DECK vs KTB vs LULU Stock Comparison

Deckers Outdoor, Kontoor Brands and Lululemon Athletica Prices as of Nov 4, 2026 Peers: Industry group
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DECK Deckers Outdoor Corp
$89.11 +11.1% 1M +12.0% 1Y
Market cap
$11.78B
P/E
11.1x
Revenue (TTM)
$5.58B
Div. yield
–
Footwear Consumer Discretionary
4 wins
KTB Kontoor Brands, Inc.
$81.49 +26.8% 1M +9.8% 1Y
Market cap
$4.38B
P/E
16.4x
Revenue (TTM)
$3.07B
Div. yield
0.03%
Apparel Consumer Discretionary
2 wins
LULU lululemon athletica inc.
$112.06 +20.3% 1M -30.3% 1Y
Market cap
$12.40B
P/E
8.7x
Revenue (TTM)
$11.09B
Div. yield
–
Apparel Consumer Discretionary
3 wins

Head to Head

9 decided of 12

Deckers Outdoor leads on 4 of the 12 questions below (Deckers Outdoor 4, Lululemon Athletica 3, Kontoor Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionDECKKTBLULULeader
Larger companyMarket capitalisation $11.78B $4.38B $12.40B LULU
Cheaper on earningsLower P/E, profitable companies only 11.1x 16.4x 8.7x LULU
Cheaper on forward earningsLower price / next fiscal year consensus EPS 11.9x 15.0x 10.9x LULU
Faster revenue growthRevenue growth, trailing twelve months +6.3% +34.3% +1.7% KTB
More profitableNet margin, trailing twelve months 19.0% 8.7% 12.8% DECK
Better return on capitalReturn on invested capital — 15.6% — –
Less leveragedLower net debt / EBITDA — 2.6x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.03% 0.00% –
Better 1-year returnPrice return, last 12 months +12.0% +9.8% -30.3% DECK
Better 5-year returnAnnualised price return, 5 years +4.8%/yr +7.1%/yr -24.9%/yr KTB
Less volatileAnnualised volatility, 1 year 40.8% 47.3% 47.0% DECK
Higher overall scoreMean of the five percentile scores vs peers 80/100 61/100 76/100 DECK

Percentile Scorecard

DECKKTBLULU

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisDECKKTBLULU
Valuation 70 #15 of 47 41 #28 of 47 87 #7 of 47
Growth 50 #23 of 45 82 #9 of 45 27 #33 of 45
Profitability 98 #2 of 44 84 #8 of 44 95 #3 of 44
Financial Health 86 #8 of 52 29 #37 of 52 77 #13 of 52
Shareholder Returns 97 #2 of 36 69 #12 of 36 94 #3 of 36
Overall 80 61 76
  • DECK ranked among 52 companies in Apparel and Luxury
  • KTB ranked among 52 companies in Apparel and Luxury
  • LULU ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodDECKKTBLULUSPY
1 month +11.1%+26.8%+20.3% -1.0%
3 months -10.3%-2.7%-9.3% -0.4%
6 months -14.3%+8.7%-15.1% +4.5%
Year to date -14.0%+33.4%-46.1% +12.4%
1 year +12.0%+9.8%-30.3% +13.6%
3 years -10.5%+68.6%-72.5% +76.4%
3 years, per year -3.6%+19.0%-35.0% +20.8%
5 years +26.3%+41.0%-76.1% +63.7%
5 years, per year +4.8%+7.1%-24.9% +10.4%
10 years +923.1%—+100.7% +267.7%
10 years, per year +26.2%—+7.2% +13.9%

