CXM vs CRM vs INTA Stock Comparison

Sprinklr, Salesforce and Intapp Prices as of Oct 27, 2026 Peers: Industry group
CXM Sprinklr, Inc.
$6.68 +31.8% 1M -14.8% 1Y
Market cap
$1.62B
P/E
70.0x
Revenue (TTM)
$872.88M
Div. yield
–
CRM and Sales Software Technology
2 wins
CRM Salesforce, Inc.
$240.90 +2.9% 1M -5.7% 1Y
Market cap
$197.82B
P/E
20.5x
Revenue (TTM)
$43.94B
Div. yield
–
CRM and Sales Software Technology
4 wins
INTA Intapp, Inc.
$42.95 +19.0% 1M +8.2% 1Y
Market cap
$3.13B
P/E
–
Revenue (TTM)
$600.04M
Div. yield
–
CRM and Sales Software Technology
3 wins

Head to Head

9 decided of 12

Salesforce leads on 4 of the 12 questions below (Salesforce 4, Intapp 3, Sprinklr 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCXMCRMINTALeader
Larger companyMarket capitalisation $1.62B $197.82B $3.13B CRM
Cheaper on earningsLower P/E, profitable companies only 70.0x 20.5x -110.7x CRM
Cheaper on forward earningsLower price / next fiscal year consensus EPS 13.6x 13.6x 27.5x CXM
Faster revenue growthRevenue growth, trailing twelve months +6.3% +11.2% +14.4% INTA
More profitableNet margin, trailing twelve months 2.7% 22.0% -4.7% CRM
Better return on capitalReturn on invested capital — 9.0% — –
Less leveragedLower net debt / EBITDA — 1.9x — –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -14.8% -5.7% +8.2% INTA
Better 5-year returnAnnualised price return, 5 years -18.0%/yr -4.2%/yr +10.0%/yr INTA
Less volatileAnnualised volatility, 1 year 44.6% 46.8% 60.9% CXM
Higher overall scoreMean of the five percentile scores vs peers 68/100 69/100 58/100 CRM

Percentile Scorecard

CXMCRMINTA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCXMCRMINTA
Valuation 81 #20 of 101 76 #25 of 101 37 #64 of 101
Growth 49 #50 of 97 71 #29 of 97 78 #22 of 97
Profitability 65 #34 of 94 88 #12 of 94 53 #45 of 94
Financial Health 64 #40 of 108 42 #63 of 108 48 #57 of 108
Shareholder Returns 79 #14 of 64 70 #20 of 64 75 #17 of 64
Overall 68 69 58
  • CXM ranked among 114 companies in Business Applications
  • CRM ranked among 114 companies in Business Applications
  • INTA ranked among 114 companies in Business Applications

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCXMCRMINTASPY
1 month +31.8%+2.9%+19.0% -0.2%
3 months +6.0%+32.7%+40.4% +3.9%
6 months +31.8%+32.9%+89.3% +8.2%
Year to date -14.1%-9.1%-6.3% +12.9%
1 year -14.8%-5.7%+8.2% +12.3%
3 years -49.9%+22.6%+29.3% +87.4%
3 years, per year -20.6%+7.0%+9.0% +23.3%
5 years -62.8%-19.3%+61.2% +67.9%
5 years, per year -18.0%-4.2%+10.0% +10.9%
10 years —+222.3%— +261.1%
10 years, per year —+12.4%— +13.7%

Risk

MeasureCXMCRMINTASPY
Volatility, 1Y 44.6%46.8%60.9% 12.7%
Downside volatility, 1Y 48.6%41.6%58.6% 12.7%
Beta vs S&P 500, 1Y 0.200.390.32 1.00
Return / volatility, 1Y -0.33-0.120.14 0.97
Max drawdown, 5Y -75.9%-59.2%-74.2% -25.4%
From 52-week high -18.7%-9.5%-10.5% -1.2%
52-week high $8.22$266.23$47.99 $779.14
52-week low $4.82$150.12$19.14 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCXMCRMINTA
P/E now vs peer median 67.9xmedian 28.3x 20.4xmedian 28.3x -116.4xmedian 28.3x
P/S now vs peer median 1.8xmedian 2.8x 4.5xmedian 2.8x 5.5xmedian 2.8x
EV/EBITDA now vs peer median 20.8xmedian 17.3x 15.1xmedian 17.3x -327.0xmedian 17.3x
P/FCF now vs peer median 12.4xmedian 15.8x 13.1xmedian 15.8x 20.6xmedian 15.8x
P/B now vs peer median 3.0xmedian 3.2x 5.2xmedian 3.2x 10.7xmedian 3.2x
PEG now vs peer median 1.14median 0.85 0.22median 0.85 -4.35median 0.85

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCXMCRMINTA
Revenue $872.88M $43.94B $600.04M
Gross profit $572.53M $33.96B $459.63M
Operating income $46.29M $8.74B -$26.70M
Net income $23.16M $9.66B -$28.26M
Free cash flow $127.75M $15.15B $159.56M
R&D $97.82M $6.37B $167.20M
EPS (diluted) $0.10 $11.77 $-0.37
Cash & equivalents $231.42M $8.31B $147.69M
Total debt – $39.29B –
Shares (diluted) 237.84M 821.00M 76.59M
Enterprise value $874.50M $153.69B $2.48B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCXMCRMINTA
P/E 67.9x 20.4x -116.4x
P/FCF 12.4x 13.1x 20.6x
P/Operating cash flow 12.3x 12.6x 20.4x
P/S 1.8x 4.5x 5.5x
P/B 3.0x 5.2x 10.7x
P/Tangible book 3.0x 6.2x 11.7x
EV/EBITDA 20.8x 15.1x -327.0x
EV/EBIT 29.2x 25.9x -117.7x
EV/Revenue 1.5x 5.1x 5.2x
EV/FCF 10.6x 14.9x 19.7x
EV/Operating cash flow 10.5x 14.4x 19.5x
PEG (3Y EPS CAGR) 1.14 0.22 -4.35

