EQH vs PRU vs SNFCA Stock Comparison

Equitable Holdings, Prudential Financial and Security National Financial Prices as of Nov 5, 2026 Peers: Industry group
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EQH Equitable Holdings, Inc.
$52.87 -3.0% 1M +16.9% 1Y
Market cap
$14.41B
P/E
9.9x
Revenue (TTM)
$13.05B
Div. yield
0.02%
Life Insurance Financial Services
6 wins
PRU Prudential Financial Inc
$122.32 +7.7% 1M +17.1% 1Y
Market cap
$41.32B
P/E
10.7x
Revenue (TTM)
$61.33B
Div. yield
0.05%
Life Insurance Financial Services
4 wins

Head to Head

11 decided of 12

Equitable Holdings leads on 6 of the 12 questions below (Equitable Holdings 6, Prudential Financial 4, Security National Financial 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEQHPRUSNFCALeader
Larger companyMarket capitalisation $14.41B $41.32B $244.65M PRU
Cheaper on earningsLower P/E, profitable companies only 9.9x 10.7x 6.6x SNFCA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.6x 9.2x — EQH
Faster revenue growthRevenue growth, trailing twelve months +8.7% +6.5% -1.1% EQH
More profitableNet margin, trailing twelve months 11.1% 6.3% 11.1% EQH
Better return on capitalReturn on invested capital 61.4% 17.1% -3.0% EQH
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 0.02% 0.05% 0.00% PRU
Better 1-year returnPrice return, last 12 months +16.9% +17.1% +15.3% PRU
Better 5-year returnAnnualised price return, 5 years +8.5%/yr +2.0%/yr +3.4%/yr EQH
Less volatileAnnualised volatility, 1 year 33.2% 23.8% 29.9% PRU
Higher overall scoreMean of the five percentile scores vs peers 64/100 52/100 39/100 EQH

Percentile Scorecard

EQHPRUSNFCA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEQHPRUSNFCA
Valuation 77 #28 of 119 88 #15 of 119 86 #17 of 119
Growth 85 #18 of 117 80 #24 of 117 27 #86 of 117
Profitability 57 #51 of 117 33 #79 of 117 26 #87 of 117
Financial Health 30 #83 of 118 15 #101 of 118 44 #67 of 118
Shareholder Returns 71 #32 of 108 44 #61 of 108 10 #97 of 108
Overall 64 52 39
  • EQH ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance
  • SNFCA ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEQHPRUSNFCASPY
1 month -3.0%+7.7%+3.4% -5.9%
3 months +1.4%+0.7%-2.9% -4.6%
6 months +23.4%+23.0%-5.6% +0.2%
Year to date +11.0%+8.4%+3.8% +7.5%
1 year +16.9%+17.1%+15.3% +8.2%
3 years +99.0%+33.2%+37.3% +68.3%
3 years, per year +25.8%+10.0%+11.2% +19.0%
5 years +50.2%+10.3%+18.1% +56.5%
5 years, per year +8.5%+2.0%+3.4% +9.4%
10 years —+42.6%+112.0% +251.5%
10 years, per year —+3.6%+7.8% +13.4%

Risk

MeasureEQHPRUSNFCASPY
Volatility, 1Y 33.2%23.8%29.9% 13.6%
Downside volatility, 1Y 36.4%25.7%30.3% 14.2%
Beta vs S&P 500, 1Y 1.220.660.40 1.00
Return / volatility, 1Y 0.510.720.51 0.60
Max drawdown, 5Y -37.1%-36.4%-39.5% -25.4%
From 52-week high -5.8%-3.4%-6.6% -5.9%
52-week high $56.11$126.67$10.01 $779.14
52-week low $35.34$92.00$7.76 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEQHPRUSNFCA
P/E now vs peer median 9.9xmedian 10.9x 10.9xmedian 10.9x 6.5xmedian 10.9x
P/S now vs peer median 1.1xmedian 1.4x 0.7xmedian 1.4x 0.7xmedian 1.4x
EV/EBITDA now vs peer median —median 7.1x —median 7.1x —median 7.1x
P/FCF now vs peer median 5.5xmedian 8.3x 4.0xmedian 8.3x 26.9xmedian 8.3x
P/B now vs peer median -7.9xmedian 1.5x 1.4xmedian 1.5x 0.1xmedian 1.5x
PEG now vs peer median -5.25median 0.62 0.20median 0.62 0.71median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEQHPRUSNFCA
Revenue $13.05B $61.33B $335.96M
Gross profit $11.47B $27.30B $188.72M
Operating income $2.35B $10.82B -$45.63M
Net income $1.68B $3.99B $37.29M
Free cash flow $2.60B $10.61B $8.19M
EPS (diluted) $5.30 $11.19 $1.39
Cash & equivalents $17.53B $18.69B $163.44M
Total debt $3.84B $20.73B $144.53M
Shares (diluted) 273.40M 346.40M 26.89M
Enterprise value -$49.54B -$92.62B -$1.79B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEQHPRUSNFCA
P/E 9.9x 10.9x 6.5x
P/FCF 5.5x 4.0x 26.9x
P/Operating cash flow 5.4x 4.0x 2.7x
P/S 1.1x 0.7x 0.7x
P/B -7.9x 1.4x 0.1x
P/Tangible book -7.9x 1.4x 0.1x
EV/EBITDA – – –
EV/EBIT -0.6x 2.5x 3.9x
EV/Revenue -0.1x 0.4x -0.5x
EV/FCF -0.5x 2.5x -21.8x
EV/Operating cash flow -0.5x 2.5x -2.2x
PEG (3Y EPS CAGR) -5.25 0.20 0.71

