DEO vs SAM vs TAP Stock Comparison

Diageo, Boston Beer and Molson Coors Beverage Prices as of Oct 27, 2026 Peers: Industry group
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DEO Diageo Plc
$93.09 +6.4% 1M -2.3% 1Y
Market cap
$51.06B
P/E
29.8x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
2 wins
SAM Boston Beer Co Inc
$200.34 +22.4% 1M -11.9% 1Y
Market cap
$2.03B
P/E
–
Revenue (TTM)
$2.03B
Div. yield
–
Brewers Consumer Staples
2 wins

Head to Head

8 decided of 12

Molson Coors Beverage leads on 4 of the 12 questions below (Molson Coors Beverage 4, Diageo 2, Boston Beer 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOSAMTAPLeader
Larger companyMarket capitalisation $51.06B $2.03B $7.35B DEO
Cheaper on earningsLower P/E, profitable companies only 29.8x -27.8x -3.2x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.9x 22.3x 8.9x TAP
Faster revenue growthRevenue growth, trailing twelve months — -3.5% -2.6% TAP
More profitableNet margin, trailing twelve months — -3.6% -17.8% SAM
Better return on capitalReturn on invested capital — — -12.5% –
Less leveragedLower net debt / EBITDA — — -3.2x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -2.3% -11.9% -12.9% DEO
Better 5-year returnAnnualised price return, 5 years -14.3%/yr -16.6%/yr -2.1%/yr TAP
Less volatileAnnualised volatility, 1 year 34.3% 37.7% 29.6% TAP
Higher overall scoreMean of the five percentile scores vs peers 38/100 58/100 52/100 SAM

Percentile Scorecard

DEOSAMTAP

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOSAMTAP
Valuation 43 #22 of 38 76 #10 of 38 84 #7 of 38
Growth – 3 #32 of 33 6 #31 of 33
Profitability – 47 #17 of 31 33 #21 of 31
Financial Health 31 #26 of 37 69 #12 of 37 36 #24 of 37
Shareholder Returns 41 #14 of 23 96 #2 of 23 100 #1 of 23
Overall 38 58 52
  • DEO ranked among 41 companies in Beverages
  • SAM ranked among 41 companies in Beverages
  • TAP ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOSAMTAPSPY
1 month +6.4%+22.4%+9.6% -0.2%
3 months +4.7%+7.9%-7.2% +3.9%
6 months +17.9%-15.9%-7.4% +8.2%
Year to date +7.9%+2.7%-15.5% +12.9%
1 year -2.3%-11.9%-12.9% +12.3%
3 years -37.1%-37.3%-30.5% +87.4%
3 years, per year -14.3%-14.4%-11.4% +23.3%
5 years -53.6%-59.7%-10.1% +67.9%
5 years, per year -14.3%-16.6%-2.1% +10.9%
10 years -13.2%+28.4%-62.4% +261.1%
10 years, per year -1.4%+2.5%-9.3% +13.7%

Risk

MeasureDEOSAMTAPSPY
Volatility, 1Y 34.3%37.7%29.6% 12.7%
Downside volatility, 1Y 36.4%40.5%32.0% 12.7%
Beta vs S&P 500, 1Y 0.26-0.27-0.27 1.00
Return / volatility, 1Y -0.07-0.32-0.44 0.97
Max drawdown, 5Y -67.4%-70.1%-49.1% -25.4%
From 52-week high -8.9%-23.0%-27.5% -1.2%
52-week high $102.14$260.05$54.38 $779.14
52-week low $72.47$161.08$35.96 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOSAMTAP
P/E now vs peer median 29.8xmedian 26.1x -28.1xmedian 26.1x -3.2xmedian 26.1x
P/S now vs peer median 2.0xmedian 1.6x 1.0xmedian 1.6x 0.7xmedian 1.6x
EV/EBITDA now vs peer median —median 14.0x -171.5xmedian 14.0x -8.0xmedian 14.0x
P/FCF now vs peer median 17.7xmedian 18.1x 11.1xmedian 18.1x 6.4xmedian 18.1x
P/B now vs peer median 4.4xmedian 2.6x 2.8xmedian 2.6x 0.8xmedian 2.6x
PEG now vs peer median —median 2.07 0.62median 2.07 0.01median 2.07

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOSAMTAP
Revenue – $2.03B $12.93B
Gross profit – $937.09M $4.10B
Operating income – -$96.37M -$2.52B
Net income – -$73.06M -$2.34B
Free cash flow – $185.06M $1.33B
EPS (diluted) – $-7.15 $-12.29
Cash & equivalents $1.52B $308.10M $2.13B
Total debt $93.75B – $7.71B
Shares (diluted) 557.75M 10.22M 187.70M
Enterprise value $31.13B $1.07B $3.00B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOSAMTAP
P/E 29.8x -28.1x -3.2x
P/FCF 17.7x 11.1x 6.4x
P/Operating cash flow – 8.8x 4.3x
P/S 2.0x 1.0x 0.7x
P/B 4.4x 2.8x 0.8x
P/Tangible book 4.4x 2.8x -5.6x
EV/EBITDA – -171.5x -8.0x
EV/EBIT – -18.1x -5.6x
EV/Revenue – 0.9x 1.1x
EV/FCF – 9.4x 10.7x
EV/Operating cash flow – 7.5x 7.1x
PEG (3Y EPS CAGR) – 0.62 0.01

