CRTO vs MGNI vs TBLA Stock Comparison

Criteo, Magnite and Taboola.com Prices as of Nov 5, 2026 Peers: Industry group
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CRTO Criteo S.A.
$15.38 +3.9% 1M -31.0% 1Y
Market cap
$754.02M
P/E
10.4x
Revenue (TTM)
$1.81B
Div. yield
–
Digital Advertising Technology
2 wins
MGNI Magnite, Inc.
$27.52 +10.8% 1M +60.9% 1Y
Market cap
$3.92B
P/E
21.7x
Revenue (TTM)
$766.75M
Div. yield
–
Digital Advertising Technology
5 wins
TBLA Taboola.com Ltd.
$2.17 -32.8% 1M -41.5% 1Y
Market cap
$547.83M
P/E
4.2x
Revenue (TTM)
$1.93B
Div. yield
–
Digital Advertising Technology
4 wins

Head to Head

11 decided of 12

Magnite leads on 5 of the 12 questions below (Magnite 5, Taboola.com 4, Criteo 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRTOMGNITBLALeader
Larger companyMarket capitalisation $754.02M $3.92B $547.83M MGNI
Cheaper on earningsLower P/E, profitable companies only 10.4x 21.7x 4.2x TBLA
Cheaper on forward earningsLower price / next fiscal year consensus EPS 4.5x 24.8x 5.6x CRTO
Faster revenue growthRevenue growth, trailing twelve months -7.5% +9.1% +2.5% MGNI
More profitableNet margin, trailing twelve months 4.0% 23.6% 6.8% MGNI
Better return on capitalReturn on invested capital 6.0% 10.9% 13.8% TBLA
Less leveragedLower net debt / EBITDA — -0.2x -0.2x TBLA
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -31.0% +60.9% -41.5% MGNI
Better 5-year returnAnnualised price return, 5 years -17.7%/yr +4.0%/yr -25.0%/yr MGNI
Less volatileAnnualised volatility, 1 year 57.7% 60.3% 64.7% CRTO
Higher overall scoreMean of the five percentile scores vs peers 70/100 59/100 82/100 TBLA

Percentile Scorecard

CRTOMGNITBLA

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRTOMGNITBLA
Valuation 96 #7 of 166 46 #90 of 166 99 #3 of 166
Growth 35 #101 of 154 78 #34 of 154 87 #21 of 154
Profitability 65 #55 of 154 78 #35 of 154 69 #49 of 154
Financial Health 68 #58 of 179 48 #94 of 179 57 #78 of 179
Shareholder Returns 88 #13 of 97 46 #53 of 97 98 #3 of 97
Overall 70 59 82
  • CRTO ranked among 185 companies in Internet Platforms
  • MGNI ranked among 185 companies in Internet Platforms
  • TBLA ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRTOMGNITBLASPY
1 month +3.9%+10.8%-32.8% -5.9%
3 months -12.5%+13.2%-46.3% -4.6%
6 months -6.5%+96.6%-58.3% +0.2%
Year to date -25.4%+69.6%-52.9% +7.5%
1 year -31.0%+60.9%-41.5% +8.2%
3 years -34.6%+281.7%-42.0% +68.3%
3 years, per year -13.2%+56.3%-16.6% +19.0%
5 years -62.2%+21.4%-76.2% +56.5%
5 years, per year -17.7%+4.0%-25.0% +9.4%
10 years -63.2%+332.0%— +251.5%
10 years, per year -9.5%+15.8%— +13.4%