Risk

MeasureDECKKTBLULUSPY
Volatility, 1Y 40.8%47.3%47.0% 12.8%
Downside volatility, 1Y 34.0%43.6%51.8% 12.7%
Beta vs S&P 500, 1Y 1.050.851.20 1.00
Return / volatility, 1Y 0.290.21-0.64 1.06
Max drawdown, 5Y -65.2%-48.3%-82.0% -25.4%
From 52-week high -26.3%-7.6%-48.1% -1.6%
52-week high $120.94$88.17$215.88 $779.14
52-week low $77.68$57.48$91.88 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleDECKKTBLULU
P/E now vs peer median 11.4xmedian 17.6x 16.8xmedian 17.6x 8.9xmedian 17.6x
P/S now vs peer median 2.1xmedian 0.8x 1.5xmedian 0.8x 1.1xmedian 0.8x
EV/EBITDA now vs peer median 7.7xmedian 11.6x 13.1xmedian 11.6x 4.2xmedian 11.6x
P/FCF now vs peer median 11.3xmedian 11.8x 10.5xmedian 11.8x 8.8xmedian 11.8x
P/B now vs peer median 5.1xmedian 2.4x 7.2xmedian 2.4x 2.5xmedian 2.4x
PEG now vs peer median 0.43median 0.57 1.65median 0.57 0.54median 0.57

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsDECKKTBLULU
Revenue $5.58B $3.07B $11.09B
Gross profit $3.29B $1.48B $6.22B
Operating income $1.32B $365.60M $1.98B
Net income $1.06B $267.94M $1.42B
Free cash flow $1.05B $422.43M $1.35B
EPS (diluted) $7.83 $4.83 $12.56
Cash & equivalents $1.21B $58.46M $1.39B
Total debt – $1.14B –
Shares (diluted) 135.30M 55.50M 112.92M
Enterprise value $4.97B $4.11B $6.65B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricDECKKTBLULU
P/E 11.4x 16.8x 8.9x
P/FCF 11.3x 10.5x 8.8x
P/Operating cash flow 10.6x 10.0x 6.0x
P/S 2.1x 1.5x 1.1x
P/B 5.1x 7.2x 2.5x
P/Tangible book 5.2x 26.1x 2.5x
EV/EBITDA 7.7x 13.1x 4.2x
EV/EBIT 8.1x 15.2x 5.3x
EV/Revenue 1.9x 1.8x 1.0x
EV/FCF 10.2x 13.1x 7.8x
EV/Operating cash flow 9.5x 12.4x 5.3x
PEG (3Y EPS CAGR) 0.43 1.65 0.54

Growth

14 metrics
MetricDECKKTBLULU
Revenue growth (1Y) 6.3% 34.3% 1.7%
Revenue CAGR (3Y) 12.6% 5.4% 7.9%
Gross profit growth (1Y) 8.7% 44.2% -3.4%
Gross profit CAGR (3Y) 17.3% 10.4% 7.5%
Operating income growth (1Y) 6.7% 34.9% -20.7%
Operating income CAGR (3Y) 19.9% 4.8% 8.5%
Net income growth (1Y) 4.4% 6.6% -20.6%
Net income CAGR (3Y) 20.1% 9.3% 12.1%
EPS growth (1Y) 13.9% 7.6% -15.8%
EPS CAGR (3Y) 26.2% 10.1% 16.6%
Operating cash flow growth (1Y) 5.8% 39.9% 3.7%
Operating cash flow CAGR (3Y) 8.0% 67.0% 6.6%
Free cash flow growth (1Y) 7.4% 39.5% 15.9%
Free cash flow CAGR (3Y) 10.4% 81.0% 11.8%

Profitability

14 metrics
MetricDECKKTBLULU
Gross margin 58.9% 48.2% 56.1%
EBITDA margin 24.9% 13.7% 22.7%
Operating margin 23.6% 11.9% 17.8%
Pretax margin 24.6% 9.3% 18.1%
Net margin 19.0% 8.7% 12.8%
FCF margin 18.9% 13.8% 12.2%
Operating cash flow margin 20.2% 14.5% 17.9%
Return on equity 45.8% 42.5% 29.5%
Return on assets 27.1% 9.9% 16.7%
Return on invested capital – 15.6% –
Return on capital employed 46.3% 18.0% 29.5%
Asset turnover 1.4x 1.2x 1.3x
Cash conversion (OCF / net income) 1.1x 1.7x 1.4x
Stock comp / revenue 0.8% 1.2% 0.8%

