ELF vs HELE vs YSG Stock Comparison

e.l.f. Beauty, Helen Of Troy and Yatsen Holding Prices as of Oct 27, 2026 Peers: Industry group
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ELF e.l.f. Beauty, Inc.
$113.12 +13.6% 1M -10.4% 1Y
Market cap
$6.67B
P/E
112.2x
Revenue (TTM)
$1.76B
Div. yield
–
Cosmetics Consumer Staples
6 wins
HELE Helen Of Troy Ltd
$29.20 +2.0% 1M +45.7% 1Y
Market cap
$680.28M
P/E
–
Revenue (TTM)
$1.83B
Div. yield
–
Home Appliances Consumer Discretionary
3 wins
YSG Yatsen Holding Ltd
$2.38 -7.0% 1M -68.1% 1Y
Market cap
$446.78M
P/E
–
Revenue (TTM)
$653.85M
Div. yield
–
Cosmetics Consumer Staples
1 win

Head to Head

10 decided of 12

e.l.f. Beauty leads on 6 of the 12 questions below (e.l.f. Beauty 6, Helen Of Troy 3, Yatsen Holding 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionELFHELEYSGLeader
Larger companyMarket capitalisation $6.67B $680.28M $446.78M ELF
Cheaper on earningsLower P/E, profitable companies only 112.2x -6.9x -9.7x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 33.1x 7.8x — HELE
Faster revenue growthRevenue growth, trailing twelve months +31.2% +0.3% +25.6% ELF
More profitableNet margin, trailing twelve months 3.4% -5.4% -3.5% ELF
Better return on capitalReturn on invested capital 4.6% 1.6% — ELF
Less leveragedLower net debt / EBITDA 2.2x 8.3x — ELF
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -10.4% +45.7% -68.1% HELE
Better 5-year returnAnnualised price return, 5 years +28.3%/yr -33.4%/yr -30.9%/yr ELF
Less volatileAnnualised volatility, 1 year 70.5% 54.0% 82.4% HELE
Higher overall scoreMean of the five percentile scores vs peers 60/100 44/100 69/100 YSG

Percentile Scorecard

ELFHELEYSG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisELFHELEYSG
Valuation 41 #31 of 52 78 #10 of 42 63 #20 of 52
Growth 86 #8 of 50 39 #26 of 42 82 #10 of 50
Profitability 64 #17 of 45 49 #21 of 40 50 #23 of 45
Financial Health 69 #18 of 56 30 #31 of 44 84 #10 of 56
Shareholder Returns 40 #19 of 31 22 #22 of 28 –
Overall 60 44 69
  • ELF ranked among 60 companies in Household and Personal Products
  • HELE ranked among 45 companies in Household Durables
  • YSG ranked among 60 companies in Household and Personal Products

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodELFHELEYSGSPY
1 month +13.6%+2.0%-7.0% -0.2%
3 months +34.6%+1.2%-30.2% +3.9%
6 months +79.6%+24.5%-15.9% +8.2%
Year to date +48.8%+37.4%-38.8% +12.9%
1 year -10.4%+45.7%-68.1% +12.3%
3 years +10.6%-69.8%-48.4% +87.4%
3 years, per year +3.4%-32.9%-19.8% +23.3%
5 years +248.0%-86.9%-84.2% +67.9%
5 years, per year +28.3%-33.4%-30.9% +10.9%
10 years +321.1%-62.6%— +261.1%
10 years, per year +15.5%-9.4%— +13.7%

Risk

MeasureELFHELEYSGSPY
Volatility, 1Y 70.5%54.0%82.4% 12.7%
Downside volatility, 1Y 82.7%48.3%93.8% 12.7%
Beta vs S&P 500, 1Y 1.690.971.13 1.00
Return / volatility, 1Y -0.150.85-0.83 0.97
Max drawdown, 5Y -77.3%-94.5%-88.1% -25.4%
From 52-week high -14.1%-3.4%-68.1% -1.2%
52-week high $131.70$30.22$7.46 $779.14
52-week low $49.57$13.88$2.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleELFHELEYSG
P/E now vs peer median 112.2xmedian 18.5x -6.9xmedian 16.0x -9.7xmedian 18.5x
P/S now vs peer median 3.8xmedian 1.6x 0.4xmedian 0.6x 0.7xmedian 1.6x
EV/EBITDA now vs peer median 32.3xmedian 12.9x 17.0xmedian 9.8x —median 12.9x
P/FCF now vs peer median 23.8xmedian 18.6x 4.6xmedian 11.9x —median 18.6x
P/B now vs peer median 5.7xmedian 2.2x 0.8xmedian 1.2x 1.1xmedian 2.2x
PEG now vs peer median -6.58median 0.97 0.17median 0.64 0.98median 0.97

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsELFHELEYSG
Revenue $1.76B $1.83B $653.85M
Gross profit $1.31B $864.98M $505.96M
Operating income $127.36M $23.94M -$47.33M
Net income $59.61M -$99.23M -$31.82M
Free cash flow $280.16M $147.21M –
R&D – – $22.34M
EPS (diluted) $1.00 $-4.11 $-0.25
Cash & equivalents $344.24M $22.58M $104.68M
Total debt $832.00M $3.17B –
Shares (diluted) 59.73M 24.15M 93.13M
Enterprise value $5.64B $590.00M -$125.33M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricELFHELEYSG
P/E 112.2x -6.9x -9.7x
P/FCF 23.8x 4.6x –
P/Operating cash flow 22.5x 3.8x –
P/S 3.8x 0.4x 0.7x
P/B 5.7x 0.8x 1.1x
P/Tangible book 10.6x 1.4x 1.4x
EV/EBITDA 32.3x 17.0x –
EV/EBIT 56.2x 55.6x -6.2x
EV/Revenue 4.1x 0.7x 0.4x
EV/FCF 25.5x 9.0x –
EV/Operating cash flow 24.1x 7.4x –
PEG (3Y EPS CAGR) -6.58 0.17 0.98

