DJT vs RUM vs SNAP Stock Comparison

Trump Media & Technology, Rum and Snap Prices as of Nov 4, 2026 Peers: Industry group
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RUM RUM Group Inc.
$5.11 -30.8% 1M -15.7% 1Y
Market cap
$2.53B
P/E
–
Revenue (TTM)
$117.66M
Div. yield
–
Social Media Technology
2 wins
SNAP Snap Inc
$5.91 +5.3% 1M -20.9% 1Y
Market cap
$10.20B
P/E
–
Revenue (TTM)
$6.35B
Div. yield
–
Social Media Technology
6 wins

Head to Head

9 decided of 12

Snap leads on 6 of the 12 questions below (Snap 6, Rum 2, Trump Media & Technology 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDJTRUMSNAPLeader
Larger companyMarket capitalisation $1.25B $2.53B $10.20B SNAP
Cheaper on earningsLower P/E, profitable companies only -1.0x -9.2x -31.6x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS — — — –
Faster revenue growthRevenue growth, trailing twelve months +21.6% +13.0% +12.6% DJT
More profitableNet margin, trailing twelve months -28,860.4% -134.6% -4.9% SNAP
Better return on capitalReturn on invested capital -45.0% — -5.8% SNAP
Less leveragedLower net debt / EBITDA -0.3x -1.1x -5.9x SNAP
Higher dividend yieldTrailing dividend yield — — — –
Better 1-year returnPrice return, last 12 months -67.5% -15.7% -20.9% RUM
Better 5-year returnAnnualised price return, 5 years -39.8%/yr -12.1%/yr -35.6%/yr RUM
Less volatileAnnualised volatility, 1 year 75.1% 77.2% 59.3% SNAP
Higher overall scoreMean of the five percentile scores vs peers 25/100 25/100 56/100 SNAP

Percentile Scorecard

DJTRUMSNAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDJTRUMSNAP
Valuation 13 #145 of 166 14 #143 of 166 44 #93 of 166
Growth 24 #118 of 154 23 #119 of 154 85 #24 of 154
Profitability 13 #134 of 154 8 #142 of 154 33 #103 of 154
Financial Health 20 #143 of 179 64 #66 of 179 42 #104 of 179
Shareholder Returns 57 #42 of 97 17 #81 of 97 76 #24 of 97
Overall 25 25 56
  • DJT ranked among 185 companies in Internet Platforms
  • RUM ranked among 185 companies in Internet Platforms
  • SNAP ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDJTRUMSNAPSPY
1 month -48.0%-30.8%+5.3% -1.0%
3 months -54.9%-17.4%+11.1% -0.4%
6 months -50.7%-36.5%-3.3% +4.5%
Year to date -66.1%-19.1%-26.8% +12.4%
1 year -67.5%-15.7%-20.9% +13.6%
3 years -69.8%+2.2%-44.9% +76.4%
3 years, per year -32.9%+0.7%-18.0% +20.8%
5 years -92.1%-47.6%-88.9% +63.7%
5 years, per year -39.8%-12.1%-35.6% +10.4%

Risk

MeasureDJTRUMSNAPSPY
Volatility, 1Y 75.1%77.2%59.3% 12.8%
Downside volatility, 1Y 76.8%70.8%59.5% 12.7%
Beta vs S&P 500, 1Y 1.893.222.25 1.00
Return / volatility, 1Y -0.90-0.20-0.35 1.06
Max drawdown, 5Y -95.4%-79.8%-92.9% -25.4%
From 52-week high -72.1%-50.0%-35.0% -1.6%
52-week high $16.09$10.23$9.09 $779.14
52-week low $4.49$4.67$3.93 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDJTRUMSNAP
P/E now vs peer median -1.0xmedian 18.2x -9.2xmedian 18.2x -31.6xmedian 18.2x
P/S now vs peer median 276.1xmedian 1.5x 21.5xmedian 1.5x 1.6xmedian 1.5x
EV/EBITDA now vs peer median -1.6xmedian 15.3x -18.5xmedian 15.3x -74.6xmedian 15.3x
P/FCF now vs peer median 147.0xmedian 12.2x -16.5xmedian 12.2x 14.5xmedian 12.2x
P/B now vs peer median 1.2xmedian 1.8x 1.8xmedian 1.8x 5.3xmedian 1.8x
PEG now vs peer median 0.01median 0.38 0.41median 0.38 -0.80median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDJTRUMSNAP
Revenue $4.52M $117.66M $6.35B
Gross profit $1.52M – $3.64B
Operating income -$946.99M -$173.51M -$323.82M
Net income -$1.30B -$160.16M -$311.24M
Free cash flow $8.49M -$153.10M $705.55M
R&D $33.78M $21.66M $1.95B
EPS (diluted) $-4.70 $-0.56 $-0.19
Cash & equivalents $215.46M $203.27M $958.85M
Total debt $970.32M $359.43M $3.53B
Shares (diluted) 277.28M 283.92M 1.66B
Enterprise value -$1.48B $1.69B -$1.22B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDJTRUMSNAP
P/E -1.0x -9.2x -31.6x
P/FCF 147.0x -16.5x 14.5x
P/Operating cash flow 146.5x -23.9x 11.1x
P/S 276.1x 21.5x 1.6x
P/B 1.2x 1.8x 5.3x
P/Tangible book 1.2x 2.0x 5.6x
EV/EBITDA -1.6x -18.5x -74.6x
EV/EBIT -1.6x -15.5x -34.2x
EV/Revenue 336.9x 22.9x 1.7x
EV/FCF 179.4x -17.6x 15.7x
EV/Operating cash flow 178.8x -25.3x 12.0x
PEG (3Y EPS CAGR) 0.01 0.41 -0.80

