EQH vs JXN vs PRU Stock Comparison

Equitable Holdings, Jackson Financial and Prudential Financial Prices as of Nov 5, 2026 Peers: Industry group
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EQH Equitable Holdings, Inc.
$52.87 -3.0% 1M +16.9% 1Y
Market cap
$14.20B
P/E
9.9x
Revenue (TTM)
$13.05B
Div. yield
2.16%
Life Insurance Financial Services
3 wins
JXN Jackson Financial Inc.
$132.78 -0.2% 1M +41.8% 1Y
Market cap
$8.82B
P/E
10.8x
Revenue (TTM)
$6.60B
Div. yield
2.64%
Life Insurance Financial Services
5 wins
PRU Prudential Financial Inc
$122.32 +7.7% 1M +17.1% 1Y
Market cap
$41.96B
P/E
10.9x
Revenue (TTM)
$61.33B
Div. yield
4.54%
Life Insurance Financial Services
3 wins

Head to Head

11 decided of 12

Jackson Financial leads on 5 of the 12 questions below (Jackson Financial 5, Prudential Financial 3, Equitable Holdings 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionEQHJXNPRULeader
Larger companyMarket capitalisation $14.20B $8.82B $41.96B PRU
Cheaper on earningsLower P/E, profitable companies only 9.9x 10.8x 10.9x EQH
Cheaper on forward earningsLower price / next fiscal year consensus EPS 7.6x 4.7x 9.2x JXN
Faster revenue growthRevenue growth, trailing twelve months +8.7% +12.6% +6.5% JXN
More profitableNet margin, trailing twelve months 11.1% 12.7% 6.3% JXN
Better return on capitalReturn on invested capital 61.4% 18.6% 17.1% EQH
Less leveragedLower net debt / EBITDA — — — –
Higher dividend yieldTrailing dividend yield 2.16% 2.64% 4.54% PRU
Better 1-year returnPrice return, last 12 months +16.9% +41.8% +17.1% JXN
Better 5-year returnAnnualised price return, 5 years +8.5%/yr +37.1%/yr +2.0%/yr JXN
Less volatileAnnualised volatility, 1 year 33.2% 32.0% 23.8% PRU
Higher overall scoreMean of the five percentile scores vs peers 64/100 64/100 52/100 EQH

Percentile Scorecard

EQHJXNPRU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisEQHJXNPRU
Valuation 77 #28 of 119 94 #8 of 119 88 #15 of 119
Growth 85 #18 of 117 42 #68 of 117 80 #24 of 117
Profitability 57 #51 of 117 59 #49 of 117 33 #79 of 117
Financial Health 30 #83 of 118 39 #72 of 118 15 #101 of 118
Shareholder Returns 71 #32 of 108 84 #18 of 108 44 #61 of 108
Overall 64 64 52
  • EQH ranked among 126 companies in Insurance
  • JXN ranked among 126 companies in Insurance
  • PRU ranked among 126 companies in Insurance

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodEQHJXNPRUSPY
1 month -3.0%-0.2%+7.7% -5.9%
3 months +1.4%-0.4%+0.7% -4.6%
6 months +23.4%+20.6%+23.0% +0.2%
Year to date +11.0%+24.5%+8.4% +7.5%
1 year +16.9%+41.8%+17.1% +8.2%
3 years +99.0%+236.0%+33.2% +68.3%
3 years, per year +25.8%+49.8%+10.0% +19.0%
5 years +50.2%+384.6%+10.3% +56.5%
5 years, per year +8.5%+37.1%+2.0% +9.4%
10 years ——+42.6% +251.5%
10 years, per year ——+3.6% +13.4%