Growth

14 metrics
MetricELFHELEYSG
Revenue growth (1Y) 31.2% 0.3% 25.6%
Revenue CAGR (3Y) 37.9% -3.1% 9.6%
Gross profit growth (1Y) 38.2% 0.5% 24.9%
Gross profit CAGR (3Y) 41.8% -1.7% 12.2%
Operating income growth (1Y) -18.4% 103.7% 45.0%
Operating income CAGR (3Y) 5.9% -52.1% 11.5%
Net income growth (1Y) -39.1% 84.9% 56.2%
Net income CAGR (3Y) -15.9% -39.6% 11.0%
EPS growth (1Y) -41.2% 85.7% -537.4%
EPS CAGR (3Y) -17.1% -39.5% -9.9%
Operating cash flow growth (1Y) 85.8% 97.1% –
Operating cash flow CAGR (3Y) 46.4% -25.9% –
Free cash flow growth (1Y) 107.6% 192.7% –
Free cash flow CAGR (3Y) 44.7% -25.7% –

Profitability

14 metrics
MetricELFHELEYSG
Gross margin 74.4% 47.4% 77.4%
EBITDA margin 12.6% 4.3% –
Operating margin 7.2% 1.3% -7.2%
Pretax margin 4.7% -1.5% -4.6%
Net margin 3.4% -5.4% -3.5%
FCF margin 15.9% 8.1% –
Operating cash flow margin 16.9% 9.8% –
Return on equity 5.2% -11.7% -7.8%
Return on assets 2.5% -4.8% -5.7%
Return on invested capital 4.6% 1.6% –
Return on capital employed 6.1% 1.5% -10.1%
Asset turnover 0.7x 0.9x 1.2x
Cash conversion (OCF / net income) 5.0x -1.8x –
Stock comp / revenue 5.5% 1.0% –

Financial Health

11 metrics
MetricELFHELEYSG
Debt / assets 33.8% 32.1% –
Debt / equity 0.7x 0.8x –
Net debt / EBITDA 2.2x 8.3x –
Debt / FCF 3.0x 4.6x –
Liabilities / assets 52.5% 59.3% 32.0%
Equity / assets 47.5% 40.7% 68.0%
Interest coverage – 0.5x –
Current ratio 2.5x 1.7x 3.7x
Quick ratio 1.5x 0.7x 2.1x
Cash ratio 1.0x 0.0x 1.7x
Altman Z-score 4.19 1.74 -0.15

Shareholder Returns

7 metrics
MetricELFHELEYSG
Dividend yield – – –
Net buyback yield 1.4% -0.1% –
Shareholder yield 1.4% -0.1% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusELFHELEYSG
Forward P/E 33.1xFY2026 7.8xFY2026 –
EPS, next fiscal year $3.42FY2026 $3.74FY2026 $-0.16FY2026
EPS growth, next FY +9.3%FY2026 +5.4%FY2026 –
EPS growth, the year after +7.9% +13.9% –
Revenue, next fiscal year $2.10BFY2026 $1.76BFY2026 $638.64MFY2026
Revenue growth, next FY +27.8%FY2026 -1.8%FY2026 +3.9%FY2026
Revenue growth, the year after -2.8% -2.6% +13.5%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersELFHELEYSG
Held by institutions 87.3% 96.3% 6.8%
Institutions holding 430 198 43
Change in shares held, QoQ -9.9% +5.7% -11.7%
Institutions buying 214 120 15
Institutions selling 158 46 18
Buyers to sellers 1.35 2.61 0.83

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

ELFHELEYSG
ELF 1.00 0.31 0.18
HELE 0.31 1.00 0.08
YSG 0.18 0.08 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, ELF, HELE and YSG?

e.l.f. Beauty (ELF) is the largest by market capitalisation: e.l.f. Beauty (ELF) $6.67B, Helen Of Troy (HELE) $680.28M, Yatsen Holding (YSG) $446.78M.

Which company is growing faster?

e.l.f. Beauty (ELF) grew revenue fastest over the trailing twelve months: e.l.f. Beauty (ELF) +31.2%, Helen Of Troy (HELE) +0.3%, Yatsen Holding (YSG) +25.6%.

Which company is more profitable?

e.l.f. Beauty (ELF) has the highest net margin (e.l.f. Beauty (ELF) 3.4%, Helen Of Troy (HELE) -5.4%, Yatsen Holding (YSG) -3.5%). On return on invested capital, e.l.f. Beauty (ELF) leads (e.l.f. Beauty (ELF) 4.6%, Helen Of Troy (HELE) 1.6%).

Which stock has performed better?

Over the past year Helen Of Troy (HELE) returned the most: e.l.f. Beauty (ELF) -10.4%, Helen Of Troy (HELE) +45.7%, Yatsen Holding (YSG) -68.1%. Over five years, e.l.f. Beauty (ELF) compounded fastest (e.l.f. Beauty (ELF) +28.3%/yr, Helen Of Troy (HELE) -33.4%/yr, Yatsen Holding (YSG) -30.9%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Helen Of Troy (HELE) has been the steadiest (e.l.f. Beauty (ELF) 70.5%, Helen Of Troy (HELE) 54.0%, Yatsen Holding (YSG) 82.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, ELF, HELE and YSG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, e.l.f. Beauty (ELF) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.