FITB vs MS vs USB Stock Comparison

Fifth Third Bancorp, Morgan Stanley and Us Bancorp Prices as of Oct 28, 2026 Peers: Industry group
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FITB Fifth Third Bancorp
$53.49 +3.7% 1M +26.5% 1Y
Market cap
$49.52B
P/E
18.6x
Revenue (TTM)
$10.16B
Div. yield
–
Regional Banks Financial Services
3 wins
MS Morgan Stanley
$190.30 -1.7% 1M +15.2% 1Y
Market cap
$298.39B
P/E
15.0x
Revenue (TTM)
$80.16B
Div. yield
–
Money Center Banks Financial Services
3 wins
USB Us Bancorp De
$59.62 +1.4% 1M +26.1% 1Y
Market cap
$93.97B
P/E
12.1x
Revenue (TTM)
$29.58B
Div. yield
0.03%
Money Center Banks Financial Services
4 wins

Head to Head

10 decided of 12

Us Bancorp leads on 4 of the 12 questions below (Us Bancorp 4, Morgan Stanley 3, Fifth Third Bancorp 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFITBMSUSBLeader
Larger companyMarket capitalisation $49.52B $298.39B $93.97B MS
Cheaper on earningsLower P/E, profitable companies only 18.6x 15.0x 12.1x USB
Cheaper on forward earningsLower price / next fiscal year consensus EPS 17.0x 13.9x 11.5x USB
Faster revenue growthRevenue growth, trailing twelve months +17.1% +16.2% +6.7% FITB
More profitableNet margin, trailing twelve months 26.2% — 26.4% USB
Better return on capitalReturn on invested capital 12.9% — 12.6% FITB
Less leveragedLower net debt / EBITDA — — 3.8x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.03% –
Better 1-year returnPrice return, last 12 months +26.5% +15.2% +26.1% FITB
Better 5-year returnAnnualised price return, 5 years +4.2%/yr +13.1%/yr -0.2%/yr MS
Less volatileAnnualised volatility, 1 year 24.9% 28.5% 22.1% USB
Higher overall scoreMean of the five percentile scores vs peers 41/100 51/100 47/100 MS

Percentile Scorecard

FITBMSUSB

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFITBMSUSB
Valuation 11 #321 of 361 28 #260 of 361 40 #218 of 361
Growth 23 #132 of 172 93 #13 of 172 47 #91 of 172
Profitability 45 #83 of 149 – 78 #34 of 149
Financial Health 53 #75 of 158 – 13 #137 of 158
Shareholder Returns 71 #100 of 338 33 #226 of 338 54 #155 of 338
Overall 41 51 47
  • FITB ranked among 368 companies in Banking
  • MS ranked among 368 companies in Banking
  • USB ranked among 368 companies in Banking

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFITBMSUSBSPY
1 month +3.7%-1.7%+1.4% +0.9%
3 months -5.5%-6.3%-5.1% +5.9%
6 months +7.4%+1.7%+6.1% +8.5%
Year to date +14.3%+7.2%+11.7% +13.3%
1 year +26.5%+15.2%+26.1% +12.4%
3 years +133.7%+170.3%+94.6% +88.1%
3 years, per year +32.7%+39.3%+24.9% +23.5%
5 years +22.9%+85.2%-1.2% +68.2%
5 years, per year +4.2%+13.1%-0.2% +11.0%
10 years +147.5%+467.7%+33.6% +263.4%
10 years, per year +9.5%+19.0%+2.9% +13.8%

Risk

MeasureFITBMSUSBSPY
Volatility, 1Y 24.9%28.5%22.1% 12.7%
Downside volatility, 1Y 24.7%29.9%23.2% 12.7%
Beta vs S&P 500, 1Y 0.701.430.61 1.00
Return / volatility, 1Y 1.070.531.18 0.98
Max drawdown, 5Y -54.6%-35.3%-54.7% -25.4%
From 52-week high -9.9%-16.7%-8.9% -0.9%
52-week high $59.36$228.55$65.41 $779.14
52-week low $41.12$154.37$45.47 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFITBMSUSB
P/E now vs peer median 18.3xmedian 12.1x 14.9xmedian 12.1x 11.9xmedian 12.1x
P/S now vs peer median 4.8xmedian 3.4x 3.7xmedian 3.4x 3.1xmedian 3.4x
EV/EBITDA now vs peer median —median 5.1x —median 5.1x 7.5xmedian 5.1x
P/FCF now vs peer median —median 10.8x -16.3xmedian 10.8x 7.4xmedian 10.8x
P/B now vs peer median 1.4xmedian 1.2x —median 1.2x 1.4xmedian 1.2x
PEG now vs peer median -2.89median 1.32 0.48median 1.32 0.98median 1.32

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFITBMSUSB
Revenue $10.16B $80.16B $29.58B
Net income $2.81B – $8.17B
Free cash flow – – $12.53B
EPS (diluted) $2.91 $12.65 $5.01
Cash & equivalents $4.37B – –
Total debt $22.27B – $96.01B
Shares (diluted) 916.00M 1.57B 1.56B
Enterprise value -$32.71B $298.39B $93.97B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFITBMSUSB
P/E 18.3x 14.9x 11.9x
P/FCF – -16.3x 7.4x
P/Operating cash flow – – 7.4x
P/S 4.8x 3.7x 3.1x
P/B 1.4x – 1.4x
P/Tangible book 1.5x – 1.5x
EV/EBITDA – – 7.5x
EV/EBIT 6.1x – 7.8x
EV/Revenue 4.6x 3.7x 6.4x
EV/FCF – – 15.1x
EV/Operating cash flow – – 15.1x
PEG (3Y EPS CAGR) -2.89 0.48 0.98

