DOO vs HOG vs VFS Stock Comparison

Brp, Harley-Davidson and VinFast Auto Prices as of Oct 26, 2026 Peers: Industry group
DOO BRP Inc.
$58.44 +2.2% 1M -13.1% 1Y
Market cap
$4.38B
P/E
53.9x
Revenue (TTM)
$6.74B
Div. yield
–
Recreational Vehicles Consumer Discretionary
3 wins
HOG Harley-Davidson, Inc.
$28.84 +13.3% 1M +2.2% 1Y
Market cap
$3.10B
P/E
15.3x
Revenue (TTM)
$4.24B
Div. yield
–
Recreational Vehicles Consumer Discretionary
5 wins
VFS VinFast Auto Ltd.
$3.05 -4.1% 1M -5.3% 1Y
Market cap
$7.36B
P/E
–
Revenue (TTM)
$3,514.06T
Div. yield
–
Auto Manufacturers Consumer Discretionary
3 wins

Head to Head

11 decided of 12

Harley-Davidson leads on 5 of the 12 questions below (Harley-Davidson 5, VinFast Auto 3, Brp 3). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDOOHOGVFSLeader
Larger companyMarket capitalisation $4.38B $3.10B $7.36B VFS
Cheaper on earningsLower P/E, profitable companies only 53.9x 15.3x 0.0x HOG
Cheaper on forward earningsLower price / next fiscal year consensus EPS 20.8x 39.0x — DOO
Faster revenue growthRevenue growth, trailing twelve months +20.2% -5.2% +4,424.0% VFS
More profitableNet margin, trailing twelve months 1.2% 4.8% -69.2% HOG
Better return on capitalReturn on invested capital 6.0% 2.9% — DOO
Less leveragedLower net debt / EBITDA 2.1x — -0.5x VFS
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -13.1% +2.2% -5.3% HOG
Better 5-year returnAnnualised price return, 5 years -7.7%/yr -4.7%/yr -20.8%/yr HOG
Less volatileAnnualised volatility, 1 year 57.8% 38.8% 41.4% HOG
Higher overall scoreMean of the five percentile scores vs peers 58/100 56/100 7/100 DOO

Percentile Scorecard

DOOHOGVFS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDOOHOGVFS
Valuation 82 #10 of 50 45 #28 of 50 10 #45 of 50
Growth 57 #21 of 48 6 #45 of 48 4 #46 of 48
Profitability 96 #3 of 46 64 #17 of 46 11 #41 of 46
Financial Health 29 #37 of 52 77 #13 of 52 4 #50 of 52
Shareholder Returns 24 #23 of 30 90 #4 of 30 –
Overall 58 56 7
  • DOO ranked among 56 companies in Automobiles and Components
  • HOG ranked among 56 companies in Automobiles and Components
  • VFS ranked among 56 companies in Automobiles and Components

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDOOHOGVFSSPY
1 month +2.2%+13.3%-4.1% -0.8%
3 months -5.3%+16.3%+3.4% +3.5%
6 months +6.3%+25.6%-27.6% +7.0%
Year to date -17.4%+40.8%-8.7% +12.2%
1 year -13.1%+2.2%-5.3% +13.0%
3 years -13.4%+10.2%-42.7% +86.3%
3 years, per year -4.7%+3.3%-16.9% +23.1%
5 years -32.8%-21.5%-68.8% +68.6%
5 years, per year -7.7%-4.7%-20.8% +11.0%
10 years +192.2%-49.0%— +258.0%
10 years, per year +11.3%-6.5%— +13.6%