Risk

MeasureCRTOMGNITBLASPY
Volatility, 1Y 57.7%60.3%64.7% 13.6%
Downside volatility, 1Y 66.1%58.5%78.0% 14.2%
Beta vs S&P 500, 1Y 0.410.431.23 1.00
Return / volatility, 1Y -0.541.01-0.64 0.60
Max drawdown, 5Y -71.5%-76.0%-83.9% -25.4%
From 52-week high -33.9%0.0%-61.1% -5.9%
52-week high $23.28$27.52$5.58 $779.14
52-week low $14.17$11.20$2.17 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRTOMGNITBLA
P/E now vs peer median 10.4xmedian 18.0x 21.8xmedian 18.0x 4.5xmedian 18.0x
P/S now vs peer median 0.4xmedian 1.3x 5.2xmedian 1.3x 0.3xmedian 1.3x
EV/EBITDA now vs peer median —median 15.5x 19.5xmedian 15.5x 2.2xmedian 15.5x
P/FCF now vs peer median 5.7xmedian 11.4x 16.4xmedian 11.4x 3.1xmedian 11.4x
P/B now vs peer median 0.6xmedian 1.7x 4.1xmedian 1.7x 0.6xmedian 1.7x
PEG now vs peer median 0.08median 0.38 0.55median 0.38 0.07median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRTOMGNITBLA
Revenue $1.81B $766.75M $1.93B
Gross profit $950.02M $510.77M $596.97M
Operating income $118.88M $141.45M $147.32M
Net income $72.83M $180.84M $131.88M
Free cash flow $131.78M $240.36M $174.92M
R&D $274.10M $91.31M $151.44M
EPS (diluted) $1.45 $1.20 $0.46
Cash & equivalents $274.84M $392.86M $128.68M
Total debt $8.55M $349.95M $78.50M
Shares (diluted) 49.80M 150.81M 288.76M
Enterprise value -$542.69M $2.46B $14.76M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRTOMGNITBLA
P/E 10.4x 21.8x 4.5x
P/FCF 5.7x 16.4x 3.1x
P/Operating cash flow 2.6x 13.3x 2.3x
P/S 0.4x 5.2x 0.3x
P/B 0.6x 4.1x 0.6x
P/Tangible book 0.7x 4.1x 0.6x
EV/EBITDA – 19.5x 2.2x
EV/EBIT 3.9x 27.6x 3.3x
EV/Revenue 0.3x 5.1x 0.3x
EV/FCF 3.5x 16.3x 2.8x
EV/Operating cash flow 1.6x 13.1x 2.1x
PEG (3Y EPS CAGR) 0.08 0.55 0.07

Growth

14 metrics
MetricCRTOMGNITBLA
Revenue growth (1Y) -7.5% 9.1% 2.5%
Revenue CAGR (3Y) -2.4% 8.0% 82.7%
Gross profit growth (1Y) -9.8% 16.7% 4.4%
Gross profit CAGR (3Y) 4.5% 48.1% –
Operating income growth (1Y) -47.1% 64.8% 210.1%
Operating income CAGR (3Y) 46.8% 38.3% –
Net income growth (1Y) -58.4% 211.9% 421.4%
Net income CAGR (3Y) 92.5% 40.9% 57.0%
EPS growth (1Y) -53.6% 216.8% 581.5%
EPS CAGR (3Y) 125.2% 39.7% 63.0%
Operating cash flow growth (1Y) -10.6% 33.6% 11.6%
Operating cash flow CAGR (3Y) 15.0% 11.6% 42.3%
Free cash flow growth (1Y) -40.9% 38.5% 3.9%
Free cash flow CAGR (3Y) 11.3% 9.3% 46.7%

Profitability

14 metrics
MetricCRTOMGNITBLA
Gross margin 52.5% 66.6% 31.0%
EBITDA margin – 26.2% 11.3%
Operating margin 6.6% 18.4% 7.6%
Pretax margin 6.8% 16.0% 7.2%
Net margin 4.0% 23.6% 6.8%
FCF margin 7.3% 31.3% 9.1%
Operating cash flow margin 15.8% 38.8% 12.2%
Return on equity 6.2% 19.1% 14.1%
Return on assets 3.6% 5.9% 8.5%
Return on invested capital 6.0% 10.9% 13.8%
Return on capital employed 8.9% 10.9% 13.7%
Asset turnover 0.9x 0.2x 1.2x
Cash conversion (OCF / net income) 3.9x 1.6x 1.8x
Stock comp / revenue 2.5% 9.6% 3.0%

