ESTC vs NOW vs RDDT Stock Comparison

Elastic, ServiceNow and Reddit Prices as of Oct 27, 2026 Peers: Industry group
ESTC Elastic N.V.
$105.51 +19.9% 1M +19.0% 1Y
Market cap
$11.09B
P/E
29.4x
Revenue (TTM)
$1.80B
Div. yield
–
Data Infrastructure Technology
4 wins
NOW ServiceNow, Inc.
$154.83 +14.2% 1M -18.2% 1Y
Market cap
$160.09B
P/E
95.6x
Revenue (TTM)
$14.73B
Div. yield
–
Business Process Automation Technology
2 wins
RDDT Reddit, Inc.
$136.50 -8.9% 1M -37.7% 1Y
Market cap
$26.26B
P/E
30.1x
Revenue (TTM)
$2.78B
Div. yield
–
Social Media Technology
4 wins

Head to Head

10 decided of 12

Elastic leads on 4 of the 12 questions below (Elastic 4, Reddit 4, ServiceNow 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionESTCNOWRDDTLeader
Larger companyMarket capitalisation $11.09B $160.09B $26.26B NOW
Cheaper on earningsLower P/E, profitable companies only 29.4x 95.6x 30.1x ESTC
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.1x 40.2x 26.7x RDDT
Faster revenue growthRevenue growth, trailing twelve months +16.2% +22.2% +66.6% RDDT
More profitableNet margin, trailing twelve months 20.8% 11.3% 31.3% RDDT
Better return on capitalReturn on invested capital 0.0% — — –
Less leveragedLower net debt / EBITDA -10.8x 0.8x — ESTC
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months +19.0% -18.2% -37.7% ESTC
Better 5-year returnAnnualised price return, 5 years -9.3%/yr +2.4%/yr — NOW
Less volatileAnnualised volatility, 1 year 58.1% 58.7% 70.6% ESTC
Higher overall scoreMean of the five percentile scores vs peers 71/100 52/100 72/100 RDDT

Percentile Scorecard

ESTCNOWRDDT

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisESTCNOWRDDT
Valuation 70 #38 of 124 27 #74 of 101 31 #115 of 167
Growth 81 #22 of 113 58 #41 of 97 100 #1 of 153
Profitability 67 #37 of 109 82 #18 of 94 93 #11 of 153
Financial Health 52 #61 of 127 50 #55 of 108 97 #6 of 179
Shareholder Returns 86 #10 of 65 41 #38 of 64 39 #58 of 94
Overall 71 52 72
  • ESTC ranked among 137 companies in Infrastructure Software
  • NOW ranked among 114 companies in Business Applications
  • RDDT ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodESTCNOWRDDTSPY
1 month +19.9%+14.2%-8.9% -0.2%
3 months +70.0%+40.0%-23.5% +3.9%
6 months +122.4%+71.1%-7.7% +8.2%
Year to date +39.9%+1.1%-40.6% +12.9%
1 year +19.0%-18.2%-37.7% +12.3%
3 years +39.7%+39.7%— +87.4%
3 years, per year +11.8%+11.8%— +23.3%
5 years -38.5%+12.6%— +67.9%
5 years, per year -9.3%+2.4%— +10.9%
10 years —+811.3%— +261.1%
10 years, per year —+24.7%— +13.7%

Risk

MeasureESTCNOWRDDTSPY
Volatility, 1Y 58.1%58.7%70.6% 12.7%
Downside volatility, 1Y 59.1%61.3%70.3% 12.7%
Beta vs S&P 500, 1Y 1.140.611.98 1.00
Return / volatility, 1Y 0.33-0.31-0.53 0.97
Max drawdown, 5Y -76.8%-64.5%-61.4% -25.4%
From 52-week high -0.7%-18.2%-47.3% -1.2%
52-week high $106.26$189.26$258.93 $779.14
52-week low $43.30$83.00$121.84 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleESTCNOWRDDT
P/E now vs peer median 29.4xmedian 38.6x 95.6xmedian 28.3x 30.1xmedian 17.3x
P/S now vs peer median 6.2xmedian 4.4x 10.9xmedian 2.8x 9.4xmedian 1.4x
EV/EBITDA now vs peer median 123.3xmedian 34.5x 47.7xmedian 17.3x 29.3xmedian 14.2x
P/FCF now vs peer median 31.8xmedian 29.4x 35.0xmedian 15.8x 25.8xmedian 11.5x
P/B now vs peer median 8.6xmedian 3.3x 12.8xmedian 3.2x 8.0xmedian 1.8x
PEG now vs peer median 0.55median 1.28 18.40median 0.85 —median 0.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsESTCNOWRDDT
Revenue $1.80B $14.73B $2.78B
Gross profit $1.36B $11.02B $2.54B
Operating income -$47.61M $1.68B $785.00M
Net income $375.64M $1.67B $871.10M
Free cash flow $349.04M $4.58B $1.02B
R&D $455.30M $3.26B $833.79M
EPS (diluted) $3.59 $1.61 $4.31
Cash & equivalents $879.87M $2.50B $1.49B
Total debt $571.20M $7.52B –
Shares (diluted) 104.64M 1.03B 202.03M
Enterprise value $5.62B $138.55B $16.00B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricESTCNOWRDDT
P/E 29.4x 95.6x 30.1x
P/FCF 31.8x 35.0x 25.8x
P/Operating cash flow 31.3x 30.2x 25.6x
P/S 6.2x 10.9x 9.4x
P/B 8.6x 12.8x 8.0x
P/Tangible book 8.6x 18.3x 8.0x
EV/EBITDA 123.3x 47.7x 29.3x
EV/EBIT -214.3x 97.0x 29.9x
EV/Revenue 5.7x 11.1x 8.4x
EV/FCF 29.2x 35.6x 23.0x
EV/Operating cash flow 28.8x 30.7x 22.9x
PEG (3Y EPS CAGR) 0.55 18.40 –