Risk

MeasureEQHJXNPRUSPY
Volatility, 1Y 33.2%32.0%23.8% 13.6%
Downside volatility, 1Y 36.4%33.7%25.7% 14.2%
Beta vs S&P 500, 1Y 1.220.910.66 1.00
Return / volatility, 1Y 0.511.310.72 0.60
Max drawdown, 5Y -37.1%-49.1%-36.4% -25.4%
From 52-week high -5.8%-5.8%-3.4% -5.9%
52-week high $56.11$140.89$126.67 $779.14
52-week low $35.34$90.62$92.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleEQHJXNPRU
P/E now vs peer median 9.9xmedian 10.9x 10.8xmedian 10.9x 10.9xmedian 10.9x
P/S now vs peer median 1.1xmedian 1.4x 1.3xmedian 1.4x 0.7xmedian 1.4x
EV/EBITDA now vs peer median —median 7.1x —median 7.1x —median 7.1x
P/FCF now vs peer median 5.5xmedian 8.3x 1.5xmedian 8.3x 4.0xmedian 8.3x
P/B now vs peer median -7.9xmedian 1.5x 1.0xmedian 1.5x 1.4xmedian 1.5x
PEG now vs peer median -5.25median 0.62 -1.30median 0.62 0.20median 0.62

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsEQHJXNPRU
Revenue $13.05B $6.60B $61.33B
Gross profit $11.47B – $27.30B
Operating income $2.35B – $10.82B
Net income $1.68B $920.00M $3.99B
Free cash flow $2.60B $5.93B $10.61B
EPS (diluted) $5.30 $12.28 $11.19
Cash & equivalents $17.53B $4.10B $18.69B
Total debt $3.84B $2.77B $20.73B
Shares (diluted) 273.40M 68.46M 346.40M
Enterprise value -$48.14B -$11.98B -$89.45B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricEQHJXNPRU
P/E 9.9x 10.8x 10.9x
P/FCF 5.5x 1.5x 4.0x
P/Operating cash flow 5.4x 1.5x 4.0x
P/S 1.1x 1.3x 0.7x
P/B -7.9x 1.0x 1.4x
P/Tangible book -7.9x 1.0x 1.4x
EV/EBITDA – – –
EV/EBIT -0.6x 3.2x 2.5x
EV/Revenue -0.1x 1.1x 0.4x
EV/FCF -0.5x 1.3x 2.5x
EV/Operating cash flow -0.5x 1.3x 2.5x
PEG (3Y EPS CAGR) -5.25 -1.30 0.20

Growth

14 metrics
MetricEQHJXNPRU
Revenue growth (1Y) 8.7% 12.6% 6.5%
Revenue CAGR (3Y) 8.7% 17.1% 5.4%
Gross profit growth (1Y) 23.1% – 16.1%
Gross profit CAGR (3Y) 15.8% – 8.7%
Operating income growth (1Y) 2,039% – 32.4%
Operating income CAGR (3Y) -5.5% – 27.9%
Net income growth (1Y) 435.8% 50.8% 39.8%
Net income CAGR (3Y) -10.5% -20.0% 52.7%
EPS growth (1Y) 302.2% 62.3% 51.1%
EPS CAGR (3Y) -1.9% -8.3% 53.6%
Operating cash flow growth (1Y) 106.6% 4.8% 101.1%
Operating cash flow CAGR (3Y) 120.0% -0.1% 30.4%
Free cash flow growth (1Y) 118.2% 4.8% 101.1%
Free cash flow CAGR (3Y) 197.3% -0.1% 30.4%

Profitability

14 metrics
MetricEQHJXNPRU
Gross margin 87.9% – 44.5%
EBITDA margin – – –
Operating margin 18.0% – 17.6%
Pretax margin 16.3% 13.7% 7.8%
Net margin 11.1% 12.7% 6.3%
FCF margin 19.9% 89.9% 17.3%
Operating cash flow margin 20.1% 89.9% 17.3%
Return on equity – 9.5% 12.9%
Return on assets 0.6% 0.3% 0.5%
Return on invested capital 61.4% 18.6% 17.1%
Return on capital employed – – –
Asset turnover 0.0x 0.0x 0.1x
Cash conversion (OCF / net income) 1.6x 6.4x 2.7x
Stock comp / revenue – 2.0% –

Financial Health

11 metrics
MetricEQHJXNPRU
Debt / assets 1.1% 0.8% 2.7%
Debt / equity -2.1x 0.3x 0.7x
Net debt / EBITDA – – –
Debt / FCF 1.5x 0.5x 2.0x
Liabilities / assets 100.5% 97.5% 96.1%
Equity / assets -0.5% 2.5% 3.9%
Interest coverage 10.7x 1.6x 1.8x
Current ratio – – –
Quick ratio – – –
Cash ratio – – –
Altman Z-score – – –