Growth

14 metrics
MetricDJTRUMSNAP
Revenue growth (1Y) 21.6% 13.0% 12.6%
Revenue CAGR (3Y) – 17.0% 12.3%
Gross profit growth (1Y) -40.2% – 20.0%
Gross profit CAGR (3Y) – – 11.9%
Operating income growth (1Y) -522.7% -44.5% 50.5%
Operating income CAGR (3Y) -193.3% -26.8% 39.9%
Net income growth (1Y) -1,101% 46.8% 43.0%
Net income CAGR (3Y) -247.3% -38.0% 38.7%
EPS growth (1Y) -941.6% 51.8% 42.6%
EPS CAGR (3Y) -77.8% -22.6% 39.5%
Operating cash flow growth (1Y) 122.6% -71.9% 56.7%
Operating cash flow CAGR (3Y) 31.6% -22.7% 54.3%
Free cash flow growth (1Y) 120.6% -142.9% 79.8%
Free cash flow CAGR (3Y) 31.6% -30.0% 105.7%

Profitability

14 metrics
MetricDJTRUMSNAP
Gross margin 33.7% – 57.3%
EBITDA margin -20,789% -123.7% -2.3%
Operating margin -20,956% -147.5% -5.1%
Pretax margin -28,859% -135.9% -4.9%
Net margin -28,860% -134.6% -4.9%
FCF margin 187.8% -130.1% 11.1%
Operating cash flow margin 188.4% -90.3% 14.5%
Return on equity -114.7% -19.1% -15.5%
Return on assets -61.3% -13.2% -4.2%
Return on invested capital -45.0% – -5.8%
Return on capital employed -83.5% -17.0% -5.3%
Asset turnover 0.0x 0.1x 0.8x
Cash conversion (OCF / net income) 0.0x 0.7x -3.0x
Stock comp / revenue 962.7% 19.3% 16.2%

Financial Health

11 metrics
MetricDJTRUMSNAP
Debt / assets 48.1% 16.9% 47.3%
Debt / equity 0.9x 0.3x 1.8x
Net debt / EBITDA -0.3x -1.1x -5.9x
Debt / FCF 114.3x -2.3x 5.0x
Liabilities / assets 49.3% 32.9% 74.2%
Equity / assets 50.7% 67.1% 25.8%
Interest coverage -20.5x – -2.2x
Current ratio 1.0x 2.1x 2.9x
Quick ratio 0.7x 1.3x 2.7x
Cash ratio 0.7x 1.0x 1.9x
Altman Z-score -3.80 1.64 -0.52

Shareholder Returns

7 metrics
MetricDJTRUMSNAP
Dividend yield – – –
Net buyback yield 3.6% -1.6% 8.3%
Shareholder yield 3.6% -1.6% 8.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDJTRUMSNAP
EPS, next fiscal year – $-0.50FY2026 $-0.05FY2026
Revenue, next fiscal year – $255.37MFY2026 $7.07BFY2026
Revenue growth, next FY – +153.8%FY2026 +19.2%FY2026
Revenue growth, the year after – +160.9% -0.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDJTRUMSNAP
Held by institutions 23.0% 11.3% 37.8%
Institutions holding 325 226 536
Change in shares held, QoQ +11.5% +8.7% -2.3%
Institutions buying 144 130 255
Institutions selling 72 40 177
Buyers to sellers 2.00 3.25 1.44

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DJTRUMSNAP
DJT 1.00 0.36 0.29
RUM 0.36 1.00 0.37
SNAP 0.29 0.37 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DJT, RUM and SNAP?

Snap (SNAP) is the largest by market capitalisation: Trump Media & Technology (DJT) $1.25B, Rum (RUM) $2.53B, Snap (SNAP) $10.20B.

Which company is growing faster?

Trump Media & Technology (DJT) grew revenue fastest over the trailing twelve months: Trump Media & Technology (DJT) +21.6%, Rum (RUM) +13.0%, Snap (SNAP) +12.6%.

Which company is more profitable?

Snap (SNAP) has the highest net margin (Trump Media & Technology (DJT) -28,860.4%, Rum (RUM) -134.6%, Snap (SNAP) -4.9%). On return on invested capital, Snap (SNAP) leads (Trump Media & Technology (DJT) -45.0%, Snap (SNAP) -5.8%).

Which stock has performed better?

Over the past year Rum (RUM) returned the most: Trump Media & Technology (DJT) -67.5%, Rum (RUM) -15.7%, Snap (SNAP) -20.9%. Over five years, Rum (RUM) compounded fastest (Trump Media & Technology (DJT) -39.8%/yr, Rum (RUM) -12.1%/yr, Snap (SNAP) -35.6%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Snap (SNAP) has been the steadiest (Trump Media & Technology (DJT) 75.1%, Rum (RUM) 77.2%, Snap (SNAP) 59.3%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DJT, RUM and SNAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Snap (SNAP) leads on 6. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.