Financial Health

11 metrics
MetricDECKKTBLULU
Debt / assets – 42.9% –
Debt / equity – 1.8x –
Net debt / EBITDA – 2.6x –
Debt / FCF – 2.7x –
Liabilities / assets 41.2% 76.8% 43.5%
Equity / assets 58.8% 23.2% 56.5%
Interest coverage 279.7x 5.2x –
Current ratio 2.7x 1.8x 2.2x
Quick ratio 1.8x 0.5x 0.9x
Cash ratio 1.1x 0.1x 0.8x
Altman Z-score 8.19 3.29 5.04

Shareholder Returns

7 metrics
MetricDECKKTBLULU
Dividend yield – 2.6% –
Net buyback yield 10.5% 2.6% 9.7%
Shareholder yield 10.5% 5.2% 9.7%
Payout ratio (earnings) – 43.6% –
Payout ratio (FCF) – 27.7% –
Dividend growth (1Y) – 2.4% –
Dividend CAGR (3Y) – 3.3% –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusDECKKTBLULU
Forward P/E 11.9xFY2026 15.0xFY2026 10.9xFY2026
EPS, next fiscal year $7.48FY2026 $5.45FY2026 $10.26FY2026
EPS growth, next FY +6.6%FY2026 -2.5%FY2026 -22.6%FY2026
EPS growth, the year after +4.3% +12.1% -16.3%
Revenue, next fiscal year $5.37BFY2026 $2.85BFY2026 $11.00BFY2026
Revenue growth, next FY -1.9%FY2026 -9.5%FY2026 -0.9%FY2026
Revenue growth, the year after +8.4% -5.1% -9.7%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersDECKKTBLULU
Held by institutions 96.4% 100.0% 71.6%
Institutions holding 863 433 850
Change in shares held, QoQ +0.4% +6.9% -2.1%
Institutions buying 429 218 409
Institutions selling 333 137 332
Buyers to sellers 1.29 1.59 1.23

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

DECKKTBLULU
DECK 1.00 0.43 0.39
KTB 0.43 1.00 0.30
LULU 0.39 0.30 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, DECK, KTB and LULU?

Lululemon Athletica (LULU) is the largest by market capitalisation: Deckers Outdoor (DECK) $11.78B, Kontoor Brands (KTB) $4.38B, Lululemon Athletica (LULU) $12.40B.

Which stock is cheaper, DECK, KTB and LULU?

Lululemon Athletica (LULU) trades on the lowest price-to-earnings ratio (Deckers Outdoor (DECK) 11.1x, Kontoor Brands (KTB) 16.4x, Lululemon Athletica (LULU) 8.7x). On next year's consensus earnings, Lululemon Athletica (LULU) is cheapest (Deckers Outdoor (DECK) 11.9x, Kontoor Brands (KTB) 15.0x, Lululemon Athletica (LULU) 10.9x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Kontoor Brands (KTB) grew revenue fastest over the trailing twelve months: Deckers Outdoor (DECK) +6.3%, Kontoor Brands (KTB) +34.3%, Lululemon Athletica (LULU) +1.7%.

Which company is more profitable?

Deckers Outdoor (DECK) has the highest net margin (Deckers Outdoor (DECK) 19.0%, Kontoor Brands (KTB) 8.7%, Lululemon Athletica (LULU) 12.8%).

Which stock has performed better?

Over the past year Deckers Outdoor (DECK) returned the most: Deckers Outdoor (DECK) +12.0%, Kontoor Brands (KTB) +9.8%, Lululemon Athletica (LULU) -30.3%. Over five years, Kontoor Brands (KTB) compounded fastest (Deckers Outdoor (DECK) +4.8%/yr, Kontoor Brands (KTB) +7.1%/yr, Lululemon Athletica (LULU) -24.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Deckers Outdoor (DECK) 0.00%, Kontoor Brands (KTB) 0.03%, Lululemon Athletica (LULU) 0.00%. Deckers Outdoor (DECK) and Lululemon Athletica (LULU) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Deckers Outdoor (DECK) 40.8%, Kontoor Brands (KTB) 47.3%, Lululemon Athletica (LULU) 47.0%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, DECK, KTB and LULU?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Deckers Outdoor (DECK) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.