DV vs GOOGL vs HUCK Stock Comparison

DoubleVerify Holdings, Alphabet and Huckleberry.ai Prices as of Oct 28, 2026 Peers: Industry group
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GOOGL Alphabet Inc.
$324.89 -5.2% 1M +21.5% 1Y
Market cap
$3.49T
P/E
14.8x
Revenue (TTM)
$471.10B
Div. yield
–
Digital Advertising Technology
7 wins
HUCK Huckleberry.ai, Inc.
$3.11 -6.0% 1M -77.8% 1Y
Market cap
$144.85M
P/E
–
Revenue (TTM)
$315.21M
Div. yield
–
Analytics and BI Technology

Head to Head

9 decided of 12

Alphabet leads on 7 of the 12 questions below (Alphabet 7, DoubleVerify Holdings 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDVGOOGLHUCKLeader
Larger companyMarket capitalisation $2.09B $3.49T $144.85M GOOGL
Cheaper on earningsLower P/E, profitable companies only 35.5x 14.8x -3.4x GOOGL
Cheaper on forward earningsLower price / next fiscal year consensus EPS 30.8x 15.4x 44.4x GOOGL
Faster revenue growthRevenue growth, trailing twelve months +7.6% +22.2% -1.0% GOOGL
More profitableNet margin, trailing twelve months 7.7% — -13.4% DV
Better return on capitalReturn on invested capital — — — –
Less leveragedLower net debt / EBITDA — — 67.5x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +14.5% +21.5% -77.8% GOOGL
Better 5-year returnAnnualised price return, 5 years -19.3%/yr +17.0%/yr -48.8%/yr GOOGL
Less volatileAnnualised volatility, 1 year 44.1% 31.3% 100.9% GOOGL
Higher overall scoreMean of the five percentile scores vs peers 68/100 54/100 26/100 DV

Percentile Scorecard

DVGOOGLHUCK

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDVGOOGLHUCK
Valuation 56 #74 of 166 30 #117 of 166 34 #67 of 101
Growth 48 #80 of 152 82 #29 of 152 35 #63 of 97
Profitability 77 #36 of 152 62 #58 of 152 37 #60 of 94
Financial Health 90 #18 of 179 79 #38 of 179 5 #103 of 108
Shareholder Returns 68 #31 of 94 19 #76 of 94 18 #53 of 64
Overall 68 54 26
  • DV ranked among 185 companies in Internet Platforms
  • GOOGL ranked among 185 companies in Internet Platforms
  • HUCK ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDVGOOGLHUCKSPY
1 month +1.2%-5.2%-6.0% +0.9%
3 months +17.6%-3.5%-14.3% +5.9%
6 months +23.7%-7.2%-11.4% +8.5%
Year to date +18.5%+3.8%-63.1% +13.3%
1 year +14.5%+21.5%-77.8% +12.4%
3 years -49.1%+165.9%-61.2% +88.1%
3 years, per year -20.2%+38.6%-27.1% +23.5%
5 years -65.7%+119.4%-96.5% +68.2%
5 years, per year -19.3%+17.0%-48.8% +11.0%
10 years —+692.8%— +263.4%
10 years, per year —+23.0%— +13.8%

Risk

MeasureDVGOOGLHUCKSPY
Volatility, 1Y 44.1%31.3%100.9% 12.7%
Downside volatility, 1Y 47.3%28.9%107.6% 12.7%
Beta vs S&P 500, 1Y 0.551.352.18 1.00
Return / volatility, 1Y 0.330.69-0.77 0.98
Max drawdown, 5Y -79.7%-44.3%-97.8% -25.4%
From 52-week high 0.0%-19.3%-77.8% -0.9%
52-week high $13.56$402.62$14.01 $779.14
52-week low $8.61$267.47$2.00 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDVGOOGLHUCK
P/E now vs peer median 35.5xmedian 16.8x 16.8xmedian 16.8x -3.4xmedian 27.6x
P/S now vs peer median 2.7xmedian 1.4x 8.4xmedian 1.4x 0.4xmedian 2.7x
EV/EBITDA now vs peer median 11.9xmedian 13.9x —median 13.9x 149.4xmedian 17.4x
P/FCF now vs peer median 13.1xmedian 11.4x 77.8xmedian 11.4x -15.5xmedian 15.8x
P/B now vs peer median 1.9xmedian 1.8x 5.8xmedian 1.8x -0.7xmedian 3.2x
PEG now vs peer median 5.56median 0.36 0.29median 0.36 -0.13median 0.84

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDVGOOGLHUCK
Revenue $768.82M $471.10B $315.21M
Gross profit $633.77M – $237.80M
Operating income $97.55M $156.98B -$30.85M
Net income $58.86M $235.69B -$42.15M
Free cash flow $160.55M – -$8.79M
R&D $178.30M $74.46B $74.68M
EPS (diluted) $0.37 $19.12 $-0.92
Cash & equivalents $210.17M $56.33B $25.10M
Shares (diluted) 157.89M 12.31B 46.00M
Enterprise value $1.24B $3.17T -$10.17M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDVGOOGLHUCK
P/E 35.5x 16.8x -3.4x
P/FCF 13.1x 77.8x -15.5x
P/Operating cash flow 10.3x 22.0x -228.0x
P/S 2.7x 8.4x 0.4x
P/B 1.9x 5.8x -0.7x
P/Tangible book 2.1x 5.9x -0.7x
EV/EBITDA 11.9x – 149.4x
EV/EBIT 19.4x – -8.0x
EV/Revenue 2.5x 7.8x 0.8x
EV/FCF 11.8x – -28.2x
EV/Operating cash flow 9.3x 20.5x -415.9x
PEG (3Y EPS CAGR) 5.56 0.29 -0.13

