FICO vs MSTR vs HUCK Stock Comparison

Fair Isaac, Strategy and Huckleberry.ai Prices as of Oct 23, 2026 Peers: Industry group
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FICO Fair Isaac Corp
$814.59 -7.4% 1M -49.6% 1Y
Market cap
$16.00B
P/E
19.6x
Revenue (TTM)
$2.39B
Div. yield
–
Analytics and BI Technology
6 wins
MSTR Strategy Inc
$146.01 -10.0% 1M -48.8% 1Y
Market cap
$49.33B
P/E
–
Revenue (TTM)
$498.35M
Div. yield
–
Analytics and BI Technology
4 wins
HUCK Huckleberry.ai, Inc.
$3.10 -12.7% 1M -76.6% 1Y
Market cap
$142.60M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

10 decided of 12

Fair Isaac leads on 6 of the 12 questions below (Fair Isaac 6, Strategy 4). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionFICOMSTRHUCKLeader
Larger companyMarket capitalisation $16.00B $49.33B $142.60M MSTR
Cheaper on earningsLower P/E, profitable companies only 19.6x -1.6x -3.4x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 18.6x — 62.0x FICO
Faster revenue growthRevenue growth, trailing twelve months +24.1% +7.8% -1.0% FICO
More profitableNet margin, trailing twelve months 34.1% -6,294.3% -13.4% FICO
Better return on capitalReturn on invested capital 62.6% -73.9% — FICO
Less leveragedLower net debt / EBITDA 4.3x -0.1x 67.5x MSTR
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -49.6% -48.8% -76.6% MSTR
Better 5-year returnAnnualised price return, 5 years +14.7%/yr +15.2%/yr -49.3%/yr MSTR
Less volatileAnnualised volatility, 1 year 65.8% 81.1% 101.0% FICO
Higher overall scoreMean of the five percentile scores vs peers 73/100 21/100 26/100 FICO

Percentile Scorecard

FICOMSTRHUCK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisFICOMSTRHUCK
Valuation 57 #44 of 101 8 #93 of 101 37 #64 of 101
Growth 80 #20 of 97 7 #90 of 97 35 #63 of 97
Profitability 100 #1 of 94 8 #87 of 94 36 #61 of 94
Financial Health 32 #74 of 109 80 #23 of 109 5 #104 of 109
Shareholder Returns 95 #4 of 64 3 #62 of 64 18 #53 of 64
Overall 73 21 26
  • FICO ranked among 114 companies in Business Applications
  • MSTR ranked among 114 companies in Business Applications
  • HUCK ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodFICOMSTRHUCKSPY
1 month -7.4%-10.0%-12.7% -1.0%
3 months -34.2%+59.3%-15.8% +2.9%
6 months -18.9%-14.6%-20.3% +6.4%
Year to date -51.8%-3.9%-63.2% +11.4%
1 year -49.6%-48.8%-76.6% +13.1%
3 years -5.5%+243.6%-63.3% +79.4%
3 years, per year -1.9%+50.9%-28.4% +21.5%
5 years +98.7%+103.2%-96.6% +67.7%
5 years, per year +14.7%+15.2%-49.3% +10.9%
10 years +559.6%+766.0%— +255.2%
10 years, per year +20.8%+24.1%— +13.5%

Risk

MeasureFICOMSTRHUCKSPY
Volatility, 1Y 65.8%81.1%101.0% 12.7%
Downside volatility, 1Y 79.6%74.6%107.6% 12.7%
Beta vs S&P 500, 1Y 0.453.162.20 1.00
Return / volatility, 1Y -0.75-0.60-0.76 1.03
Max drawdown, 5Y -75.1%-84.1%-97.8% -25.4%
From 52-week high -55.8%-50.6%-77.9% -2.5%
52-week high $1,844.98$295.63$14.01 $779.14
52-week low $592.49$82.31$2.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleFICOMSTRHUCK
P/E now vs peer median 22.7xmedian 29.9x -1.6xmedian 29.9x -3.4xmedian 29.9x
P/S now vs peer median 7.3xmedian 2.8x 103.1xmedian 2.8x 0.4xmedian 2.8x
EV/EBITDA now vs peer median 18.3xmedian 17.4x -1.5xmedian 17.4x 149.1xmedian 17.4x
P/FCF now vs peer median 17.7xmedian 16.9x -1,962xmedian 16.9x -15.4xmedian 16.9x
P/B now vs peer median -4.3xmedian 3.1x 1.7xmedian 3.1x -0.7xmedian 3.1x
PEG now vs peer median 0.77median 0.86 0.01median 0.86 -0.13median 0.86

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsFICOMSTRHUCK
Revenue $2.39B $498.35M $315.21M
Gross profit $2.04B $336.89M $237.80M
Operating income $1.24B -$36.36B -$30.85M
Net income $815.02M -$30.41B -$42.15M
Free cash flow $996.02M -$26.19M -$8.79M
R&D $208.49M $93.13M $74.68M
EPS (diluted) $35.90 $-88.98 $-0.92
Cash & equivalents $248.44M $1.71B $25.10M
Total debt $5.58B $6.71B –
Shares (diluted) 22.70M 352.53M 46.00M
Enterprise value $15.24B $42.32B -$12.43M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricFICOMSTRHUCK
P/E 22.7x -1.6x -3.4x
P/FCF 17.7x -1,962x -15.4x
P/Operating cash flow 17.6x -2,558x -227.3x
P/S 7.3x 103.1x 0.4x
P/B -4.3x 1.7x -0.7x
P/Tangible book -4.3x -2.7x -0.7x
EV/EBITDA 18.3x -1.5x 149.1x
EV/EBIT 18.5x -1.5x -8.0x
EV/Revenue 9.6x 111.7x 0.8x
EV/FCF 23.0x -2,125x -28.2x
EV/Operating cash flow 22.9x -2,770x -415.1x
PEG (3Y EPS CAGR) 0.77 0.01 -0.13