Growth

14 metrics
MetricDEOSAMTAP
Revenue growth (1Y) – -3.5% -2.6%
Revenue CAGR (3Y) – -2.5% -1.0%
Gross profit growth (1Y) – -0.9% -6.2%
Gross profit CAGR (3Y) – 2.5% 1.7%
Operating income growth (1Y) – -179.1% -256.4%
Operating income CAGR (3Y) – -42.3% -94.9%
Net income growth (1Y) – -179.2% -318.2%
Net income CAGR (3Y) – -42.3% -307.5%
EPS growth (1Y) – -183.9% -338.3%
EPS CAGR (3Y) – -45.1% -307.3%
Operating cash flow growth (1Y) – -14.0% 20.3%
Operating cash flow CAGR (3Y) – 4.1% 4.6%
Free cash flow growth (1Y) – -12.7% 38.0%
Free cash flow CAGR (3Y) – 10.2% 5.7%

Profitability

14 metrics
MetricDEOSAMTAP
Gross margin – 46.1% 31.7%
EBITDA margin – -0.5% -13.6%
Operating margin – -4.7% -19.5%
Pretax margin – -4.3% -21.3%
Net margin – -3.6% -17.8%
FCF margin – 9.1% 10.3%
Operating cash flow margin – 11.5% 15.3%
Return on equity – -10.1% -22.9%
Return on assets – -5.9% -10.1%
Return on invested capital – – -12.5%
Return on capital employed – -12.2% -13.9%
Asset turnover – 1.6x 0.6x
Cash conversion (OCF / net income) – -3.2x -0.8x
Stock comp / revenue – 1.1% 0.3%

Financial Health

11 metrics
MetricDEOSAMTAP
Debt / assets 48.7% – 31.6%
Debt / equity 1.8x – 0.7x
Net debt / EBITDA – – -3.2x
Debt / FCF – – 5.8x
Liabilities / assets 72.3% 40.6% 57.7%
Equity / assets 27.7% 59.4% 42.3%
Interest coverage – – –
Current ratio 1.6x 1.1x 0.9x
Quick ratio 1.0x 0.9x 0.6x
Cash ratio 0.6x 0.7x 0.4x
Altman Z-score – 3.92 0.86

Shareholder Returns

7 metrics
MetricDEOSAMTAP
Dividend yield 2.1% – 4.8%
Net buyback yield – 6.0% 6.5%
Shareholder yield 2.1% 6.0% 11.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOSAMTAP
Forward P/E 14.9xFY2027 22.3xFY2026 8.9xFY2026
EPS, next fiscal year $6.26FY2027 $8.97FY2026 $4.42FY2026
EPS growth, next FY -5.0%FY2027 -9.3%FY2026 -18.5%FY2026
EPS growth, the year after +7.8% +17.7% +3.4%
Revenue, next fiscal year $19.88BFY2027 $2.02BFY2026 $10.73BFY2026
Revenue growth, next FY +1.2%FY2027 +3.1%FY2026 -3.7%FY2026
Revenue growth, the year after +2.7% -9.5% -1.1%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOSAMTAP
Held by institutions 9.2% 83.2% 100.0%
Institutions holding 719 330 617
Change in shares held, QoQ +3.4% +11.2% +12.2%
Institutions buying 333 158 340
Institutions selling 256 113 196
Buyers to sellers 1.30 1.40 1.73

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOSAMTAP
DEO 1.00 0.43 0.57
SAM 0.43 1.00 0.62
TAP 0.57 0.62 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, SAM and TAP?

Diageo (DEO) is the largest by market capitalisation: Diageo (DEO) $51.06B, Boston Beer (SAM) $2.03B, Molson Coors Beverage (TAP) $7.35B.

Which company is growing faster?

Molson Coors Beverage (TAP) grew revenue fastest over the trailing twelve months: Boston Beer (SAM) -3.5%, Molson Coors Beverage (TAP) -2.6%.

Which company is more profitable?

Boston Beer (SAM) has the highest net margin (Boston Beer (SAM) -3.6%, Molson Coors Beverage (TAP) -17.8%).

Which stock has performed better?

Over the past year Diageo (DEO) returned the most: Diageo (DEO) -2.3%, Boston Beer (SAM) -11.9%, Molson Coors Beverage (TAP) -12.9%. Over five years, Molson Coors Beverage (TAP) compounded fastest (Diageo (DEO) -14.3%/yr, Boston Beer (SAM) -16.6%/yr, Molson Coors Beverage (TAP) -2.1%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Molson Coors Beverage (TAP) has been the steadiest (Diageo (DEO) 34.3%, Boston Beer (SAM) 37.7%, Molson Coors Beverage (TAP) 29.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, SAM and TAP?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Molson Coors Beverage (TAP) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.