Financial Health

11 metrics
MetricCRTOMGNITBLA
Debt / assets 0.4% 11.2% 5.1%
Debt / equity 0.0x 0.4x 0.1x
Net debt / EBITDA – -0.2x -0.2x
Debt / FCF 0.1x 1.5x 0.4x
Liabilities / assets 41.9% 69.3% 39.3%
Equity / assets 58.1% 30.7% 60.7%
Interest coverage – 7.2x –
Current ratio 1.3x 1.0x 1.1x
Quick ratio 1.1x 1.0x 0.9x
Cash ratio 0.4x 0.2x 0.3x
Altman Z-score 2.09 1.30 2.11

Shareholder Returns

7 metrics
MetricCRTOMGNITBLA
Dividend yield – – –
Net buyback yield 13.5% 1.7% 28.2%
Shareholder yield 13.5% 1.7% 28.2%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRTOMGNITBLA
Forward P/E 4.5xFY2026 24.8xFY2026 5.6xFY2026
EPS, next fiscal year $3.39FY2026 $1.11FY2026 $0.39FY2026
EPS growth, next FY -26.6%FY2026 +27.6%FY2026 +200.0%FY2026
EPS growth, the year after +14.5% +20.7% -15.4%
Revenue, next fiscal year $986.69MFY2026 $744.22MFY2026 $2.06BFY2026
Revenue growth, next FY -15.7%FY2026 +11.1%FY2026 +7.7%FY2026
Revenue growth, the year after +3.7% +10.5% -7.2%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRTOMGNITBLA
Held by institutions 83.4% 98.6% 35.4%
Institutions holding 128 311 206
Change in shares held, QoQ +2.2% +8.0% +27.8%
Institutions buying 64 170 141
Institutions selling 39 91 48
Buyers to sellers 1.64 1.87 2.94

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRTOMGNITBLA
CRTO 1.00 0.31 0.29
MGNI 0.31 1.00 0.15
TBLA 0.29 0.15 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRTO, MGNI and TBLA?

Magnite (MGNI) is the largest by market capitalisation: Criteo (CRTO) $754.02M, Magnite (MGNI) $3.92B, Taboola.com (TBLA) $547.83M.

Which stock is cheaper, CRTO, MGNI and TBLA?

Taboola.com (TBLA) trades on the lowest price-to-earnings ratio (Criteo (CRTO) 10.4x, Magnite (MGNI) 21.7x, Taboola.com (TBLA) 4.2x). On next year's consensus earnings, Criteo (CRTO) is cheapest (Criteo (CRTO) 4.5x, Magnite (MGNI) 24.8x, Taboola.com (TBLA) 5.6x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Magnite (MGNI) grew revenue fastest over the trailing twelve months: Criteo (CRTO) -7.5%, Magnite (MGNI) +9.1%, Taboola.com (TBLA) +2.5%.

Which company is more profitable?

Magnite (MGNI) has the highest net margin (Criteo (CRTO) 4.0%, Magnite (MGNI) 23.6%, Taboola.com (TBLA) 6.8%). On return on invested capital, Taboola.com (TBLA) leads (Criteo (CRTO) 6.0%, Magnite (MGNI) 10.9%, Taboola.com (TBLA) 13.8%).

Which stock has performed better?

Over the past year Magnite (MGNI) returned the most: Criteo (CRTO) -31.0%, Magnite (MGNI) +60.9%, Taboola.com (TBLA) -41.5%. Over five years, Magnite (MGNI) compounded fastest (Criteo (CRTO) -17.7%/yr, Magnite (MGNI) +4.0%/yr, Taboola.com (TBLA) -25.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Criteo (CRTO) has been the steadiest (Criteo (CRTO) 57.7%, Magnite (MGNI) 60.3%, Taboola.com (TBLA) 64.7%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRTO, MGNI and TBLA?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Magnite (MGNI) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.