CRTO vs IBTA vs APPS Stock Comparison

Criteo, Ibotta and Digital Turbine Prices as of Nov 4, 2026 Peers: Industry group
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CRTO Criteo S.A.
$15.64 +7.9% 1M -29.1% 1Y
Market cap
$760.36M
P/E
9.7x
Revenue (TTM)
$1.79B
Div. yield
–
Digital Advertising Technology
5 wins
IBTA Ibotta, Inc.
$62.64 +51.3% 1M +104.2% 1Y
Market cap
$1.36B
P/E
–
Revenue (TTM)
$357.74M
Div. yield
–
Digital Advertising Technology
2 wins
APPS Digital Turbine, Inc.
$9.54 -14.9% 1M +61.1% 1Y
Market cap
$1.18B
P/E
–
Revenue (TTM)
$600.31M
Div. yield
–
Digital Advertising Technology
2 wins

Head to Head

9 decided of 12

Criteo leads on 5 of the 12 questions below (Criteo 5, Ibotta 2, Digital Turbine 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCRTOIBTAAPPSLeader
Larger companyMarket capitalisation $760.36M $1.36B $1.18B IBTA
Cheaper on earningsLower P/E, profitable companies only 9.7x -84.8x -33.8x –
Cheaper on forward earningsLower price / next fiscal year consensus EPS 4.3x — 12.9x CRTO
Faster revenue growthRevenue growth, trailing twelve months -8.2% +1.6% +19.2% APPS
More profitableNet margin, trailing twelve months 4.4% -4.5% -5.8% CRTO
Better return on capitalReturn on invested capital 6.9% — 11.2% APPS
Less leveragedLower net debt / EBITDA — — 2.2x –
Higher dividend yieldTrailing dividend yield 0.00% 0.00% 0.00% –
Better 1-year returnPrice return, last 12 months -29.1% +104.2% +61.1% IBTA
Better 5-year returnAnnualised price return, 5 years -17.4%/yr — -33.0%/yr CRTO
Less volatileAnnualised volatility, 1 year 57.7% 78.6% 95.5% CRTO
Higher overall scoreMean of the five percentile scores vs peers 66/100 48/100 36/100 CRTO

Percentile Scorecard

CRTOIBTAAPPS

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCRTOIBTAAPPS
Valuation 87 #22 of 166 42 #96 of 166 46 #91 of 166
Growth 29 #109 of 154 12 #136 of 154 54 #71 of 154
Profitability 58 #66 of 154 48 #80 of 154 53 #73 of 154
Financial Health 61 #70 of 179 55 #81 of 179 19 #145 of 179
Shareholder Returns 96 #5 of 97 84 #16 of 97 9 #88 of 97
Overall 66 48 36
  • CRTO ranked among 185 companies in Internet Platforms
  • IBTA ranked among 185 companies in Internet Platforms
  • APPS ranked among 185 companies in Internet Platforms

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCRTOIBTAAPPSSPY
1 month +7.9%+51.3%-14.9% -1.0%
3 months -8.3%+77.7%-27.6% -0.4%
6 months -1.4%+69.3%+139.7% +4.5%
Year to date -24.1%+175.6%+90.8% +12.4%
1 year -29.1%+104.2%+61.1% +13.6%
3 years -34.6%—+81.4% +76.4%
3 years, per year -13.2%—+22.0% +20.8%
5 years -61.5%—-86.5% +63.7%
5 years, per year -17.4%—-33.0% +10.4%
10 years -62.6%—+1,367.7% +267.7%
10 years, per year -9.4%—+30.8% +13.9%

Risk

MeasureCRTOIBTAAPPSSPY
Volatility, 1Y 57.7%78.6%95.5% 12.8%
Downside volatility, 1Y 66.3%68.6%79.9% 12.7%
Beta vs S&P 500, 1Y 0.421.182.19 1.00
Return / volatility, 1Y -0.501.330.64 1.06
Max drawdown, 5Y -71.5%-82.5%-98.3% -25.4%
From 52-week high -32.8%0.0%-33.7% -1.6%
52-week high $23.28$62.64$14.39 $779.14
52-week low $14.17$19.25$2.82 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCRTOIBTAAPPS
P/E now vs peer median 9.9xmedian 18.2x -70.7xmedian 18.2x -32.9xmedian 18.2x
P/S now vs peer median 0.4xmedian 1.5x 3.2xmedian 1.5x 1.9xmedian 1.5x
EV/EBITDA now vs peer median —median 15.3x 328.1xmedian 15.3x 10.4xmedian 15.3x
P/FCF now vs peer median -54.3xmedian 12.2x 13.9xmedian 12.2x 54.4xmedian 12.2x
P/B now vs peer median 0.7xmedian 1.8x 4.8xmedian 1.8x 6.1xmedian 1.8x
PEG now vs peer median 0.08median 0.38 —median 0.38 0.51median 0.38

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCRTOIBTAAPPS
Revenue $1.79B $357.74M $600.31M
Gross profit $940.45M $280.50M $343.76M
Operating income $104.03M -$9.63M $61.76M
Net income $83.26M -$16.06M -$34.96M
Free cash flow -$13.98M $81.46M $21.19M
R&D $281.99M $60.03M $40.92M
EPS (diluted) $1.55 $-0.69 $-0.29
Cash & equivalents $252.24M $149.89M $43.21M
Total debt $9.65M – $352.86M
Shares (diluted) 50.55M 23.35M 120.67M
Enterprise value -$457.12M $713.15M $1.02B