Growth

14 metrics
MetricESTCNOWRDDT
Revenue growth (1Y) 16.2% 22.2% 66.6%
Revenue CAGR (3Y) 17.4% 22.5% –
Gross profit growth (1Y) 16.7% 16.4% 67.3%
Gross profit CAGR (3Y) 18.8% 20.5% –
Operating income growth (1Y) -56.0% 4.9% 497.7%
Operating income CAGR (3Y) 37.5% 49.1% –
Net income growth (1Y) 549.9% 0.5% 302.6%
Net income CAGR (3Y) 55.3% 5.5% –
EPS growth (1Y) 555.6% 1.7% 297.6%
EPS CAGR (3Y) 53.7% 5.2% –
Operating cash flow growth (1Y) 11.3% 13.0% 156.2%
Operating cash flow CAGR (3Y) 62.1% 22.2% –
Free cash flow growth (1Y) 11.2% 19.0% 156.7%
Free cash flow CAGR (3Y) 63.2% 25.7% –

Profitability

14 metrics
MetricESTCNOWRDDT
Gross margin 75.5% 74.8% 91.4%
EBITDA margin 4.6% 23.2% 28.8%
Operating margin -2.6% 11.4% 28.2%
Pretax margin -1.1% 15.9% 31.6%
Net margin 20.8% 11.3% 31.3%
FCF margin 19.4% 31.1% 36.7%
Operating cash flow margin 19.6% 36.0% 36.9%
Return on equity 29.2% 13.8% 26.9%
Return on assets 12.2% 6.0% 24.5%
Return on invested capital 0.0% – –
Return on capital employed -2.3% 10.6% 24.4%
Asset turnover 0.6x 0.5x 0.8x
Cash conversion (OCF / net income) 0.9x 3.2x 1.2x
Stock comp / revenue 16.8% 12.3% 12.2%

Financial Health

11 metrics
MetricESTCNOWRDDT
Debt / assets 19.0% 23.7% –
Debt / equity 0.4x 0.6x –
Net debt / EBITDA -10.8x 0.8x –
Debt / FCF 1.6x 1.6x –
Liabilities / assets 56.8% 60.5% 9.6%
Equity / assets 43.2% 39.5% 90.4%
Interest coverage -1.9x – –
Current ratio 1.8x 0.7x 10.5x
Quick ratio 1.6x 0.6x 10.2x
Cash ratio 1.4x 0.4x 8.2x
Altman Z-score 4.44 5.78 47.34

Shareholder Returns

7 metrics
MetricESTCNOWRDDT
Dividend yield – – –
Net buyback yield 3.1% 2.0% 0.8%
Shareholder yield 3.1% 2.0% 0.8%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusESTCNOWRDDT
Forward P/E 30.1xFY2026 40.2xFY2026 26.7xFY2026
EPS, next fiscal year $3.51FY2026 $3.85FY2026 $5.11FY2026
EPS growth, next FY +36.6%FY2026 +9.7%FY2026 +95.0%FY2026
EPS growth, the year after +19.4% +27.0% +30.9%
Revenue, next fiscal year $1.88BFY2026 $15.25BFY2026 $3.15BFY2026
Revenue growth, next FY +8.2%FY2026 +14.8%FY2026 +43.4%FY2026
Revenue growth, the year after +18.3% +17.7% +50.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersESTCNOWRDDT
Held by institutions 86.4% 81.6% 86.6%
Institutions holding 371 2,224 888
Change in shares held, QoQ +1.7% -2.1% +5.6%
Institutions buying 199 1,285 556
Institutions selling 129 779 240
Buyers to sellers 1.54 1.65 2.32

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ESTCNOWRDDT
ESTC 1.00 0.64 0.27
NOW 0.64 1.00 0.33
RDDT 0.27 0.33 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ESTC, NOW and RDDT?

ServiceNow (NOW) is the largest by market capitalisation: Elastic (ESTC) $11.09B, ServiceNow (NOW) $160.09B, Reddit (RDDT) $26.26B.

Which stock is cheaper, ESTC, NOW and RDDT?

Elastic (ESTC) trades on the lowest price-to-earnings ratio (Elastic (ESTC) 29.4x, ServiceNow (NOW) 95.6x, Reddit (RDDT) 30.1x). On next year's consensus earnings, Reddit (RDDT) is cheapest (Elastic (ESTC) 30.1x, ServiceNow (NOW) 40.2x, Reddit (RDDT) 26.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Reddit (RDDT) grew revenue fastest over the trailing twelve months: Elastic (ESTC) +16.2%, ServiceNow (NOW) +22.2%, Reddit (RDDT) +66.6%.

Which company is more profitable?

Reddit (RDDT) has the highest net margin (Elastic (ESTC) 20.8%, ServiceNow (NOW) 11.3%, Reddit (RDDT) 31.3%).

Which stock has performed better?

Over the past year Elastic (ESTC) returned the most: Elastic (ESTC) +19.0%, ServiceNow (NOW) -18.2%, Reddit (RDDT) -37.7%. Over five years, ServiceNow (NOW) compounded fastest (Elastic (ESTC) -9.3%/yr, ServiceNow (NOW) +2.4%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Elastic (ESTC) has been the steadiest (Elastic (ESTC) 58.1%, ServiceNow (NOW) 58.7%, Reddit (RDDT) 70.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ESTC, NOW and RDDT?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Elastic (ESTC) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.