Growth

14 metrics
MetricFITBMSUSB
Revenue growth (1Y) 17.1% 16.2% 6.7%
Revenue CAGR (3Y) 4.6% 14.1% 3.2%
Gross profit growth (1Y) – – –
Gross profit CAGR (3Y) – – –
Operating income growth (1Y) – – –
Operating income CAGR (3Y) – – –
Net income growth (1Y) 20.2% – 18.4%
Net income CAGR (3Y) 3.3% – 12.1%
EPS growth (1Y) -10.3% 29.2% 19.9%
EPS CAGR (3Y) -6.3% 30.9% 12.2%
Operating cash flow growth (1Y) – – 68.8%
Operating cash flow CAGR (3Y) – – -4.9%
Free cash flow growth (1Y) – – 68.8%
Free cash flow CAGR (3Y) – – -4.9%

Profitability

14 metrics
MetricFITBMSUSB
Gross margin – – –
EBITDA margin – – 85.2%
Operating margin – – –
Pretax margin 35.4% – 34.5%
Net margin 26.2% – 26.4%
FCF margin – – 42.3%
Operating cash flow margin – – 42.3%
Return on equity 10.0% – 12.2%
Return on assets 1.1% 1.2% 1.1%
Return on invested capital 12.9% – 12.6%
Return on capital employed – – –
Asset turnover 0.0x 0.0x 0.0x
Cash conversion (OCF / net income) – – 1.5x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricFITBMSUSB
Debt / assets 7.4% – 13.2%
Debt / equity 0.6x – 1.4x
Net debt / EBITDA – – 3.8x
Debt / FCF – – 7.7x
Liabilities / assets 88.5% – 90.6%
Equity / assets 11.5% – 9.4%
Interest coverage 1.9x – 1.7x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricFITBMSUSB
Dividend yield 3.0% 2.2% 3.5%
Net buyback yield – – 0.7%
Shareholder yield 3.0% 2.2% 4.2%
Payout ratio (earnings) – – 39.5%
Payout ratio (FCF) – – 25.7%
Dividend growth (1Y) – – 3.2%
Dividend CAGR (3Y) – – 3.8%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFITBMSUSB
Forward P/E 17.0xFY2026 13.9xFY2026 11.5xFY2026
EPS, next fiscal year $3.15FY2026 $13.66FY2026 $5.17FY2026
EPS growth, next FY -10.8%FY2026 +33.8%FY2026 +11.9%FY2026
EPS growth, the year after +61.3% -4.2% +18.8%
Revenue, next fiscal year $12.18BFY2026 $80.05BFY2026 $30.11BFY2026
Revenue growth, next FY +34.7%FY2026 +13.3%FY2026 +5.1%FY2026
Revenue growth, the year after +23.3% +13.3% +16.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFITBMSUSB
Held by institutions 90.8% 85.7% 81.6%
Institutions holding 1,304 2,743 2,068
Change in shares held, QoQ +3.9% +1.5% +2.1%
Institutions buying 692 1,469 965
Institutions selling 406 939 760
Buyers to sellers 1.70 1.56 1.27

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FITBMSUSB
FITB 1.00 0.49 0.84
MS 0.49 1.00 0.52
USB 0.84 0.52 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FITB, MS and USB?

Morgan Stanley (MS) is the largest by market capitalisation: Fifth Third Bancorp (FITB) $49.52B, Morgan Stanley (MS) $298.39B, Us Bancorp (USB) $93.97B.

Which stock is cheaper, FITB, MS and USB?

Us Bancorp (USB) trades on the lowest price-to-earnings ratio (Fifth Third Bancorp (FITB) 18.6x, Morgan Stanley (MS) 15.0x, Us Bancorp (USB) 12.1x). On next year's consensus earnings, Us Bancorp (USB) is cheapest (Fifth Third Bancorp (FITB) 17.0x, Morgan Stanley (MS) 13.9x, Us Bancorp (USB) 11.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Fifth Third Bancorp (FITB) grew revenue fastest over the trailing twelve months: Fifth Third Bancorp (FITB) +17.1%, Morgan Stanley (MS) +16.2%, Us Bancorp (USB) +6.7%.

Which company is more profitable?

Us Bancorp (USB) has the highest net margin (Fifth Third Bancorp (FITB) 26.2%, Us Bancorp (USB) 26.4%). On return on invested capital, Fifth Third Bancorp (FITB) leads (Fifth Third Bancorp (FITB) 12.9%, Us Bancorp (USB) 12.6%).

Which stock has performed better?

Over the past year Fifth Third Bancorp (FITB) returned the most: Fifth Third Bancorp (FITB) +26.5%, Morgan Stanley (MS) +15.2%, Us Bancorp (USB) +26.1%. Over five years, Morgan Stanley (MS) compounded fastest (Fifth Third Bancorp (FITB) +4.2%/yr, Morgan Stanley (MS) +13.1%/yr, Us Bancorp (USB) -0.2%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Fifth Third Bancorp (FITB) 0.00%, Morgan Stanley (MS) 0.00%, Us Bancorp (USB) 0.03%. Fifth Third Bancorp (FITB) and Morgan Stanley (MS) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Us Bancorp (USB) has been the steadiest (Fifth Third Bancorp (FITB) 24.9%, Morgan Stanley (MS) 28.5%, Us Bancorp (USB) 22.1%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FITB, MS and USB?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Us Bancorp (USB) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.