43FY2026
EPS growth, next FY +95.2%FY2026 +18.0%FY2027 +35.6%FY2026
EPS growth, the year after -31.6% +11.6% +6.1%
Revenue, next fiscal year $528.22BFY2026 $402.39BFY2027 $54.15BFY2026
Revenue growth, next FY +31.1%FY2026 +21.3%FY2027 +19.8%FY2026
Revenue growth, the year after +21.6% +12.9% +10.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLMSFTNFLX
Held by institutions 70.1% 73.9% 80.9%
Institutions holding 5,748 6,237 3,363
Change in shares held, QoQ +4.6% +3.3% +2.2%
Institutions buying 2,661 3,438 1,692
Institutions selling 2,576 2,429 1,369
Buyers to sellers 1.03 1.42 1.24

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLMSFTNFLX
GOOGL 1.00 0.18 0.15
MSFT 0.18 1.00 0.25
NFLX 0.15 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, MSFT and NFLX?

Microsoft (MSFT) is the largest by market capitalisation: Alphabet (GOOGL) $3.54T, Microsoft (MSFT) $4.13T, Netflix (NFLX) $272.62B.

Which stock is cheaper, GOOGL, MSFT and NFLX?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.9x, Microsoft (MSFT) 28.9x, Netflix (NFLX) 18.6x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Alphabet (GOOGL) 13.7x, Microsoft (MSFT) 27.3x, Netflix (NFLX) 19.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Microsoft (MSFT) +17.9%, Netflix (NFLX) +14.7%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 49.9%, Microsoft (MSFT) 41.2%, Netflix (NFLX) 29.7%). On return on invested capital, Netflix (NFLX) leads (Alphabet (GOOGL) 16.7%, Microsoft (MSFT) 26.5%, Netflix (NFLX) 29.2%).

Which stock has performed better?

Over the past year Microsoft (MSFT) returned the most: Alphabet (GOOGL) +4.1%, Microsoft (MSFT) +8.1%, Netflix (NFLX) -39.3%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +14.2%/yr, Microsoft (MSFT) +10.6%/yr, Netflix (NFLX) +0.6%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Microsoft (MSFT) has the highest dividend yield: Alphabet (GOOGL) 0.30%, Microsoft (MSFT) 0.65%. Netflix (NFLX) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Alphabet (GOOGL) 34.1%, Microsoft (MSFT) 33.4%, Netflix (NFLX) 36.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, MSFT and NFLX?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.