FRSH vs NOW vs CRM Stock Comparison

Freshworks, ServiceNow and Salesforce Prices as of Oct 27, 2026 Peers: Industry group
FRSH Freshworks Inc.
$14.90 +18.8% 1M +30.9% 1Y
Market cap
$4.16B
P/E
22.4x
Revenue (TTM)
$903.87M
Div. yield
–
CRM and Sales Software Technology
2 wins
NOW ServiceNow, Inc.
$154.83 +14.2% 1M -18.2% 1Y
Market cap
$154.21B
P/E
92.3x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
3 wins
CRM Salesforce, Inc.
$240.90 +2.9% 1M -5.7% 1Y
Market cap
$197.82B
P/E
20.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
5 wins

Head to Head

10 decided of 12

Salesforce leads on 5 of the 12 questions below (Salesforce 5, ServiceNow 3, Freshworks 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFRSHNOWCRMLeader
Larger companyMarket capitalisation $4.16B $154.21B $197.82B CRM
Cheaper on earningsLower P/E, profitable companies only 22.4x 92.3x 20.5x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 21.6x 40.2x 13.6x CRM
Faster revenue growthRevenue growth, trailing twelve months +15.6% +22.2% +11.2% NOW
More profitableNet margin, trailing twelve months 20.5% 11.3% 22.0% CRM
Better return on capitalReturn on invested capital — — 9.0% –
Less leveragedLower net debt / EBITDA — 0.8x 1.9x NOW
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +30.9% -18.2% -5.7% FRSH
Better 5-year returnAnnualised price return, 5 years -20.3%/yr +2.4%/yr -4.2%/yr NOW
Less volatileAnnualised volatility, 1 year 50.5% 58.7% 46.8% CRM
Higher overall scoreMean of the five percentile scores vs peers 76/100 52/100 69/100 FRSH

Percentile Scorecard

FRSHNOWCRM

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFRSHNOWCRM
Valuation 63 #38 of 101 27 #74 of 101 76 #25 of 101
Growth 92 #9 of 97 58 #41 of 97 71 #29 of 97
Profitability 71 #28 of 94 82 #18 of 94 88 #12 of 94
Financial Health 74 #29 of 108 50 #55 of 108 42 #63 of 108
Shareholder Returns 83 #12 of 64 41 #38 of 64 70 #20 of 64
Overall 76 52 69
  • FRSH ranked among 114 companies in Business Applications
  • NOW ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFRSHNOWCRMSPY
1 month +18.8%+14.2%+2.9% -0.2%
3 months +33.3%+40.0%+32.7% +3.9%
6 months +79.7%+71.1%+32.9% +8.2%
Year to date +21.6%+1.1%-9.1% +12.9%
1 year +30.9%-18.2%-5.7% +12.3%
3 years -15.7%+39.7%+22.6% +87.4%
3 years, per year -5.5%+11.8%+7.0% +23.3%
5 years -67.9%+12.6%-19.3% +67.9%
5 years, per year -20.3%+2.4%-4.2% +10.9%
10 years —+811.3%+222.3% +261.1%
10 years, per year —+24.7%+12.4% +13.7%

Risk

MeasureFRSHNOWCRMSPY
Volatility, 1Y 50.5%58.7%46.8% 12.7%
Downside volatility, 1Y 53.9%61.3%41.6% 12.7%
Beta vs S&P 500, 1Y 0.580.610.39 1.00
Return / volatility, 1Y 0.61-0.31-0.12 0.97
Max drawdown, 5Y -86.3%-64.5%-59.2% -25.4%
From 52-week high -3.8%-18.2%-9.5% -1.2%
52-week high $15.49$189.26$266.23 $779.14
52-week low $6.88$83.00$150.12 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFRSHNOWCRM
P/E now vs peer median 21.9xmedian 28.3x 95.6xmedian 28.3x 20.4xmedian 28.3x
P/S now vs peer median 4.3xmedian 2.8x 10.9xmedian 2.8x 4.5xmedian 2.8x
EV/EBITDA now vs peer median 34.8xmedian 17.3x 47.7xmedian 17.3x 15.1xmedian 17.3x
P/FCF now vs peer median 16.8xmedian 15.8x 35.0xmedian 15.8x 13.1xmedian 15.8x
P/B now vs peer median 4.4xmedian 3.2x 12.8xmedian 3.2x 5.2xmedian 3.2x
PEG now vs peer median 0.49median 0.85 18.40median 0.85 0.22median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFRSHNOWCRM
Revenue $903.87M $14.73B $43.94B
Gross profit $767.96M $11.02B $33.96B
Operating income $30.28M $1.68B $8.74B
Net income $185.20M $1.67B $9.66B
Free cash flow $233.75M $4.58B $15.15B
R&D $176.34M $3.26B $6.37B
EPS (diluted) $0.68 $1.61 $11.77
Cash & equivalents $494.67M $2.50B $8.31B
Total debt – $7.52B $39.29B
Shares (diluted) 272.99M 1.03B 821.00M
Enterprise value $1.12B $132.67B $153.69B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFRSHNOWCRM
P/E 21.9x 95.6x 20.4x
P/FCF 16.8x 35.0x 13.1x
P/Operating cash flow 15.9x 30.2x 12.6x
P/S 4.3x 10.9x 4.5x
P/B 4.4x 12.8x 5.2x
P/Tangible book 4.9x 18.3x 6.2x
EV/EBITDA 34.8x 47.7x 15.1x
EV/EBIT 107.4x 97.0x 25.9x
EV/Revenue 3.6x 11.1x 5.1x
EV/FCF 13.9x 35.6x 14.9x
EV/Operating cash flow 13.2x 30.7x 14.4x
PEG (3Y EPS CAGR) 0.49 18.40 0.22

