DEO vs SAM vs CWGL Stock Comparison

Diageo, Boston Beer and Crimson Wine Prices as of Oct 29, 2026 Peers: Industry group
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DEO Diageo Plc
$91.35 +7.1% 1M -0.4% 1Y
Market cap
$52.25B
P/E
29.2x
Revenue (TTM)
—
Div. yield
–
Spirits and Wine Consumer Staples
5 wins
SAM Boston Beer Co Inc
$198.50 +22.1% 1M -6.8% 1Y
Market cap
$2.09B
P/E
–
Revenue (TTM)
$2.03B
Div. yield
–
Brewers Consumer Staples
1 win
CWGL Crimson Wine Group, Ltd
$4.00 -6.3% 1M -21.3% 1Y
Market cap
$82.34M
P/E
117.0x
Revenue (TTM)
$72.36M
Div. yield
–
Spirits and Wine Consumer Staples
3 wins

Head to Head

9 decided of 12

Diageo leads on 5 of the 12 questions below (Diageo 5, Crimson Wine 3, Boston Beer 1). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDEOSAMCWGLLeader
Larger companyMarket capitalisation $52.25B $2.09B $82.34M DEO
Cheaper on earningsLower P/E, profitable companies only 29.2x -28.6x 117.0x DEO
Cheaper on forward earningsLower price / next fiscal year consensus EPS 14.6x 22.1x — DEO
Faster revenue growthRevenue growth, trailing twelve months — -3.5% +1.5% CWGL
More profitableNet margin, trailing twelve months — -3.6% 1.0% CWGL
Better return on capitalReturn on invested capital — — -0.7% –
Less leveragedLower net debt / EBITDA — — 4.6x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% — –
Better 1-year returnPrice return, last 12 months -0.4% -6.8% -21.3% DEO
Better 5-year returnAnnualised price return, 5 years -14.5%/yr -16.6%/yr -14.8%/yr DEO
Less volatileAnnualised volatility, 1 year 34.2% 37.4% 30.6% CWGL
Higher overall scoreMean of the five percentile scores vs peers 38/100 56/100 45/100 SAM

Percentile Scorecard

DEOSAMCWGL

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDEOSAMCWGL
Valuation 46 #21 of 38 73 #11 of 38 65 #14 of 38
Growth – 3 #32 of 33 22 #26 of 33
Profitability – 47 #17 of 31 50 #16 of 31
Financial Health 28 #27 of 37 64 #14 of 37 75 #10 of 37
Shareholder Returns 41 #14 of 23 96 #2 of 23 14 #20 of 23
Overall 38 56 45
  • DEO ranked among 41 companies in Beverages
  • SAM ranked among 41 companies in Beverages
  • CWGL ranked among 41 companies in Beverages

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDEOSAMCWGLSPY
1 month +7.1%+22.1%-6.3% +0.7%
3 months +2.6%+7.0%-4.8% +3.7%
6 months +13.3%-16.3%-9.7% +7.1%
Year to date +5.9%+1.7%-18.4% +12.8%
1 year -0.4%-6.8%-21.3% +11.9%
3 years -40.0%-40.5%-27.0% +85.2%
3 years, per year -15.7%-15.9%-10.0% +22.8%
5 years -54.2%-59.7%-55.2% +67.6%
5 years, per year -14.5%-16.6%-14.8% +10.9%
10 years -14.7%+26.0%-57.9% +262.0%
10 years, per year -1.6%+2.3%-8.3% +13.7%

Risk

MeasureDEOSAMCWGLSPY
Volatility, 1Y 34.2%37.4%30.6% 12.7%
Downside volatility, 1Y 36.2%40.0%35.0% 12.6%
Beta vs S&P 500, 1Y 0.26-0.260.10 1.00
Return / volatility, 1Y -0.01-0.18-0.69 0.94
Max drawdown, 5Y -67.4%-70.1%-56.9% -25.4%
From 52-week high -10.6%-23.7%-23.4% -1.2%
52-week high $102.14$260.05$5.22 $779.14
52-week low $72.47$161.08$3.90 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDEOSAMCWGL
P/E now vs peer median 29.2xmedian 26.8x -27.9xmedian 26.8x 117.0xmedian 26.8x
P/S now vs peer median 2.0xmedian 1.6x 1.0xmedian 1.6x 1.1xmedian 1.6x
EV/EBITDA now vs peer median —median 18.0x -169.6xmedian 18.0x 19.7xmedian 18.0x
P/FCF now vs peer median 17.4xmedian 18.4x 11.0xmedian 18.4x -2.6xmedian 18.4x
P/B now vs peer median 4.3xmedian 2.6x 2.8xmedian 2.6x 0.4xmedian 2.6x
PEG now vs peer median —median 1.89 0.62median 1.89 -24.12median 1.89

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDEOSAMCWGL
Revenue – $2.03B $72.36M
Gross profit – $937.09M $32.85M
Operating income – -$96.37M -$2.29M
Net income – -$73.06M $704.00K
Free cash flow – $185.06M -$31.77M
EPS (diluted) – $-7.15 $0.03
Cash & equivalents $1.52B $308.10M $11.84M
Total debt $93.75B – $36.85M
Shares (diluted) 557.75M 10.22M 20.59M
Enterprise value $32.32B $1.13B $12.00M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDEOSAMCWGL
P/E 29.2x -27.9x 117.0x
P/FCF 17.4x 11.0x -2.6x
P/Operating cash flow – 8.7x 8.8x
P/S 2.0x 1.0x 1.1x
P/B 4.3x 2.8x 0.4x
P/Tangible book 4.3x 2.8x 0.4x
EV/EBITDA – -169.6x 19.7x
EV/EBIT – -17.9x -46.9x
EV/Revenue – 0.8x 1.5x
EV/FCF – 9.3x -3.4x
EV/Operating cash flow – 7.4x 11.4x
PEG (3Y EPS CAGR) – 0.62 -24.12