Growth

14 metrics
MetricFICOMSTRHUCK
Revenue growth (1Y) 24.1% 7.8% -1.0%
Revenue CAGR (3Y) 17.6% -0.1% -0.3%
Gross profit growth (1Y) 29.2% 4.0% 0.1%
Gross profit CAGR (3Y) 20.6% -5.0% -0.7%
Operating income growth (1Y) 39.7% -645.8% 31.3%
Operating income CAGR (3Y) 26.5% -437.1% 22.0%
Net income growth (1Y) 28.8% -734.6% 45.6%
Net income CAGR (3Y) 24.9% -430.3% 20.5%
EPS growth (1Y) 39.5% -676.7% 51.9%
EPS CAGR (3Y) 29.5% -314.6% 26.9%
Operating cash flow growth (1Y) 28.1% 79.0% -123.5%
Operating cash flow CAGR (3Y) 30.6% -202.3% 57.6%
Free cash flow growth (1Y) 28.5% 74.1% -17.9%
Free cash flow CAGR (3Y) 30.7% -109.9% 22.6%

Profitability

14 metrics
MetricFICOMSTRHUCK
Gross margin 85.1% 67.6% 75.4%
EBITDA margin 52.3% -7,284% 0.5%
Operating margin 51.7% -7,295% -9.8%
Pretax margin 44.5% -7,280% -12.8%
Net margin 34.1% -6,294% -13.4%
FCF margin 41.6% -5.3% -2.8%
Operating cash flow margin 41.8% -4.0% -0.2%
Return on equity – -90.1% –
Return on assets 39.9% -56.9% -22.7%
Return on invested capital 62.6% -73.9% –
Return on capital employed 95.3% -68.7% –
Asset turnover 1.2x 0.0x 1.7x
Cash conversion (OCF / net income) 1.2x 0.0x 0.0x
Stock comp / revenue 7.3% 10.7% 16.2%

Financial Health

11 metrics
MetricFICOMSTRHUCK
Debt / assets 274.0% 12.8% 78.4%
Debt / equity -1.4x 0.2x -0.7x
Net debt / EBITDA 4.3x -0.1x 67.5x
Debt / FCF 5.6x -256.2x -15.6x
Liabilities / assets 301.1% 41.2% 207.1%
Equity / assets -201.1% 58.8% -107.1%
Interest coverage 6.6x – –
Current ratio 1.2x 5.4x 0.3x
Quick ratio 1.5x 5.2x 0.2x
Cash ratio 0.3x 4.9x 0.1x
Altman Z-score 8.56 -1.21 -12.87

Shareholder Returns

7 metrics
MetricFICOMSTRHUCK
Dividend yield – – –
Net buyback yield 20.3% -51.6% -0.7%
Shareholder yield 20.3% -51.6% -0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusFICOMSTRHUCK
Forward P/E 18.6xFY2026 – 62.0xFY2026
EPS, next fiscal year $43.80FY2026 $-20.12FY2026 $0.05FY2026
EPS growth, next FY +46.6%FY2026 – –
EPS growth, the year after +16.4% – +60.0%
Revenue, next fiscal year $2.42BFY2026 $466.60MFY2026 $302.18MFY2026
Revenue growth, next FY +21.5%FY2026 -2.2%FY2026 -5.2%FY2026
Revenue growth, the year after +22.0% +14.0% -2.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersFICOMSTRHUCK
Held by institutions 95.7% 57.9% –
Institutions holding 842 867 –
Change in shares held, QoQ +1.9% +12.5% –
Institutions buying 381 501 –
Institutions selling 343 256 –
Buyers to sellers 1.11 1.96 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

FICOMSTRHUCK
FICO 1.00 0.08 0.10
MSTR 0.08 1.00 0.22
HUCK 0.10 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, FICO, MSTR and HUCK?

Strategy (MSTR) is the largest by market capitalisation: Fair Isaac (FICO) $16.00B, Strategy (MSTR) $49.33B, Huckleberry.ai (HUCK) $142.60M.

Which company is growing faster?

Fair Isaac (FICO) grew revenue fastest over the trailing twelve months: Fair Isaac (FICO) +24.1%, Strategy (MSTR) +7.8%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

Fair Isaac (FICO) has the highest net margin (Fair Isaac (FICO) 34.1%, Strategy (MSTR) -6,294.3%, Huckleberry.ai (HUCK) -13.4%). On return on invested capital, Fair Isaac (FICO) leads (Fair Isaac (FICO) 62.6%, Strategy (MSTR) -73.9%).

Which stock has performed better?

Over the past year Strategy (MSTR) returned the most: Fair Isaac (FICO) -49.6%, Strategy (MSTR) -48.8%, Huckleberry.ai (HUCK) -76.6%. Over five years, Strategy (MSTR) compounded fastest (Fair Isaac (FICO) +14.7%/yr, Strategy (MSTR) +15.2%/yr, Huckleberry.ai (HUCK) -49.3%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Fair Isaac (FICO) has been the steadiest (Fair Isaac (FICO) 65.8%, Strategy (MSTR) 81.1%, Huckleberry.ai (HUCK) 101.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, FICO, MSTR and HUCK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Fair Isaac (FICO) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.