CROX vs DECK vs RCKY Stock Comparison

Crocs, Deckers Outdoor and Rocky Brands Prices as of Oct 29, 2026 Peers: Industry group
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CROX Crocs, Inc.
$150.26 +22.5% 1M +77.4% 1Y
Market cap
$6.94B
P/E
10.7x
Revenue (TTM)
$4.10B
Div. yield
–
Footwear Consumer Discretionary
3 wins
DECK Deckers Outdoor Corp
$82.77 +6.6% 1M -1.3% 1Y
Market cap
$11.78B
P/E
–
Revenue (TTM)
—
Div. yield
–
Footwear Consumer Discretionary
3 wins
RCKY Rocky Brands, Inc.
$49.50 +8.9% 1M +69.9% 1Y
Market cap
$370.65M
P/E
10.8x
Revenue (TTM)
$521.30M
Div. yield
1.30%
Footwear Consumer Discretionary
2 wins

Head to Head

8 decided of 12

Deckers Outdoor leads on 3 of the 12 questions below (Deckers Outdoor 3, Crocs 3, Rocky Brands 2). Which ones matter depends on what you are buying for; a cheap multiple and slow growth often come together.

QuestionCROXDECKRCKYLeader
Larger companyMarket capitalisation $6.94B $11.78B $370.65M DECK
Cheaper on earningsLower P/E, profitable companies only 10.7x — 10.8x CROX
Cheaper on forward earningsLower price / next fiscal year consensus EPS 10.2x 11.1x 9.4x RCKY
Faster revenue growthRevenue growth, trailing twelve months +0.7% — +10.8% RCKY
More profitableNet margin, trailing twelve months 16.2% — — –
Better return on capitalReturn on invested capital 27.2% — — –
Less leveragedLower net debt / EBITDA 1.1x — — –
Higher dividend yieldTrailing dividend yield — — 1.30% –
Better 1-year returnPrice return, last 12 months +77.4% -1.3% +69.9% CROX
Better 5-year returnAnnualised price return, 5 years -1.4%/yr +4.7%/yr -1.9%/yr DECK
Less volatileAnnualised volatility, 1 year 49.3% 40.5% 51.4% DECK
Higher overall scoreMean of the five percentile scores vs peers 68/100 — 67/100 CROX

Percentile Scorecard

CROXDECKRCKY

Each axis is the mean percentile of its metrics against the company's industry group. 100 is the best in the group, 50 the middle.

Scores by Axis

AxisCROXDECKRCKY
Valuation 57 #20 of 45 – 80 #10 of 45
Growth 45 #24 of 43 – 83 #8 of 43
Profitability 95 #3 of 41 – –
Financial Health 41 #31 of 52 88 #7 of 52 80 #11 of 52
Shareholder Returns 100 #1 of 34 – 24 #26 of 34
Overall 68 – 67
  • CROX ranked among 52 companies in Apparel and Luxury
  • DECK ranked among 52 companies in Apparel and Luxury
  • RCKY ranked among 52 companies in Apparel and Luxury

Price Performance

Price return, split-adjusted, before dividends. Click a name to hide or show it.

Returns

PeriodCROXDECKRCKYSPY
1 month +22.5%+6.6%+8.9% +0.7%
3 months +21.5%-16.9%+1.2% +3.7%
6 months +47.3%-19.0%+35.0% +7.1%
Year to date +75.7%-20.2%+68.8% +12.8%
1 year +77.4%-1.3%+69.9% +11.9%
3 years +71.8%-15.0%+284.0% +85.2%
3 years, per year +19.8%-5.3%+56.6% +22.8%
5 years -6.9%+25.6%-9.3% +67.6%
5 years, per year -1.4%+4.7%-1.9% +10.9%
10 years +1,821.5%+813.6%+360.5% +262.0%
10 years, per year +34.4%+24.8%+16.5% +13.7%

Risk

MeasureCROXDECKRCKYSPY
Volatility, 1Y 49.3%40.5%51.4% 12.7%
Downside volatility, 1Y 37.0%34.3%40.7% 12.6%
Beta vs S&P 500, 1Y 0.771.060.63 1.00
Return / volatility, 1Y 1.57-0.031.36 0.94
Max drawdown, 5Y -73.9%-65.2%-78.1% -25.4%
From 52-week high 0.0%-31.6%-2.5% -1.2%
52-week high $150.26$120.94$50.78 $779.14
52-week low $73.39$77.68$28.19 $631.97

Valuation History

Weekly multiples on trailing twelve-month fundamentals. Negative or extreme readings (a loss year, a collapsed denominator) are left out so the chart stays readable.

