DOO vs THO vs HOG Stock Comparison

Brp, Thor Industries and Harley-Davidson Prices as of Oct 23, 2026 Peers: Industry group
DOO BRP Inc.
$58.12 +2.3% 1M -12.7% 1Y
Market cap
$4.28B
P/E
52.7x
Revenue (TTM)
$6.74B
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins
THO Thor Industries Inc
$70.09 -3.1% 1M -35.7% 1Y
Market cap
$3.67B
P/E
20.7x
Revenue (TTM)
$9.61B
Div. yield
0.03%
Recreational Vehicles Consumer Discretionary
3 wins
HOG Harley-Davidson, Inc.
$28.93 +11.4% 1M +4.7% 1Y
Market cap
$3.03B
P/E
15.0x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary
5 wins

Head to Head

11 decided of 12

Harley-Davidson leads on 5 of the 12 questions below (Harley-Davidson 5, Brp 3, Thor Industries 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDOOTHOHOGLeader
Larger companyMarket capitalisation $4.28B $3.67B $3.03B DOO
Cheaper on earningsLower P/E, profitable companies only 52.7x 20.7x 15.0x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.9x 19.7x 39.1x THO
Faster revenue growthRevenue growth, trailing twelve months +20.2% +0.3% -5.2% DOO
More profitableNet margin, trailing twelve months 1.2% 1.8% 4.8% HOG
Better return on capitalReturn on invested capital 6.0% 4.3% 2.9% DOO
Less leveragedLower net debt / EBITDA 2.1x 0.8x — THO
Higher dividend yieldTrailing dividend yield 0.00% 0.03% 0.00% –
Better 1-year returnPrice return, last 12 months -12.7% -35.7% +4.7% HOG
Better 5-year returnAnnualised price return, 5 years -8.8%/yr -7.6%/yr -4.8%/yr HOG
Less volatileAnnualised volatility, 1 year 57.7% 39.2% 39.0% HOG
Higher overall scoreMean of the five percentile scores vs peers 55/100 60/100 54/100 THO

Percentile Scorecard

DOOTHOHOG

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDOOTHOHOG
Valuation 80 #11 of 50 76 #13 of 50 41 #30 of 50
Growth 52 #24 of 49 15 #42 of 49 6 #46 of 49
Profitability 94 #4 of 48 68 #16 of 48 62 #19 of 48
Financial Health 26 #40 of 54 83 #10 of 54 74 #15 of 54
Shareholder Returns 23 #24 of 31 60 #13 of 31 90 #4 of 31
Overall 55 60 54
  • DOO ranked among 56 companies in Automobiles and Components
  • THO ranked among 56 companies in Automobiles and Components
  • HOG ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDOOTHOHOGSPY
1 month +2.3%-3.1%+11.4% -1.0%
3 months -3.7%-8.5%+13.6% +2.9%
6 months +2.4%-11.3%+25.2% +6.4%
Year to date -17.9%-31.7%+41.2% +11.4%
1 year -12.7%-35.7%+4.7% +13.1%
3 years -15.9%-20.7%-1.0% +79.4%
3 years, per year -5.6%-7.4%-0.3% +21.5%
5 years -36.8%-32.6%-21.6% +67.7%
5 years, per year -8.8%-7.6%-4.8% +10.9%
10 years +190.6%-14.4%-48.7% +255.2%
10 years, per year +11.3%-1.5%-6.5% +13.5%