Growth

14 metrics
MetricCXMCRMINTA
Revenue growth (1Y) 6.3% 11.2% 14.4%
Revenue CAGR (3Y) 9.0% 9.9% 17.2%
Gross profit growth (1Y) -0.3% 10.7% 17.9%
Gross profit CAGR (3Y) 4.0% 11.3% 21.7%
Operating income growth (1Y) 40.8% 9.4% 22.7%
Operating income CAGR (3Y) 136.5% 47.8% 25.3%
Net income growth (1Y) -80.7% 45.0% -0.8%
Net income CAGR (3Y) 50.7% 82.9% 24.1%
EPS growth (1Y) -78.7% 69.9% -7.7%
EPS CAGR (3Y) 59.9% 94.5% 26.7%
Operating cash flow growth (1Y) -3.0% 19.6% 43.0%
Operating cash flow CAGR (3Y) 31.5% 23.3% 65.1%
Free cash flow growth (1Y) -2.3% 21.3% 43.7%
Free cash flow CAGR (3Y) 37.9% 26.1% 67.1%

Profitability

14 metrics
MetricCXMCRMINTA
Gross margin 65.6% 77.3% 76.6%
EBITDA margin 7.5% 34.0% -1.6%
Operating margin 5.3% 19.9% -4.5%
Pretax margin 7.7% 28.2% -4.0%
Net margin 2.7% 22.0% -4.7%
FCF margin 14.6% 34.5% 26.6%
Operating cash flow margin 14.8% 35.8% 26.9%
Return on equity 4.6% 26.7% -9.0%
Return on assets 2.2% 8.9% -3.9%
Return on invested capital – 9.0% –
Return on capital employed 8.0% 10.7% -7.2%
Asset turnover 0.8x 0.4x 0.8x
Cash conversion (OCF / net income) 5.6x 1.6x -5.7x
Stock comp / revenue 9.4% 8.3% 21.0%

Financial Health

11 metrics
MetricCXMCRMINTA
Debt / assets – 35.8% –
Debt / equity – 1.0x –
Net debt / EBITDA – 1.9x –
Debt / FCF – 2.6x –
Liabilities / assets 50.6% 65.0% 55.1%
Equity / assets 49.4% 35.0% 44.9%
Interest coverage – 9.4x –
Current ratio 1.6x 0.8x 0.7x
Quick ratio 0.9x 0.7x 0.6x
Cash ratio 0.5x 0.4x 0.4x
Altman Z-score 2.68 2.63 4.06

Shareholder Returns

7 metrics
MetricCXMCRMINTA
Dividend yield – 0.7% –
Net buyback yield 8.2% 17.3% 7.2%
Shareholder yield 8.2% 18.0% 7.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCXMCRMINTA
Forward P/E 13.6xFY2026 13.6xFY2026 27.5xFY2027
EPS, next fiscal year $0.49FY2026 $17.65FY2026 $1.56FY2027
EPS growth, next FY 0.0%FY2026 +41.0%FY2026 +22.8%FY2027
EPS growth, the year after +6.1% -5.3% +18.6%
Revenue, next fiscal year $812.15MFY2026 $43.89BFY2026 $679.07MFY2027
Revenue growth, next FY -5.3%FY2026 +5.7%FY2026 +17.5%FY2027
Revenue growth, the year after +3.8% +11.7% +8.8%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCXMCRMINTA
Held by institutions 52.0% 80.7% 85.1%
Institutions holding 266 2,471 248
Change in shares held, QoQ -17.2% -4.8% -0.1%
Institutions buying 131 1,003 129
Institutions selling 100 1,270 90
Buyers to sellers 1.31 0.79 1.43

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CXMCRMINTA
CXM 1.00 0.65 0.58
CRM 0.65 1.00 0.63
INTA 0.58 0.63 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CXM, CRM and INTA?

Salesforce (CRM) is the largest by market capitalisation: Sprinklr (CXM) $1.62B, Salesforce (CRM) $197.82B, Intapp (INTA) $3.13B.

Which stock is cheaper, CXM, CRM and INTA?

Salesforce (CRM) trades on the lowest price-to-earnings ratio (Sprinklr (CXM) 70.0x, Salesforce (CRM) 20.5x, Intapp (INTA) -110.7x). On next year's consensus earnings, Sprinklr (CXM) is cheapest (Sprinklr (CXM) 13.6x, Salesforce (CRM) 13.6x, Intapp (INTA) 27.5x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Intapp (INTA) grew revenue fastest over the trailing twelve months: Sprinklr (CXM) +6.3%, Salesforce (CRM) +11.2%, Intapp (INTA) +14.4%.

Which company is more profitable?

Salesforce (CRM) has the highest net margin (Sprinklr (CXM) 2.7%, Salesforce (CRM) 22.0%, Intapp (INTA) -4.7%).

Which stock has performed better?

Over the past year Intapp (INTA) returned the most: Sprinklr (CXM) -14.8%, Salesforce (CRM) -5.7%, Intapp (INTA) +8.2%. Over five years, Intapp (INTA) compounded fastest (Sprinklr (CXM) -18.0%/yr, Salesforce (CRM) -4.2%/yr, Intapp (INTA) +10.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Sprinklr (CXM) has been the steadiest (Sprinklr (CXM) 44.6%, Salesforce (CRM) 46.8%, Intapp (INTA) 60.9%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CXM, CRM and INTA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Salesforce (CRM) leads on 4. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.