GOOGL vs APPS vs PUBM Stock Comparison

Alphabet, Digital Turbine and PubMatic Prices as of Oct 23, 2026 Peers: Industry group
GOOGL Alphabet Inc.
$320.21 -5.2% 1M +26.5% 1Y
Market cap
$3.86T
P/E
15.8x
Revenue (TTM)
$445.87B
Div. yield
–
Digital Advertising Technology
6 wins
APPS Digital Turbine, Inc.
$9.86 -14.6% 1M +53.8% 1Y
Market cap
$1.11B
P/E
–
Revenue (TTM)
—
Div. yield
–
Digital Advertising Technology
1 win
PUBM PubMatic, Inc.
$17.24 -1.2% 1M +100.7% 1Y
Market cap
$757.62M
P/E
–
Revenue (TTM)
$289.17M
Div. yield
–
Digital Advertising Technology
1 win

Head to Head

8 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Digital Turbine 1, PubMatic 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAPPSPUBMLeader
Larger companyMarket capitalisation $3.86T $1.11B $757.62M GOOGL
Cheaper on earningsLower P/E, profitable companies only 15.8x — -56.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 15.2x 13.3x — APPS
Faster revenue growthRevenue growth, trailing twelve months +20.1% — -1.0% GOOGL
More profitableNet margin, trailing twelve months 54.8% — -4.7% GOOGL
Better return on capitalReturn on invested capital 18.6% — — –
Less leveragedLower net debt / EBITDA -0.8x — — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +26.5% +53.8% +100.7% PUBM
Better 5-year returnAnnualised price return, 5 years +18.4%/yr -34.9%/yr -8.3%/yr GOOGL
Less volatileAnnualised volatility, 1 year 31.6% 93.4% 66.0% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 61/100 — 42/100 GOOGL

Percentile Scorecard

GOOGLAPPSPUBM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAPPSPUBM
Valuation 37 #105 of 167 – 53 #79 of 167
Growth 73 #42 of 153 – 16 #129 of 153
Profitability 87 #21 of 153 – 44 #86 of 153
Financial Health 79 #38 of 179 21 #141 of 179 40 #108 of 179
Shareholder Returns 28 #68 of 94 – 56 #42 of 94
Overall 61 – 42
  • GOOGL ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms
  • PUBM ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAPPSPUBMSPY
1 month -5.2%-14.6%-1.2% -1.0%
3 months +0.1%+16.7%+37.7% +2.9%
6 months -7.0%+185.0%+79.2% +6.4%
Year to date +2.3%+97.2%+94.4% +11.4%
1 year +26.5%+53.8%+100.7% +13.1%
3 years +130.7%+93.7%+42.5% +79.4%
3 years, per year +32.2%+24.7%+12.5% +21.5%
5 years +132.8%-88.2%-35.0% +67.7%
5 years, per year +18.4%-34.9%-8.3% +10.9%
10 years +677.2%+1,088.0%— +255.2%
10 years, per year +22.8%+28.1%— +13.5%

Risk

MeasureGOOGLAPPSPUBMSPY
Volatility, 1Y 31.6%93.4%66.0% 12.7%
Downside volatility, 1Y 28.9%76.5%49.9% 12.7%
Beta vs S&P 500, 1Y 1.382.081.30 1.00
Return / volatility, 1Y 0.840.581.53 1.03
Max drawdown, 5Y -44.3%-98.7%-84.3% -25.4%
From 52-week high -20.5%-31.5%-10.1% -2.5%
52-week high $402.62$14.39$19.18 $779.14
52-week low $253.08$2.82$6.28 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAPPSPUBM
P/E now vs peer median 15.9xmedian 17.5x —median 17.5x -59.0xmedian 17.5x
P/S now vs peer median 8.7xmedian 1.4x —median 1.4x 2.7xmedian 1.4x
EV/EBITDA now vs peer median 21.7xmedian 14.9x —median 14.9x 25.2xmedian 14.9x
P/FCF now vs peer median 73.0xmedian 11.2x —median 11.2x 10.6xmedian 11.2x
P/B now vs peer median 6.1xmedian 1.7x 5.9xmedian 1.7x 3.3xmedian 1.7x
PEG now vs peer median 0.25median 0.42 —median 0.42 0.78median 0.42