Risk

MeasureDOOTHOHOGSPY
Volatility, 1Y 57.7%39.2%39.0% 12.7%
Downside volatility, 1Y 69.9%41.1%36.6% 12.7%
Beta vs S&P 500, 1Y 0.930.940.82 1.00
Return / volatility, 1Y -0.22-0.910.12 1.03
Max drawdown, 5Y -65.5%-50.5%-66.8% -25.4%
From 52-week high -28.8%-41.8%-0.6% -2.5%
52-week high $81.64$120.34$29.09 $779.14
52-week low $50.93$63.86$17.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDOOTHOHOG
P/E now vs peer median 52.3xmedian 18.9x 20.7xmedian 18.9x 15.0xmedian 18.9x
P/S now vs peer median 0.6xmedian 0.5x 0.4xmedian 0.5x 0.7xmedian 0.5x
EV/EBITDA now vs peer median 9.0xmedian 8.5x 7.0xmedian 8.5x —median 8.5x
P/FCF now vs peer median 5.0xmedian 8.8x 21.4xmedian 8.8x -22.6xmedian 8.8x
P/B now vs peer median 17.8xmedian 0.9x 0.8xmedian 0.9x 1.0xmedian 0.9x
PEG now vs peer median -1.03median 1.35 -0.97median 1.35 -0.50median 1.35

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDOOTHOHOG
Revenue $6.74B $9.61B $4.24B
Gross profit $1.39B $1.21B $1.42B
Operating income $283.70M $309.23M $213.20M
Net income $81.25M $179.04M $195.71M
Free cash flow $856.16M $168.84M -$133.07M
R&D $332.77M – –
EPS (diluted) $1.10 $3.38 $1.87
Cash & equivalents $462.34M $481.99M $1.90B
Total debt $7.25B $928.80M $2.24B
Shares (diluted) 73.90M 52.56M 108.57M
Enterprise value $2.65B $2.06B -$5.54B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDOOTHOHOG
P/E 52.3x 20.7x 15.0x
P/FCF 5.0x 21.4x -22.6x
P/Operating cash flow 3.9x 11.3x -11,807x
P/S 0.6x 0.4x 0.7x
P/B 17.8x 0.8x 1.0x
P/Tangible book -36.6x 1.0x 1.0x
EV/EBITDA 9.0x 7.0x –
EV/EBIT 19.5x 13.1x 15.7x
EV/Revenue 0.8x 0.4x 0.8x
EV/FCF 6.5x 24.1x -25.2x
EV/Operating cash flow 5.1x 12.7x -13,167x
PEG (3Y EPS CAGR) -1.03 -0.97 -0.50

Growth

14 metrics
MetricDOOTHOHOG
Revenue growth (1Y) 20.2% 0.3% -5.2%
Revenue CAGR (3Y) -6.3% -4.8% -11.1%
Gross profit growth (1Y) 17.3% -9.5% -25.3%
Gross profit CAGR (3Y) -12.4% -8.8% -18.3%
Operating income growth (1Y) -7.6% -26.0% 15.0%
Operating income CAGR (3Y) -36.5% -24.8% -38.9%
Net income growth (1Y) -15.6% -30.1% -16.4%
Net income CAGR (3Y) -52.2% -21.9% -36.8%
EPS growth (1Y) -11.7% -30.2% -6.1%
EPS CAGR (3Y) -50.7% -21.4% -29.8%
Operating cash flow growth (1Y) 96.6% -44.4% -100.0%
Operating cash flow CAGR (3Y) 1.8% -31.1% -26.0%
Free cash flow growth (1Y) 259.1% -62.9% -116.2%
Free cash flow CAGR (3Y) 13.3% -39.8% -31.0%

Profitability

14 metrics
MetricDOOTHOHOG
Gross margin 20.6% 12.6% 33.4%
EBITDA margin 9.1% 6.0% –
Operating margin 4.2% 3.2% 5.0%
Pretax margin 1.8% 2.5% 6.8%
Net margin 1.2% 1.8% 4.8%
FCF margin 12.7% 1.8% -3.1%
Operating cash flow margin 16.0% 3.3% 0.0%
Return on equity 21.6% 4.1% 6.3%
Return on assets 1.7% 2.5% 2.7%
Return on invested capital 6.0% 4.3% 2.9%
Return on capital employed 10.1% 5.6% 4.4%
Asset turnover 1.4x 1.4x 0.6x
Cash conversion (OCF / net income) 13.3x 1.8x 0.0x
Stock comp / revenue – 0.3% –

