GOOGL vs AMZN vs TBLA Stock Comparison

Alphabet, Amazon Com and Taboola.com Prices as of Nov 2, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$278.99 -18.8% 1M -0.8% 1Y
Market cap
$3.39T
P/E
14.4x
Revenue (TTM)
$471.10B
Div. yield
0.31%
Digital Advertising Technology
6 wins
AMZN Amazon Com Inc
$245.63 -2.3% 1M +0.6% 1Y
Market cap
$2.65T
P/E
20.0x
Revenue (TTM)
$730.00B
Div. yield
–
Online Retail Consumer Discretionary
2 wins
TBLA Taboola.com Ltd.
$3.43 +6.2% 1M -3.9% 1Y
Market cap
$863.85M
P/E
8.0x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
3 wins

Head to Head

11 decided of 12

Alphabet leads on 6 of the 12 questions below (Alphabet 6, Taboola.com 3, Amazon Com 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionGOOGLAMZNTBLALeader
Larger companyMarket capitalisation $3.39T $2.65T $863.85M GOOGL
Cheaper on earningsLower P/E, profitable companies only 14.4x 20.0x 8.0x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.2x 20.1x 8.6x TBLA
Faster revenue growthRevenue growth, trailing twelve months +22.2% +15.8% +8.0% GOOGL
More profitableNet margin, trailing twelve months 49.9% 18.1% 6.1% GOOGL
Better return on capitalReturn on invested capital 16.7% 11.0% 12.1% GOOGL
Less leveragedLower net debt / EBITDA -0.8x 0.0x -0.3x GOOGL
Higher dividend yieldTrailing dividend yield 0.31% — — –
Better 1-year returnPrice return, last 12 months -0.8% +0.6% -3.9% AMZN
Better 5-year returnAnnualised price return, 5 years +13.7%/yr +7.7%/yr -18.7%/yr GOOGL
Less volatileAnnualised volatility, 1 year 34.1% 33.0% 57.7% AMZN
Higher overall scoreMean of the five percentile scores vs peers 57/100 64/100 81/100 TBLA

Percentile Scorecard

GOOGLAMZNTBLA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisGOOGLAMZNTBLA
Valuation 38 #102 of 165 21 #83 of 105 96 #8 of 165
Growth 67 #51 of 153 92 #9 of 99 92 #13 of 153
Profitability 83 #27 of 153 68 #32 of 99 66 #52 of 153
Financial Health 74 #47 of 179 76 #28 of 113 58 #75 of 179
Shareholder Returns 20 #75 of 94 – 93 #8 of 94
Overall 57 64 81
  • GOOGL ranked among 185 companies in Internet Platforms
  • AMZN ranked among 115 companies in Retail
  • TBLA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodGOOGLAMZNTBLASPY
1 month -18.8%-2.3%+6.2% -2.3%
3 months -25.3%-13.5%-33.9% -0.7%
6 months -27.2%-9.7%-9.5% +4.8%
Year to date -10.9%+6.4%-25.6% +10.3%
1 year -0.8%+0.6%-3.9% +10.3%
3 years +116.1%+77.2%-10.4% +73.0%
3 years, per year +29.3%+21.0%-3.6% +20.1%
5 years +90.3%+45.2%-64.4% +61.9%
5 years, per year +13.7%+7.7%-18.7% +10.1%
10 years +607.7%+541.7%— +258.6%
10 years, per year +21.6%+20.4%— +13.6%