Growth

14 metrics
MetricEQHPRUSNFCA
Revenue growth (1Y) 8.7% 6.5% -1.1%
Revenue CAGR (3Y) 8.7% 5.4% -1.8%
Gross profit growth (1Y) 23.1% 16.1% -1.0%
Gross profit CAGR (3Y) 15.8% 8.7% -18.6%
Operating income growth (1Y) 2,039% 32.4% 18.7%
Operating income CAGR (3Y) -5.5% 27.9% -45.6%
Net income growth (1Y) 435.8% 39.8% 27.9%
Net income CAGR (3Y) -10.5% 52.7% 12.1%
EPS growth (1Y) 302.2% 51.1% 27.5%
EPS CAGR (3Y) -1.9% 53.6% 9.2%
Operating cash flow growth (1Y) 106.6% 101.1% 57.6%
Operating cash flow CAGR (3Y) 120.0% 30.4% 32.0%
Free cash flow growth (1Y) 118.2% 101.1% 155.3%
Free cash flow CAGR (3Y) 197.3% 30.4% -26.9%

Profitability

14 metrics
MetricEQHPRUSNFCA
Gross margin 87.9% 44.5% 56.2%
EBITDA margin – – –
Operating margin 18.0% 17.6% -13.6%
Pretax margin 16.3% 7.8% 14.4%
Net margin 11.1% 6.3% 11.1%
FCF margin 19.9% 17.3% 2.4%
Operating cash flow margin 20.1% 17.3% 24.0%
Return on equity – 12.9% 3.7%
Return on assets 0.6% 0.5% 2.3%
Return on invested capital 61.4% 17.1% -3.0%
Return on capital employed – – –
Asset turnover 0.0x 0.1x 0.2x
Cash conversion (OCF / net income) 1.6x 2.7x 2.2x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricEQHPRUSNFCA
Debt / assets 1.1% 2.7% 9.0%
Debt / equity -2.1x 0.7x 0.1x
Net debt / EBITDA – – –
Debt / FCF 1.5x 2.0x 17.6x
Liabilities / assets 100.5% 96.1% –
Equity / assets -0.5% 3.9% 100.0%
Interest coverage 10.7x 1.8x -10.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricEQHPRUSNFCA
Dividend yield 2.2% 4.5% –
Net buyback yield 7.3% 2.1% 0.8%
Shareholder yield 9.5% 6.6% 0.8%
Payout ratio (earnings) 18.9% 49.0% –
Payout ratio (FCF) 12.2% 18.4% –
Dividend growth (1Y) 1.9% 1.9% –
Dividend CAGR (3Y) 1.8% 2.1% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEQHPRUSNFCA
Forward P/E 7.6xFY2026 9.2xFY2026 –
EPS, next fiscal year $6.92FY2026 $13.33FY2026 –
EPS growth, next FY +22.7%FY2026 -7.6%FY2026 –
EPS growth, the year after +22.1% -0.9% –
Revenue, next fiscal year $15.88BFY2026 $56.08BFY2026 –
Revenue growth, next FY +5.5%FY2026 -2.8%FY2026 –
Revenue growth, the year after +9.0% +6.2% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEQHPRUSNFCA
Held by institutions 95.4% 62.9% 41.5%
Institutions holding 482 1,420 77
Change in shares held, QoQ +14.2% +1.0% -1.3%
Institutions buying 213 700 37
Institutions selling 205 471 22
Buyers to sellers 1.04 1.49 1.68

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EQHPRUSNFCA
EQH 1.00 0.56 0.29
PRU 0.56 1.00 0.37
SNFCA 0.29 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EQH, PRU and SNFCA?

Prudential Financial (PRU) is the largest by market capitalisation: Equitable Holdings (EQH) $14.41B, Prudential Financial (PRU) $41.32B, Security National Financial (SNFCA) $244.65M.

Which stock is cheaper, EQH, PRU and SNFCA?

Security National Financial (SNFCA) trades on the lowest price-to-earnings ratio (Equitable Holdings (EQH) 9.9x, Prudential Financial (PRU) 10.7x, Security National Financial (SNFCA) 6.6x). On next year's consensus earnings, Equitable Holdings (EQH) is cheapest (Equitable Holdings (EQH) 7.6x, Prudential Financial (PRU) 9.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Equitable Holdings (EQH) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) +8.7%, Prudential Financial (PRU) +6.5%, Security National Financial (SNFCA) -1.1%.

Which company is more profitable?

Equitable Holdings (EQH) has the highest net margin (Equitable Holdings (EQH) 11.1%, Prudential Financial (PRU) 6.3%, Security National Financial (SNFCA) 11.1%). On return on invested capital, Equitable Holdings (EQH) leads (Equitable Holdings (EQH) 61.4%, Prudential Financial (PRU) 17.1%, Security National Financial (SNFCA) -3.0%).

Which stock has performed better?

Over the past year Prudential Financial (PRU) returned the most: Equitable Holdings (EQH) +16.9%, Prudential Financial (PRU) +17.1%, Security National Financial (SNFCA) +15.3%. Over five years, Equitable Holdings (EQH) compounded fastest (Equitable Holdings (EQH) +8.5%/yr, Prudential Financial (PRU) +2.0%/yr, Security National Financial (SNFCA) +3.4%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Equitable Holdings (EQH) 0.02%, Prudential Financial (PRU) 0.05%, Security National Financial (SNFCA) 0.00%. Security National Financial (SNFCA) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Equitable Holdings (EQH) 33.2%, Prudential Financial (PRU) 23.8%, Security National Financial (SNFCA) 29.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EQH, PRU and SNFCA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Equitable Holdings (EQH) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.