GOOGL vs META vs DV Stock Comparison

Alphabet, Meta Platforms and DoubleVerify Holdings Prices as of Oct 26, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$316.80 -7.9% 1M +21.9% 1Y
Market cap
$3.91T
P/E
16.0x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
7 wins
META Meta Platforms, Inc.
$630.56 -16.1% 1M -14.6% 1Y
Market cap
$1.58T
P/E
21.0x
Revenue (TTM)
$241.61B
Div. yield
–
Social Media Technology
1 win

Head to Head

9 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, Meta Platforms 1, DoubleVerify Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLMETADVLeader
Larger companyMarket capitalisation $3.91T $1.58T $2.09B GOOGL
Cheaper on earningsLower P/E, profitable companies only 16.0x 21.0x 35.4x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.0x 22.0x 30.8x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +20.1% +27.5% +7.6% META
More profitableNet margin, trailing twelve months 54.8% — 7.7% GOOGL
Better return on capitalReturn on invested capital 18.6% — — –
Less leveragedLower net debt / EBITDA -0.8x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +21.9% -14.6% +11.6% GOOGL
Better 5-year returnAnnualised price return, 5 years +16.7%/yr +15.1%/yr -18.3%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.4% 42.9% 44.2% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 50/100 68/100 DV

Percentile Scorecard

GOOGLMETADV

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLMETADV
Valuation 38 #104 of 167 33 #112 of 167 59 #69 of 167
Growth 72 #43 of 153 66 #52 of 153 49 #79 of 153
Profitability 88 #20 of 153 68 #49 of 153 75 #39 of 153
Financial Health 79 #38 of 179 60 #73 of 179 90 #18 of 179
Shareholder Returns 28 #68 of 94 23 #73 of 94 68 #31 of 94
Overall 61 50 68
  • GOOGL ranked among 185 companies in Internet Platforms
  • META ranked among 185 companies in Internet Platforms
  • DV ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLMETADVSPY
1 month -7.9%-16.1%+1.1% -0.8%
3 months -3.0%+6.2%+23.7% +3.5%
6 months -9.6%-7.1%+24.1% +7.0%
Year to date +1.2%-4.5%+18.4% +12.2%
1 year +21.9%-14.6%+11.6% +13.0%
3 years +159.3%+112.5%-49.2% +86.3%
3 years, per year +37.4%+28.6%-20.2% +23.1%
5 years +116.7%+102.0%-63.6% +68.6%
5 years, per year +16.7%+15.1%-18.3% +11.0%
10 years +670.8%+381.2%— +258.0%
10 years, per year +22.7%+17.0%— +13.6%

Risk

MeasureGOOGLMETADVSPY
Volatility, 1Y 31.4%42.9%44.2% 12.7%
Downside volatility, 1Y 28.8%43.2%47.3% 12.7%
Beta vs S&P 500, 1Y 1.351.540.55 1.00
Return / volatility, 1Y 0.70-0.340.26 1.02
Max drawdown, 5Y -44.3%-74.4%-79.7% -25.4%
From 52-week high -21.3%-18.9%-0.1% -1.8%
52-week high $402.62$777.59$13.56 $779.14
52-week low $267.47$525.72$8.61 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLMETADV
P/E now vs peer median 15.8xmedian 17.5x 21.3xmedian 17.5x 35.4xmedian 17.5x
P/S now vs peer median 8.6xmedian 1.4x 6.6xmedian 1.4x 2.7xmedian 1.4x
EV/EBITDA now vs peer median 21.4xmedian 14.5x —median 14.5x 11.8xmedian 14.5x
P/FCF now vs peer median 72.3xmedian 12.1x 45.9xmedian 12.1x 13.1xmedian 12.1x
P/B now vs peer median 6.0xmedian 1.7x 5.9xmedian 1.7x 1.9xmedian 1.7x
PEG now vs peer median 0.25median 0.41 0.57median 0.41 5.55median 0.41

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLMETADV
Revenue $445.87B $241.61B $768.82M
Gross profit $271.52B – $633.77M
Operating income $147.63B $79.38B $97.55M
Net income $244.21B $75.25B $58.86M
Free cash flow $53.27B – $160.55M
R&D $68.97B $76.54B $178.30M
EPS (diluted) $19.83 $29.33 $0.37
Cash & equivalents $55.91B $12.54B $210.17M
Total debt $98.17B – –
Shares (diluted) 12.31B 2.57B 157.89M
Enterprise value $3.67T $1.58T $1.24B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLMETADV
P/E 15.8x 21.3x 35.4x
P/FCF 72.3x 45.9x 13.1x
P/Operating cash flow 20.7x 12.1x 10.3x
P/S 8.6x 6.6x 2.7x
P/B 6.0x 5.9x 1.9x
P/Tangible book 6.1x 5.9x 2.1x
EV/EBITDA 21.4x – 11.8x
EV/EBIT 25.1x – 19.4x
EV/Revenue 8.3x 6.6x 2.5x
EV/FCF 69.5x – 11.8x
EV/Operating cash flow 20.0x 12.1x 9.2x
PEG (3Y EPS CAGR) 0.25 0.57 5.55

