DSP vs IBTA vs TBLA Stock Comparison

Viant Technology, Ibotta and Taboola.com Prices as of Oct 28, 2026 Peers: Industry group
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DSP Viant Technology Inc.
$14.30 +16.8% 1M +58.4% 1Y
Market cap
$260.96M
P/E
30.0x
Revenue (TTM)
$388.50M
Div. yield
–
Digital Advertising Technology
3 wins
IBTA Ibotta, Inc.
$48.41 +21.3% 1M +38.0% 1Y
Market cap
$1.14B
P/E
–
Revenue (TTM)
$343.17M
Div. yield
–
Digital Advertising Technology
1 win
TBLA Taboola.com Ltd.
$3.48 +2.4% 1M -2.0% 1Y
Market cap
$974.95M
P/E
8.2x
Revenue (TTM)
$1.96B
Div. yield
–
Digital Advertising Technology
6 wins

Head to Head

10 decided of 12

Taboola.com leads on 6 of the 12 questions below (Taboola.com 6, Viant Technology 3, Ibotta 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDSPIBTATBLALeader
Larger companyMarket capitalisation $260.96M $1.14B $974.95M IBTA
Cheaper on earningsLower P/E, profitable companies only 30.0x -103.5x 8.2x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 84.1x — 8.7x TBLA
Faster revenue growthRevenue growth, trailing twelve months +22.0% -6.6% +8.0% DSP
More profitableNet margin, trailing twelve months 2.2% -3.2% 6.1% TBLA
Better return on capitalReturn on invested capital 3.0% — 12.1% TBLA
Less leveragedLower net debt / EBITDA — — -0.3x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months +58.4% +38.0% -2.0% DSP
Better 5-year returnAnnualised price return, 5 years +4.0%/yr — -18.0%/yr DSP
Less volatileAnnualised volatility, 1 year 68.8% 76.7% 57.7% TBLA
Higher overall scoreMean of the five percentile scores vs peers 58/100 48/100 82/100 TBLA

Percentile Scorecard

DSPIBTATBLA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDSPIBTATBLA
Valuation 50 #83 of 166 40 #100 of 166 95 #9 of 166
Growth 86 #22 of 152 4 #146 of 152 93 #12 of 152
Profitability 57 #66 of 152 50 #77 of 152 68 #49 of 152
Financial Health 75 #45 of 179 58 #76 of 179 60 #72 of 179
Shareholder Returns 20 #75 of 94 86 #14 of 94 93 #8 of 94
Overall 58 48 82
  • DSP ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDSPIBTATBLASPY
1 month +16.8%+21.3%+2.4% +0.9%
3 months +24.8%+82.3%-32.7% +5.9%
6 months +34.8%+35.9%-7.2% +8.5%
Year to date +18.8%+113.0%-24.5% +13.3%
1 year +58.4%+38.0%-2.0% +12.4%
3 years +184.3%—0.0% +88.1%
3 years, per year +41.7%—0.0% +23.5%
5 years +21.7%—-62.9% +68.2%
5 years, per year +4.0%—-18.0% +11.0%

Risk

MeasureDSPIBTATBLASPY
Volatility, 1Y 68.8%76.7%57.7% 12.7%
Downside volatility, 1Y 72.9%68.6%63.4% 12.7%
Beta vs S&P 500, 1Y 1.261.211.00 1.00
Return / volatility, 1Y 0.850.50-0.03 0.98
Max drawdown, 5Y -75.0%-82.5%-83.9% -25.4%
From 52-week high 0.0%-1.2%-37.6% -0.9%
52-week high $14.30$49.01$5.58 $779.14
52-week low $8.50$19.25$2.95 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDSPIBTATBLA
P/E now vs peer median 32.4xmedian 16.8x -102.3xmedian 16.8x 8.2xmedian 16.8x
P/S now vs peer median 2.4xmedian 1.4x 3.3xmedian 1.4x 0.4xmedian 1.4x
EV/EBITDA now vs peer median 25.3xmedian 13.9x -535.2xmedian 13.9x 3.9xmedian 13.9x
P/FCF now vs peer median 14.4xmedian 11.4x 15.1xmedian 11.4x 4.4xmedian 11.4x
P/B now vs peer median 3.0xmedian 1.8x 4.7xmedian 1.8x 0.9xmedian 1.8x
PEG now vs peer median 1.06median 0.36 —median 0.36 0.14median 0.36

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDSPIBTATBLA
Revenue $388.50M $343.17M $1.96B
Gross profit $173.06M $268.50M $583.65M
Operating income $9.12M -$11.99M $126.92M
Net income $21.59M -$11.02M $118.76M
Free cash flow $66.03M $74.46M $200.81M
R&D – $57.84M $152.62M
EPS (diluted) $0.13 $-0.47 $0.41
Cash & equivalents $193.05M $148.17M $133.05M
Total debt – – $72.00M
Shares (diluted) 65.19M 23.28M 288.76M
Enterprise value -$470.22M $417.61M $455.28M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDSPIBTATBLA
P/E 32.4x -102.3x 8.2x
P/FCF 14.4x 15.1x 4.4x
P/Operating cash flow 14.1x 12.1x 3.5x
P/S 2.4x 3.3x 0.4x
P/B 3.0x 4.7x 0.9x
P/Tangible book 3.1x 4.7x 0.9x
EV/EBITDA 25.3x -535.2x 3.9x
EV/EBIT 83.1x -81.7x 6.4x
EV/Revenue 1.9x 2.9x 0.4x
EV/FCF 11.5x 13.1x 4.1x
EV/Operating cash flow 11.2x 10.5x 3.2x
PEG (3Y EPS CAGR) 1.06 – 0.14

