GOOGL vs KC vs MSFT Stock Comparison

Alphabet, Kingsoft Cloud Holdings and Microsoft Prices as of Oct 29, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$283.82 -16.7% 1M +3.4% 1Y
Market cap
$3.40T
P/E
14.5x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
4 wins
MSFT Microsoft Corp
$530.14 +4.2% 1M -2.1% 1Y
Market cap
$3.88T
P/E
27.2x
Revenue (TTM)
$346.45B
Div. yield
0.01%
Cloud Platforms Technology
5 wins

Head to Head

10 decided of 12

Microsoft leads on 5 of the 12 questions below (Microsoft 5, Alphabet 4, Kingsoft Cloud Holdings 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLKCMSFTLeader
Larger companyMarket capitalisation $3.40T $2.14B $3.88T MSFT
Cheaper on earningsLower P/E, profitable companies only 14.5x -16.8x 27.2x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.5x — 26.0x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +22.2% +35.2% +17.9% KC
More profitableNet margin, trailing twelve months — -8.0% 41.2% MSFT
Better return on capitalReturn on invested capital — -2.2% 26.5% MSFT
Less leveragedLower net debt / EBITDA — — -0.1x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.01% –
Better 1-year returnPrice return, last 12 months +3.4% -38.5% -2.1% GOOGL
Better 5-year returnAnnualised price return, 5 years +13.9%/yr -18.7%/yr +9.8%/yr GOOGL
Less volatileAnnualised volatility, 1 year 34.1% 71.3% 32.6% MSFT
Higher overall scoreMean of the five percentile scores vs peers 55/100 72/100 80/100 MSFT

Percentile Scorecard

GOOGLKCMSFT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLKCMSFT
Valuation 36 #107 of 166 87 #6 of 38 60 #16 of 38
Growth 82 #29 of 153 100 #1 of 36 74 #10 of 36
Profitability 61 #61 of 153 58 #15 of 34 97 #2 of 34
Financial Health 78 #40 of 179 44 #21 of 37 83 #7 of 37
Shareholder Returns 20 #73 of 91 – 84 #4 of 20
Overall 55 72 80
  • GOOGL ranked among 185 companies in Internet Platforms
  • KC ranked among 39 companies in Cloud Computing
  • MSFT ranked among 39 companies in Cloud Computing

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLKCMSFTSPY
1 month -16.7%-10.3%+4.2% +0.7%
3 months -14.9%-19.6%+17.5% +3.7%
6 months -26.2%-45.9%+30.0% +7.1%
Year to date -9.3%-21.2%+9.6% +12.8%
1 year +3.4%-38.5%-2.1% +11.9%
3 years +128.0%+65.7%+57.2% +85.2%
3 years, per year +31.6%+18.3%+16.3% +22.8%
5 years +91.7%-64.5%+59.9% +67.6%
5 years, per year +13.9%-18.7%+9.8% +10.9%
10 years +592.6%—+785.5% +262.0%
10 years, per year +21.4%—+24.4% +13.7%

Risk

MeasureGOOGLKCMSFTSPY
Volatility, 1Y 34.1%71.3%32.6% 12.7%
Downside volatility, 1Y 34.6%62.7%30.7% 12.6%
Beta vs S&P 500, 1Y 1.392.180.99 1.00
Return / volatility, 1Y 0.10-0.54-0.06 0.94
Max drawdown, 5Y -44.3%-92.2%-37.6% -25.4%
From 52-week high -29.5%-55.2%-2.4% -1.2%
52-week high $402.62$18.21$543.45 $779.14
52-week low $273.50$8.11$352.83 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLKCMSFT
P/E now vs peer median 14.7xmedian 16.7x -17.5xmedian 27.6x 27.6xmedian 27.6x
P/S now vs peer median 7.3xmedian 1.4x 1.5xmedian 4.6x 11.4xmedian 4.6x
EV/EBITDA now vs peer median —median 12.7x —median 25.6x 19.0xmedian 25.6x
P/FCF now vs peer median 77.8xmedian 10.5x 2.7xmedian 15.4x 65.7xmedian 15.4x
P/B now vs peer median 5.1xmedian 1.7x 1.9xmedian 4.1x 8.4xmedian 4.1x
PEG now vs peer median 0.26median 0.39 -0.56median 0.80 1.21median 0.80

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLKCMSFT
Revenue $471.10B $1.59B $346.45B
Gross profit – $238.88M $234.39B
Operating income $156.98B -$50.60M $163.19B
Net income $235.69B -$87.93M $142.63B
Free cash flow – $887.81M $59.96B
R&D $74.46B $111.26M $36.46B
EPS (diluted) $19.12 $-0.47 $19.16
Cash & equivalents $56.33B $688.91M $20.28B
Total debt – $984.72M $35.48B
Shares (diluted) 12.31B 273.80M 7.45B
Enterprise value $3.09T -$677.09M $3.82T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLKCMSFT
P/E 14.7x -17.5x 27.6x
P/FCF 77.8x 2.7x 65.7x
P/Operating cash flow 19.2x 2.7x 20.1x
P/S 7.3x 1.5x 11.4x
P/B 5.1x 1.9x 8.4x
P/Tangible book 5.2x 2.0x 8.7x
EV/EBITDA – – 19.0x
EV/EBIT – -54.0x 23.9x
EV/Revenue 6.8x 1.7x 11.3x
EV/FCF – 3.1x 65.2x
EV/Operating cash flow 17.7x 3.1x 20.0x
PEG (3Y EPS CAGR) 0.26 -0.56 1.21