Growth

14 metrics
MetricGOOGLMETADV
Revenue growth (1Y) 20.1% 27.5% 7.6%
Revenue CAGR (3Y) 15.5% 23.9% 15.3%
Gross profit growth (1Y) 24.0% – 8.1%
Gross profit CAGR (3Y) 19.2% – 15.6%
Operating income growth (1Y) 21.6% -3.1% 15.1%
Operating income CAGR (3Y) 25.6% 29.2% 10.2%
Net income growth (1Y) 111.3% 28.6% 11.6%
Net income CAGR (3Y) 58.8% 36.3% 3.3%
EPS growth (1Y) 109.3% 28.9% 17.9%
EPS CAGR (3Y) 64.3% 37.6% 6.4%
Operating cash flow growth (1Y) 38.9% 23.7% 14.0%
Operating cash flow CAGR (3Y) 23.3% 26.2% 26.7%
Free cash flow growth (1Y) -20.2% – 7.1%
Free cash flow CAGR (3Y) -9.2% – 34.2%

Profitability

14 metrics
MetricGOOGLMETADV
Gross margin 60.9% – 82.4%
EBITDA margin 38.8% – 20.7%
Operating margin 33.1% – 12.7%
Pretax margin 67.1% – 12.2%
Net margin 54.8% – 7.7%
FCF margin 11.9% – 20.9%
Operating cash flow margin 41.6% 55.1% 26.6%
Return on equity 43.6% 28.2% 5.4%
Return on assets 30.0% 16.2% 4.6%
Return on invested capital 18.6% – –
Return on capital employed 21.5% – 8.2%
Asset turnover 0.5x 0.5x 0.6x
Cash conversion (OCF / net income) 0.8x 1.8x 3.5x
Stock comp / revenue 6.3% 11.2% 13.4%

Financial Health

11 metrics
MetricGOOGLMETADV
Debt / assets 10.6% – –
Debt / equity 0.2x – –
Net debt / EBITDA -0.8x – –
Debt / FCF 1.8x – –
Liabilities / assets 30.5% 43.1% 16.5%
Equity / assets 69.5% 56.9% 83.5%
Interest coverage – – 55.5x
Current ratio 2.7x 1.9x 4.5x
Quick ratio 2.5x – 4.7x
Cash ratio 1.9x – 2.0x
Altman Z-score 10.25 – 7.35

Shareholder Returns

7 metrics
MetricGOOGLMETADV
Dividend yield 0.3% 0.3% –
Net buyback yield 0.5% – 7.0%
Shareholder yield 0.7% 0.3% 7.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLMETADV
Forward P/E 15.0xFY2026 22.0xFY2026 30.8xFY2026
EPS, next fiscal year $21.10FY2026 $28.64FY2026 $0.44FY2026
EPS growth, next FY +95.2%FY2026 +21.9%FY2026 +46.7%FY2026
EPS growth, the year after -31.6% +25.3% +36.4%
Revenue, next fiscal year $528.22BFY2026 $260.77BFY2026 $841.13MFY2026
Revenue growth, next FY +31.1%FY2026 +29.8%FY2026 +12.4%FY2026
Revenue growth, the year after +21.6% +23.2% +0.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLMETADV
Held by institutions 80.1% 77.0% 100.0%
Institutions holding 5,738 5,030 315
Change in shares held, QoQ +4.6% +3.6% +1.2%
Institutions buying 2,654 2,679 167
Institutions selling 2,573 1,896 114
Buyers to sellers 1.03 1.41 1.46

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLMETADV
GOOGL 1.00 0.30 0.18
META 0.30 1.00 0.17
DV 0.18 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, META and DV?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.91T, Meta Platforms (META) $1.58T, DoubleVerify Holdings (DV) $2.09B.

Which stock is cheaper, GOOGL, META and DV?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 16.0x, Meta Platforms (META) 21.0x, DoubleVerify Holdings (DV) 35.4x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Alphabet (GOOGL) 15.0x, Meta Platforms (META) 22.0x, DoubleVerify Holdings (DV) 30.8x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Meta Platforms (META) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +20.1%, Meta Platforms (META) +27.5%, DoubleVerify Holdings (DV) +7.6%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 54.8%, DoubleVerify Holdings (DV) 7.7%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +21.9%, Meta Platforms (META) -14.6%, DoubleVerify Holdings (DV) +11.6%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +16.7%/yr, Meta Platforms (META) +15.1%/yr, DoubleVerify Holdings (DV) -18.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.4%, Meta Platforms (META) 42.9%, DoubleVerify Holdings (DV) 44.2%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, META and DV?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.