MultipleCROXDECKRCKY
P/E now vs peer median 10.7xmedian 16.4x —median 16.4x 10.8xmedian 16.4x
P/S now vs peer median 1.7xmedian 0.7x —median 0.7x 0.7xmedian 0.7x
EV/EBITDA now vs peer median 8.0xmedian 10.6x —median 10.6x —median 10.6x
P/FCF now vs peer median 9.2xmedian 12.3x —median 12.3x 20.7xmedian 12.3x
P/B now vs peer median 5.2xmedian 2.3x 4.7xmedian 2.3x 1.3xmedian 2.3x
PEG now vs peer median 1.33median 0.56 —median 0.56 0.22median 0.56

Financial History

Reported figures by fiscal period, placed on the calendar year (or quarter) each period ended in, so companies with different fiscal years line up.

Trailing twelve monthsCROXDECKRCKY
Revenue $4.10B – $521.30M
Gross profit $2.44B – $226.46M
Operating income $924.85M – $51.08M
Net income $664.36M – –
Free cash flow $753.99M – –
EPS (diluted) $13.85 – $4.54
Cash & equivalents $163.46M $1.91B $2.29M
Total debt $1.29B – –
Shares (diluted) 47.95M 144.29M 7.60M
Enterprise value $6.35B $4.65B $370.65M

All Metrics

58 metrics · best in bold

Bold marks the best reading: the lowest positive value for multiples, leverage and payout, the highest for everything else. The bar under each value is its percentile against that company's own peers. Hover a value for its rank and the peer median.

Valuation

12 metrics
MetricCROXDECKRCKY
P/E 10.7x – 10.8x
P/FCF 9.2x – 20.7x
P/Operating cash flow 8.5x – –
P/S 1.7x – 0.7x
P/B 5.2x 4.7x 1.3x
P/Tangible book 210.6x 4.7x 2.1x
EV/EBITDA 8.0x – –
EV/EBIT 8.7x – –
EV/Revenue 2.0x – 0.7x
EV/FCF 10.7x – –
EV/Operating cash flow 9.9x – –
PEG (3Y EPS CAGR) 1.33 – 0.22

Growth

14 metrics
MetricCROXDECKRCKY
Revenue growth (1Y) 0.7% – 10.8%
Revenue CAGR (3Y) 1.3% – 3.2%
Gross profit growth (1Y) 1.3% – 17.5%
Gross profit CAGR (3Y) 3.9% – 7.1%
Operating income growth (1Y) 355.5% – 41.5%
Operating income CAGR (3Y) -4.1% – 14.2%
Net income growth (1Y) 263.9% – –
Net income CAGR (3Y) -0.6% – –
EPS growth (1Y) 309.7% – 66.6%
EPS CAGR (3Y) 8.0% – 48.5%
Operating cash flow growth (1Y) 4.3% – –
Operating cash flow CAGR (3Y) -4.6% – –
Free cash flow growth (1Y) 5.3% – –
Free cash flow CAGR (3Y) -3.4% – –

Profitability

14 metrics
MetricCROXDECKRCKY
Gross margin 59.4% – –
EBITDA margin 24.5% – –
Operating margin 22.6% – –
Pretax margin 20.7% – –
Net margin 16.2% – –
FCF margin 18.4% – –
Operating cash flow margin 19.8% – –
Return on equity 48.7% – –
Return on assets 15.4% – –
Return on invested capital 27.2% – –
Return on capital employed 25.7% – –
Asset turnover 0.9x – 1.0x
Cash conversion (OCF / net income) 1.2x – –
Stock comp / revenue 1.1% – –

Financial Health

11 metrics
MetricCROXDECKRCKY
Debt / assets 30.1% – –
Debt / equity 1.0x – –
Net debt / EBITDA 1.1x – –
Debt / FCF 1.7x – –
Liabilities / assets 68.6% 32.2% 46.3%
Equity / assets 31.4% 67.8% 53.7%
Interest coverage 11.5x – –
Current ratio 1.4x 3.5x 2.7x
Quick ratio 0.7x 2.8x –
Cash ratio 0.2x 2.4x –
Altman Z-score 4.50 – –

Shareholder Returns

7 metrics
MetricCROXDECKRCKY
Dividend yield – – 1.3%
Net buyback yield 9.9% – –
Shareholder yield 9.9% – 1.3%
Payout ratio (earnings) – – –
Payout ratio (FCF) – – –
Dividend growth (1Y) – – –
Dividend CAGR (3Y) – – –

Analyst Estimates

Solid lines are reported fiscal-year results; dashed lines are the consensus for the years ahead. Hover a year for the analysts' high and low, and how each result compared with its estimate.