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAPPSPUBM
Revenue $445.87B – $289.17M
Gross profit $271.52B – $186.31M
Operating income $147.63B – -$14.59M
Net income $244.21B – -$13.48M
Free cash flow $53.27B – $73.51M
R&D $68.97B – $33.07M
EPS (diluted) $19.83 – $-0.29
Cash & equivalents $55.91B $37.96M $119.97M
Total debt $220.88B $360.96M –
Shares (diluted) 12.31B 120.47M 46.11M
Enterprise value $3.61T $959.30M $193.17M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAPPSPUBM
P/E 15.9x – -59.0x
P/FCF 73.0x – 10.6x
P/Operating cash flow 21.0x – 8.9x
P/S 8.7x – 2.7x
P/B 6.1x 5.9x 3.3x
P/Tangible book 6.2x -68.9x 3.3x
EV/EBITDA 21.7x – 25.2x
EV/EBIT 25.4x – -44.2x
EV/Revenue 8.4x – 2.2x
EV/FCF 70.3x – 8.8x
EV/Operating cash flow 20.2x – 7.3x
PEG (3Y EPS CAGR) 0.25 – 0.78

Growth

14 metrics
MetricGOOGLAPPSPUBM
Revenue growth (1Y) 20.1% – -1.0%
Revenue CAGR (3Y) 15.5% – 3.9%
Gross profit growth (1Y) 24.0% – -1.7%
Gross profit CAGR (3Y) 19.2% – 4.3%
Operating income growth (1Y) 21.6% – -271.5%
Operating income CAGR (3Y) 25.6% – -55.4%
Net income growth (1Y) 111.3% – -689.7%
Net income CAGR (3Y) 58.8% – -70.9%
EPS growth (1Y) 109.3% – -708.2%
EPS CAGR (3Y) 64.3% – -75.1%
Operating cash flow growth (1Y) 38.9% – 30.0%
Operating cash flow CAGR (3Y) 23.3% – 5.0%
Free cash flow growth (1Y) -20.2% – 50.4%
Free cash flow CAGR (3Y) -9.2% – 13.7%

Profitability

14 metrics
MetricGOOGLAPPSPUBM
Gross margin 60.9% – 64.4%
EBITDA margin 38.8% – 8.9%
Operating margin 33.1% – -5.0%
Pretax margin 67.1% – -4.1%
Net margin 54.8% – -4.7%
FCF margin 11.9% – 25.4%
Operating cash flow margin 41.6% – 30.4%
Return on equity 43.6% – -5.5%
Return on assets 30.0% – -2.0%
Return on invested capital 18.6% – –
Return on capital employed 21.5% – -5.7%
Asset turnover 0.5x – 0.4x
Cash conversion (OCF / net income) 0.8x – -6.5x
Stock comp / revenue 6.3% – 12.4%

Financial Health

11 metrics
MetricGOOGLAPPSPUBM
Debt / assets 10.6% 42.9% –
Debt / equity 0.2x 1.8x –
Net debt / EBITDA -0.8x – –
Debt / FCF 1.8x – –
Liabilities / assets 30.5% 76.2% 65.9%
Equity / assets 69.5% 23.8% 34.1%
Interest coverage – – –
Current ratio 2.7x 1.2x 1.3x
Quick ratio 2.5x 1.5x 1.2x
Cash ratio 1.9x 0.1x 0.3x
Altman Z-score 10.34 – 1.80

Shareholder Returns

7 metrics
MetricGOOGLAPPSPUBM
Dividend yield 0.3% – –
Net buyback yield 0.4% – 3.8%
Shareholder yield 0.7% – 3.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAPPSPUBM
Forward P/E 15.2xFY2026 13.3xFY2026 –
EPS, next fiscal year $21.09FY2026 $0.74FY2026 $-0.10FY2026
EPS growth, next FY +95.1%FY2026 +32.1%FY2026 –
EPS growth, the year after -31.7% +32.4% –
Revenue, next fiscal year $527.69BFY2026 $690.88MFY2026 $289.61MFY2026
Revenue growth, next FY +31.0%FY2026 +22.2%FY2026 +2.4%FY2026
Revenue growth, the year after +21.2% +3.6% +22.3%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAPPSPUBM
Held by institutions 80.1% 64.5% 65.7%
Institutions holding 5,738 211 152
Change in shares held, QoQ +4.6% +7.1% +5.6%
Institutions buying 2,654 128 76
Institutions selling 2,573 62 46
Buyers to sellers 1.03 2.06 1.65

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAPPSPUBM
GOOGL 1.00 0.17 0.15
APPS 0.17 1.00 0.30
PUBM 0.15 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, APPS and PUBM?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.86T, Digital Turbine (APPS) $1.11B, PubMatic (PUBM) $757.62M.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +20.1%, PubMatic (PUBM) -1.0%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 54.8%, PubMatic (PUBM) -4.7%).

Which stock has performed better?

Over the past year PubMatic (PUBM) returned the most: Alphabet (GOOGL) +26.5%, Digital Turbine (APPS) +53.8%, PubMatic (PUBM) +100.7%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +18.4%/yr, Digital Turbine (APPS) -34.9%/yr, PubMatic (PUBM) -8.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (Alphabet (GOOGL) 31.6%, Digital Turbine (APPS) 93.4%, PubMatic (PUBM) 66.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, APPS and PUBM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.