GOOGL vs APPS Stock Comparison

Alphabet and Digital Turbine Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.87T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
3 wins
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.13B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

5 decided of 12

Alphabet leads on 3 of the 12 questions below (Alphabet 3, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAPPSLeader
Larger companyMarket capitalisation $3.87T $1.13B GOOGL
Cheaper on earningsLower P/E, profitable companies only 15.8x — –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 13.3x APPS
Faster revenue growthRevenue growth, trailing twelve months +20.1% — –
More profitableNet margin, trailing twelve months 54.8% — –
Better return on capitalReturn on invested capital 18.6% — –
Less leveragedLower net debt / EBITDA -0.8x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% +53.8% APPS
Better 5-year returnAnnualised price return, 5 years +18.4%/yr -34.9%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.6% 93.4% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 — –

Percentile Scorecard

GOOGLAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAPPS
Valuation 37 #105 of 167 –
Growth 73 #42 of 153 –
Profitability 87 #21 of 153 –
Financial Health 79 #38 of 179 21 #141 of 179
Shareholder Returns 28 #68 of 94 –
Overall 61 –
  • GOOGL ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAPPSSPY
1 month -5.2%-14.6% -1.0%
3 months +0.1%+16.7% +2.9%
6 months -7.0%+185.0% +6.4%
Year to date +2.3%+97.2% +11.4%
1 year +26.5%+53.8% +13.1%
3 years +130.7%+93.7% +79.4%
3 years, per year +32.2%+24.7% +21.5%
5 years +132.8%-88.2% +67.7%
5 years, per year +18.4%-34.9% +10.9%
10 years +677.2%+1,088.0% +255.2%
10 years, per year +22.8%+28.1% +13.5%

Risk

MeasureGOOGLAPPSSPY
Volatility, 1Y 31.6%93.4% 12.7%
Downside volatility, 1Y 28.9%76.5% 12.7%
Beta vs S&P 500, 1Y 1.382.08 1.00
Return / volatility, 1Y 0.840.58 1.03
Max drawdown, 5Y -44.3%-98.7% -25.4%
From 52-week high -20.5%-31.5% -2.5%
52-week high $402.62$14.39 $779.14
52-week low $253.08$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAPPS
P/E now vs peer median 15.9xmedian 17.5x —median 17.5x
P/S now vs peer median 8.7xmedian 1.4x —median 1.4x
EV/EBITDA now vs peer median 21.7xmedian 14.9x —median 14.9x
P/FCF now vs peer median 73.0xmedian 11.2x —median 11.2x
P/B now vs peer median 6.1xmedian 1.7x 5.9xmedian 1.7x
PEG now vs peer median 0.25median 0.42 —median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAPPS
Revenue $445.87B –
Gross profit $271.52B –
Operating income $147.63B –
Net income $244.21B –
Free cash flow $53.27B –
R&D $68.97B –
EPS (diluted) $19.83 –
Cash & equivalents $55.91B $37.96M
Total debt $220.88B $360.96M
Shares (diluted) 12.31B 120.47M
Enterprise value $3.62T $974.37M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAPPS
P/E 15.9x –
P/FCF 73.0x –
P/Operating cash flow 21.0x –
P/S 8.7x –
P/B 6.1x 5.9x
P/Tangible book 6.2x -68.9x
EV/EBITDA 21.7x –
EV/EBIT 25.4x –
EV/Revenue 8.4x –
EV/FCF 70.3x –
EV/Operating cash flow 20.2x –
PEG (3Y EPS CAGR) 0.25 –

Growth

14 metrics
MetricGOOGLAPPS
Revenue growth (1Y) 20.1% –
Revenue CAGR (3Y) 15.5% –
Gross profit growth (1Y) 24.0% –
Gross profit CAGR (3Y) 19.2% –
Operating income growth (1Y) 21.6% –
Operating income CAGR (3Y) 25.6% –
Net income growth (1Y) 111.3% –
Net income CAGR (3Y) 58.8% –
EPS growth (1Y) 109.3% –
EPS CAGR (3Y) 64.3% –
Operating cash flow growth (1Y) 38.9% –
Operating cash flow CAGR (3Y) 23.3% –
Free cash flow growth (1Y) -20.2% –
Free cash flow CAGR (3Y) -9.2% –

Profitability

14 metrics
MetricGOOGLAPPS
Gross margin 60.9% –
EBITDA margin 38.8% –
Operating margin 33.1% –
Pretax margin 67.1% –
Net margin 54.8% –
FCF margin 11.9% –
Operating cash flow margin 41.6% –
Return on equity 43.6% –
Return on assets 30.0% –
Return on invested capital 18.6% –
Return on capital employed 21.5% –
Asset turnover 0.5x –
Cash conversion (OCF / net income) 0.8x –
Stock comp / revenue 6.3% –

Financial Health

11 metrics
MetricGOOGLAPPS
Debt / assets 10.6% 42.9%
Debt / equity 0.2x 1.8x
Net debt / EBITDA -0.8x –
Debt / FCF 1.8x –
Liabilities / assets 30.5% 76.2%
Equity / assets 69.5% 23.8%
Interest coverage – –
Current ratio 2.7x 1.2x
Quick ratio 2.5x 1.5x
Cash ratio 1.9x 0.1x
Altman Z-score 10.34 –

Shareholder Returns

7 metrics
MetricGOOGLAPPS
Dividend yield 0.3% –
Net buyback yield 0.4% –
Shareholder yield 0.7% –
Payout ratio (earnings) – –
Payout ratio (FCF) – –
Dividend growth (1Y) – –
Dividend CAGR (3Y) – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAPPS
Forward P/E 15.2xFY2026 13.3xFY2026
EPS, next fiscal year $21.09FY2026 $0.74FY2026
EPS growth, next FY +95.1%FY2026 +32.1%FY2026
EPS growth, the year after -31.7% +32.4%
Revenue, next fiscal year $527.69BFY2026 $690.88MFY2026
Revenue growth, next FY +31.0%FY2026 +22.2%FY2026
Revenue growth, the year after +21.2% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAPPS
Held by institutions 80.1% 64.5%
Institutions holding 5,738 211
Change in shares held, QoQ +4.6% +7.1%
Institutions buying 2,654 128
Institutions selling 2,573 62
Buyers to sellers 1.03 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAPPS
GOOGL 1.00 0.17
APPS 0.17 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL and APPS?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.87T, Digital Turbine (APPS) $1.13B.

Which stock has performed better?

Over the past year Digital Turbine (APPS) returned the most: Alphabet (GOOGL) +26.5%, Digital Turbine (APPS) +53.8%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +18.4%/yr, Digital Turbine (APPS) -34.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.6%, Digital Turbine (APPS) 93.4%). Volatility measures how widely the price swings, not the risk of the business.

Do GOOGL and APPS move together?

Their daily returns over the past year have a correlation of 0.17, a weak relationship. Holding both diversifies more than two closely linked stocks would.

Which is the better stock, GOOGL and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.