Growth

14 metrics
MetricDEOSAMCWGL
Revenue growth (1Y) – -3.5% 1.5%
Revenue CAGR (3Y) – -2.5% 0.9%
Gross profit growth (1Y) – -0.9% -0.3%
Gross profit CAGR (3Y) – 2.5% 0.0%
Operating income growth (1Y) – -179.1% -199.9%
Operating income CAGR (3Y) – -42.3% -59.1%
Net income growth (1Y) – -179.2% 143.6%
Net income CAGR (3Y) – -42.3% -6.1%
EPS growth (1Y) – -183.9% 143.6%
EPS CAGR (3Y) – -45.1% -4.8%
Operating cash flow growth (1Y) – -14.0% 292.2%
Operating cash flow CAGR (3Y) – 4.1% 45.4%
Free cash flow growth (1Y) – -12.7% -1,125%
Free cash flow CAGR (3Y) – 10.2% -71.7%

Profitability

14 metrics
MetricDEOSAMCWGL
Gross margin – 46.1% 45.4%
EBITDA margin – -0.5% 7.5%
Operating margin – -4.7% -3.2%
Pretax margin – -4.3% 1.5%
Net margin – -3.6% 1.0%
FCF margin – 9.1% -43.9%
Operating cash flow margin – 11.5% 13.0%
Return on equity – -10.1% 0.4%
Return on assets – -5.9% 0.3%
Return on invested capital – – -0.7%
Return on capital employed – -12.2% -1.0%
Asset turnover – 1.6x 0.3x
Cash conversion (OCF / net income) – -3.2x 13.4x
Stock comp / revenue – 1.1% 0.1%

Financial Health

11 metrics
MetricDEOSAMCWGL
Debt / assets 48.7% – 15.6%
Debt / equity 1.8x – 0.2x
Net debt / EBITDA – – 4.6x
Debt / FCF – – -1.2x
Liabilities / assets 72.3% 40.6% 21.2%
Equity / assets 27.7% 59.4% 78.8%
Interest coverage – – -1.6x
Current ratio 1.6x 1.1x 10.5x
Quick ratio 1.0x 0.9x 2.1x
Cash ratio 0.6x 0.7x 1.0x
Altman Z-score – 3.89 1.27

Shareholder Returns

7 metrics
MetricDEOSAMCWGL
Dividend yield 2.2% – –
Net buyback yield – 6.0% 0.0%
Shareholder yield 2.2% 6.0% 0.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDEOSAMCWGL
Forward P/E 14.6xFY2027 22.1xFY2026 –
EPS, next fiscal year $6.26FY2027 $8.97FY2026 –
EPS growth, next FY -5.0%FY2027 -9.3%FY2026 –
EPS growth, the year after +7.8% +17.7% –
Revenue, next fiscal year $19.88BFY2027 $2.02BFY2026 –
Revenue growth, next FY +1.2%FY2027 +3.1%FY2026 –
Revenue growth, the year after +2.7% -9.5% –

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDEOSAMCWGL
Held by institutions 9.2% 83.2% 17.4%
Institutions holding 720 330 5
Change in shares held, QoQ +3.4% +11.2% +1.4%
Institutions buying 334 158 2
Institutions selling 256 113 2
Buyers to sellers 1.30 1.40 1.00

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DEOSAMCWGL
DEO 1.00 0.43 -0.10
SAM 0.43 1.00 0.00
CWGL -0.10 0.00 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DEO, SAM and CWGL?

Diageo (DEO) is the largest by market capitalisation: Diageo (DEO) $52.25B, Boston Beer (SAM) $2.09B, Crimson Wine (CWGL) $82.34M.

Which stock is cheaper, DEO, SAM and CWGL?

Diageo (DEO) trades on the lowest price-to-earnings ratio (Diageo (DEO) 29.2x, Boston Beer (SAM) -28.6x, Crimson Wine (CWGL) 117.0x). On next year's consensus earnings, Diageo (DEO) is cheapest (Diageo (DEO) 14.6x, Boston Beer (SAM) 22.1x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Crimson Wine (CWGL) grew revenue fastest over the trailing twelve months: Boston Beer (SAM) -3.5%, Crimson Wine (CWGL) +1.5%.

Which company is more profitable?

Crimson Wine (CWGL) has the highest net margin (Boston Beer (SAM) -3.6%, Crimson Wine (CWGL) 1.0%).

Which stock has performed better?

Over the past year Diageo (DEO) returned the most: Diageo (DEO) -0.4%, Boston Beer (SAM) -6.8%, Crimson Wine (CWGL) -21.3%. Over five years, Diageo (DEO) compounded fastest (Diageo (DEO) -14.5%/yr, Boston Beer (SAM) -16.6%/yr, Crimson Wine (CWGL) -14.8%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Crimson Wine (CWGL) has been the steadiest (Diageo (DEO) 34.2%, Boston Beer (SAM) 37.4%, Crimson Wine (CWGL) 30.6%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DEO, SAM and CWGL?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Diageo (DEO) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.