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCRTOIBTAAPPS
P/E 9.9x -70.7x -32.9x
P/FCF -54.3x 13.9x 54.4x
P/Operating cash flow 5.9x 12.2x 22.7x
P/S 0.4x 3.2x 1.9x
P/B 0.7x 4.8x 6.1x
P/Tangible book 0.7x 4.8x -64.5x
EV/EBITDA – 328.1x 10.4x
EV/EBIT 4.7x -102.4x 23.7x
EV/Revenue 0.3x 2.8x 2.4x
EV/FCF -35.0x 12.1x 69.0x
EV/Operating cash flow 3.8x 10.6x 28.8x
PEG (3Y EPS CAGR) 0.08 – 0.51

Growth

14 metrics
MetricCRTOIBTAAPPS
Revenue growth (1Y) -8.2% 1.6% 19.2%
Revenue CAGR (3Y) -2.5% – -1.3%
Gross profit growth (1Y) -8.6% -1.6% 29.3%
Gross profit CAGR (3Y) 5.2% – 1.1%
Operating income growth (1Y) -43.1% -169.9% 244.8%
Operating income CAGR (3Y) 50.4% – 53.7%
Net income growth (1Y) -41.0% -119.9% 56.9%
Net income CAGR (3Y) 103.6% – -75.9%
EPS growth (1Y) -37.5% -125.0% 61.9%
EPS CAGR (3Y) 128.0% – -65.1%
Operating cash flow growth (1Y) -55.0% 4.4% 131.0%
Operating cash flow CAGR (3Y) -14.9% – -13.3%
Free cash flow growth (1Y) -107.3% 6.5% 396.8%
Free cash flow CAGR (3Y) -28.4% – -26.5%

Profitability

14 metrics
MetricCRTOIBTAAPPS
Gross margin 52.6% 78.4% 57.3%
EBITDA margin – 0.8% 23.5%
Operating margin 5.8% -2.7% 10.3%
Pretax margin 6.0% -1.0% -4.0%
Net margin 4.4% -4.5% -5.8%
FCF margin -0.8% 22.8% 3.5%
Operating cash flow margin 7.2% 26.1% 8.5%
Return on equity 7.1% -6.7% -17.9%
Return on assets 4.1% -3.3% -4.1%
Return on invested capital 6.9% – 11.2%
Return on capital employed 7.6% -3.6% 10.9%
Asset turnover 0.9x 0.7x 0.7x
Cash conversion (OCF / net income) 1.6x -5.8x -1.5x
Stock comp / revenue 3.7% 14.3% 2.1%

Financial Health

11 metrics
MetricCRTOIBTAAPPS
Debt / assets 0.5% – 41.8%
Debt / equity 0.0x – 1.9x
Net debt / EBITDA – – 2.2x
Debt / FCF -0.7x – 16.6x
Liabilities / assets 42.1% 51.8% 77.4%
Equity / assets 57.9% 48.2% 22.6%
Interest coverage – – –
Current ratio 1.3x 1.7x 1.2x
Quick ratio 1.1x 1.6x 1.5x
Cash ratio 0.4x 0.7x 0.2x
Altman Z-score 2.14 3.26 0.89

Shareholder Returns

7 metrics
MetricCRTOIBTAAPPS
Dividend yield – – –
Net buyback yield 21.6% 11.5% -5.0%
Shareholder yield 21.6% 11.5% -5.0%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCRTOIBTAAPPS
Forward P/E 4.3xFY2026 – 12.9xFY2026
EPS, next fiscal year $3.62FY2026 $-0.64FY2026 $0.74FY2026
EPS growth, next FY -21.6%FY2026 -633.3%FY2026 +32.1%FY2026
EPS growth, the year after +7.2% – +32.4%
Revenue, next fiscal year $986.69MFY2026 $334.20MFY2026 $690.88MFY2026
Revenue growth, next FY -15.7%FY2026 -2.4%FY2026 +22.2%FY2026
Revenue growth, the year after +3.7% +22.9% +3.6%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCRTOIBTAAPPS
Held by institutions 83.4% 69.4% 64.5%
Institutions holding 128 150 211
Change in shares held, QoQ +2.2% -1.6% +7.1%
Institutions buying 64 68 128
Institutions selling 39 48 62
Buyers to sellers 1.64 1.42 2.06

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CRTOIBTAAPPS
CRTO 1.00 0.23 -0.04
IBTA 0.23 1.00 0.21
APPS -0.04 0.21 1.00

Add a Peer

Largest companies in the same industry

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Frequently Asked Questions

Which is bigger, CRTO, IBTA and APPS?

Ibotta (IBTA) is the largest by market capitalisation: Criteo (CRTO) $760.36M, Ibotta (IBTA) $1.36B, Digital Turbine (APPS) $1.18B.

Which company is growing faster?

Digital Turbine (APPS) grew revenue fastest over the trailing twelve months: Criteo (CRTO) -8.2%, Ibotta (IBTA) +1.6%, Digital Turbine (APPS) +19.2%.

Which company is more profitable?

Criteo (CRTO) has the highest net margin (Criteo (CRTO) 4.4%, Ibotta (IBTA) -4.5%, Digital Turbine (APPS) -5.8%). On return on invested capital, Digital Turbine (APPS) leads (Criteo (CRTO) 6.9%, Digital Turbine (APPS) 11.2%).

Which stock has performed better?

Over the past year Ibotta (IBTA) returned the most: Criteo (CRTO) -29.1%, Ibotta (IBTA) +104.2%, Digital Turbine (APPS) +61.1%. Over five years, Criteo (CRTO) compounded fastest (Criteo (CRTO) -17.4%/yr, Digital Turbine (APPS) -33.0%/yr). Returns are price only, before dividends.

Which stock is riskier?

By one-year price volatility, Criteo (CRTO) has been the steadiest (Criteo (CRTO) 57.7%, Ibotta (IBTA) 78.6%, Digital Turbine (APPS) 95.5%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CRTO, IBTA and APPS?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Criteo (CRTO) leads on 5. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.