Risk

MeasureGOOGLAMZNTBLASPY
Volatility, 1Y 34.1%33.0%57.7% 12.8%
Downside volatility, 1Y 34.5%30.4%63.3% 12.8%
Beta vs S&P 500, 1Y 1.401.411.01 1.00
Return / volatility, 1Y -0.020.02-0.07 0.80
Max drawdown, 5Y -44.3%-55.7%-83.9% -25.4%
From 52-week high -30.7%-13.5%-38.5% -3.5%
52-week high $402.62$284.02$5.58 $779.14
52-week low $273.50$198.79$2.95 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleGOOGLAMZNTBLA
P/E now vs peer median 14.4xmedian 17.3x 20.0xmedian 17.7x 8.0xmedian 17.3x
P/S now vs peer median 7.2xmedian 1.4x 3.6xmedian 0.5x 0.4xmedian 1.4x
EV/EBITDA now vs peer median 17.6xmedian 14.5x 16.7xmedian 9.0x 3.8xmedian 14.5x
P/FCF now vs peer median 171.7xmedian 10.8x -101.0xmedian 15.9x 4.3xmedian 10.8x
P/B now vs peer median 5.0xmedian 1.7x 4.8xmedian 1.7x 0.9xmedian 1.7x
PEG now vs peer median 0.25median 0.40 0.16median 0.75 0.14median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsGOOGLAMZNTBLA
Revenue $471.10B $730.00B $1.96B
Gross profit $286.70B $377.28B $583.65M
Operating income $156.98B $87.91B $126.92M
Net income $235.69B $132.25B $118.76M
Free cash flow $19.75B -$26.23B $200.81M
R&D $74.46B – $152.62M
EPS (diluted) $19.12 $12.13 $0.41
Cash & equivalents $56.33B $78.21B $133.05M
Total debt $125.10B $128.89B $72.00M
Shares (diluted) 12.31B 10.90B 288.76M
Enterprise value $3.12T $2.17T $344.18M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricGOOGLAMZNTBLA
P/E 14.4x 20.0x 8.0x
P/FCF 171.7x -101.0x 4.3x
P/Operating cash flow 18.9x 19.0x 3.4x
P/S 7.2x 3.6x 0.4x
P/B 5.0x 4.8x 0.9x
P/Tangible book 5.1x 4.8x 0.9x
EV/EBITDA 17.6x 16.7x 3.8x
EV/EBIT 20.7x 30.2x 6.3x
EV/Revenue 6.9x 3.6x 0.4x
EV/FCF 164.6x -101.2x 4.0x
EV/Operating cash flow 18.1x 19.0x 3.2x
PEG (3Y EPS CAGR) 0.25 0.16 0.14

Growth

14 metrics
MetricGOOGLAMZNTBLA
Revenue growth (1Y) 22.2% 15.8% 8.0%
Revenue CAGR (3Y) 16.6% 12.7% 83.6%
Gross profit growth (1Y) 25.7% 18.8% 3.2%
Gross profit CAGR (3Y) 20.0% 16.9% –
Operating income growth (1Y) 26.5% 26.2% 178.6%
Operating income CAGR (3Y) 25.8% 68.7% –
Net income growth (1Y) 89.7% 106.3% 773.6%
Net income CAGR (3Y) 52.3% 130.7% 53.5%
EPS growth (1Y) 87.8% 104.5% 1,241%
EPS CAGR (3Y) 57.2% 127.5% 57.5%
Operating cash flow growth (1Y) 18.6% 38.4% 22.0%
Operating cash flow CAGR (3Y) 19.0% 49.6% 51.7%
Free cash flow growth (1Y) -73.2% -885.3% 21.7%
Free cash flow CAGR (3Y) -36.6% -17.6% 66.4%

Profitability

14 metrics
MetricGOOGLAMZNTBLA
Gross margin 60.9% 51.7% 29.7%
EBITDA margin 39.3% 21.8% 10.7%
Operating margin 33.3% 12.0% 6.5%
Pretax margin 61.1% 23.2% 6.2%
Net margin 49.9% 18.1% 6.1%
FCF margin 4.2% -3.6% 10.2%
Operating cash flow margin 38.1% 19.1% 12.9%
Return on equity 35.8% 26.6% 12.5%
Return on assets 24.5% 13.2% 7.7%
Return on invested capital 16.7% 11.0% 12.1%
Return on capital employed 19.0% 11.5% 11.7%
Asset turnover 0.5x 0.7x 1.3x
Cash conversion (OCF / net income) 0.8x 1.1x 2.1x
Stock comp / revenue 6.5% 2.9% 3.1%