Growth

14 metrics
MetricDSPIBTATBLA
Revenue growth (1Y) 22.0% -6.6% 8.0%
Revenue CAGR (3Y) 24.3% – 83.6%
Gross profit growth (1Y) 20.0% -12.0% 3.2%
Gross profit CAGR (3Y) 26.3% – –
Operating income growth (1Y) 78.9% -137.3% 178.6%
Operating income CAGR (3Y) 30.8% – –
Net income growth (1Y) 70.6% -111.4% 773.6%
Net income CAGR (3Y) 38.5% – 53.5%
EPS growth (1Y) 12.6% -114.9% 1,241%
EPS CAGR (3Y) 30.6% – 57.5%
Operating cash flow growth (1Y) 34.7% -13.1% 22.0%
Operating cash flow CAGR (3Y) 62.0% – 51.7%
Free cash flow growth (1Y) 36.4% -26.4% 21.7%
Free cash flow CAGR (3Y) 63.4% – 66.4%

Profitability

14 metrics
MetricDSPIBTATBLA
Gross margin 44.5% 78.2% 29.7%
EBITDA margin 7.7% -0.5% 10.7%
Operating margin 2.3% -3.5% 6.5%
Pretax margin 1.8% -1.3% 6.2%
Net margin 2.2% -3.2% 6.1%
FCF margin 17.0% 21.7% 10.2%
Operating cash flow margin 17.3% 27.2% 12.9%
Return on equity 7.1% -4.5% 12.5%
Return on assets 4.6% -2.3% 7.7%
Return on invested capital 3.0% – 12.1%
Return on capital employed 2.9% -4.5% 11.7%
Asset turnover 0.8x 0.7x 1.3x
Cash conversion (OCF / net income) 3.1x -8.5x 2.1x
Stock comp / revenue 7.6% 14.1% 3.1%

Financial Health

11 metrics
MetricDSPIBTATBLA
Debt / assets – – 4.7%
Debt / equity – – 0.1x
Net debt / EBITDA – – -0.3x
Debt / FCF – – 0.4x
Liabilities / assets 36.0% 50.2% 39.4%
Equity / assets 64.0% 49.8% 60.6%
Interest coverage – – –
Current ratio 2.3x 1.7x 1.1x
Quick ratio 2.3x 1.6x 1.0x
Cash ratio 1.3x 0.7x 0.3x
Altman Z-score 4.20 3.35 2.39

Shareholder Returns

7 metrics
MetricDSPIBTATBLA
Dividend yield – – –
Net buyback yield -0.3% 13.9% 17.7%
Shareholder yield -0.3% 13.9% 17.7%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDSPIBTATBLA
Forward P/E 84.1xFY2026 – 8.7xFY2026
EPS, next fiscal year $0.17FY2026 $-0.64FY2026 $0.40FY2026
EPS growth, next FY -52.8%FY2026 -633.3%FY2026 +207.7%FY2026
EPS growth, the year after +76.5% – -20.0%
Revenue, next fiscal year $248.57MFY2026 $334.20MFY2026 $2.06BFY2026
Revenue growth, next FY +19.1%FY2026 -2.4%FY2026 +7.7%FY2026
Revenue growth, the year after +31.2% +22.9% -7.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDSPIBTATBLA
Held by institutions 58.1% 69.4% 35.4%
Institutions holding 121 149 206
Change in shares held, QoQ +14.8% -1.6% +27.8%
Institutions buying 77 68 141
Institutions selling 28 48 48
Buyers to sellers 2.75 1.42 2.94

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DSPIBTATBLA
DSP 1.00 0.28 0.37
IBTA 0.28 1.00 0.22
TBLA 0.37 0.22 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DSP, IBTA and TBLA?

Ibotta (IBTA) is the largest by market capitalisation: Viant Technology (DSP) $260.96M, Ibotta (IBTA) $1.14B, Taboola.com (TBLA) $974.95M.

Which stock is cheaper, DSP, IBTA and TBLA?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Viant Technology (DSP) 30.0x, Ibotta (IBTA) -103.5x, Taboola.com (TBLA) 8.2x). On next year's consensus earnings, Taboola.com (TBLA) is cheapest (Viant Technology (DSP) 84.1x, Taboola.com (TBLA) 8.7x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Viant Technology (DSP) grew revenue fastest over the trailing twelve months: Viant Technology (DSP) +22.0%, Ibotta (IBTA) -6.6%, Taboola.com (TBLA) +8.0%.

Which company is more profitable?

Taboola.com (TBLA) has the highest net margin (Viant Technology (DSP) 2.2%, Ibotta (IBTA) -3.2%, Taboola.com (TBLA) 6.1%). On return on invested capital, Taboola.com (TBLA) leads (Viant Technology (DSP) 3.0%, Taboola.com (TBLA) 12.1%).

Which stock has performed better?

Over the past year Viant Technology (DSP) returned the most: Viant Technology (DSP) +58.4%, Ibotta (IBTA) +38.0%, Taboola.com (TBLA) -2.0%. Over five years, Viant Technology (DSP) compounded fastest (Viant Technology (DSP) +4.0%/yr, Taboola.com (TBLA) -18.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Taboola.com (TBLA) has been the steadiest (Viant Technology (DSP) 68.8%, Ibotta (IBTA) 76.7%, Taboola.com (TBLA) 57.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DSP, IBTA and TBLA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Taboola.com (TBLA) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.