Risk

MeasureDOOHOGVFSSPY
Volatility, 1Y 57.8%38.8%41.4% 12.7%
Downside volatility, 1Y 70.2%36.0%39.6% 12.7%
Beta vs S&P 500, 1Y 0.940.850.79 1.00
Return / volatility, 1Y -0.230.06-0.13 1.02
Max drawdown, 5Y -65.2%-66.8%-97.1% -25.4%
From 52-week high -28.4%-0.9%-35.9% -1.8%
52-week high $81.64$29.09$4.76 $779.14
52-week low $50.93$17.19$2.81 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDOOHOGVFS
P/E now vs peer median 52.6xmedian 18.9x 15.0xmedian 18.9x 0.0xmedian 18.9x
P/S now vs peer median 0.6xmedian 0.5x 0.7xmedian 0.5x 0.0xmedian 0.5x
EV/EBITDA now vs peer median 9.1xmedian 8.2x —median 8.2x -0.5xmedian 8.2x
P/FCF now vs peer median 5.0xmedian 9.4x -22.6xmedian 9.4x 0.0xmedian 9.4x
P/B now vs peer median 17.9xmedian 0.9x 1.0xmedian 0.9x 0.0xmedian 0.9x
PEG now vs peer median -1.04median 1.40 -0.50median 1.40 —median 1.40

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDOOHOGVFS
Revenue $6.74B $4.24B $3,514.06T
Gross profit $1.39B $1.42B -$1,799.20T
Operating income $283.70M $213.20M -$3,021.72T
Net income $81.25M $195.71M -$3,525.77T
Free cash flow $856.16M -$133.07M -$1,569.01T
R&D $332.77M – $376.86T
EPS (diluted) $1.10 $1.87 $-1,039,497.78
Cash & equivalents $462.34M $1.90B $281.02T
Total debt $7.25B $2.24B $7,424.18T
Shares (diluted) 73.90M 108.57M 2.34B
Enterprise value $2.75B -$5.47B -$1,239.61T

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDOOHOGVFS
P/E 52.6x 15.0x 0.0x
P/FCF 5.0x -22.6x 0.0x
P/Operating cash flow 4.0x -11,770x 0.0x
P/S 0.6x 0.7x 0.0x
P/B 17.9x 1.0x 0.0x
P/Tangible book -36.8x 1.0x 0.0x
EV/EBITDA 9.1x – -0.5x
EV/EBIT 19.6x 15.7x -0.1x
EV/Revenue 0.8x 0.8x 0.1x
EV/FCF 6.5x -25.2x -0.3x
EV/Operating cash flow 5.2x -13,130x -0.2x
PEG (3Y EPS CAGR) -1.04 -0.50 –

Growth

14 metrics
MetricDOOHOGVFS
Revenue growth (1Y) 20.2% -5.2% 4,424%
Revenue CAGR (3Y) -6.3% -11.1% –
Gross profit growth (1Y) 17.3% -25.3% -6,447%
Gross profit CAGR (3Y) -12.4% -18.3% –
Operating income growth (1Y) -7.6% 15.0% -4,777%
Operating income CAGR (3Y) -36.5% -38.9% –
Net income growth (1Y) -15.6% -16.4% -3,441%
Net income CAGR (3Y) -52.2% -36.8% –
EPS growth (1Y) -11.7% -6.1% -2,344%
EPS CAGR (3Y) -50.7% -29.8% –
Operating cash flow growth (1Y) 96.6% -100.0% –
Operating cash flow CAGR (3Y) 1.8% -26.0% –
Free cash flow growth (1Y) 259.1% -116.2% –
Free cash flow CAGR (3Y) 13.3% -31.0% –

Profitability

14 metrics
MetricDOOHOGVFS
Gross margin 20.6% 33.4% -51.2%
EBITDA margin 9.1% – -24.7%
Operating margin 4.2% 5.0% -86.0%
Pretax margin 1.8% 6.8% -102.7%
Net margin 1.2% 4.8% -69.2%
FCF margin 12.7% -3.1% -44.6%
Operating cash flow margin 16.0% 0.0% -50.4%
Return on equity 21.6% 6.3% –
Return on assets 1.7% 2.7% -47.1%
Return on invested capital 6.0% 2.9% –
Return on capital employed 10.1% 4.4% -208.1%
Asset turnover 1.4x 0.6x 0.7x
Cash conversion (OCF / net income) 13.3x 0.0x 0.5x
Stock comp / revenue – – –