Growth

14 metrics
MetricDVGOOGLHUCK
Revenue growth (1Y) 7.6% 22.2% -1.0%
Revenue CAGR (3Y) 15.3% 16.6% -0.3%
Gross profit growth (1Y) 8.1% – 0.1%
Gross profit CAGR (3Y) 15.6% – -0.7%
Operating income growth (1Y) 15.1% 26.5% 31.3%
Operating income CAGR (3Y) 10.2% 25.8% 22.0%
Net income growth (1Y) 11.6% 89.7% 45.6%
Net income CAGR (3Y) 3.3% 52.3% 20.5%
EPS growth (1Y) 17.9% 87.8% 51.9%
EPS CAGR (3Y) 6.4% 57.2% 26.9%
Operating cash flow growth (1Y) 14.0% 18.6% -123.5%
Operating cash flow CAGR (3Y) 26.7% 19.0% 57.6%
Free cash flow growth (1Y) 7.1% – -17.9%
Free cash flow CAGR (3Y) 34.2% – 22.6%

Profitability

14 metrics
MetricDVGOOGLHUCK
Gross margin 82.4% – 75.4%
EBITDA margin 20.7% – 0.5%
Operating margin 12.7% – -9.8%
Pretax margin 12.2% – -12.8%
Net margin 7.7% – -13.4%
FCF margin 20.9% – -2.8%
Operating cash flow margin 26.6% 38.1% -0.2%
Return on equity 5.4% 35.8% –
Return on assets 4.6% 24.5% -22.7%
Return on invested capital – – –
Return on capital employed 8.2% – –
Asset turnover 0.6x 0.5x 1.7x
Cash conversion (OCF / net income) 3.5x 0.8x 0.0x
Stock comp / revenue 13.4% 6.5% 16.2%

Financial Health

11 metrics
MetricDVGOOGLHUCK
Debt / assets – – 78.4%
Debt / equity – – -0.7x
Net debt / EBITDA – – 67.5x
Debt / FCF – – -15.6x
Liabilities / assets 16.5% 32.5% 207.1%
Equity / assets 83.5% 67.5% -107.1%
Interest coverage 55.5x – –
Current ratio 4.5x 2.8x 0.3x
Quick ratio 4.7x 2.0x 0.2x
Cash ratio 2.0x 2.0x 0.1x
Altman Z-score 7.36 – -12.86

Shareholder Returns

7 metrics
MetricDVGOOGLHUCK
Dividend yield – 0.3% –
Net buyback yield 7.0% – -0.7%
Shareholder yield 7.0% 0.3% -0.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDVGOOGLHUCK
Forward P/E 30.8xFY2026 15.4xFY2026 44.4xFY2026
EPS, next fiscal year $0.44FY2026 $21.10FY2026 $0.07FY2026
EPS growth, next FY +46.7%FY2026 +95.2%FY2026 –
EPS growth, the year after +36.4% -31.6% -28.6%
Revenue, next fiscal year $841.13MFY2026 $528.22BFY2026 $301.44MFY2026
Revenue growth, next FY +12.4%FY2026 +31.1%FY2026 -5.5%FY2026
Revenue growth, the year after +0.8% +21.6% -1.9%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDVGOOGLHUCK
Held by institutions 100.0% 80.1% –
Institutions holding 315 5,741 –
Change in shares held, QoQ +1.2% +4.6% –
Institutions buying 167 2,657 –
Institutions selling 114 2,573 –
Buyers to sellers 1.46 1.03 –

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DVGOOGLHUCK
DV 1.00 0.18 0.17
GOOGL 0.18 1.00 0.02
HUCK 0.17 0.02 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DV, GOOGL and HUCK?

Alphabet (GOOGL) is the largest by market capitalisation: DoubleVerify Holdings (DV) $2.09B, Alphabet (GOOGL) $3.49T, Huckleberry.ai (HUCK) $144.85M.

Which stock is cheaper, DV, GOOGL and HUCK?

Alphabet (GOOGL) trades on the lowest price-to-earnings ratio (DoubleVerify Holdings (DV) 35.5x, Alphabet (GOOGL) 14.8x, Huckleberry.ai (HUCK) -3.4x). On next year's consensus earnings, Alphabet (GOOGL) is cheapest (DoubleVerify Holdings (DV) 30.8x, Alphabet (GOOGL) 15.4x, Huckleberry.ai (HUCK) 44.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Alphabet (GOOGL) grew revenue fastest over the trailing twelve months: DoubleVerify Holdings (DV) +7.6%, Alphabet (GOOGL) +22.2%, Huckleberry.ai (HUCK) -1.0%.

Which company is more profitable?

DoubleVerify Holdings (DV) has the highest net margin (DoubleVerify Holdings (DV) 7.7%, Huckleberry.ai (HUCK) -13.4%).

Which stock has performed better?

Over the past year Alphabet (GOOGL) returned the most: DoubleVerify Holdings (DV) +14.5%, Alphabet (GOOGL) +21.5%, Huckleberry.ai (HUCK) -77.8%. Over five years, Alphabet (GOOGL) compounded fastest (DoubleVerify Holdings (DV) -19.3%/yr, Alphabet (GOOGL) +17.0%/yr, Huckleberry.ai (HUCK) -48.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Alphabet (GOOGL) has been the steadiest (DoubleVerify Holdings (DV) 44.1%, Alphabet (GOOGL) 31.3%, Huckleberry.ai (HUCK) 100.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DV, GOOGL and HUCK?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Alphabet (GOOGL) leads on 7. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.