ConsensusCROXDECKRCKY
Forward P/E 10.2xFY2026 11.1xFY2026 9.4xFY2026
EPS, next fiscal year $14.80FY2026 $7.48FY2026 $5.27FY2026
EPS growth, next FY +18.3%FY2026 +6.6%FY2026 +61.7%FY2026
EPS growth, the year after +4.6% +4.3% -25.0%
Revenue, next fiscal year $3.83BFY2026 $5.37BFY2026 $552.44MFY2026
Revenue growth, next FY -5.3%FY2026 -1.9%FY2026 +14.6%FY2026
Revenue growth, the year after +4.0% +8.4% -5.4%

Institutional Ownership

13F filings, quarter ended Jun 30, 2026
HoldersCROXDECKRCKY
Held by institutions 98.3% 96.4% 80.8%
Institutions holding 499 861 118
Change in shares held, QoQ +0.6% +0.4% +5.3%
Institutions buying 238 427 56
Institutions selling 186 333 37
Buyers to sellers 1.28 1.28 1.51

Return Correlation

Daily returns, last 12 months

1.00 means two stocks move in lockstep, 0 that they move independently. Pairs below about 0.5 diversify each other.

CROXDECKRCKY
CROX 1.00 0.43 0.15
DECK 0.43 1.00 0.25
RCKY 0.15 0.25 1.00

Add a Peer

Largest companies in the same industry

Related Comparisons

Frequently Asked Questions

Which is bigger, CROX, DECK and RCKY?

Deckers Outdoor (DECK) is the largest by market capitalisation: Crocs (CROX) $6.94B, Deckers Outdoor (DECK) $11.78B, Rocky Brands (RCKY) $370.65M.

Which stock is cheaper, CROX, DECK and RCKY?

Crocs (CROX) trades on the lowest price-to-earnings ratio (Crocs (CROX) 10.7x, Rocky Brands (RCKY) 10.8x). On next year's consensus earnings, Rocky Brands (RCKY) is cheapest (Crocs (CROX) 10.2x, Deckers Outdoor (DECK) 11.1x, Rocky Brands (RCKY) 9.4x). A lower multiple can reflect slower expected growth, so read it next to the growth figures.

Which company is growing faster?

Rocky Brands (RCKY) grew revenue fastest over the trailing twelve months: Crocs (CROX) +0.7%, Rocky Brands (RCKY) +10.8%.

Which stock has performed better?

Over the past year Crocs (CROX) returned the most: Crocs (CROX) +77.4%, Deckers Outdoor (DECK) -1.3%, Rocky Brands (RCKY) +69.9%. Over five years, Deckers Outdoor (DECK) compounded fastest (Crocs (CROX) -1.4%/yr, Deckers Outdoor (DECK) +4.7%/yr, Rocky Brands (RCKY) -1.9%/yr). Returns are price only, before dividends.

Which pays a higher dividend?

Only one of these companies pays a dividend: Rocky Brands (RCKY) 1.30%. Crocs (CROX) and Deckers Outdoor (DECK) pays no regular dividend.

Which stock is riskier?

By one-year price volatility, Deckers Outdoor (DECK) has been the steadiest (Crocs (CROX) 49.3%, Deckers Outdoor (DECK) 40.5%, Rocky Brands (RCKY) 51.4%). Volatility measures how widely the price swings, not the risk of the business.

Which is the better stock, CROX, DECK and RCKY?

There is no single answer; it depends on what you are buying for. On the 12 head-to-head measures on this page, Deckers Outdoor (DECK) leads on 3. Business Quant does not give investment advice; use the comparison as a starting point for your own research.

Data from SEC filings, exchange prices and consensus estimates, via Business Quant. Percentile scores compare each company with its own peer group, so two companies' scores are each relative to different peers unless you rank against the whole market. Price returns exclude dividends. Nothing on this page is investment advice.