Shareholder Returns

7 metrics
MetricEQHJXNPRU
Dividend yield 2.2% 2.6% 4.5%
Net buyback yield 7.3% 3.8% 2.1%
Shareholder yield 9.5% 6.5% 6.6%
Payout ratio (earnings) 18.9% 26.0% 49.0%
Payout ratio (FCF) 12.2% 4.0% 18.4%
Dividend growth (1Y) 1.9% 8.6% 1.9%
Dividend CAGR (3Y) 1.8% 8.5% 2.1%

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusEQHJXNPRU
Forward P/E 7.6xFY2026 4.7xFY2026 9.2xFY2026
EPS, next fiscal year $6.92FY2026 $27.97FY2026 $13.33FY2026
EPS growth, next FY +22.7%FY2026 +23.4%FY2026 -7.6%FY2026
EPS growth, the year after +22.1% +9.6% -0.9%
Revenue, next fiscal year $15.88BFY2026 $7.83BFY2026 $56.08BFY2026
Revenue growth, next FY +5.5%FY2026 +17.2%FY2026 -2.8%FY2026
Revenue growth, the year after +9.0% +4.1% +6.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersEQHJXNPRU
Held by institutions 95.4% 89.6% 62.9%
Institutions holding 482 504 1,420
Change in shares held, QoQ +14.2% +0.7% +1.0%
Institutions buying 213 241 700
Institutions selling 205 189 471
Buyers to sellers 1.04 1.28 1.49

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

EQHJXNPRU
EQH 1.00 0.59 0.57
JXN 0.59 1.00 0.48
PRU 0.57 0.48 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, EQH, JXN and PRU?

Prudential Financial (PRU) is the largest by market capitalisation: Equitable Holdings (EQH) $14.20B, Jackson Financial (JXN) $8.82B, Prudential Financial (PRU) $41.96B.

Which stock is cheaper, EQH, JXN and PRU?

Equitable Holdings (EQH) trades on the lowest price-to-earnings ratio (Equitable Holdings (EQH) 9.9x, Jackson Financial (JXN) 10.8x, Prudential Financial (PRU) 10.9x). On next year's consensus earnings, Jackson Financial (JXN) is cheapest (Equitable Holdings (EQH) 7.6x, Jackson Financial (JXN) 4.7x, Prudential Financial (PRU) 9.2x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Jackson Financial (JXN) grew revenue fastest over the trailing twelve months: Equitable Holdings (EQH) +8.7%, Jackson Financial (JXN) +12.6%, Prudential Financial (PRU) +6.5%.

Which company is more profitable?

Jackson Financial (JXN) has the highest net margin (Equitable Holdings (EQH) 11.1%, Jackson Financial (JXN) 12.7%, Prudential Financial (PRU) 6.3%). On return on invested capital, Equitable Holdings (EQH) leads (Equitable Holdings (EQH) 61.4%, Jackson Financial (JXN) 18.6%, Prudential Financial (PRU) 17.1%).

Which stock has performed better?

Over the past year Jackson Financial (JXN) returned the most: Equitable Holdings (EQH) +16.9%, Jackson Financial (JXN) +41.8%, Prudential Financial (PRU) +17.1%. Over five years, Jackson Financial (JXN) compounded fastest (Equitable Holdings (EQH) +8.5%/yr, Jackson Financial (JXN) +37.1%/yr, Prudential Financial (PRU) +2.0%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Prudential Financial (PRU) has the highest dividend yield: Equitable Holdings (EQH) 2.16%, Jackson Financial (JXN) 2.64%, Prudential Financial (PRU) 4.54%.

Which stock is riskier?

By one-year price volatility, Prudential Financial (PRU) has been the steadiest (Equitable Holdings (EQH) 33.2%, Jackson Financial (JXN) 32.0%, Prudential Financial (PRU) 23.8%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, EQH, JXN and PRU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Jackson Financial (JXN) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.