Financial Health

11 metrics
MetricDOOTHOHOG
Debt / assets 37.7% 13.4% 30.9%
Debt / equity 7.5x 0.2x 0.7x
Net debt / EBITDA 2.1x 0.8x –
Debt / FCF 2.1x 5.5x -16.9x
Liabilities / assets 94.9% 38.7% 57.0%
Equity / assets 5.1% 61.3% 43.0%
Interest coverage 1.9x – 0.7x
Current ratio 1.2x 1.8x 1.9x
Quick ratio 0.4x 0.6x 0.9x
Cash ratio 0.2x 0.3x 0.8x
Altman Z-score – 3.44 2.21

Shareholder Returns

7 metrics
MetricDOOTHOHOG
Dividend yield 1.6% 2.2% 2.6%
Net buyback yield -0.8% 3.2% 12.0%
Shareholder yield 0.7% 5.4% 14.6%
Payout ratio (earnings) – 59.7% –
Payout ratio (FCF) – 63.3% –
Dividend growth (1Y) – 2.8% –
Dividend CAGR (3Y) – 4.0% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDOOTHOHOG
Forward P/E 20.9xFY2026 19.7xFY2027 39.1xFY2026
EPS, next fiscal year $2.78FY2026 $3.56FY2027 $0.74FY2026
EPS growth, next FY -27.2%FY2026 +5.3%FY2027 -73.4%FY2026
EPS growth, the year after +31.3% +32.3% +145.9%
Revenue, next fiscal year $6.93BFY2026 $9.03BFY2027 $4.11BFY2026
Revenue growth, next FY +11.7%FY2026 -6.1%FY2027 +14.8%FY2026
Revenue growth, the year after +2.9% +17.7% +2.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDOOTHOHOG
Held by institutions 0.0% 100.0% 100.0%
Institutions holding 1 409 439
Change in shares held, QoQ – +2.4% +3.1%
Institutions buying 0 179 219
Institutions selling 0 153 122
Buyers to sellers – 1.17 1.80

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DOOTHOHOG
DOO 1.00 0.39 0.26
THO 0.39 1.00 0.39
HOG 0.26 0.39 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DOO, THO and HOG?

Brp (DOO) is the largest by market capitalisation: Brp (DOO) $4.28B, Thor Industries (THO) $3.67B, Harley-Davidson (HOG) $3.03B.

Which stock is cheaper, DOO, THO and HOG?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Brp (DOO) 52.7x, Thor Industries (THO) 20.7x, Harley-Davidson (HOG) 15.0x). On next year's consensus earnings, Thor Industries (THO) is cheapest (Brp (DOO) 20.9x, Thor Industries (THO) 19.7x, Harley-Davidson (HOG) 39.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Brp (DOO) grew revenue fastest over the trailing twelve months: Brp (DOO) +20.2%, Thor Industries (THO) +0.3%, Harley-Davidson (HOG) -5.2%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Brp (DOO) 1.2%, Thor Industries (THO) 1.8%, Harley-Davidson (HOG) 4.8%). On return on invested capital, Brp (DOO) leads (Brp (DOO) 6.0%, Thor Industries (THO) 4.3%, Harley-Davidson (HOG) 2.9%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Brp (DOO) -12.7%, Thor Industries (THO) -35.7%, Harley-Davidson (HOG) +4.7%. Over five years, Harley-Davidson (HOG) compounded fastest (Brp (DOO) -8.8%/yr, Thor Industries (THO) -7.6%/yr, Harley-Davidson (HOG) -4.8%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Brp (DOO) 0.00%, Thor Industries (THO) 0.03%, Harley-Davidson (HOG) 0.00%. Brp (DOO) and Harley-Davidson (HOG) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Harley-Davidson (HOG) has been the steadiest (Brp (DOO) 57.7%, Thor Industries (THO) 39.2%, Harley-Davidson (HOG) 39.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DOO, THO and HOG?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Harley-Davidson (HOG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.