Financial Health

11 metrics
MetricDOOHOGVFS
Debt / assets 37.7% 30.9% 29.1%
Debt / equity 7.5x 0.7x -0.2x
Net debt / EBITDA 2.1x – -0.5x
Debt / FCF 2.1x -16.9x -0.6x
Liabilities / assets 94.9% 57.0% 256.0%
Equity / assets 5.1% 43.0% -156.0%
Interest coverage 1.9x 0.7x -5.7x
Current ratio 1.2x 1.9x 0.5x
Quick ratio 0.4x 0.9x 0.2x
Cash ratio 0.2x 0.8x 0.1x
Altman Z-score – 2.21 -10.29

Shareholder Returns

7 metrics
MetricDOOHOGVFS
Dividend yield 1.6% 2.6% –
Net buyback yield -0.8% 12.0% –
Shareholder yield 0.7% 14.6% –
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDOOHOGVFS
Forward P/E 20.8xFY2026 39.0xFY2026 –
EPS, next fiscal year $2.81FY2026 $0.74FY2026 $-1.86FY2026
EPS growth, next FY -26.4%FY2026 -73.4%FY2026 –
EPS growth, the year after +31.7% +147.3% –
Revenue, next fiscal year $7.01BFY2026 $4.11BFY2026 $5.02BFY2026
Revenue growth, next FY +13.1%FY2026 +14.8%FY2026 +39.4%FY2026
Revenue growth, the year after +3.0% +2.9% +20.0%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDOOHOGVFS
Held by institutions 0.0% 100.0% 0.2%
Institutions holding 1 439 32
Change in shares held, QoQ – +3.1% -8.3%
Institutions buying 0 219 20
Institutions selling 0 122 8
Buyers to sellers – 1.80 2.50

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DOOHOGVFS
DOO 1.00 0.26 0.11
HOG 0.26 1.00 0.19
VFS 0.11 0.19 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DOO, HOG and VFS?

VinFast Auto (VFS) is the largest by market capitalisation: Brp (DOO) $4.38B, Harley-Davidson (HOG) $3.10B, VinFast Auto (VFS) $7.36B.

Which stock is cheaper, DOO, HOG and VFS?

Harley-Davidson (HOG) trades on the lowest price-to-earnings ratio (Brp (DOO) 53.9x, Harley-Davidson (HOG) 15.3x, VinFast Auto (VFS) 0.0x). On next year's consensus earnings, Brp (DOO) is cheapest (Brp (DOO) 20.8x, Harley-Davidson (HOG) 39.0x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

VinFast Auto (VFS) grew revenue fastest over the trailing twelve months: Brp (DOO) +20.2%, Harley-Davidson (HOG) -5.2%, VinFast Auto (VFS) +4,424.0%.

Which company is more profitable?

Harley-Davidson (HOG) has the highest net margin (Brp (DOO) 1.2%, Harley-Davidson (HOG) 4.8%, VinFast Auto (VFS) -69.2%). On return on invested capital, Brp (DOO) leads (Brp (DOO) 6.0%, Harley-Davidson (HOG) 2.9%).

Which stock has performed better?

Over the past year Harley-Davidson (HOG) returned the most: Brp (DOO) -13.1%, Harley-Davidson (HOG) +2.2%, VinFast Auto (VFS) -5.3%. Over five years, Harley-Davidson (HOG) compounded fastest (Brp (DOO) -7.7%/yr, Harley-Davidson (HOG) -4.7%/yr, VinFast Auto (VFS) -20.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Harley-Davidson (HOG) has been the steadiest (Brp (DOO) 57.8%, Harley-Davidson (HOG) 38.8%, VinFast Auto (VFS) 41.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DOO, HOG and VFS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Harley-Davidson (HOG) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.