Growth

14 metrics
MetricGOOGLKCMSFT
Revenue growth (1Y) 22.2% 35.2% 17.9%
Revenue CAGR (3Y) 16.6% 13.0% 16.6%
Gross profit growth (1Y) – 23.9% 16.0%
Gross profit CAGR (3Y) – 35.2% 15.6%
Operating income growth (1Y) 26.5% 79.5% 20.0%
Operating income CAGR (3Y) 25.8% 44.8% 20.2%
Net income growth (1Y) 89.7% 69.3% 36.0%
Net income CAGR (3Y) 52.3% 36.8% 22.8%
EPS growth (1Y) 87.8% 62.3% 36.3%
EPS CAGR (3Y) 57.2% 31.2% 22.8%
Operating cash flow growth (1Y) 18.6% 245.7% 33.2%
Operating cash flow CAGR (3Y) 19.0% 191.7% 27.3%
Free cash flow growth (1Y) – 245.7% -23.1%
Free cash flow CAGR (3Y) – 287.5% -1.8%

Profitability

14 metrics
MetricGOOGLKCMSFT
Gross margin – 15.0% 67.7%
EBITDA margin – – 59.3%
Operating margin – -3.2% 47.1%
Pretax margin – -5.5% 51.3%
Net margin – -8.0% 41.2%
FCF margin – 55.9% 17.3%
Operating cash flow margin 38.1% 55.9% 56.5%
Return on equity 35.8% -6.7% 31.2%
Return on assets 24.5% -2.0% 18.6%
Return on invested capital – -2.2% 26.5%
Return on capital employed – -1.9% 26.5%
Asset turnover 0.5x 0.4x 0.5x
Cash conversion (OCF / net income) 0.8x -10.1x 1.4x
Stock comp / revenue 6.5% – 3.6%

Financial Health

11 metrics
MetricGOOGLKCMSFT
Debt / assets – 21.8% 4.6%
Debt / equity – 0.8x 0.1x
Net debt / EBITDA – – -0.1x
Debt / FCF – 1.1x 0.6x
Liabilities / assets 32.5% 71.0% 39.6%
Equity / assets 67.5% 29.0% 60.4%
Interest coverage – -0.6x 50.6x
Current ratio 2.8x 1.0x 1.2x
Quick ratio 2.0x 0.7x 0.8x
Cash ratio 2.0x 0.4x 0.4x
Altman Z-score – 0.06 9.47

Shareholder Returns

7 metrics
MetricGOOGLKCMSFT
Dividend yield 0.3% – 0.7%
Net buyback yield – – 0.5%
Shareholder yield 0.3% – 1.2%
Payout ratio (earnings) – – 19.0%
Payout ratio (FCF) – – 45.1%
Dividend growth (1Y) – – 9.5%
Dividend CAGR (3Y) – – 10.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLKCMSFT
Forward P/E 13.5xFY2026 – 26.0xFY2027
EPS, next fiscal year $21.10FY2026 $-0.25FY2026 $20.39FY2027
EPS growth, next FY +95.2%FY2026 – +18.0%FY2027
EPS growth, the year after -31.6% – +11.6%
Revenue, next fiscal year $528.22BFY2026 $2.01BFY2026 $402.39BFY2027
Revenue growth, next FY +31.1%FY2026 +46.6%FY2026 +21.3%FY2027
Revenue growth, the year after +21.6% +21.2% +12.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLKCMSFT
Held by institutions 80.1% 4.8% 73.9%
Institutions holding 5,742 86 6,231
Change in shares held, QoQ +4.6% +8.9% +3.3%
Institutions buying 2,657 54 3,435
Institutions selling 2,574 24 2,426
Buyers to sellers 1.03 2.25 1.42

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLKCMSFT
GOOGL 1.00 0.33 0.16
KC 0.33 1.00 0.16
MSFT 0.16 0.16 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, KC and MSFT?

Microsoft (MSFT) is the largest by market capitalisation: Alphabet (GOOGL) $3.40T, Kingsoft Cloud Holdings (KC) $2.14B, Microsoft (MSFT) $3.88T.

Which stock is cheaper, GOOGL, KC and MSFT?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.5x, Kingsoft Cloud Holdings (KC) -16.8x, Microsoft (MSFT) 27.2x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (Alphabet (GOOGL) 13.5x, Microsoft (MSFT) 26.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Kingsoft Cloud Holdings (KC) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Kingsoft Cloud Holdings (KC) +35.2%, Microsoft (MSFT) +17.9%.

Which company is more profitable?

Microsoft (MSFT) has the highest net margin (Kingsoft Cloud Holdings (KC) -8.0%, Microsoft (MSFT) 41.2%). On return on invested capital, Microsoft (MSFT) leads (Kingsoft Cloud Holdings (KC) -2.2%, Microsoft (MSFT) 26.5%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: Alphabet (GOOGL) +3.4%, Kingsoft Cloud Holdings (KC) -38.5%, Microsoft (MSFT) -2.1%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +13.9%/yr, Kingsoft Cloud Holdings (KC) -18.7%/yr, Microsoft (MSFT) +9.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.00%, Kingsoft Cloud Holdings (KC) 0.00%, Microsoft (MSFT) 0.01%. Alphabet (GOOGL) and Kingsoft Cloud Holdings (KC) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Microsoft (MSFT) has been the steadiest (Alphabet (GOOGL) 34.1%, Kingsoft Cloud Holdings (KC) 71.3%, Microsoft (MSFT) 32.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, KC and MSFT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Microsoft (MSFT) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.