Growth

14 metrics
MetricFRSHNOWCRM
Revenue growth (1Y) 15.6% 22.2% 11.2%
Revenue CAGR (3Y) 18.4% 22.5% 9.9%
Gross profit growth (1Y) 16.0% 16.4% 10.7%
Gross profit CAGR (3Y) 19.9% 20.5% 11.3%
Operating income growth (1Y) 137.0% 4.9% 9.4%
Operating income CAGR (3Y) 28.9% 49.1% 47.8%
Net income growth (1Y) 437.3% 0.5% 45.0%
Net income CAGR (3Y) 43.7% 5.5% 82.9%
EPS growth (1Y) 463.8% 1.7% 69.9%
EPS CAGR (3Y) 44.8% 5.2% 94.5%
Operating cash flow growth (1Y) 23.2% 13.0% 19.6%
Operating cash flow CAGR (3Y) 93.0% 22.2% 23.3%
Free cash flow growth (1Y) 21.5% 19.0% 21.3%
Free cash flow CAGR (3Y) 98.5% 25.7% 26.1%

Profitability

14 metrics
MetricFRSHNOWCRM
Gross margin 85.0% 74.8% 77.3%
EBITDA margin 10.3% 23.2% 34.0%
Operating margin 3.3% 11.4% 19.9%
Pretax margin 5.6% 15.9% 28.2%
Net margin 20.5% 11.3% 22.0%
FCF margin 25.9% 31.1% 34.5%
Operating cash flow margin 27.3% 36.0% 35.8%
Return on equity 19.3% 13.8% 26.7%
Return on assets 12.0% 6.0% 8.9%
Return on invested capital – – 9.0%
Return on capital employed 3.0% 10.6% 10.7%
Asset turnover 0.6x 0.5x 0.4x
Cash conversion (OCF / net income) 1.3x 3.2x 1.6x
Stock comp / revenue 14.1% 12.3% 8.3%

Financial Health

11 metrics
MetricFRSHNOWCRM
Debt / assets – 23.7% 35.8%
Debt / equity – 0.6x 1.0x
Net debt / EBITDA – 0.8x 1.9x
Debt / FCF – 1.6x 2.6x
Liabilities / assets 39.9% 60.5% 65.0%
Equity / assets 60.1% 39.5% 35.0%
Interest coverage – – 9.4x
Current ratio 1.7x 0.7x 0.8x
Quick ratio 1.5x 0.6x 0.7x
Cash ratio 1.2x 0.4x 0.4x
Altman Z-score 1.58 5.78 2.63

Shareholder Returns

7 metrics
MetricFRSHNOWCRM
Dividend yield – – 0.7%
Net buyback yield 9.2% 2.0% 17.3%
Shareholder yield 9.2% 2.0% 18.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFRSHNOWCRM
Forward P/E 21.6xFY2026 40.2xFY2026 13.6xFY2026
EPS, next fiscal year $0.69FY2026 $3.85FY2026 $17.65FY2026
EPS growth, next FY +4.5%FY2026 +9.7%FY2026 +41.0%FY2026
EPS growth, the year after +23.2% +27.0% -5.3%
Revenue, next fiscal year $1.01BFY2026 $15.25BFY2026 $43.89BFY2026
Revenue growth, next FY +20.3%FY2026 +14.8%FY2026 +5.7%FY2026
Revenue growth, the year after +15.4% +17.7% +11.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFRSHNOWCRM
Held by institutions 87.8% 81.6% 80.7%
Institutions holding 339 2,224 2,471
Change in shares held, QoQ +0.7% -2.1% -4.8%
Institutions buying 217 1,285 1,003
Institutions selling 74 779 1,270
Buyers to sellers 2.93 1.65 0.79

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FRSHNOWCRM
FRSH 1.00 0.73 0.71
NOW 0.73 1.00 0.79
CRM 0.71 0.79 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FRSH, NOW and CRM?

Salesforce (CRM) is the largest by market capitalisation: Freshworks (FRSH) $4.16B, ServiceNow (NOW) $154.21B, Salesforce (CRM) $197.82B.

Which stock is cheaper, FRSH, NOW and CRM?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Freshworks (FRSH) 22.4x, ServiceNow (NOW) 92.3x, Salesforce (CRM) 20.5x). On next year's consensus earnings, Salesforce (CRM) is cheapest (Freshworks (FRSH) 21.6x, ServiceNow (NOW) 40.2x, Salesforce (CRM) 13.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

ServiceNow (NOW) grew revenue fastest over the trailing twelve months: Freshworks (FRSH) +15.6%, ServiceNow (NOW) +22.2%, Salesforce (CRM) +11.2%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Freshworks (FRSH) 20.5%, ServiceNow (NOW) 11.3%, Salesforce (CRM) 22.0%).

Which stock has performed better?

Over the past year Freshworks (FRSH) returned the most: Freshworks (FRSH) +30.9%, ServiceNow (NOW) -18.2%, Salesforce (CRM) -5.7%. Over five years, ServiceNow (NOW) compounded fastest (Freshworks (FRSH) -20.3%/yr, ServiceNow (NOW) +2.4%/yr, Salesforce (CRM) -4.2%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Salesforce (CRM) has been the steadiest (Freshworks (FRSH) 50.5%, ServiceNow (NOW) 58.7%, Salesforce (CRM) 46.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FRSH, NOW and CRM?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.