Financial Health

11 metrics
MetricGOOGLAMZNTBLA
Debt / assets 12.5% 11.8% 4.7%
Debt / equity 0.2x 0.2x 0.1x
Net debt / EBITDA -0.8x 0.0x -0.3x
Debt / FCF 6.3x -4.9x 0.4x
Liabilities / assets 32.5% 49.7% 39.4%
Equity / assets 67.5% 50.3% 60.6%
Interest coverage – 27.7x –
Current ratio 2.8x 1.0x 1.1x
Quick ratio 2.5x 0.9x 1.0x
Cash ratio 2.0x 0.5x 0.3x
Altman Z-score 8.24 4.30 2.38

Shareholder Returns

7 metrics
MetricGOOGLAMZNTBLA
Dividend yield 0.3% – –
Net buyback yield -0.2% – 17.9%
Shareholder yield 0.1% – 17.9%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusGOOGLAMZNTBLA
Forward P/E 13.2xFY2026 20.1xFY2026 8.6xFY2026
EPS, next fiscal year $21.10FY2026 $12.23FY2026 $0.40FY2026
EPS growth, next FY +95.2%FY2026 +70.6%FY2026 +207.7%FY2026
EPS growth, the year after -31.6% -15.3% -20.0%
Revenue, next fiscal year $528.22BFY2026 $774.81BFY2026 $2.06BFY2026
Revenue growth, next FY +31.1%FY2026 +8.1%FY2026 +7.7%FY2026
Revenue growth, the year after +21.6% +27.9% -7.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersGOOGLAMZNTBLA
Held by institutions 70.1% 67.0% 35.4%
Institutions holding 5,743 6,146 206
Change in shares held, QoQ +4.6% +4.8% +27.8%
Institutions buying 2,657 3,244 141
Institutions selling 2,575 2,413 48
Buyers to sellers 1.03 1.34 2.94

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

GOOGLAMZNTBLA
GOOGL 1.00 0.60 0.30
AMZN 0.60 1.00 0.22
TBLA 0.30 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, GOOGL, AMZN and TBLA?

Alphabet (GOOGL) is the largest by market capitalisation: Alphabet (GOOGL) $3.39T, Amazon Com (AMZN) $2.65T, Taboola.com (TBLA) $863.85M.

Which stock is cheaper, GOOGL, AMZN and TBLA?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Alphabet (GOOGL) 14.4x, Amazon Com (AMZN) 20.0x, Taboola.com (TBLA) 8.0x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (Alphabet (GOOGL) 13.2x, Amazon Com (AMZN) 20.1x, Taboola.com (TBLA) 8.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: Alphabet (GOOGL) +22.2%, Amazon Com (AMZN) +15.8%, Taboola.com (TBLA) +8.0%.

Which company is more profitable?

Alphabet (GOOGL) has the highest net margin (Alphabet (GOOGL) 49.9%, Amazon Com (AMZN) 18.1%, Taboola.com (TBLA) 6.1%). On return on invested capital, Alphabet (GOOGL) leads (Alphabet (GOOGL) 16.7%, Amazon Com (AMZN) 11.0%, Taboola.com (TBLA) 12.1%).

Which stock has performed better?

Over the past year Amazon Com (AMZN) returned the most: Alphabet (GOOGL) -0.8%, Amazon Com (AMZN) +0.6%, Taboola.com (TBLA) -3.9%. Over five years, Alphabet (GOOGL) compounded fastest (Alphabet (GOOGL) +13.7%/yr, Amazon Com (AMZN) +7.7%/yr, Taboola.com (TBLA) -18.7%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Alphabet (GOOGL) 0.31%. Amazon Com (AMZN) and Taboola.com (TBLA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Amazon Com (AMZN) has been the steadiest (Alphabet (GOOGL) 34.1%, Amazon Com (AMZN) 33.0%, Taboola.com (TBLA) 57.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, GOOGL, AMZN and TBLA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.